What Rujira does

Rujira is an omnichain decentralized finance (DeFi) protocol operating on THORChain infrastructure, incorporated as Ruji Holdings Limited in the British Virgin Islands and founded in 2024. Its core function is enabling trading, lending, and earning on native (non-wrapped, non-bridged) digital assets across multiple blockchain networks, delivered through a non-custodial web interface at rujira.network. The platform is built on open-source, MIT-licensed smart contracts that run autonomously on public blockchains without a centralized intermediary; users connect via Cosmos-supported non-custodial wallets to access features without account creation.

The product portfolio spans cross-chain swaps, a central-limit orderbook spot DEX with AMM liquidity, perpetuals, a money market for lending and borrowing, bRUNE staking, automated trading tools (range and tracking orders), basket indices, recurring buys (DCA), analytics dashboards, plus a launchpad, options platform, NFT marketplace, and prediction market. The protocol monetizes via transaction fees on trading activity and interest spreads on lending operations. Go-to-market is purely product-led and self-serve, with distribution concentrated on THORChain's ecosystem, a Discord developer community, public GitLab repositories, and ecosystem partnerships with Deving Zone, Rujira Data, and Rune Tools. The customer base is global long-tail crypto traders and DeFi users, excluding users in the USA, Canada, Australia, and the UAE, and there is no disclosed enterprise customer base or pricing tier structure.

Name

Rujira

Legal name

Ruji Holdings Limited

Website

https://rujira.network

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Rujira is a decentralized, omnichain DeFi protocol built on THORChain that enables retail and professional crypto users to trade native assets, lend, borrow, and earn yield across blockchains without bridges or wrapped tokens, via a self-serve, non-custodial web interface.

Ownership category

akta.pro rank

Product category

Decentralized Finance Protocol

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)

akta.pro secondary industries

On-Chain Limit Orders & Algorithmic Execution (FSADABAJ), Cross-Chain Bridges & Interoperability Protocols (FSADAMAG), Decentralized Lending Protocols (DeFi Money Markets) (FSADAFAB), Yield Aggregators & Strategy Vaults (FSADAMAF), Derivatives, Perpetuals & Options Protocols (FSADAMAC)

Keywords

• Omnichain DeFi protocol
• Cross-chain native asset trading
• Decentralized exchange platform
• Lending and borrowing protocol
• Perpetual futures trading

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Trading Fees: Protocol generates revenue through transaction fees on spot trading, perpetual trading, and other DeFi operations executed through the Protocol.
2. Money Market Interest: Interest income generated from lending and borrowing operations within the money market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rujira operates an omnichain decentralized finance protocol that enables trading of native blockchain assets across multiple networks without wrapped tokens or bridges. It provides a unified suite of DeFi products including cross-chain swaps, an orderbook DEX for spot trading, a money market for lending and borrowing, automated trading strategies, perpetual trading, bRUNE staking, indices, recurring buys, a launchpad, options, NFT marketplace, and prediction markets. All operations run via open-source smart contracts and are accessed non-custodially through a web interface by connecting Cosmos-supported wallets.

Product overview

Rujira is an Omnichain DeFi platform providing native asset trading across multiple blockchain networks. The unified platform offers Cross-chain Swaps, an Orderbook DEX for spot trading, Earn Opportunities for yield optimization, Money Market for lending/borrowing, Automated Trading with algorithmic orders, bRUNE Staking for network participation, Indices for basket exposure, Recurring Buys for dollar-cost averaging, and Analytics for market insights. The Protocol also includes perpetual trading, a launchpad, option platform, NFT marketplace, and prediction market, all running on open-source smart contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-chain Swaps Enables users to trade native assets across different blockchain networks using THORChain infrastructure, without wrapped tokens or bridges.
• Orderbook DEX Decentralized exchange with a central limit order book for spot trading of native assets, supplemented by automated market maker liquidity provision.
• Earn Opportunities Yield optimization strategies allowing users to earn returns on their crypto holdings through protocol-native mechanisms.
• Money Market Lending and borrowing platform enabling users to lend assets and earn interest, or borrow against collateral using native assets.
• Automated Trading Algorithmic trading tools including range orders and tracking orders for automated trade execution on the orderbook DEX.
• bRUNE Staking Staking mechanism for the bRUNE token enabling users to participate in network validation and earn staking rewards.
• Indices Basket products allowing users to gain exposure to multiple assets through a single token.
• Recurring Buys Dollar-cost averaging feature enabling users to schedule automated periodic purchases of assets.
• Analytics Market data and analytical tools providing trading insights and portfolio tracking for Rujira users.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Deving ZoneminorGTM or Marketing PartnerEcosystem partnership providing developer resources and community access through deving.zone/r/rujira for developer engagement and onboarding.

Recent moves5 records

Expansion highlights5 records

Direct peers

• GMX: GMX is a leading decentralized perpetual futures exchange competing on capital-efficient, non-custodial derivatives trading. Rujira's perpetuals product overlaps directly with GMX's core offering to similar DeFi-trader customers seeking leverage without centralized intermediaries.
• Aave: Aave is the dominant decentralized money market protocol. Rujira's Money Market product (lending and borrowing with native cross-chain collateral) directly competes with Aave for the same yield-seeking and borrowing user segments.
• dYdX: dYdX is a leading decentralized perpetuals exchange with an on-chain orderbook. Rujira's perpetual trading module and orderbook DEX directly overlap with dYdX's core offering of non-custodial, orderbook-based derivatives trading for crypto-native users.
• Kujira: Kujira is a Cosmos-based DeFi suite offering spot trading, money market (FIN), and an orderbook DEX (Bow). Rujira is positioned as the successor/spiritual continuation of Kujira's product suite on THORChain, making it the most directly comparable peer in product mix and target user.
• THORChain: THORChain is the underlying omnichain liquidity network that Rujira is built on. Rujira explicitly describes itself as a fusion of KUJIRA and THORChain and hosts its repositories under the thorchain GitLab namespace, making THORChain both infrastructure and the closest functional comparator for cross-chain native-asset trading.
• Osmosis: Osmosis is a Cosmos-native DEX offering spot trading, AMMs, and money markets within the IBC ecosystem. As a Cosmos-ecosystem DEX with overlapping functionality (orderbook, AMM, liquidity provision), it is a directly comparable peer for Rujira's target user of cross-chain Cosmos traders.
• Compound: Compound is one of the original decentralized lending protocols. Rujira's Money Market directly competes with Compound for crypto-collateralized lending and borrowing activity from the same DeFi user base.

Broad incumbents

• Curve Finance: Curve is a leading DEX specialized in stablecoin and like-asset swaps with deep liquidity. Rujira's AMM component and indices product compete for similar market-making and liquidity-provider activity, particularly for users seeking low-slippage native asset trading.
• Uniswap: Uniswap is the largest decentralized exchange by volume and the benchmark for AMM-based spot trading. While Rujira targets cross-chain native assets (where Uniswap has limited reach via its bridge-dependent multichain deployments), Uniswap remains the dominant liquidity venue for the same target user base of DeFi traders.

Emerging players

• Stargate Finance: Stargate is a cross-chain bridge and liquidity transfer protocol built on LayerZero. It competes with Rujira's value proposition of moving assets across chains without traditional bridging, though Stargate still uses bridged/wrapped assets versus Rujira's native-asset trading approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgitlab.com/thorchain/rujira
• Xx.com/RujiraNetwork
• LinkedInlinkedin.com/company/rujira-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rujira