SardexPay
SardexPay operates Italy's largest B2B complementary currency circuit, enabling over 10,000 SME members across 15 regions to exchange goods and services using Sardex credits (1 SRD = 1 EUR), preserving cash flow and accessing zero-interest credit through the Efficio+ module.
- Company typePrivate
- Founded2010
- HeadquartersSerramanna, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SardexPay does
SardexPay (legal entity Sardex S.p.A.) operates Italy's largest complementary currency circuit, founded in 2010 in Serramanna, Sardinia by four young entrepreneurs. The platform enables member businesses to exchange goods and services using a commercial credit called Sardex (SRD), pegged 1:1 to the euro, allowing participants to preserve euro liquidity for non-network transactions while accessing new customers, suppliers, and a zero-interest credit line (Efficio+) available to members with at least six months of tenure. The core product, SardexPay Business, is a B2B marketplace accessible via a web portal and the Bisoo mobile app, extended by a B2E module (SardexPay Dipendenti) for employee welfare, a B2C cashback program (SardexPay Cashback / Bisoo), and a sector-specific trade fair (Sardex Connect: Expo di Filiera). As of 2024-2025, the network spans 15 Italian regions, includes more than 10,000 active member businesses, and has transacted over 1.5 billion SRD cumulatively, with regional subsidiaries including Venetex (Veneto) and Felix (Campania).
The company generates revenue primarily through annual membership fees scaled to each member's growth within the circuit; no transaction commissions are charged within the network. Additional revenue mechanisms include the B2E product for employee benefit accounts and, prospectively, ESG/sustainability services through the 2025 partnership with NATIVA. SardexPay distributes through a regional broker network supported by community offices co-located with innovation hubs (Impact Hub Trento, BIG Boost Innovation Garage Bologna, The Hub-LVenture Rome) and partners such as Confartigianato Udine and AssoretiPMI, with go-to-market reinforced by dedicated regional Facebook groups and earned media coverage in Il Sole 24 Ore, Skytg24, La Repubblica, and Financial Times. The company has raised approximately €10.3M cumulative across rounds in 2016 (€3M, Innogest Capital-led), 2020 (€5.8M, CDP Venture Capital-led), 2021 (€1.275M crowdfunding + €250K Banca Etica), and is backed by CDP Venture Capital, Fondazione di Sardegna, PrimoMiglio SGR, Innogest Capital, Banca Etica, and Fabrick (Gruppo Banca Sella).
SardexPay firmographics
Firmographics- Name
- SardexPay
- Legal name
- Sardex S.p.A.
- Website
- https://sardexpay.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SardexPay operates Italy's largest B2B complementary currency circuit, enabling over 10,000 SME members across 15 regions to exchange goods and services using Sardex credits (1 SRD = 1 EUR), preserving cash flow and accessing zero-interest credit through the Efficio+ module.
- Ownership category
- akta.pro rank
SardexPay industry classification
Industry- Product category
- Complementary Currency Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)
- SIC
- Finance Services (6199), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME & Business Cross-Border Payments (B2B) (FSAMAIAB)
- akta.pro secondary industries
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Cross-Border & FX Payments Platforms (BPAMAFAK)
Keywords
Where SardexPay is headquartered
LocationHeadquarters
- HQ city
- Serramanna
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
SardexPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Membership Fee: Members pay an annual renewal fee based on their growth within the circuit. No commission is charged on individual transactions within the SardexPay network.
- Efficio+ Credit Line: Zero-interest credit line offered to members with at least 6 months of tenure. Revenue generated through the annual membership fees rather than interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B Circuit Membership |
| Subscription | Pay-as-you-go | Efficio+ Zero-Interest Credit Line |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SardexPay product offering
Product offeringCore offering
SardexPay operates a digital complementary currency circuit that lets member businesses exchange goods and services using Sardex credits (1 Sardex = 1 Euro), preserving their euro liquidity. The platform supports B2B transactions across 15 Italian regions, a zero-interest credit line (Efficio+) for established members, a consumer cashback/loyalty app (Bisoo), and a B2E module for employee benefits and welfare. Revenue is generated primarily through annual membership fees scaled to each member's growth within the network.
Product overview
SardexPay is a complementary currency community platform for Italian businesses operating on a commercial credit circuit model where 1 Sardex equals 1 Euro. The core SardexPay Business platform enables businesses to trade goods and services using Sardex credits, preserving euro liquidity while accessing new commercial relationships across a national network of over 10,000 companies in 15 Italian regions. The product portfolio extends beyond the core B2B marketplace with Efficio+ (zero-interest credit line), SardexPay Cashback (B2C loyalty program), SardexPay Dipendenti (employee benefits), Sardex Connect (sector-specific expo events), and Piano Sostenibile (sustainability consulting with NATIVA). Regional variants include Venetex (Veneto), Felix (Campania), and SardexPay branches in Sardinia, Lazio, Toscana, Marche, Emilia-Romagna, Friuli Venezia Giulia, Liguria, Piemonte, Valle d'Aosta, and Trentino-Alto Adige.
Differentiator
Problem solved
Functional benefit
Brands
- Efficio+: An additional credit line for SardexPay circuit members at zero interest rate, with a repayment plan of 18 to 36 months and automatic monthly debits.
- SardexPay Dipendenti
- SardexPay Cashback
Products and services
- SardexPay Business B2B marketplace enabling member businesses to exchange goods and services using Sardex complementary credits (1 Sardex = 1 Euro), preserving euro liquidity while discovering new clients and suppliers across 15 Italian regions.
- Efficio+
Quantifiable outcome
- Over 1.5 billion SRD transacted through the circuit as of 2024.
- +3 more outcomes
Companies that use SardexPay
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SardexPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SardexPay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic and minor.
- NATIVA S.r.l. Società BenefitstrategicPartnership for sustainability: NATIVA will guide Sardex toward becoming a Società Benefit and offer ESG consulting services to circuit members via the SPACESHIP platform. Sardex members can pay for NATIVA services using SRD credits.
- Fabrick SpA (Gruppo Banca Sella)strategicFabrick, part of the Banca Sella group, specializes in fintech software development and provides technological support to SardexPay.
- NICE GroupminorVeneto-based world leader in automation systems, also promoter of the Venetex circuit in Veneto region, creating synergy between SardexPay and Venetex.
- Confartigianato UdineminorPartnership for Friuli Venezia Giulia region, hosting SardexPay offices at their location and supporting regional business outreach.
- ELITE Intesa Sanpaolo LoungeminorSardexPay accessed the ELITE program of Intesa Sanpaolo, designed for startups and high-growth companies to access capital markets and advisory services.
- AssoretiPMIminorPartnership to support Italian SMEs through financial advisory services combined with SardexPay's complementary currency and credit solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
SardexPay competitors and assessment
Company assessmentOthers
- AssoretiPMI: Italian association supporting SMEs with financial advisory services and a documented SardexPay partnership. Adjacent SME-services player with overlap in target customer base.
- NICE Group: Veneto-based automation group and promoter of the Venetex circuit now integrated into SardexPay. Strategic ecosystem partner rather than a direct competitor, but comparable as a corporate backer of complementary currencies in Italy.
- Banca Etica: Italian ethical bank and SardexPay shareholder. Provides adjacent ethical-banking and SME financing services; relevant as a capital partner and as an ecosystem peer in the Italian impact-finance space.
Emerging players
- BerkShares: US-based regional complementary currency operating in the Berkshires (Massachusetts). Comparable model (local complementary currency for SMEs) but materially smaller scale and geographically distinct.
Direct peers
- Borsa del Credito: Italian SME credit marketplace connecting businesses with multiple lenders. Overlaps with SardexPay on SME financing and Italian footprint, with a different mechanism (credit intermediation vs. complementary currency).
- October (formerly Lendix): European SME lending platform. Comparable on the SME-credit and fintech dimensions, though operates across borders via traditional loan structures rather than a closed-loop circuit.
- Credimi: Italian fintech providing factoring, credit, and digital financing to SMEs. Comparable target market and use case (Italian SME cash-flow and credit access) but via traditional factoring rather than complementary currency.
- WIR Bank: Swiss cooperative bank operating the WIR complementary currency for SMEs, the most directly analogous model to SardexPay's circuit. Both monetize a closed-loop B2B credit network while preserving member liquidity.
Broad incumbents
- Fabrick (Banca Sella Group): Italian open-finance platform and SardexPay technology partner (part of Banca Sella). Provides broader fintech infrastructure and payments rails overlapping with SardexPay's payment/credit functionalities.
Regional players
- Confidi (Italian mutual guarantee institutions): Consortium of regional Italian mutual guarantee institutions providing credit guarantees to SMEs. Adjacent SME-credit function with strong regional roots in Italy; partial overlap with SardexPay's SME financing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
SardexPay social profiles
Digital presenceSardexPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SardexPay leadership team
Management profileNumber of profiles
Profiles6 records
SardexPay subsidiaries and ownership
Company hierarchySubsidiaries2 records
SardexPay funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SardexPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SardexPay
What does SardexPay do?
SardexPay operates a digital complementary currency circuit that lets member businesses exchange goods and services using Sardex credits (1 Sardex = 1 Euro), preserving their euro liquidity. The platform supports B2B transactions across 15 Italian regions, a zero-interest credit line (Efficio+) for established members, a consumer cashback/loyalty app (Bisoo), and a B2E module for employee benefits and welfare. Revenue is generated primarily through annual membership fees scaled to each member's growth within the network.
Is SardexPay a public or private company?
SardexPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was SardexPay founded?
SardexPay was founded in 2010. It employs 11 to 50 people.
Where is SardexPay based?
SardexPay is headquartered in Serramanna, Italy, in the Europe region.
How does SardexPay make money?
Two revenue lines are on record. Annual Membership Fee is the primary driver. The others are efficio+ Credit Line.
Who are SardexPay's main competitors?
Others on record are AssoretiPMI, NICE Group and Banca Etica. BerkShares is listed as an emerging player. Direct peers are Borsa del Credito, October (formerly Lendix), Credimi and WIR Bank. Fabrick (Banca Sella Group) is listed as a broad incumbent. Confidi (Italian mutual guarantee institutions) is listed as a regional player.
Does SardexPay have an API?
No public API is recorded for SardexPay.
What industry is SardexPay in?
SardexPay's product category is Complementary Currency Platform. Its primary akta.pro industry code is FSAMAIAB, SME & Business Cross-Border Payments (B2B), with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 522320 and its SIC code is 6199.