RedEarth Energy Storage

What RedEarth Energy Storage does

RedEarth Energy Storage is an Australian designer, assembler, and manufacturer of battery energy storage systems (BESS), headquartered in Darra (Brisbane), Queensland. Founded around 2012, the company manufactures residential systems (BlackMax, BushChook, Gecko, Troppo, Troppo ULTRA), large residential and commercial-industrial systems (Dingo, Dingo 29.9, PowerOasis, containerised BESS), and — as of late 2025 — the Boomerang V2G bidirectional DC charger, developed in partnership with Germany's ambibox GmbH. A proprietary software layer underpins the hardware: the in-house RedHead Energy Management System coordinates solar, grid, battery, and generator assets; the Private Power Plant (PPP) platform enables automated energy trading in wholesale markets, now offered free with compatible systems; and the Enterprise Power Plant (EPP) extends trading capability to commercial installations. The Microgrid-in-a-Box product, co-developed with Nebula Electronics (China) and ambibox (Germany), represents an integrated residential solar-plus-storage-plus-V2G platform targeted for 2026 launch in China, Europe, and Australia/New Zealand.

The company sells exclusively through an authorised reseller and qualified installer network across Australia, supported by state-based Business Development Managers, Continuing Professional Development (CPD) certification programs, and an in-house customer success team that includes qualified electricians. Revenue is generated primarily through one-time hardware sales of battery systems, complemented by training and certification services for installers, with PPP software previously a subscription revenue stream before being bundled free in March 2026. Customer segments span residential households (solar self-consumption, backup power, off-grid living), commercial and industrial businesses (peak shaving, EV charging, grid-constrained operations), and agricultural and remote operators (diesel displacement of 80–90%, with payback periods of 2–3 years on commercial systems versus diesel generation at ~60c/kWh).

RedEarth holds Australian Made certification, ISO 9001/14001/45001 certifications, Clean Energy Council Approved Solar Retailer status, and NSW approvals for the Peak Demand Reduction Scheme. The company has raised approximately $16.75 million AUD across a 2019 Queensland Business Development Fund round and a 2021 oversubscribed pre-IPO round led by Ord Minnett Private Opportunities Fund, with an originally planned ASX listing in 2022 that has not been confirmed as completed in the available source material.

Name

RedEarth Energy Storage

Legal name

Red Earth Energy Storage Ltd.

Website

https://redearth.energy

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

RedEarth Energy Storage is an Australian manufacturer of residential, commercial, and industrial battery energy storage systems, plus V2G chargers and energy-trading software, sold through a national authorised installer network across Australia.

Ownership category

akta.pro rank

Product category

Battery Energy Storage Systems

NAICS

Battery Manufacturing (335910)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

BESS OEMs (Containerized Systems, Racks, Turnkey Solutions) (EUAFAAAC)

akta.pro secondary industries

Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ), EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)

Keywords

• Battery energy storage
• Residential solar batteries
• Commercial energy storage
• Vehicle-to-grid charging
• Energy management software

Headquarters

HQ city

Darra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Battery Energy Storage Systems: Sale of residential, commercial, and industrial battery storage systems. Products include BlackMax, BushChook, Gecko, Troppo, Dingo, and PowerOasis. Revenue is primarily one-time hardware sale with optional monitoring subscriptions.
2. Software Subscriptions (PPP/EPP): Private Power Plant and Enterprise Power Plant software platforms enabling energy trading. As of March 2026, PPP features are now included free with compatible systems. Paid monitoring via 4G still available.
3. Training and Certification: Continuing Professional Development (CPD) training modules for installers providing SAA CPD points, generating professional services revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RedEarth Energy Storage is an Australian manufacturer that designs, assembles and tests battery energy storage systems (BESS) at its facility in Darra (Brisbane), Queensland, serving residential, commercial, industrial and remote/off-grid customers nationwide. Its portfolio spans lithium battery systems (BlackMax, BushChook, Gecko, Troppo, Dingo 29.9, Dingo Commercial & Industrial, PowerOasis, Containerised BESS), the Boomerang V2G bidirectional DC EV charger, and proprietary software including the Private Power Plant (PPP) energy trading platform, Enterprise Power Plant (EPP), RedHead EMS, and the EMU monitoring app. An upcoming Microgrid-in-a-Box combines solar, storage and bidirectional EV charging in one integrated solution.

Product overview

RedEarth Energy Storage is an Australian battery and energy storage company that manufactures residential and commercial battery energy storage systems in Queensland. The product portfolio includes residential systems (BushChook, Gecko, BlackMax), commercial systems (Dingo 29.9, Dingo Commercial & Industrial, PowerOasis, Containerised BESS), battery modules (Troppo ULTRA, Troppo), and V2G technology (Boomerang bidirectional charger). The offering operates on a platform-plus-modules architecture: core battery storage hardware is complemented by proprietary software including Private Power Plant (PPP) for residential energy trading, Enterprise Power Plant (EPP) for commercial systems, RedHead Energy Management System for system control, and EMU app for monitoring. The Microgrid-in-a-Box (announced 2025) represents a new integrated product line combining all capabilities. All systems are designed, assembled, and tested in Brisbane with Australian Made certification.

Differentiator

Problem solved

Functional benefit

Brands

• Boomerang: V2G bidirectional DC charger enabling energy to flow between EV and home/grid. 11kW three-phase and 7.4kW single-phase models.
• PowerOasis
• Dingo
• Dingo 29.9
• Troppo
• BlackMax
• Gecko
• BushChook
• Private Power Plant (PPP)
• Enterprise Power Plant (EPP)
• RedHead EMS
• Energy Monetisation Unit (EMU)

Products and services

• BushChook Residential Battery System BushChook is a plug-and-play residential battery energy storage system from RedEarth available in single-phase (5kW, 10kW) and three-phase (12kW) configurations, suitable for hybrid, on-grid and off-grid applications with maximum 44.8kWh capacity. It is EV charging and Vehicle-to-Grid compatible, targeting Australian homeowners seeking backup power and solar self-consumption.
• Gecko Energy Storage System Gecko is an all-in-one plug-and-play energy storage system purpose-built for urban Australian installations where wall space and accessibility matter, available in single-phase (5kW or 10kW) and three-phase (12kW or 15kW) configurations up to 44.8kW.
• BlackMax Off-Grid / On-Grid Battery System BlackMax is RedEarth's original off-grid and on-grid battery energy storage solution designed for sheds, outdoor workstations, tiny homes, or small weekenders, offering up to 12.3kWh storage and 6kW power output with backup generator capability.
• Troppo ULTRA Modular Battery Troppo ULTRA is a re-engineered low-voltage modular lithium battery with 5.6kWh nominal capacity per unit (a 40% capacity increase), new battery management system, accessible 100A DC dual-pole MCB breaker, and detailed display. It integrates with RedEarth residential battery systems and supports Deye inverter compatibility.
• Troppo Modular Battery Troppo is an Australian-made modular lithium battery used in RedEarth residential battery systems, compatible with Deye inverters and backed by a 10-year warranty guaranteeing 80% capacity retention and 12 MWh cumulative energy throughput.
• Dingo Commercial and Industrial Energy Storage Dingo is an outdoor-rated, modular battery energy storage system for commercial and industrial applications, scalable from 50kW up to 500kW. The all-in-one system bundles batteries, battery inverters, solar MPPT, and RedHead EMS for on-grid or off-grid operation, targeting manufacturers, agricultural operators, regional businesses and grid-constrained sites.
• Dingo 29.9 Residential Battery System Dingo 29.9 is RedEarth's largest residential system with max 29.9kW AC output power, three-phase capability, 61.4kWh standard battery expandable to 368.4kWh via up to six additional 60kWh modules, 3 MPPTs built-in, EV charging compatible up to 25kW, and Vehicle-to-Grid ready.
• PowerOasis Commercial Battery Energy Storage System PowerOasis is a fully integrated, ready-to-run modular Battery Energy Storage System (BESS) targeting the 50-100kVA power range with storage from 99kWh up to 1.5MWh. The containerised solution includes batteries, battery inverters, solar MPPT, HVAC, fire suppression and RedHead EMS for large commercial and industrial deployments.
• Boomerang V2G Bidirectional Charger Boomerang is Australia's first locally manufactured V2G (Vehicle-to-Grid) bidirectional DC charger, available in 11kW three-phase and 7.4kW single-phase models. Powered by ambibox technology and manufactured in Brisbane, Boomerang turns compatible EVs into 'batteries on wheels' for home backup, grid services and energy trading via the Private Power Plant platform, with CCS2 and ISO 15118-2/-20 compatibility.
• Private Power Plant (PPP) Energy Trading Platform Private Power Plant (PPP) is RedEarth's proprietary energy trading platform enabling homeowners to trade stored energy, access wholesale power prices, charge EVs remotely, share power with others, and run a Disaster Protection Mode for backup during outages. As of March 2026, all PPP modules are freely available with compatible RedEarth systems.
• Enterprise Power Plant (EPP) Energy Trading Platform Enterprise Power Plant (EPP) is the commercial/enterprise version of RedEarth's Private Power Plant software, purpose-built for Dingo and PowerOasis commercial systems to enable commercial users to participate in energy markets, demand response and energy trading.
• Containerised Commercial BESS Containerised Commercial BESS is RedEarth's custom containerised battery energy storage solution for commercial and industrial applications, scalable and customisable for specific business requirements such as mining camps, remote resorts, manufacturing sites and grid-constrained operations.
• Boomerang 7.4kW Single-Phase V2G Charger The Boomerang 7.4kW Single-Phase V2G Charger is the single-phase variant of RedEarth's Boomerang V2G bidirectional DC charger line, designed for Australian homes with single-phase solar/battery systems and compatible EVs. Part of the Boomerang family manufactured in Brisbane.
• SAA-accredited CPD Installer Training and Certification SAA-accredited Continuing Professional Development (CPD) training modules delivering SAA CPD points to qualified installers, covering Electricity 2.0, Private Power Plant and product/system-specific training, supporting RedEarth's national authorised reseller and installer network.

Quantifiable outcome

• Reduce diesel use by 80-90% on many farms
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Nebula Electronics Co., Ltd.flagshipStrategic or Co-development Partner · 2 June 2025Global strategic partnership to jointly develop the world's first residential Microgrid-in-a-Box solution combining solar, storage, and bidirectional EV charging. Nebula Electronics integrates and mass-produces power electronics and battery systems. First batch expected in China, Europe, and Australia/New Zealand markets in 2026.
• ambibox GmbHflagshipStrategic or Co-development Partner · 2 June 2025German technology partner providing commercially proven power electronics and energy management technologies for V2G bidirectional charging and Microgrid-in-a-Box. Holds granted patents for Microgrid-in-a-Box. Previously partnered with RedEarth on Boomerang V2G charger development.
• ambibox GmbHcoreTechnology or Integration · 18 November 2024Partnership to manufacture Australia's first locally manufactured V2G bidirectional charger (Boomerang). ambibox provides its proven power electronics technology while RedEarth handles Australian manufacturing and distribution. Charger powered by ambibox technology and manufactured in Brisbane.
• DeyecoreTechnology or Integration · 2 January 2024Strategic partnership in the South Pacific region for inverter integration. RedEarth systems compatible with Deye inverters, which are certified and registered for use with RedEarth battery products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tesla Energy: Global leader in residential and commercial battery storage with Powerwall and Megapack. Directly comparable to RedEarth's residential (BlackMax/Gecko/BushChook) and commercial (Dingo/PowerOasis) BESS offerings, though at much greater scale and broader geographic reach.
• BYD: Chinese battery and BESS manufacturer with global residential (Battery-Box) and utility-scale storage products. Competes head-to-head with RedEarth in Australian and international markets with significant cost advantages from vertical cell integration.
• SolarEdge: Global solar inverter and storage company with residential battery offerings. Comparable to RedEarth in combining hardware with energy management software, though serving broader geographic markets.

Direct peers

• Sungrow: Major Chinese inverter and BESS supplier with strong Australian presence. Offers residential and C&I battery storage systems that compete directly with RedEarth across power ranges and use cases.
• Enphase Energy: US-based residential energy technology company with IQ Battery storage systems and microinverters. Directly comparable to RedEarth's residential offering with similar emphasis on installer networks and integrated software.
• Sonnen (Shell-owned): German residential and commercial battery storage manufacturer with strong VPP/community energy model. Comparable to RedEarth's PPP energy-trading platform and integrated residential battery hardware approach.
• AlphaESS: Chinese-headquartered BESS manufacturer with established Australian distribution. Competes with RedEarth across residential, commercial and off-grid product lines with similar modular architectures.
• PowerPlus Energy: Australian battery storage manufacturer specialising in residential and commercial lithium BESS. Closest direct Australian peer, competing in the same domestic market with similar modular product lines.

Regional players

• Fronius: Austrian-headquartered inverter and storage provider with strong Australian installer network. Competes in Australian residential storage market alongside RedEarth with hybrid inverter-based solutions.

Emerging players

• Selectra / Reposit Power: Australian VPP and energy-trading platform operator. Comparable to RedEarth's PPP platform through demand response and wholesale market participation, representing the software-defined energy layer RedEarth is also pursuing.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@redearthes
• Facebookfacebook.com/RedEarthES
• LinkedInau.linkedin.com/company/redearthes
• Instagraminstagram.com/redearthes/?hl=en
• Xx.com/RedEarth_ES

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedEarth Energy Storage