Heimar
Heimar hf. is an Icelandic publicly listed commercial real estate company that invests in, leases, and manages approximately 100 commercial properties (~400,000 sqm) across Iceland, serving ~425 office, retail, and industrial tenants with inflation-linked leases and 96–97% occupancy.
- Company typePublic
- Founded2009
- HeadquartersKópavogur, Iceland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Heimar does
Heimar hf. (Nasdaq Iceland: HEIMAR, formerly Reginn) is an Icelandic commercial real estate company founded in August 2009 and listed on the Icelandic Stock Exchange since July 2012. The company invests in, leases, and manages commercial properties in Iceland, operating a portfolio of approximately 100 assets totaling roughly 400,000 square meters with a combined value of approximately ISK 180 billion. Its portfolio is concentrated in defined core urban areas — Smáralind (Kópavogur), Reykjavik city centre, Borgartún, and Garðabær — which together account for ~65% of square meters and ~70% of portfolio value, and serve ~425 tenants across office, retail, and industrial segments with a Q1 2026 occupancy of 96–97%.
The company offers commercial property leasing as its core product, complemented by in-house services including construction and maintenance, day-to-day property operations, accounting and billing, and 24/7 emergency response. Notable flagship assets include Smáralind shopping center (~11,000 daily visitors) and Egilshöll arena (~3,000 daily visitors), both operated through dedicated subsidiaries. Heimar has invested in environmental credentials — 42% of its portfolio holds BREEAM In-Use certification, it operates the first Icelandic real estate green bond framework (ISS-Corporate verified), and its Dvergshöfði 4 development is in BREEAM New Construction certification.
Heimar generates revenue primarily through inflation-linked, recurring rental income from commercial tenants, with Q1 2026 rental income of ISK 4,118 million (+18.1% YoY) and net profit of ISK 2,266 million (+63.8% YoY), translating to a 69.3% EBITDA margin and 11.7% return on equity. Distribution is direct to enterprise tenants across Iceland with no intermediaries; the company uses its website, a tenant service portal (thjonusta.heimar.is), and standard investor relations channels. Growth is being pursued through targeted acquisitions (Gróska, Gróðurhúsið, and Tryggvagata in 2025), green-bond-backed property investment, and new-build development within core zones.
Heimar firmographics
Firmographics- Name
- Heimar
- Legal name
- Heimar hf.
- Website
- https://heimar.is
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heimar hf. is an Icelandic publicly listed commercial real estate company that invests in, leases, and manages approximately 100 commercial properties (~400,000 sqm) across Iceland, serving ~425 office, retail, and industrial tenants with inflation-linked leases and 96–97% occupancy.
- Ownership category
- akta.pro rank
Heimar industry classification
Industry- Product category
- Commercial Real Estate
- NAICS
- Nonresidential Property Managers (531312), Lessors of Real Estate (5311), Real Estate Property Managers (53131)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
- akta.pro secondary industries
- Office Real Estate Asset Management (BPAJAMAG), Office Property Management (BPAJAGAA)
Keywords
Where Heimar is headquartered
LocationHeadquarters
- HQ city
- Kópavogur
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Heimar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Property Rental: Heimar generates revenue primarily through leasing commercial properties (office, retail, and industrial space) to businesses across Iceland. Rental contracts are inflation-linked, contributing to revenue growth. The company had ISK 4,118 million in rental income in Q1 2026, a 18.1% year-over-year increase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Commercial rental properties - pricing varies by property, size, location, and lease terms |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Heimar product offering
Product offeringCore offering
Heimar invests in, leases, and manages commercial properties in Iceland, operating a portfolio of approximately 100 properties totaling nearly 400,000 square meters with a combined value of roughly ISK 180 billion. The company leases office, retail, and industrial space directly to approximately 425 business tenants at a 96-97% occupancy rate, with rental contracts that are inflation-linked. In-house property services include construction and maintenance, property operations, accounting and billing, and 24/7 emergency response.
Product overview
Heimar is a commercial real estate company that invests in, leases, and manages commercial properties in Iceland. The company operates as a single unified platform offering property leasing services alongside complementary service modules including construction/maintenance, property operations management, accounting/billing services, and emergency response. The portfolio consists of approximately 100 properties totaling ~400,000 sqm across multiple subsidiaries, including flagship properties like Smáralind shopping center and Egilshöll arena. The company was rebranded from Reginn to Heimar in May 2024, adopting a modern sustainable urban developer identity.
Differentiator
Problem solved
Functional benefit
Brands
- Orðheimar: Community and language initiative focused on promoting the Icelandic language and culture. Heimar's social policy initiative that addresses the importance of language as a key to society.
Products and services
- Commercial Property Leasing (Atvinnuhúsnæði)
Quantifiable outcome
- 18.1% nominal revenue growth and 13.7% real growth in Q1 2026
- +4 more outcomes
Companies that use Heimar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Heimar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heimar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gróska ehf. and Gróðurhúsið ehf.coreHeimar hf. acquired all shares in Gróska ehf. and Gróðurhúsið ehf. The acquisition was subject to approval by the Icelandic Competition Authority (Samkeppniseftirlitið), which confirmed that no further investigation or intervention was needed and the approval condition was lifted. The property of Gróska is Kristínargata 1.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Heimar competitors and assessment
Company assessmentDirect peers
- Eik fasteignafélag hf. Icelandic commercial real estate company investing in and leasing office and retail properties across Iceland. Most directly comparable to Heimar in terms of geography, asset class focus, and customer base.
- Ýmir fasteignafélag hf. Icelandic real estate company focused on owning and managing commercial properties in the Reykjavik capital area. Closely comparable to Heimar by market, asset class, and leasing model.
Regional players
- Fabege AB: Swedish office-focused REIT concentrated in the Stockholm CBD and inner city. Highly comparable to Heimar's office-heavy portfolio mix and urban-core investment thesis, though in a larger and more liquid Nordic market.
- Kungsleden AB: Swedish diversified commercial real estate company owning office, retail, and industrial properties across Sweden. Comparable to Heimar in diversified commercial asset mix and tenant-base breadth.
- Castellum AB: One of the largest Swedish commercial real estate companies with a diversified portfolio of office, logistics, and retail properties. Comparable to Heimar in scale ambition and diversified commercial CRE strategy.
- Entra ASA: Norwegian office REIT focused on prime office properties in Oslo and selected Norwegian cities. Directly comparable to Heimar's office segment and sustainability-led positioning in a Nordic capital region.
- Hufvudstaden AB: Swedish premium commercial real estate company focused on prime office and retail properties in central Stockholm and Gothenburg. Comparable to Heimar's core-area concentration and high-quality, low-vacancy strategy.
- Nyfosa AB: Swedish commercial real estate company focused on office, logistics, and light industrial properties. Comparable to Heimar in industrial/logistics exposure and growth-via-acquisition strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heimar social profiles
Digital presenceHeimar compliance and trust
Trust signalCompliance4 records
Heimar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heimar leadership team
Management profileNumber of profiles
Profiles1 record
Heimar subsidiaries and ownership
Company hierarchySubsidiaries17 records
Heimar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heimar M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heimar
What does Heimar do?
Heimar invests in, leases, and manages commercial properties in Iceland, operating a portfolio of approximately 100 properties totaling nearly 400,000 square meters with a combined value of roughly ISK 180 billion. The company leases office, retail, and industrial space directly to approximately 425 business tenants at a 96-97% occupancy rate, with rental contracts that are inflation-linked. In-house property services include construction and maintenance, property operations, accounting and billing, and 24/7 emergency response.
Is Heimar a public or private company?
Heimar is a public company. It is classified as public and is currently operating.
When was Heimar founded?
Heimar was founded in 2009. It employs 1 to 10 people.
Where is Heimar based?
Heimar is headquartered in Kópavogur, Iceland, in the Europe region.
How does Heimar make money?
One revenue line is on record: commercial Property Rental.
Who are Heimar's main competitors?
Direct peers on record are Eik fasteignafélag hf. and Ýmir fasteignafélag hf.. Regional players are Fabege AB, Kungsleden AB, Castellum AB, Entra ASA, Hufvudstaden AB and Nyfosa AB.
Does Heimar have an API?
No public API is recorded for Heimar.
What industry is Heimar in?
Heimar's product category is Commercial Real Estate. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management, with a secondary code of BPAJAMAG, Office Real Estate Asset Management. Its NAICS code is 531312 and its SIC code is 6510.