What SASOM does

SASOM (สะสม) is a Thailand-based, mobile-first consumer marketplace founded in 2019 that bills itself as the No. 1 authentic destination in the country for streetwear, brandname fashion, sneakers, luxury bags, collectibles, and trading card games. The platform is accessible via dedicated iOS and Android applications, a web storefront at sasom.co.th, and a separate Seller Center portal (portal.sasom.co.th) that enables third-party merchants and individual resellers to list inventory, manage orders, and submit items for authentication. Its core product differentiator is a 100% Authentic Guarantee backed by expert verification teams, supplemented by content such as authentication guides, category primers (PSA cards, luxury timepieces), and 'Cop or Drop' product reviews.

The platform spans at least five distinct vertical communities — sneaker collectors (Nike, Jordan, Adidas, Yeezy, Travis Scott collaborations), luxury bag buyers and sellers (Louis Vuitton, Gucci, Chanel, Dior, Coach, Longchamp, Tory Burch), trading card game collectors (Pokémon, Yu-Gi-Oh, One Piece), streetwear fashion enthusiasts, and art/collectibles buyers (e.g., local Thai brand Gongkanthings). It generates revenue primarily through marketplace commissions on completed transactions, with zero listing fees in the luxury category, and adds ancillary monetization through a ฿99 gift-wrapping add-on, a SASOM Points loyalty program, and SASOM LIVE real-time selling sessions.

SASOM is a privately held company headquartered in Bangkok with 101–250 employees, co-founded by Kasit Nganthavee (CEO), Gunpod Lertkomolsuk (CTO), and Heart Achanapornkul (CFO). It has raised approximately $8.25M across four funding events between 2019 and 2024, including a strategic $2M investment from Korean resale marketplace KREAM in 2022 and a $5M round in late 2024. Operations remain primarily Thailand-centric, with distribution driven through mobile apps and an extensive social media footprint across LINE, Facebook, Instagram, TikTok, YouTube, and X.

Name

SASOM

Legal name

SASOM

Website

https://sasom.co.th

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

SASOM is a Thailand-based mobile-first marketplace that authenticates and resells streetwear, sneakers, luxury bags, trading cards, and collectibles. It serves Thai collectors and resellers through iOS/Android apps, a web storefront, and a Seller Center portal, monetizing via transaction commissions.

Ownership category

akta.pro rank

Product category

Online Collectibles & Authentic Luxury Marketplace

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Authenticated luxury marketplace
• Streetwear sneakers collectibles
• Trading card marketplace
• Pre-owned luxury resale
• Mobile commerce platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fees: SASOM generates revenue through taking a commission on each transaction conducted on its marketplace platform. Sellers pay fees when they successfully sell items to buyers through the platform.
2. Gift Wrapping Add-on Service: Premium add-on service offered at checkout where customers can pay 99 THB (reduced from 159 THB) for gift wrapping with special packaging including crowns and premium presentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SASOM operates a mobile-first online marketplace in Thailand that connects third-party sellers with buyers of authenticated streetwear, sneakers, luxury bags, trading cards, and collectibles. Every item listed is verified as 100% authentic by expert teams before sale. The platform is supported by dedicated iOS and Android apps, a seller portal, SASOM LIVE for live-stream selling, and a SASOM Points loyalty program, with an optional paid gift-wrapping service at checkout.

Product overview

SASOM is Thailand's No. 1 authenticated marketplace platform for streetwear, brandname fashion, sneakers, luxury bags, collectibles, and trading cards. The platform operates through a core marketplace app (available on iOS and Android) supported by a Seller Center portal for merchants. Key product offerings include the main SASOM Marketplace Platform, the Your Day Gift Wrapping add-on service (premium gift wrapping with crown theme at ฿99), SASOM Points loyalty program, and SASOM LIVE for real-time selling. The platform guarantees 100% authentic products through its authentication service and offers pre-owned luxury items alongside new products across categories including streetwear, sneakers, luxury bags (Longchamp, Dior, Coach), collectibles (Gongkanthings figurines), and trading cards (Pokémon, Yu-Gi-Oh, One Piece).

Differentiator

Problem solved

Functional benefit

Products and services

• SASOM Marketplace Platform Thailand's No. 1 authenticated marketplace platform where buyers can shop and sellers can list authenticated streetwear, sneakers, luxury bags, collectibles, and trading cards. Every item is verified 100% authentic by expert teams before sale.
• SASOM Mobile App Mobile application available on iOS App Store and Google Play Store for browsing, buying, and selling on the SASOM marketplace, with access to exclusive deals and the SASOM Points loyalty program.
• SASOM Seller Center All-in-one sales hub for sellers on SASOM, enabling easy, safe, and quick selling of authentic items through a dedicated portal at portal.sasom.co.th for listing management, inventory, and order fulfillment.
• Your Day Gift Wrapping Premium gift-wrapping add-on service offered at SASOM checkout, featuring two styles — Sweet Day (pink crown theme) and Grand Day (beige minimal luxury) — with crown props for an enhanced unboxing experience; priced at ฿99 promotional / ฿159 regular.

Quantifiable outcome

• 100% Authentic Guarantee on all items verified by expert teams

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GongkanthingsminorStrategic or Co-development PartnerLocal Thai artist brand Gongkanthings sells officially licensed collectibles through SASOM including jigsaw puzzles and figurines. SASOM serves as the primary distribution platform for Gongkanthings products with 'Official Partner' designation on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• StockX: StockX is the global benchmark for authenticated sneaker and streetwear resale. While not focused on Thailand, it competes for the same cross-border collector demand and sets the bar for authentication standards and secondary-market pricing data.
• Vestiaire Collective: Vestiaire Collective is a global authenticated luxury resale marketplace with strong presence in Asia-Pacific. Comparable in authentication-led luxury resale and direct overlap in pre-loved luxury handbags.
• The RealReal: The RealReal is a leading authenticated luxury resale platform. Comparable in authentication-first positioning and luxury goods focus, though primarily U.S.-focused and broader in category breadth.
• GOAT: GOAT is a major global authenticated sneaker and apparel marketplace with deep brand relationships. Comparable in authentication model and category focus, and a likely competitive threat if it expands into Southeast Asia.

Emerging players

• Chrono24: Chrono24 is a global authenticated luxury watch marketplace. Overlaps with SASOM's growing watch category (Swatch x AP, Omega guides) and shares the authentication-led trust model for high-value collectibles.

Direct peers

• KREAM: KREAM is Korea's leading authenticated sneaker and streetwear resale marketplace and is also a strategic investor in SASOM. Directly comparable product category, authentication-led model, and mobile-first GTM make it SASOM's closest peer.
• Novelship: Novelship is a Southeast Asia-based authenticated sneaker and streetwear marketplace. Operates across multiple SEA countries with the same authentication-led resale model, making it a direct regional competitor.

Regional players

• Carousell: Carousell is a leading Southeast Asia consumer-to-consumer marketplace with categories spanning fashion, collectibles, and luxury. Comparable in regional SEA footprint and marketplace model, though less differentiated on authentication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sasom_official
• YouTubeyoutube.com/channel/UCCUiI7rQBzYTbQiusXj1Fww
• Facebookfacebook.com/SASOMALERT
• LinkedInlinkedin.com/company/19032197
• Instagraminstagram.com/sasom_official
• TikToktiktok.com/@sasom_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SASOM