Magswitch Technology

What Magswitch Technology does

Magswitch Technology is a Lafayette, Colorado-based manufacturer of switchable permanent magnetic tools and systems serving industrial automation, heavy lifting, fabrication, and woodworking markets. Founded in 2004, the company has developed a proprietary portfolio of switchable permanent magnet technology protected by 65+ patents, enabling controlled ON/OFF magnetic force without continuous power consumption. Its products are deployed across automotive, consumer/white goods, manufacturing, shipbuilding, steel production, welding, and woodworking end-markets, reaching customers in 150+ countries through a combination of direct e-commerce (magswitch.com), a global dealer network, a separate European storefront (Mag-Tools Europe), and a direct enterprise sales force.

The core technology stack includes Variable Flux Output (VFO) for adjustable magnetic field strength from 0-100%, electro permanent magnet architecture claimed to be 95% more energy efficient than traditional electromagnets, electric (24VDC) and pneumatic actuation systems, and smart tool integrations with real-time sensing for part verification. Product lines span robotic end-of-arm tooling (AR, D, E, T, and PLAY series grippers), heavy lifting systems (EPM telescopic/fixed beams, cordless electric lifters, Mag-Kit retro fit), welding and fabrication fixtures (MagSquares, magnetic ground clamps, MagVises, BoomerAngles, MagTethers), magnetic drill presses (MagDrill Disruptor), and woodworking tools (MagJigs, Universal Featherboard Pro, Woodworking Starter Kit). The company also offers custom automation engineering services including magnetic FEA analysis using ANSYS Maxwell and a private label manufacturing program.

Magswitch generates revenue primarily through hardware unit sales (catalog products priced from approximately $25 to over $4,000), complemented by custom automation engineering services and a private label/co-branded product program. Reported customer outcomes include 90% reductions in air consumption versus pneumatic alternatives, ROI as low as 12 months, and durability exceeding 4 million cycles in hot stamping applications. The company received growth capital from Carmelina Capital Partners in February 2022, serves 6,000+ global industry partners, and operates with 51-100 employees under founder and CEO David Morton.

Name

Magswitch Technology

Legal name

Magswitch Technology Worldwide Holdings, LLC

Website

https://magswitch.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Magswitch Technology manufactures switchable permanent magnetic tools and systems for industrial automation, heavy lifting, fabrication, and woodworking, serving 6,000+ customers across 150+ countries via direct sales, dealers, and a European storefront.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Tools and Workholding Equipment

NAICS

Power-Driven Handtool Manufacturing (333991), Saw Blade and Handtool Manufacturing (332216), Other General Purpose Machinery Manufacturing (3339)

SIC

Cutlery, Handtools & General Hardware (3420), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Specialized Lifting Systems (Hydraulic Gantries, Strand Jacks, Jacking Systems) (IMAHAJAO), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Switchable permanent magnets
• Robotic end-of-arm tooling
• Magnetic workholding fixtures
• Industrial magnetic grippers
• Electro permanent lifting

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Magnetic Tools and Devices: Magswitch generates revenue through the sale of magnetic tools and devices including robotic end-of-arm tooling, welding fixtures, lifting magnets, woodworking tools, and drilling equipment. Products are sold directly through their e-commerce platform and through a global dealer network.
2. Custom Automation Solutions: The company provides custom engineering and design services for specialized automation applications, including magnetic analysis, pole shoe design, and custom product development.
3. Private Label / Co-Branded Products: Collaborative design and manufacturing of private label products utilizing Magswitch Technology, as well as strategic partnerships for product development and marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Magswitch Technology manufactures and sells switchable permanent magnet tools and devices for industrial automation, heavy lifting, welding and fabrication, shipbuilding, and woodworking. The portfolio includes robotic end-of-arm tooling (EOAT) magnetic grippers, electro permanent lifting systems, magnetic workholding and fixturing tools, and magnetic drill presses, all powered by proprietary ON/OFF magnetic technology backed by 65+ patents.

Product overview

Magswitch Technology is a provider of switchable permanent magnetic technology solutions for industrial automation, heavy lifting, welding, fabrication, and woodworking applications. The product portfolio centers on proprietary ON/OFF magnetic technology backed by 65+ patents, offering controlled magnetic force that improves safety, speed, and productivity. The core product lines include: Robotic End-of-Arm Tooling (EOAT) comprising AR Series, D Series, E Series with Variable Flux Output (VFO), T Series, and PLAY Series grippers; Welding and Fabrication tools including MagSquares, Magnetic Ground Clamps, MagVises, BoomerAngles, Pivot Angles, and MagTethers; Heavy Lifting Systems including EPM Telescopic Beam, EPM Fixed Spreader Beam, Cordless Electric Systems, and Mag-Kit retro fit solutions; Woodworking tools including Universal Featherboard Pro, Woodworking Starter Kit, MagJigs, and Universal Mounting Base; MagDrill Disruptor Series for magnetic drilling; and shipbuilding products including Beam Jacks, MagPress, and MagDollies. The company also offers Custom Automation Solutions engineering services and Private Label programs. Applications span industrial automation (bin picking, pick and place, machine tending, press line stamping, hot stamping), material handling (ergonomic lift assist, I-beam handling), welding and fabrication, and woodworking across industries including automotive, consumer goods, manufacturing, shipbuilding, and steel production.

Differentiator

Problem solved

Functional benefit

Products and services

• AR Series Robotic End-of-Arm Tooling (EOAT) Compact and lightweight pneumatic magnetic grippers with high power-to-weight ratio and customizable pole shoes for handling various geometries in robotic automation. Includes AR50 2.0, AR70 Classic, and AR110 models, designed for automotive, manufacturing, and material handling applications.
• D Series Magnetic Gripper Electric magnetic grippers for robotic end-of-arm tooling featuring multiple shallow field array technology, ideal for sheet metal pick and place, de-stacking, and thin material handling. Includes D85, D120, and D5 models targeted at industrial automation customers.
• E Series Electrically Actuated Tools Electrically actuated magnetic tools with Variable Flux Output (VFO) technology, 24VDC operation, serial communication, and smart tool capabilities for de-stacking thin parts and enhanced bin picking. Includes E30 and E50 models.
• T Series Compact Tools Compact and powerful magnetic tools with precision mounting interfaces for fixtures, pin locating, and thin part material handling in industrial automation and fixturing applications.
• PLAY Series Multi-Magnet Tools Multiple magnets combined with single point actuation for handling long pipes, beams, and heavy-weight applications, with customizable pole elements. Used in industrial material handling and automation.
• Cobot MagBase Magnetic bases for collaborative robots that enable quick tool changes and versatile mounting solutions for cobot automation deployments.
• SmartMagGrip E30 Collaborative robot magnetic EOAT attachment with smart technology for part detection and verification, used in cobot-based pick and place applications.
• MagSquare Magnetic Squares Versatile workholding and fixturing tools with multiplane magnetic grip on 5 sides, machined at 90 degrees with pre-tapped holes for mounting. Used in welding, fabrication, and assembly.
• Magnetic Ground Clamps Magnetic welding ground clamps with fin design for temperature reduction, providing instant grounding to flat and round steel surfaces for welding applications.
• MagVise Magnetic Vises Portable magnetic vises for drilling, cutting, grinding, and beveling with ON/OFF magnetic hold force, used in fabrication and machining shops.
• BoomerAngle Magnetic Angles Adjustable angle holding tools with a rotating MagSquare at each axis providing virtually unlimited angles including a 90-degree preset, used in welding and fabrication.
• Pivot Angle Magnetic Tools Adjustable angle tools offering a range from 20 to 270 degrees with 5-degree indicators and detents for welding and fabrication workholding.
• MagTether Magnetic Tethers Safety tethers for underwater and marine applications with marine grade corrosion resistant coating, used in shipbuilding and marine construction.
• MagDrill Disruptor Series Patent-pending magnetic drill presses with fail-safe magnets that do not require power to turn ON/OFF, featuring shallow-field technology for thin steel and a ratcheting gear system. Includes MagDrill Disruptor 30 and Disruptor 55.
• EPM Telescopic Beam Lifting System Adjustable magnetic lifting system for handling various sheet dimensions with a telescoping design, used in industrial heavy lifting and steel handling.
• EPM Fixed Spreader Beam Fixed magnetic lifting system configured with cross members to fit specific lifting needs, used for steel plate and sheet handling in heavy industrial applications.
• Cordless Electric Lifting System Battery-powered magnetic lifting system for use via overhead cranes, boom trucks, and forklifts where drop-down or wall power is unavailable.
• Mag-Kit Retro Fit System Economical magnetic lifting solution that allows customers to mount Magswitch magnets and controls onto existing spreader beams for retrofit heavy lifting deployments.
• Beam Jacks Magnetic beam jacks for shipbuilding with ratcheting handles and hydraulic options for lifting and positioning steel beams. Includes 1.5-ton beam jack.
• MagPress Aligns large steel sheets with precision, equalizes high and low points, and functions as a beam press for pressing 4-6 inch beams in shipbuilding and steel fabrication.
• MagDolly Collapsible dolly with 350-pound lifting capacity for lifting and carrying heavy sheet metal, pipes, or steel objects in shipyard and material handling operations.
• Universal Featherboard Pro Magnetic featherboard for safe and accurate workholding on power tool tables including table saws, router tables, joiners, and planers. Targeted at professional and prosumer woodworkers.
• Woodworking Starter Kit Complete workholding system including reversible featherboard attachment, universal mounting base, and two MagJig 150 magnets, for woodworking shops and hobbyists.
• MagJig Magnetic Jigs Fixturing clamps that secure fixtures into place with ON/OFF magnetic hold force, suitable for woodworking, welding, and fabrication workholding.
• MagMount Magnetic Mounts Magnetic mounting tools with single ON/OFF lever for easy movement and placement of accessories on flat and round surfaces. Includes MagMount 60 Keychain through MagMount 600.
• Custom Automation Solutions Engineering Services Application engineering services for custom magnetic solutions including magnetic FEA analysis, pole shoe design, and prototype development. Sold to enterprise customers with specialized automation requirements.
• Private Label Program Collaborative design and manufacturing of private label products utilizing Magswitch magnetic technology, plus strategic partnerships for product development and marketing.
• Magnetic FEA Analysis Service Finite Element Analysis service confirming holding force and validating pole shoe designs using ANSYS Maxwell for magnetic simulation, offered as part of Magswitch's custom automation solutions.

Quantifiable outcome

• 90% less air consumption compared to traditional pneumatic solutions
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Carter Products Inc.minorStrategic or Co-development PartnerCollaboration on Carter MAGFENCE II - next generation magnetic fence with quick attachment, release and adjustment capabilities utilizing Magswitch MagJigs.
• Koike AronsonminorStrategic or Co-development PartnerIntegration of Magswitch MagWheels into robotic welding systems for driving connection on ferrous surfaces enabling flat, vertical or inverse travel.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schunk: Schunk is a leading German manufacturer of clamping technology and gripping systems, including magnetic grippers and robotic EOAT. Directly comparable to Magswitch as a primary competitor in magnetic and mechanical gripping for industrial automation.
• Zimmer Group: Zimmer Group specializes in end-of-arm tooling, gripping technology, and automation components for robotics. Its magnetic and mechanical grippers directly compete with Magswitch's AR, D, and E Series in industrial EOAT applications.
• OnRobot: OnRobot provides a wide range of robotic EOAT including magnetic, vacuum, and electric grippers for collaborative robots. Directly comparable to Magswitch in magnetic grippers for cobot-based automation in manufacturing.
• Piab Group: Piab offers vacuum-based and magnetic end-effector tools for robotic automation and material handling. Its magnetic grippers and lifting solutions compete head-to-head with Magswitch in automotive and consumer goods applications.
• Destaco: Destaco manufactures workholding, clamping, and end-of-arm tooling for industrial automation. Its magnetic clamping and tooling products compete directly with Magswitch's MagSquares, MagJigs, and robotic fixturing solutions.
• Industrial Magnetics Inc. Industrial Magnetics Inc. designs and manufactures magnetic separators, lifting magnets, and material handling equipment. Directly comparable to Magswitch in industrial magnetic lifting and handling solutions, though with less focus on robotic EOAT.
• Magnetool: Magnetool manufactures permanent and electro-permanent magnetic chucks, lifting magnets, and magnetic workholding devices for industrial applications. Closely aligned with Magswitch's switchable permanent magnet and lifting solutions portfolio.
• TECNA S.p.A. TECNA produces industrial magnets, resistance welding, and material handling solutions. Competitively positioned with Magswitch in industrial permanent magnets and magnetic tooling for automotive and manufacturing.

Broad incumbents

• SMC Corporation: SMC is a global leader in pneumatic and electric automation components, including magnetic grippers and EOAT. While its portfolio is much broader than Magswitch's, SMC directly overlaps in magnetic grippers serving robotics and automation customers.
• Festo: Festo is a major automation supplier offering pneumatic, electric, and servo-based grippers for robotics. Overlaps with Magswitch in industrial EOAT, particularly for handling applications in manufacturing and assembly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magswitch_tech
• Facebookfacebook.com/magswitch
• LinkedInlinkedin.com/company/magswitch-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magswitch Technology