The Mary Kay Foundation
- Company typePrivate
- Founded1996
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Mary Kay Foundation firmographics
Firmographics- Name
- The Mary Kay Foundation
- Legal name
- Mary Kay Ash Foundation
- Website
- https://marykayfoundation.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Mary Kay Foundation industry classification
Industry- Product category
- Charitable Foundation / Nonprofit Grantmaking
- NAICS
- Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industries
- Health & Medical Research Grantmaking Foundations (BPAGAKAL), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)
Keywords
Where The Mary Kay Foundation is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
The Mary Kay Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Others, Personnel, Marketing or Sales, Operations
Distribution channels3 records
Marketing channels7 records
The Mary Kay Foundation product offering
Product offeringCore offering
The Mary Kay Foundation is a 501(c)(3) nonprofit that raises and distributes charitable funds through two programmatic areas: grants supporting breakthrough cancer research and clinical trials targeting cancers affecting women, and grants supporting domestic violence shelters and prevention services for survivors. The foundation is funded primarily through individual donations, fundraising events such as the MK5K, and community-driven initiatives like the Foundation Ambassadors and Team Up For Women programs.
Product overview
The Mary Kay Ash Foundation is a 501(c)(3) nonprofit charitable organization that operates as a unified grant-making foundation with two primary programmatic areas: Cancer Research Fundraising & Grants and Domestic Violence Prevention & Support. The foundation has distributed over $100 million total ($41+ million for cancer research, $60+ million for domestic violence), making grants to researchers and shelter providers. Supplementary programs include the MK5K fundraising event and Foundation Ambassadors volunteer program. The organization does not offer a technology product or software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cancer Research Grants Grant program that raises and distributes funds to academic researchers and medical institutions conducting breakthrough cancer research and clinical trials targeting cancers that affect women. Cumulative investment of $41+ million. Grantees are selected through an application process.
- Domestic Violence Prevention Grants Grant program providing funding to domestic violence shelters and service organizations that deliver safe housing, counseling, and life-saving services to survivors of gender-based violence. Cumulative giving of $60+ million. Recipients are selected through an application process.
Companies that use The Mary Kay Foundation
Customer profileSegments2 records
Ideal customer profiles2 records
The Mary Kay Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mary Kay Foundation partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
The Mary Kay Foundation competitors and assessment
Company assessmentDirect peers
- Susan G. Komen Foundation: The largest U.S. breast cancer-focused grantmaking foundation, comparable as a women's cancer research funder distributing grants to researchers and community programs; similar 501(c)(3) structure and direct-grant distribution model.
- Avon Foundation for Women: A women's-focused grantmaking foundation tied to a major cosmetics brand (parallel to Mary Kay), supporting breast cancer research and domestic violence/gender violence causes through direct grants - closely mirrors the Mary Kay Ash Foundation's structure and mission.
- V Foundation for Cancer Research: A major U.S. cancer research grantmaking foundation that funds breakthrough research through competitive grants to researchers and institutions, with similar direct grant distribution mechanics to the Mary Kay Ash Foundation's cancer research program.
Broad incumbents
- American Cancer Society: The largest U.S. cancer-focused nonprofit funding research, patient services, and advocacy across all cancer types; comparable as a health research grantmaker but with a much broader portfolio and larger scale than the women-specific Mary Kay Ash Foundation.
- National Network to End Domestic Violence: A leading U.S. domestic violence advocacy and capacity-building organization that distributes funding and resources to shelters and service providers; comparable as a domestic violence funder but operating more through policy/advocacy than direct shelter grants.
- YWCA USA: A long-established women's empowerment and domestic violence services organization operating shelters and programs nationally; comparable as a domestic violence service provider that also engages in advocacy and community-based grantmaking.
Emerging players
- Joyful Heart Foundation: A grantmaking and advocacy foundation focused on ending domestic violence and sexual assault, with a healing-centered programmatic model; comparable in its domestic violence mission but smaller in scale and more advocacy-focused than the Mary Kay Ash Foundation.
- Every Mother Counts: A maternal health-focused grantmaking foundation funding programs to improve maternal health outcomes; comparable as a women's health grantmaker but focused on maternal health rather than cancer or domestic violence.
- Ovarian Cancer Research Alliance: The largest U.S. nonprofit dedicated specifically to ovarian cancer research funding and advocacy; comparable as a grantmaker targeting women's cancers with a narrower disease focus than the broader Mary Kay Ash Foundation portfolio.
Regional players
- National Domestic Violence Hotline: A U.S.-focused nonprofit operating the national DV hotline and resource referral services; comparable in addressing domestic violence but funded primarily through government grants and donations rather than serving as a grantmaking foundation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
The Mary Kay Foundation social profiles
Digital presenceThe Mary Kay Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mary Kay Foundation leadership team
Management profileNumber of profiles
The Mary Kay Foundation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mary Kay Foundation M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mary Kay Foundation
What does The Mary Kay Foundation do?
The Mary Kay Foundation is a 501(c)(3) nonprofit that raises and distributes charitable funds through two programmatic areas: grants supporting breakthrough cancer research and clinical trials targeting cancers affecting women, and grants supporting domestic violence shelters and prevention services for survivors. The foundation is funded primarily through individual donations, fundraising events such as the MK5K, and community-driven initiatives like the Foundation Ambassadors and Team Up For Women programs.
Is The Mary Kay Foundation a public or private company?
The Mary Kay Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mary Kay Foundation founded?
The Mary Kay Foundation was founded in 1996. It employs 1 to 10 people.
Where is The Mary Kay Foundation based?
The Mary Kay Foundation is headquartered in Dallas, United States, in the North America region.
Who are The Mary Kay Foundation's main competitors?
Direct peers on record are Susan G. Komen Foundation, Avon Foundation for Women and V Foundation for Cancer Research. Broad incumbents are American Cancer Society, National Network to End Domestic Violence and YWCA USA. Emerging players are Joyful Heart Foundation, Every Mother Counts and Ovarian Cancer Research Alliance. National Domestic Violence Hotline is listed as a regional player.
Does The Mary Kay Foundation have an API?
No public API is recorded for The Mary Kay Foundation.
What industry is The Mary Kay Foundation in?
The Mary Kay Foundation's product category is Charitable Foundation / Nonprofit Grantmaking. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813211 and its SIC code is 8300.