What LimeRoad does

Limeroad Internet Pvt. Ltd. (operating as LimeRoad) is an Indian direct-to-consumer social e-commerce platform founded in 2012 and headquartered in Gurgaon. The company operates a fashion and lifestyle marketplace serving Indian consumers, with women's clothing as its primary category alongside men's clothing, kids' apparel, and home décor (wall décor, clocks, furnishings). The platform hosts both recognized third-party brands (Vero Moda, Only, Label Ritu Kumar, United Colors of Benetton, Titan, Fastrack, Pierre Cardin) and private-label offerings, with prices ranging from approximately ₹198 for wall stickers to ₹3,790 for premium dresses, frequently offered at 50-83% discounts off original prices.

LimeRoad's core technological differentiator is its proprietary Scrapbook feature, a social discovery tool that allows users to create, curate, and share styled fashion looks. The platform combines content discovery with retail transactions, using influencer- and user-generated style stories (such as collections like 'Blue Pottery Dresses' or 'Stripe Bodycons') as a top-of-funnel mechanism that feeds into direct product purchase. Distribution occurs exclusively through the LimeRoad website (limeroad.com) and mobile applications on iOS and Android, with no physical retail presence and operations confined to India.

The business model is retail e-commerce, with revenue generated through direct product sales and transaction margins. The platform employs a pay-as-you-go unit pricing model across all categories. The company has raised approximately $51.4 million across four funding rounds since founding, with the largest being a $30 million Series C led by Tiger Global Management in 2015, followed by smaller rounds from Mauritius-based MA Willmind Holdings in 2019, 2020, and 2024 (the most recent being INR 11 crore / $1.49M Series D in June 2024). Founders Ankush Mehra and Suchi Mukherjee (CEO) led the company from inception.

Name

LimeRoad

Legal name

Limeroad Internet Pvt. Ltd.

Website

https://limeroad.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Limeroad is an Indian direct-to-consumer social e-commerce marketplace founded in 2012, selling women's, men's, and kids' fashion plus home décor through its website and mobile app. Its proprietary Scrapbook feature enables users to create, share, and shop curated style looks.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Supply Chain, Infrastructure

Revenue model

1. Product Sales (Retail E-commerce): LimeRoad operates as an online fashion marketplace generating revenue through direct product sales to consumers. The platform hosts multiple brands and sellers, offering fashion apparel, accessories, footwear, and home décor. Revenue is generated through retail markups on product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LimeRoad operates as a social e-commerce marketplace that lets Indian consumers discover, curate, and shop fashion apparel (women's, men's, and kids' clothing spanning ethnic and western wear), accessories, footwear, and home décor products. The platform hosts multiple brands and sellers and combines shopping with a proprietary Scrapbook social feature that enables users to create, share, and shop user-generated style looks.

Product overview

LimeRoad is an Indian social e-commerce fashion platform that operates as a unified marketplace for fashion and home décor. The platform offers a comprehensive portfolio spanning women's clothing (ethnic wear including sarees, kurtis, lehengas, and western wear such as dresses and tops), men's clothing (shirts, t-shirts, blazers), kids' clothing, and home décor products (wall decor, clocks, showpieces, furnishings). The platform differentiates through its Scrapbook social feature that enables users to create and share style looks. Product categories include specialized sub-sections for dresses, watches, clocks, wall decor, palazzos, co-ord sets, and kurtas/kurtis, with offerings from brands like Vero Moda, Only, Label Ritu Kumar, Titan, and Fastrack.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing

Quantifiable outcome

• Over $51.4 million raised across four funding rounds since 2012

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/limeroadcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LimeRoad