Boma Global

What Boma Global does

Boma Global is a leadership development company founded in 2018 and headquartered in Christchurch, New Zealand (operating entity: Boma New Zealand Ltd), with a small team of 11–50 employees. The company designs and delivers experiential leadership programmes for business leaders, government agencies, educators, sports organisations, and non-profits, with delivery spanning in-person cohorts in New Zealand cities (Christchurch, Wellington, Auckland) and globally accessible virtual formats. Its product portfolio centres on two flagship offerings — the Crusaders Leadership Programme™ (a two-week virtual programme co-developed with the Crusaders rugby franchise, a 14-time Super Rugby champion) and Dare to Lead™ (a three-day courage-building programme licensed from Dr. Brené Brown's empirical research) — supplemented by adjunct workshops such as Courageous Communication™, Strategic Foresight for Leaders™, Equity for Leaders, and Signals from the Future, plus the Hunger & Heart podcast hosted by founder/CEO Kaila Colbin.

Name

Boma Global

Legal name

Boma New Zealand Ltd

Website

https://boma.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Boma Global is a New Zealand–based leadership development company founded in 2018 that designs and delivers experiential in-person and virtual programmes — notably the Crusaders Leadership Programme™ and Dare to Lead™ — for business leaders, government agencies, educators, and sports organisations globally.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Education

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Leadership development programmes
• Executive coaching services
• Corporate team training
• Courage building workshops
• Professional development courses

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Development Programmes: Revenue from delivering multi-day in-person and virtual leadership programmes including Dare to Lead™ (3-day), Crusaders Leadership Programme™ (2-week virtual), and other leadership workshops. Programmes are sold at various price points with early-bird, educator, and youth discounts.
2. Custom Corporate Programmes: Tailored leadership development programmes delivered to specific organizations. Boma curates content from their faculty of speakers and experts to meet specific client needs.
3. Keynote Speaking: Kaila Colbin and faculty members provide keynote presentations at events and conferences.
4. Free Content and Events: Free virtual impact sessions, sneak peek sessions, and the Hunger & Heart podcast serve as top-of-funnel lead generation for paid programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Boma Global sells branded leadership development and culture transformation programmes to both individual professionals and enterprise clients. Its flagship offerings include the Crusaders Leadership Programme™ (a two-week virtual programme built with Crusaders Rugby), Dare to Lead™ (a licensed three-day courage-building programme based on Dr. Brené Brown's research), and a suite of shorter workshops plus custom corporate engagements delivered in-person across New Zealand or virtually worldwide. Revenue is earned primarily through service fees for facilitated training, supplemented by keynote speaking.

Product overview

Boma offers a portfolio of transformational leadership development experiences spanning in-person workshops, virtual programmes, podcasts, and custom corporate offerings. The core products include the Crusaders Leadership Programme™ (a two-week virtual coaching programme with rugby legends), Dare to Lead™ (a three-day courage-building programme based on Dr. Brené Brown's research), and the Hunger & Heart podcast. Additional offerings include Courageous Communication™ (one-day workshop on difficult conversations), Strategic Foresight for Leaders™, Equity for Leaders, and Custom Programmes tailored to organisational needs. The portfolio is delivered through a combination of in-person events in New Zealand cities (Christchurch, Wellington, Auckland), virtual sessions, and on-demand online access, with pricing ranging from free introductory sessions to full programmes at $2,995 + GST.

Differentiator

Problem solved

Functional benefit

Products and services

• Crusaders Leadership Programme™ A two-week high-intensity virtual leadership programme delivered online in partnership with Crusaders Rugby, featuring world-renowned rugby legends such as Sir Wayne Smith, Robbie Deans, Kieran Read, Scott Robertson, and Sam Whitelock. Participants learn the culture and skills that drive sustained team performance and receive access to course material for up to 60 days following completion. Targeted at coaches, team leaders, and business leaders globally.
• Dare to Lead™ A three-day in-person or virtual courage-building programme based on the empirical research of Dr. Brené Brown, designed to improve leader agility, team effectiveness, and organisational culture. Teaches four teachable, measurable, and observable skill sets of courage, including navigating vulnerability, turning values into tangible behaviours, building trust, and cultivating resilience. Priced at NZD $2,995 + GST general admission with educator, not-for-profit and youth tiers.
• Hunger & Heart Podcast A podcast hosted by Boma founder and CEO Kaila Colbin featuring interviews with people who have achieved extraordinary success while holding fast to their values. Guests include notable figures such as Sir John Kirwan, Sir Wayne Smith, and Olympic footballer Bex Smith. Functions as a thought-leadership content asset and top-of-funnel lead generation channel for Boma's paid programmes.
• Courageous Communication™ A one-day workshop designed to build skills for having difficult conversations in the workplace. Addresses why avoiding hard conversations is common, the physical and emotional barriers to speaking up, and provides a practical framework for communicating effectively in challenging situations. Sold individually and as part of custom corporate programmes.
• Custom Programmes Tailored leadership and organisational development programmes designed to address specific client needs. Programmes cover culture transformation, courageous leadership, strategic foresight, values embedding, and innovation balance, delivered either in-person or virtually by a curated faculty of world-class speakers and experts. Sold to enterprise and government clients via consultative direct sales.
• Strategic Foresight for Leaders™ A workshop designed to help boards and teams navigate disruption, uncover opportunities, and develop strategic foresight capabilities for leading into the future. Typically delivered as a two-day in-person experience or as a module within a custom programme.
• Equity for Leaders A programme exploring equity in Aotearoa New Zealand, examining its current state, historical context, and actionable steps leaders can take to create a more equitable future. Facilitated by Dr Hana O'Regan, a renowned leader in Māori development, Treaty rights, language advocacy, and education.
• Signals from the Future A free virtual impact session hosted by futurist Melissa Clark-Reynolds ONZM, exploring the ten most interesting new products, technologies, and business models, and how future-focused leaders can use signals to drive strategy. Used as a free top-of-funnel event to introduce prospects to Boma's methodology.

Quantifiable outcome

• Over 1,000 people have taken their teams to higher performance through Crusaders Leadership Programme
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Crusaders RugbyflagshipStrategic or Co-development Partner · 1 January 2022Boma is the Official and Exclusive Leadership Training Provider for Crusaders Rugby. In 2022, they partnered to create the Crusaders Leadership Programme™ for coaches and team leaders. The Crusaders are one of the most successful sports franchises in the world with 18 finals appearances and 14 championships in 28 years of Super Rugby. The programme teaches leadership skills derived from the Crusaders' sustained success culture.
• Melissa Clark-Reynolds ONZMcoreStrategic or Co-development PartnerFuturist and independent director Melissa Clark-Reynolds is a key faculty member delivering Signals from the Future sessions. She has 25+ years experience as entrepreneur and strategist, trained as foresight practitioner with The Institute For The Future in Palo Alto, and was named Officer of the New Zealand Order of Merit in 2015.
• SingularityUminorStrategic or Co-development PartnerKaila Colbin spearheaded the SingularityU New Zealand and Australia summits, bringing exponential technology education to the region. She is also a certified ExO consultant.
• TEDxminorStrategic or Co-development PartnerKaila Colbin was formerly curator and licensee for TEDxChristchurch and TEDxScottBase (Antarctica), developing New Zealand's flagship TEDx event.
• Regional Business Network / Business.govt.nzcoreChannel Partner/ Reseller/ DistributorBoma is a Regional Business Network Provider, enabling eligible New Zealand organizations to access government funding support to attend Boma programmes through regionalbusinesspartners.co.nz.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brené Brown Education and Training Group: Brené Brown is the originator and licensor of Dare to Lead™, Boma's flagship curriculum. The two are commercially linked via a licensing partnership and overlap in serving leaders seeking courage-based leadership development, making Brown the most directly comparable peer in programme content and delivery model.

Broad incumbents

• FranklinCovey: Global leadership and organizational performance firm offering widely adopted programmes (e.g., The 7 Habits). Directly comparable to Boma in target buyer (enterprise leaders) and category (leadership training), though at much larger scale and with proprietary (not licensed) IP.
• Dale Carnegie & Associates: Long-established global training firm specializing in leadership, sales, and communication courses. Targets similar mid-market and enterprise leadership buyers as Boma, with a global franchise delivery model that mirrors Boma's in-person/virtual programme structure.
• Center for Creative Leadership: Research-driven leadership development provider offering cohort programmes, assessments, and custom enterprise solutions. Overlaps with Boma in evidence-based leadership training methodology and enterprise custom delivery, but operates globally at substantially greater scale.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development practice serving enterprise and government clients. Comparable to Boma in targeting executive teams for culture change and leadership capability-building, with broader advisory and executive search capabilities.
• The Ken Blanchard Companies: Leadership training and management education firm built around proprietary Blanchard content (e.g., Situational Leadership). Comparable to Boma in licensing-style IP-driven curriculum and enterprise training delivery model.
• Development Dimensions International (DDI): Global leadership development firm offering assessments, training, and coaching for enterprise leadership pipelines. Comparable to Boma in serving enterprise and government clients with custom leadership programmes, though DDI operates at much larger global scale.

Emerging players

• Marshall Goldsmith: Executive coach and author whose content (e.g., What Got You Here Won't Get You There) is delivered through certified partners and speaking engagements. Comparable to Boma in coach-led, content-IP-driven executive development, but with an individual brand model rather than a corporate training firm.
• BetterUp: Digital coaching and leadership development platform serving enterprise buyers with cohort-based and 1:1 coaching. Comparable to Boma in addressing leadership capability-building for enterprise teams, though delivered via a software-enabled coaching marketplace rather than in-person workshops.

Regional players

• Australian Institute of Management: Established Australia-based provider of leadership and management short courses targeting mid-market and enterprise leaders. Comparable to Boma in course-based leadership development and regional commercial focus, but with deeper Australia penetration rather than NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boma Global