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The Mary Kay Foundation

Full company profile

uuid0002yl2

Namestring
The Mary Kay Foundation
Legal namestring
Mary Kay Ash Foundation
Websiteurl
marykayfoundation.org
Company typeenum
Private
Founded yearint
1996
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersDallas, United States
HQ citystring
Dallas
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
charitable foundation grants, cancer research funding, domestic violence prevention, women's health philanthropy, nonprofit grantmaking
Industry3 codes
1Public Charities & Grantmaking Intermediaries
CodeBPAGAKAEPrimaryYes
2Health & Medical Research Grantmaking Foundations
CodeBPAGAKALPrimaryNo
3Social Justice & Human Rights Grantmaking Foundations
CodeBPAGAKANPrimaryNo
NAICS code3 codes
  • Grantmaking Foundations813211
  • Voluntary Health Organizations813212
  • Grantmaking and Giving Services81321
SIC code1 code
  • Services-Social Services8300
Product category
Charitable Foundation / Nonprofit Grantmaking
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Others, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Mary Kay Foundation is a 501(c)(3) nonprofit that raises and distributes charitable funds through two programmatic areas: grants supporting breakthrough cancer research and clinical trials targeting cancers affecting women, and grants supporting domestic violence shelters and prevention services for survivors. The foundation is funded primarily through individual donations, fundraising events such as the MK5K, and community-driven initiatives like the Foundation Ambassadors and Team Up For Women programs.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Mary Kay Ash Foundation is a 501(c)(3) nonprofit charitable organization that operates as a unified grant-making foundation with two primary programmatic areas: Cancer Research Fundraising & Grants and Domestic Violence Prevention & Support. The foundation has distributed over $100 million total ($41+ million for cancer research, $60+ million for domestic violence), making grants to researchers and shelter providers. Supplementary programs include the MK5K fundraising event and Foundation Ambassadors volunteer program. The organization does not offer a technology product or software platform.

Product and service2 records
1Cancer Research Grants
CategoryGrantmaking / Cancer Research Funding
Description

Grant program that raises and distributes funds to academic researchers and medical institutions conducting breakthrough cancer research and clinical trials targeting cancers that affect women. Cumulative investment of $41+ million. Grantees are selected through an application process.

2Domestic Violence Prevention Grants
CategoryGrantmaking / Domestic Violence Prevention Funding
Description

Grant program providing funding to domestic violence shelters and service organizations that deliver safe housing, counseling, and life-saving services to survivors of gender-based violence. Cumulative giving of $60+ million. Recipients are selected through an application process.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Susan G. Komen Foundation
TypeDirect peer
Description

The largest U.S. breast cancer-focused grantmaking foundation, comparable as a women's cancer research funder distributing grants to researchers and community programs; similar 501(c)(3) structure and direct-grant distribution model.

2Avon Foundation for Women
TypeDirect peer
Description

A women's-focused grantmaking foundation tied to a major cosmetics brand (parallel to Mary Kay), supporting breast cancer research and domestic violence/gender violence causes through direct grants - closely mirrors the Mary Kay Ash Foundation's structure and mission.

3V Foundation for Cancer Research
TypeDirect peer
Description

A major U.S. cancer research grantmaking foundation that funds breakthrough research through competitive grants to researchers and institutions, with similar direct grant distribution mechanics to the Mary Kay Ash Foundation's cancer research program.

4American Cancer Society
TypeBroad incumbent
Description

The largest U.S. cancer-focused nonprofit funding research, patient services, and advocacy across all cancer types; comparable as a health research grantmaker but with a much broader portfolio and larger scale than the women-specific Mary Kay Ash Foundation.

5National Network to End Domestic Violence
TypeBroad incumbent
Description

A leading U.S. domestic violence advocacy and capacity-building organization that distributes funding and resources to shelters and service providers; comparable as a domestic violence funder but operating more through policy/advocacy than direct shelter grants.

6Joyful Heart Foundation
TypeEmerging player
Description

A grantmaking and advocacy foundation focused on ending domestic violence and sexual assault, with a healing-centered programmatic model; comparable in its domestic violence mission but smaller in scale and more advocacy-focused than the Mary Kay Ash Foundation.

7Every Mother Counts
TypeEmerging player
Description

A maternal health-focused grantmaking foundation funding programs to improve maternal health outcomes; comparable as a women's health grantmaker but focused on maternal health rather than cancer or domestic violence.

8National Domestic Violence Hotline
TypeRegional player
Description

A U.S.-focused nonprofit operating the national DV hotline and resource referral services; comparable in addressing domestic violence but funded primarily through government grants and donations rather than serving as a grantmaking foundation.

9Ovarian Cancer Research Alliance
TypeEmerging player
Description

The largest U.S. nonprofit dedicated specifically to ovarian cancer research funding and advocacy; comparable as a grantmaker targeting women's cancers with a narrower disease focus than the broader Mary Kay Ash Foundation portfolio.

10YWCA USA
TypeBroad incumbent
Description

A long-established women's empowerment and domestic violence services organization operating shelters and programs nationally; comparable as a domestic violence service provider that also engages in advocacy and community-based grantmaking.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks1 record

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Mary Kay Foundation

Charitable Foundation / Nonprofit Grantmakingmarykayfoundation.org

The Mary Kay Foundation firmographics

Firmographics
Name
The Mary Kay Foundation
Legal name
Mary Kay Ash Foundation
Website
https://marykayfoundation.org
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

The Mary Kay Foundation industry classification

Industry
Product category
Charitable Foundation / Nonprofit Grantmaking
NAICS
Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
SIC
Services-Social Services (8300)
akta.pro primary industry
Public Charities & Grantmaking Intermediaries (BPAGAKAE)
akta.pro secondary industries
Health & Medical Research Grantmaking Foundations (BPAGAKAL), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

  • Charitable foundation grants
  • Cancer research funding
  • Domestic violence prevention
  • Women's health philanthropy
  • Nonprofit grantmaking

Where The Mary Kay Foundation is headquartered

Location

Headquarters

HQ city
Dallas
HQ country
United States
HQ region
North America

Markets served

The Mary Kay Foundation business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Others, Personnel, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels7 records

The Mary Kay Foundation product offering

Product offering

Core offering

The Mary Kay Foundation is a 501(c)(3) nonprofit that raises and distributes charitable funds through two programmatic areas: grants supporting breakthrough cancer research and clinical trials targeting cancers affecting women, and grants supporting domestic violence shelters and prevention services for survivors. The foundation is funded primarily through individual donations, fundraising events such as the MK5K, and community-driven initiatives like the Foundation Ambassadors and Team Up For Women programs.

Product overview

The Mary Kay Ash Foundation is a 501(c)(3) nonprofit charitable organization that operates as a unified grant-making foundation with two primary programmatic areas: Cancer Research Fundraising & Grants and Domestic Violence Prevention & Support. The foundation has distributed over $100 million total ($41+ million for cancer research, $60+ million for domestic violence), making grants to researchers and shelter providers. Supplementary programs include the MK5K fundraising event and Foundation Ambassadors volunteer program. The organization does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cancer Research Grants Grant program that raises and distributes funds to academic researchers and medical institutions conducting breakthrough cancer research and clinical trials targeting cancers that affect women. Cumulative investment of $41+ million. Grantees are selected through an application process.
  • Domestic Violence Prevention Grants Grant program providing funding to domestic violence shelters and service organizations that deliver safe housing, counseling, and life-saving services to survivors of gender-based violence. Cumulative giving of $60+ million. Recipients are selected through an application process.

Companies that use The Mary Kay Foundation

Customer profile

Segments2 records

Ideal customer profiles2 records

The Mary Kay Foundation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Mary Kay Foundation partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

The Mary Kay Foundation competitors and assessment

Company assessment

Direct peers

  • Susan G. Komen Foundation: The largest U.S. breast cancer-focused grantmaking foundation, comparable as a women's cancer research funder distributing grants to researchers and community programs; similar 501(c)(3) structure and direct-grant distribution model.
  • Avon Foundation for Women: A women's-focused grantmaking foundation tied to a major cosmetics brand (parallel to Mary Kay), supporting breast cancer research and domestic violence/gender violence causes through direct grants - closely mirrors the Mary Kay Ash Foundation's structure and mission.
  • V Foundation for Cancer Research: A major U.S. cancer research grantmaking foundation that funds breakthrough research through competitive grants to researchers and institutions, with similar direct grant distribution mechanics to the Mary Kay Ash Foundation's cancer research program.

Broad incumbents

  • American Cancer Society: The largest U.S. cancer-focused nonprofit funding research, patient services, and advocacy across all cancer types; comparable as a health research grantmaker but with a much broader portfolio and larger scale than the women-specific Mary Kay Ash Foundation.
  • National Network to End Domestic Violence: A leading U.S. domestic violence advocacy and capacity-building organization that distributes funding and resources to shelters and service providers; comparable as a domestic violence funder but operating more through policy/advocacy than direct shelter grants.
  • YWCA USA: A long-established women's empowerment and domestic violence services organization operating shelters and programs nationally; comparable as a domestic violence service provider that also engages in advocacy and community-based grantmaking.

Emerging players

  • Joyful Heart Foundation: A grantmaking and advocacy foundation focused on ending domestic violence and sexual assault, with a healing-centered programmatic model; comparable in its domestic violence mission but smaller in scale and more advocacy-focused than the Mary Kay Ash Foundation.
  • Every Mother Counts: A maternal health-focused grantmaking foundation funding programs to improve maternal health outcomes; comparable as a women's health grantmaker but focused on maternal health rather than cancer or domestic violence.
  • Ovarian Cancer Research Alliance: The largest U.S. nonprofit dedicated specifically to ovarian cancer research funding and advocacy; comparable as a grantmaker targeting women's cancers with a narrower disease focus than the broader Mary Kay Ash Foundation portfolio.

Regional players

  • National Domestic Violence Hotline: A U.S.-focused nonprofit operating the national DV hotline and resource referral services; comparable in addressing domestic violence but funded primarily through government grants and donations rather than serving as a grantmaking foundation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

The Mary Kay Foundation social profiles

Digital presence

The Mary Kay Foundation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Mary Kay Foundation leadership team

Management profile

Number of profiles

The Mary Kay Foundation funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Mary Kay Foundation M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mary Kay Foundation

What does The Mary Kay Foundation do?

The Mary Kay Foundation is a 501(c)(3) nonprofit that raises and distributes charitable funds through two programmatic areas: grants supporting breakthrough cancer research and clinical trials targeting cancers affecting women, and grants supporting domestic violence shelters and prevention services for survivors. The foundation is funded primarily through individual donations, fundraising events such as the MK5K, and community-driven initiatives like the Foundation Ambassadors and Team Up For Women programs.

Is The Mary Kay Foundation a public or private company?

The Mary Kay Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was The Mary Kay Foundation founded?

The Mary Kay Foundation was founded in 1996. It employs 1 to 10 people.

Where is The Mary Kay Foundation based?

The Mary Kay Foundation is headquartered in Dallas, United States, in the North America region.

Who are The Mary Kay Foundation's main competitors?

Direct peers on record are Susan G. Komen Foundation, Avon Foundation for Women and V Foundation for Cancer Research. Broad incumbents are American Cancer Society, National Network to End Domestic Violence and YWCA USA. Emerging players are Joyful Heart Foundation, Every Mother Counts and Ovarian Cancer Research Alliance. National Domestic Violence Hotline is listed as a regional player.

Does The Mary Kay Foundation have an API?

No public API is recorded for The Mary Kay Foundation.

What industry is The Mary Kay Foundation in?

The Mary Kay Foundation's product category is Charitable Foundation / Nonprofit Grantmaking. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813211 and its SIC code is 8300.

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Live signals
CSRwire21 Years of Impact: How the Mary Kay Ash Foundation® Is Powering a National Movement To End Violence Against WomenThe Mary Kay Ash Foundation is marking its 30th anniversary and 21st year as Presenting Sponsor of the Conference on Crimes Against Women (CCAW), one of the largest gatherings of professionals dedicated to combating gender-based violence in the United States. The 2024 conference in Dallas drew 2,483 attendees from all 50 U.S. states and 4 countries, 270 expert speakers across 280 workshops, supported by 80 scholarships. Since its founding in 1996, the Foundation has granted more than $100 million to domestic violence prevention and cancer research, with CCAW reporting it has trained over 60,000 professionals nationwide through this partnership.Business Wire BlogMary Kay Ash Foundation® Celebrates 30 Years and Over $100 Million Donated Toward Advancing Women’s Health and SafetyThe Mary Kay Ash Foundation announced the celebration of its 30th anniversary and reported that more than $100 million has been donated toward women's cancer research and domestic violence prevention programs across the United States. The funds include $41+ million invested in cancer research and clinical trials, while $60+ million has supported domestic violence shelters and services, collectively impacting millions of women and families. The Foundation stated it remains committed to accelerating cancer research, expanding access to care, and building safer communities for women.GlobeNewswireTHE MARY KAY FOUNDATION℠ AWARDS $1.2 MILLION IN CANCER RESEARCH GRANTSThe Mary Kay Foundation announced its 2018 cancer research grant recipients, awarding $100,000 to 12 U.S. institutions. The grants, part of a program that has given over $28 million since 1996, support research on breast, uterine, cervical, and ovarian cancers.GlobeNewswireTHE MARY KAY FOUNDATION℠ ISSUES $3 MILLION IN GRANTS IN HONOR OF DOMESTIC VIOLENCE AWARENESS MONTHThe Mary Kay Foundation awarded $3 million in grants to 150 domestic violence shelters across the U.S., including Puerto Rico and Guam. The grant contribution brings the foundation's total shelter grant program investment to $50 million, with over 1,200 organizations applying this year.PR NewswireNew Study Exposes The Façade Behind The Picture-Perfect Life of Social MediaMary Kay Inc. released findings from its eighth annual Truth About Abuse Survey showing that 59% of young people have exaggerated how happy or healthy their relationship is on social media, while 79% of those experiencing digital dating abuse do the same. The survey, conducted in partnership with Wakefield Research with 1,000 participants ages 13-24, also found that 69% of young people believe teens are more likely to tolerate abusive behavior online than in person, and 60% would not tell a parent if they were experiencing digital dating abuse. Mary Kay and The Mary Kay Foundation have contributed $57 million to domestic violence prevention programs as part of their Don't Look Away campaign.PR Newswire150 centros de acogida de todo el país reciben financiación con anticipación al mes de sensibilización de la violencia domésticaThe Mary Kay Foundation is distributing $3 million in unrestricted grants to 150 domestic violence shelters across the United States, Washington D.C., and Puerto Rico, ahead of Domestic Violence Awareness Month in October. Each shelter receives $20,000, with the total annual grant program investment now reaching nearly $42 million, including funds for centers impacted by Hurricane Harvey. The foundation reports that over 700 shelters applied for this year's grants, highlighting the persistent demand for services to support survivors of domestic violence.PR Newswire150 Shelters Nationwide Receive Vital Funding In Advance Of Domestic Violence Awareness MonthThe Mary Kay Foundationþ is awarding $3 million in unrestricted grants to 150 domestic violence shelters across the United States, the District of Columbia, and Puerto Rico ahead of Domestic Violence Awareness Month in October. The grants of $20,000 each will support basic operating expenses, personnel hiring, facility repairs, and client services, bringing the Foundation's total investment in its annual shelter grant program to nearly $42 million since its inception. Relief funds are also included for several shelters impacted by Hurricane Harvey, and applications for the 2018 program will open in January.PR NewswireMary Kay's "Suits for Shelters" Provides Clothing To Abuse SurvivorsMary Kay Inc. and The Mary Kay Foundation are conducting their ninth annual "Suits for Shelters" program, collecting professional attire for domestic violence survivors through August 4 at Tootsies in Dallas. Since its inception in 2009, the initiative has gathered over 17,000 clothing items to help women gain employment and independence.PR Newswire"Suits For Shelters" de Mary Kay viste a las sobrevivientes de abusoMary Kay Inc. and The Mary Kay FoundationSM are collecting professional outfits for survivors of domestic abuse through their initiative called Suits for Shelters, which aims to empower women to become financially independent. The campaign runs until August 4 at Tootsies in Dallas, where donors will receive a $25 gift card in return for their contributions. Since its inception in 2009, Suits for Shelters has provided over 17,000 pieces of professional clothing to women in need.PR NewswireMary Kay's 'Beauty That Counts' Campaign Creates Change Through CosmeticsMary Kay Inc. launched its annual 'Beauty That Counts' cause-related marketing campaign on May 18, 2017, donating $1 from each sale of limited-edition Baked Cheek Powder to The Mary Kay Foundation's Shelter Grant Program. The program has raised over $11 million since 2008 and provides $3 million annually to women's shelters and domestic violence prevention programs. Mary Kay has contributed more than $53 million to domestic violence prevention and awareness over the past 15 years.