tuck.

What tuck. does

tuck. is a UK-based mobile cashback platform founded in 2021 in Leicester by Neel Thakrar (CEO) and Dhruvesh Ranpura (COO). The company operates a freemium iOS and Android app through which individual UK consumers purchase digital cashback cards for over 200 partner retailers spanning supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, Aldi), fashion (ASOS, Nike, H&M, River Island), restaurants (Costa, Nando's, Pizza Express), and travel (Airbnb, Booking.com). Users buy a cashback card in the app, add it to Apple Wallet or Google Pay for contactless in-store payment, or use a voucher code online; the cashback is credited to the user's tuck. wallet instantly upon purchase of the card, eliminating the typical 90-day pending period of legacy cashback platforms.

The underlying platform combines digital gift card issuance, native integration with Apple Pay and Google Pay, and Open Banking-based payment processing with mandatory 90-day re-authentication. Adjacent products include a Balance Checker covering 206 UK retailer brands, a Savings Calculator, a Help Centre, and an editorial blog. tuck. reports 100,000+ users, a 4.9 app store rating across 5,000+ reviews, and over £1 million in cumulative user savings. tuck. retains a margin from retailer commissions (transaction-based revenue model), with the app free and a small fee on bank withdrawals.

The business model is transaction-based: tuck. earns a commission from retailers when users purchase cashback cards, passes the majority to users as cashback, and retains the residual margin. The company has raised approximately $830K across two disclosed funding rounds (May 2021 and April 2023) and operates with a 7-person team. Operations are restricted to the UK, with explicit geographic exclusions for Ireland, the EU, US, Canada, and Australia. No revenue figures have been disclosed.

Name

tuck.

Legal name

Tuck Technology Ltd.

Website

https://tuckapp.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

tuck. is a UK mobile cashback app that lets consumers earn instant cashback at 200+ UK retailers via digital cards integrated with Apple Pay and Google Pay, monetising through retailer commissions on a freemium, transaction-based model.

Ownership category

akta.pro rank

Product category

Cashback Rewards Platform

akta.pro primary industry

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

akta.pro secondary industry

Digital Wallets & One-Click Checkout (CRAFALAC)

Keywords

• Instant cashback app
• Digital gift cards
• Retailer rewards platform
• Mobile shopping rewards
• Cashback wallet app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retailer Commission: When users purchase cashback cards through tuck., retailers pay a small commission to tuck. This commission is passed through to users as instant cashback. Users pay the normal retail price while tuck. retains a margin from the commission.
2. Withdrawal Fees: Small withdrawal fees apply when users move cashback from their tuck. wallet to their bank account

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

tuck. operates a free mobile application (iOS and Android) through which UK consumers purchase digital cashback cards for over 200 partner retailers. Users buy a cashback card before shopping, add it to Apple Wallet or Google Pay for contactless in-store payments, or use a voucher code online, and receive cashback (typically 3-25%) instantly in their tuck. wallet at the moment of card purchase. The company monetizes through retailer commissions and small withdrawal fees while offering no subscription fees to consumers.

Product overview

tuck. is a single unified mobile app offering instant cashback on everyday shopping through the purchase of digital gift cards. The core product consists of the tuck. Cashback App, through which users purchase cashback cards for 200+ UK retailers including Tesco, IKEA, ASDA, Amazon, Nike, and Costa. The app integrates with Apple Pay and Google Pay for seamless in-store payment, while online purchases use voucher codes. The platform also includes a Balance Checker tool for checking gift card balances, a Savings Calculator for estimating earnings, a Help Centre with support resources, and a Blog with money-saving content. The business model relies on retailer commissions passed to users as instant cashback with no subscription fees.

Differentiator

Problem solved

Functional benefit

Products and services

• tuck. Cashback App A free mobile application (iOS and Android) for UK consumers that enables purchasing digital cashback cards for over 200 partner retailers including Tesco, IKEA, ASDA, Amazon, and Costa. Users buy a cashback card before shopping, add it to Apple Wallet or Google Pay for contactless in-store tap-to-pay, or paste a code online, and earn instant cashback (typically 3-25%) credited immediately to their tuck. wallet at the point of card purchase. Setup takes under 60 seconds via a four-tap process with no subscription fees.
• Cashback Cards (200+ UK Retailers) Digital gift cards purchasable through the tuck. Cashback App that earn instant cashback (typically 3-25%) when used at partner retailers. Redeemable both in-store via Apple Pay/Google Wallet tap-to-pay or barcode, and online via voucher codes. Covers major UK brands including supermarkets (Tesco, Sainsbury's, ASDA, Morrisons, Aldi, M&S), fashion (ASOS, Nike, adidas, H&M, River Island), restaurants (Costa, Nando's, Pizza Express), and travel (Airbnb, Booking.com).

Quantifiable outcome

• Users save an average of 5-6% back on purchases
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• 200+ UK Retailers (Tesco, IKEA, Costa, ASDA, Amazon, etc.)coreChannel Partner/ Reseller/ Distributortuck. partners with over 200 UK retailers to offer instant cashback on purchases. Users buy cashback cards through the tuck. app before shopping at these retailers, and tuck. earns a commission from the retailer for driving the sale. The retailer gets a customer, and the user gets cashback. Partners include major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, Aldi, Marks & Spencer), fashion retailers (ASOS, Nike, adidas, H&M, River Island), restaurants (Costa, Nando's, Pizza Express), and travel brands (Airbnb, Booking.com).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TopCashback: UK's largest cashback platform, offering users cashback at thousands of retailers via web and app. Direct competitor to tuck. with a much larger retailer base and established brand, but historically operates on delayed payouts rather than tuck.'s instant model.
• Quidco: One of the original UK cashback sites, paying users when they shop via tracked links at partnered retailers. Overlaps directly with tuck. on UK consumer cashback, though it is more web-portal oriented than app-first.
• Airtime Rewards: UK mobile-first cashback app that converts in-store and online shopping rewards into airtime credit on a user's mobile bill. Closest UK app-based competitor to tuck., serving the same everyday-shopper persona with a card-linked model.
• Shopmium: Cashback and digital coupon app offering product-specific rewards at UK supermarkets and retailers, redeemed by uploading receipts or using digital offers. Comparable to tuck. as a mobile-first cashback experience, though more focused on product-level offers than store-level cards.
• KidStart: UK cashback platform where shoppers direct a portion of their cashback into a child's savings or Junior ISA. Comparable consumer cashback model to tuck., differentiated by family/children savings orientation rather than instant-payout UX.

Broad incumbents

• Honey (PayPal): Browser-based coupon and cashback extension owned by PayPal, operating globally across thousands of retailers. Broader incumbent competing for the same consumer mindshare as tuck., with deeper resources but a web/browser rather than wallet-based experience.
• Rakuten (formerly Ebates): Global cashback and loyalty platform with operations across the US, UK, Japan and other markets. Comparable cashback business model to tuck. but at much greater scale and broader geographic footprint, with quarterly cheque payouts in some markets.
• Swagbucks (Prodege): US-based rewards platform combining cashback shopping with surveys, games and search rewards. Adjacent to tuck.'s consumer rewards/cashback proposition, but with a much broader engagement model and US-centric audience.
• Capital One Shopping: Browser extension and app from Capital One that surfaces coupons, price comparisons and credits when shopping online. Comparable shopping-rewards consumer proposition to tuck., operating at greater scale via Capital One's distribution.

Emerging players

• ShopBack: Asia-Pacific focused cashback platform operating across Singapore, Malaysia, Philippines, Indonesia and other markets. Comparable cashback aggregator model to tuck., though primarily regional player with different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@tuck.
• Xx.com/tuckappco
• Facebookfacebook.com/tuckapp
• LinkedInlinkedin.com/company/tuckapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tuck.