Gamelearn
Gamelearn (Game Strategies) is a Spain-based B2B SaaS company founded in 2008 that delivers game-based corporate training and sales productivity solutions through video games, business simulators, and AI Role Play to 5,000+ enterprise customers worldwide, with named logos including BBVA, Coca-Cola, Toyota, Bayer, Unilever, and Ericsson.
- Company typePrivate
- Founded2008
- HeadquartersPozuelo, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Gamelearn does
Gamelearn (legal name: Game Strategies) is a Spain-based B2B SaaS company, founded in 2008 and headquartered in Pozuelo, that delivers corporate training and sales productivity solutions through a game-based learning platform. The company's core offering replaces traditional PowerPoint-driven corporate training with video game-format learning experiences, supported by business simulators, storytelling mechanics, and gamification to address the chronic engagement and retention failures of conventional L&D programs. It serves HR, L&D, and sales enablement functions at large multinational enterprises across banking, pharmaceuticals, automotive, consumer goods, hospitality, healthcare, technology, and other industries, claiming more than 5,000 customers worldwide and disclosing enterprise logos including BBVA, CaixaBank, Coca-Cola, Toyota, Unilever, Bayer, Novartis, Adidas, and Ericsson.
The product architecture is modular and centered on two core verticals — Training Video Games and Sales Video Games — supplemented by AI Role Play (AI-powered conversational practice with virtual interlocutors for sales and customer service training), Mars (collaborative team-based learning), Kepler (gamified sales incentives), Onboarding, dedicated training and sales catalogs, and a specialized Customer Service Course branded "2100." Underlying technology combines simulation, gamification, and storytelling with text-based AI capabilities, supporting multilingual delivery in English, French, and Spanish.
Gamelearn operates a subscription-based revenue model with annual billing cycles and quote-based enterprise pricing, supplemented by a product-led growth entry point in the form of a free interactive minigame. Go-to-market is enterprise field sales augmented by personalized demos, content marketing (whitepapers, case studies, a Spotify podcast, YouTube, and active social channels), and a dedicated track for small companies and freelancers. The company is privately held with no public listing, has raised approximately $7.4 million across two funding rounds in 2017 and 2018 (led by Kibo Ventures), and reports a headcount of 51-100.
Gamelearn firmographics
Firmographics- Name
- Gamelearn
- Legal name
- Game Strategies
- Website
- https://game-learn.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gamelearn (Game Strategies) is a Spain-based B2B SaaS company founded in 2008 that delivers game-based corporate training and sales productivity solutions through video games, business simulators, and AI Role Play to 5,000+ enterprise customers worldwide, with named logos including BBVA, Coca-Cola, Toyota, Bayer, Unilever, and Ericsson.
- Ownership category
- akta.pro rank
Gamelearn industry classification
Industry- Product category
- Corporate Training Software
- NAICS
- Professional and Management Development Training (611430), Software Publishers (5132), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Game-Based Learning & Gamification Authoring (EDAFAHAF)
- akta.pro secondary industries
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where Gamelearn is headquartered
LocationHeadquarters
- HQ city
- Pozuelo
- HQ country
- Spain
- HQ region
- Europe
Markets served
Gamelearn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Training Video Games Subscription: Subscription-based access to training video games and simulators for corporate training and onboarding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Training Solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Gamelearn product offering
Product offeringCore offering
Gamelearn (operating as Game Strategies) sells a subscription-based game-based learning platform that delivers corporate training and sales productivity solutions through video games, business simulators, and AI-powered role-play tools. The platform serves HR, L&D, and sales-team managers at enterprises with modules for onboarding, leadership, customer service, and sales training, and offers a scaled-down edition for small companies and freelancers.
Product overview
Game Strategies (Gamelearn) is a game-based learning platform providing corporate training and sales performance solutions through video game format, simulators, and AI-powered tools. The platform operates on a modular architecture comprising Training Video Games and Sales Video Games as core products, supplemented by specialized AI Role Play for conversational training, collaborative learning modules (Mars), sales incentive tools (Kepler), and dedicated onboarding solutions. The product portfolio serves enterprises through comprehensive catalogs and offers scaled-down solutions for small businesses, all unified by gamification, storytelling, and simulation methodologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Video Games Core corporate training offering that delivers employee learning and skills development through a catalog of training video games. Designed for HR, L&D, and training managers at enterprises, using simulation, gamification, and storytelling to multiply engagement, motivation, and effectiveness versus traditional PowerPoint-based training.
- Sales Video Games Core sales performance solution that uses gamification and AI to improve sales team results, motivation, and capabilities. Targeted at sales team managers and sales operations leaders at enterprises seeking to train, onboard, and incentivize their sales and customer-service representatives.
- Customer Service Course 2100 Specialized video-game-based training course focused on developing customer service skills for customer service representatives and front-line support teams.
- Solutions for Small Companies Entry-level training video game solution designed for small businesses and individual freelancers who want to transform their training through playing video games. Provides access to the same gamified learning methodology as the enterprise product in a more accessible form.
- Training Catalog A comprehensive library of training video games covering multiple corporate learning needs, available as a single bundled offering for HR and L&D teams seeking broad coverage of training topics in one subscription.
- Sales Training Catalog A curated collection of sales training video games and simulations bundled for sales-team development. Provides sales leaders with a packaged library for onboarding and continuous skill development of their sales force.
Quantifiable outcome
- 5000+ satisfied customers worldwide
- +1 more outcomes
Companies that use Gamelearn
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles3 records
Gamelearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Gamelearn partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Gamelearn competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gamelearn social profiles
Digital presenceGamelearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamelearn leadership team
Management profileNumber of profiles
Profiles5 records
Gamelearn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamelearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamelearn
What does Gamelearn do?
Gamelearn (operating as Game Strategies) sells a subscription-based game-based learning platform that delivers corporate training and sales productivity solutions through video games, business simulators, and AI-powered role-play tools. The platform serves HR, L&D, and sales-team managers at enterprises with modules for onboarding, leadership, customer service, and sales training, and offers a scaled-down edition for small companies and freelancers.
Is Gamelearn a public or private company?
Gamelearn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gamelearn founded?
Gamelearn was founded in 2008. It employs 51 to 100 people.
Where is Gamelearn based?
Gamelearn is headquartered in Pozuelo, Spain, in the Europe region.
How does Gamelearn make money?
One revenue line is on record: training Video Games Subscription.
Does Gamelearn have an API?
No public API is recorded for Gamelearn.
What industry is Gamelearn in?
Gamelearn's product category is Corporate Training Software. Its primary akta.pro industry code is EDAFAHAF, Game-Based Learning & Gamification Authoring, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 611430 and its SIC code is 8200.