tuck.
tuck. is a UK mobile cashback app that lets consumers earn instant cashback at 200+ UK retailers via digital cards integrated with Apple Pay and Google Pay, monetising through retailer commissions on a freemium, transaction-based model.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What tuck. does
tuck. is a UK-based mobile cashback platform founded in 2021 in Leicester by Neel Thakrar (CEO) and Dhruvesh Ranpura (COO). The company operates a freemium iOS and Android app through which individual UK consumers purchase digital cashback cards for over 200 partner retailers spanning supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, Aldi), fashion (ASOS, Nike, H&M, River Island), restaurants (Costa, Nando's, Pizza Express), and travel (Airbnb, Booking.com). Users buy a cashback card in the app, add it to Apple Wallet or Google Pay for contactless in-store payment, or use a voucher code online; the cashback is credited to the user's tuck. wallet instantly upon purchase of the card, eliminating the typical 90-day pending period of legacy cashback platforms.
The underlying platform combines digital gift card issuance, native integration with Apple Pay and Google Pay, and Open Banking-based payment processing with mandatory 90-day re-authentication. Adjacent products include a Balance Checker covering 206 UK retailer brands, a Savings Calculator, a Help Centre, and an editorial blog. tuck. reports 100,000+ users, a 4.9 app store rating across 5,000+ reviews, and over £1 million in cumulative user savings. tuck. retains a margin from retailer commissions (transaction-based revenue model), with the app free and a small fee on bank withdrawals.
The business model is transaction-based: tuck. earns a commission from retailers when users purchase cashback cards, passes the majority to users as cashback, and retains the residual margin. The company has raised approximately $830K across two disclosed funding rounds (May 2021 and April 2023) and operates with a 7-person team. Operations are restricted to the UK, with explicit geographic exclusions for Ireland, the EU, US, Canada, and Australia. No revenue figures have been disclosed.
tuck. firmographics
Firmographics- Name
- tuck.
- Legal name
- Tuck Technology Ltd.
- Website
- https://tuckapp.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- tuck. is a UK mobile cashback app that lets consumers earn instant cashback at 200+ UK retailers via digital cards integrated with Apple Pay and Google Pay, monetising through retailer commissions on a freemium, transaction-based model.
- Ownership category
- akta.pro rank
tuck. industry classification
Industry- Product category
- Cashback Rewards Platform
- akta.pro primary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
- akta.pro secondary industry
- Digital Wallets & One-Click Checkout (CRAFALAC)
Keywords
Where tuck. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
tuck. business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retailer Commission: When users purchase cashback cards through tuck., retailers pay a small commission to tuck. This commission is passed through to users as instant cashback. Users pay the normal retail price while tuck. retains a margin from the commission.
- Withdrawal Fees: Small withdrawal fees apply when users move cashback from their tuck. wallet to their bank account
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app with no subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
tuck. product offering
Product offeringCore offering
tuck. operates a free mobile application (iOS and Android) through which UK consumers purchase digital cashback cards for over 200 partner retailers. Users buy a cashback card before shopping, add it to Apple Wallet or Google Pay for contactless in-store payments, or use a voucher code online, and receive cashback (typically 3-25%) instantly in their tuck. wallet at the moment of card purchase. The company monetizes through retailer commissions and small withdrawal fees while offering no subscription fees to consumers.
Product overview
tuck. is a single unified mobile app offering instant cashback on everyday shopping through the purchase of digital gift cards. The core product consists of the tuck. Cashback App, through which users purchase cashback cards for 200+ UK retailers including Tesco, IKEA, ASDA, Amazon, Nike, and Costa. The app integrates with Apple Pay and Google Pay for seamless in-store payment, while online purchases use voucher codes. The platform also includes a Balance Checker tool for checking gift card balances, a Savings Calculator for estimating earnings, a Help Centre with support resources, and a Blog with money-saving content. The business model relies on retailer commissions passed to users as instant cashback with no subscription fees.
Differentiator
Problem solved
Functional benefit
Products and services
- tuck. Cashback App A free mobile application (iOS and Android) for UK consumers that enables purchasing digital cashback cards for over 200 partner retailers including Tesco, IKEA, ASDA, Amazon, and Costa. Users buy a cashback card before shopping, add it to Apple Wallet or Google Pay for contactless in-store tap-to-pay, or paste a code online, and earn instant cashback (typically 3-25%) credited immediately to their tuck. wallet at the point of card purchase. Setup takes under 60 seconds via a four-tap process with no subscription fees.
- Cashback Cards (200+ UK Retailers) Digital gift cards purchasable through the tuck. Cashback App that earn instant cashback (typically 3-25%) when used at partner retailers. Redeemable both in-store via Apple Pay/Google Wallet tap-to-pay or barcode, and online via voucher codes. Covers major UK brands including supermarkets (Tesco, Sainsbury's, ASDA, Morrisons, Aldi, M&S), fashion (ASOS, Nike, adidas, H&M, River Island), restaurants (Costa, Nando's, Pizza Express), and travel (Airbnb, Booking.com).
Quantifiable outcome
- Users save an average of 5-6% back on purchases
- +2 more outcomes
Companies that use tuck.
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
tuck. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
tuck. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 200+ UK Retailers (Tesco, IKEA, Costa, ASDA, Amazon, etc.)coretuck. partners with over 200 UK retailers to offer instant cashback on purchases. Users buy cashback cards through the tuck. app before shopping at these retailers, and tuck. earns a commission from the retailer for driving the sale. The retailer gets a customer, and the user gets cashback. Partners include major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, Aldi, Marks & Spencer), fashion retailers (ASOS, Nike, adidas, H&M, River Island), restaurants (Costa, Nando's, Pizza Express), and travel brands (Airbnb, Booking.com).
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
tuck. competitors and assessment
Company assessmentDirect peers
- TopCashback: UK's largest cashback platform, offering users cashback at thousands of retailers via web and app. Direct competitor to tuck. with a much larger retailer base and established brand, but historically operates on delayed payouts rather than tuck.'s instant model.
- Quidco: One of the original UK cashback sites, paying users when they shop via tracked links at partnered retailers. Overlaps directly with tuck. on UK consumer cashback, though it is more web-portal oriented than app-first.
- Airtime Rewards: UK mobile-first cashback app that converts in-store and online shopping rewards into airtime credit on a user's mobile bill. Closest UK app-based competitor to tuck., serving the same everyday-shopper persona with a card-linked model.
- Shopmium: Cashback and digital coupon app offering product-specific rewards at UK supermarkets and retailers, redeemed by uploading receipts or using digital offers. Comparable to tuck. as a mobile-first cashback experience, though more focused on product-level offers than store-level cards.
- KidStart: UK cashback platform where shoppers direct a portion of their cashback into a child's savings or Junior ISA. Comparable consumer cashback model to tuck., differentiated by family/children savings orientation rather than instant-payout UX.
Broad incumbents
- Honey (PayPal): Browser-based coupon and cashback extension owned by PayPal, operating globally across thousands of retailers. Broader incumbent competing for the same consumer mindshare as tuck., with deeper resources but a web/browser rather than wallet-based experience.
- Rakuten (formerly Ebates): Global cashback and loyalty platform with operations across the US, UK, Japan and other markets. Comparable cashback business model to tuck. but at much greater scale and broader geographic footprint, with quarterly cheque payouts in some markets.
- Swagbucks (Prodege): US-based rewards platform combining cashback shopping with surveys, games and search rewards. Adjacent to tuck.'s consumer rewards/cashback proposition, but with a much broader engagement model and US-centric audience.
- Capital One Shopping: Browser extension and app from Capital One that surfaces coupons, price comparisons and credits when shopping online. Comparable shopping-rewards consumer proposition to tuck., operating at greater scale via Capital One's distribution.
Emerging players
- ShopBack: Asia-Pacific focused cashback platform operating across Singapore, Malaysia, Philippines, Indonesia and other markets. Comparable cashback aggregator model to tuck., though primarily regional player with different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
tuck. social profiles
Digital presencetuck. compliance and trust
Trust signalCompliance2 records
tuck. financial estimates
Financial estimateRevenue estimate
Valuation estimate
tuck. leadership team
Management profileNumber of profiles
Profiles7 records
tuck. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tuck. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tuck.
What does tuck. do?
tuck. operates a free mobile application (iOS and Android) through which UK consumers purchase digital cashback cards for over 200 partner retailers. Users buy a cashback card before shopping, add it to Apple Wallet or Google Pay for contactless in-store payments, or use a voucher code online, and receive cashback (typically 3-25%) instantly in their tuck. wallet at the moment of card purchase. The company monetizes through retailer commissions and small withdrawal fees while offering no subscription fees to consumers.
Is tuck. a public or private company?
tuck. is a private company. It is classified as venture growth investor backed and is currently operating.
When was tuck. founded?
tuck. was founded in 2021. It employs 11 to 50 people.
Where is tuck. based?
tuck. is headquartered in London, United Kingdom, in the Europe region.
How does tuck. make money?
Two revenue lines are on record. Retailer Commission is the primary driver. The others are withdrawal Fees.
Who are tuck.'s main competitors?
Direct peers on record are TopCashback, Quidco, Airtime Rewards, Shopmium and KidStart. Broad incumbents are Honey (PayPal), Rakuten (formerly Ebates), Swagbucks (Prodege) and Capital One Shopping. ShopBack is listed as an emerging player.
Does tuck. have an API?
No public API is recorded for tuck..
What industry is tuck. in?
tuck.'s product category is Cashback Rewards Platform. Its primary akta.pro industry code is FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace), with a secondary code of CRAFALAC, Digital Wallets & One-Click Checkout.