Austin Eastciders
Austin Eastciders is a privately held Austin, Texas-based craft hard-cider producer selling a 5%-8.3% ABV portfolio of Core, Imperial, and seasonal ciders through DTC e-commerce, grocery and convenience retail across 42 U.S. states, and on-premise draft.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Austin Eastciders does
Austin Eastciders is a craft hard-cider producer headquartered in Austin, Texas, founded in 2011 by Englishman Ed Gibson, whose background as a cider-bar owner in England's cider country underpins the company's proprietary recipes. Its portfolio spans a 5% ABV core range (Original Dry, Blood Orange, Texas Honey, Pineapple), an 8.3% ABV Imperial series (Watermelon, Tropical Punch, Mango Lime, Gold), and an extended set of seasonal and limited-release flavors including Blackberry, Empire Blush, Tropical Blast, Dragon Fruit Lemonade, and Spiked Agua Fresca. Production uses cider-apple juice concentrate from bittersweet apples, white-wine yeast fermentation, real fruit, and Texas honey in select SKUs, with all canned product certified gluten-free and kosher. Pricing on DTC shelf spans from $9.99 for a 6-pack of Original Dry to $10.99 for Imperial 6-packs, with branded merchandise priced $24-$30.
Distribution and revenue mechanics are multichannel: direct-to-consumer sales via a Shopify storefront, wholesale to grocery, convenience, and bottle shops across 42 U.S. states, and draft/tap placements at bars and restaurants. Marketing relies on organic social (Facebook, Instagram), email/newsletter acquisition with a $5 first-order incentive, and earned media in Forbes, Paste Magazine, Yahoo Finance, and PopSugar. Awards include Bronze (Original Dry) and Silver (Blood Orange) at the 2017 World Cider Championships and Gold (Texas Honey) at the 2023 National Honey Board Honey Beer Competition. Headcount is 51-100 employees, and cumulative disclosed funding across 2015-2022 totals roughly $23.4M from investors including ATX Venture Partners, Advantage Capital, Blueberry Ventures, Fort Ventures, and Sandusky Ventures; no revenue is disclosed.
Austin Eastciders firmographics
Firmographics- Name
- Austin Eastciders
- Legal name
- Austin Eastciders, Inc.
- Website
- https://austineastciders.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Austin Eastciders is a privately held Austin, Texas-based craft hard-cider producer selling a 5%-8.3% ABV portfolio of Core, Imperial, and seasonal ciders through DTC e-commerce, grocery and convenience retail across 42 U.S. states, and on-premise draft.
- Ownership category
- akta.pro rank
Austin Eastciders industry classification
Industry- Product category
- Craft Hard Cider
- NAICS
- Breweries (31212), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Where Austin Eastciders is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Austin Eastciders business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer Cider Sales: Online sales through Shopify storefront selling cider products directly to consumers, including variety packs, individual bottles/cans, and merchandise
- Wholesale/Retail Distribution: Products distributed through retail stores across 42 states, including grocery stores, convenience stores, and bottle shops
- Draft/Tap Sales: Products available on draft at bars and restaurants
- Merchandise Sales: Branded merchandise including shirts, hats, and accessories sold through the online store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cider Variety Pack - 12 cans, 12oz each |
| Unit Pricing | Pay-as-you-go | Original Dry Cider - 6-pack |
| Unit Pricing | Pay-as-you-go | Imperial Watermelon - 6-pack, 8.3% ABV |
| Unit Pricing | Pay-as-you-go | Pineapple Cider - single unit |
| One time/ perpetual license | Pay-as-you-go | Cider Y'all Shirt |
| One time/ perpetual license | Pay-as-you-go | Wordmark Logo Shirt |
| One time/ perpetual license | Pay-as-you-go | WordMark Patch Hat |
| One time/ perpetual license | Pay-as-you-go | I <3 ATX Dad Hat |
| Unit Pricing | Pay-as-you-go | Tropical Blast - 19.2oz single can |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Austin Eastciders product offering
Product offeringCore offering
Austin Eastciders produces and sells craft hard cider beverages across Core, Imperial, Seasonal and Limited Release lines, packaged in cans. The company sells a Variety Pack, individual cider SKUs (e.g., Original Dry, Blood Orange, Texas Honey, Pineapple, Blackberry, Imperial Watermelon, Imperial Tropical Punch, Imperial Mango Lime, Imperial Gold, Empire Blush, Tropical Blast, Dragon Fruit Lemonade, Spiked Agua Fresca Strawberry Hibiscus), and branded merchandise (t-shirts, hats). Distribution is through a Shopify direct-to-consumer storefront, retail/wholesale across 42 U.S. states, and on draft at bars and restaurants.
Product overview
Austin Eastciders is a craft cider company offering a portfolio of alcoholic cider products. The product line includes Core Flavors (Original Dry, Blood Orange, Texas Honey, Pineapple) at 5% ABV and the Imperial Series (Watermelon, Tropical Punch, Mango Lime, Gold) at 8.3% ABV. Additional seasonal and limited release varieties include Blackberry, Prickly Pear, Empire Blush, Guava, Brazilian Limeade, Dragon Fruit Lemonade, Spiked Agua Fresca, Tropical Blast, and Blue Raspberry. The company also sells merchandise including branded shirts and hats. All ciders are gluten-free, Kosher-certified, made with real fruit, and contain no artificial ingredients. The products are sold in 12oz cans in various pack configurations (6-pack, 12-pack) and on draft.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Dry Cider A cider SKU in the Austin Eastciders Core lineup, positioned as an entry-level dry hard cider variant.
- Blood Orange Cider A real-fruit cider SKU in Austin Eastciders' portfolio featuring blood orange flavor.
- Texas Honey Cider An award-winning Texas-branded honey-flavored hard cider SKU produced by Austin Eastciders (Gold at U.S. Cider Open).
- Pineapple Cider A tropical, pineapple-flavored hard cider SKU in Austin Eastciders' Core lineup.
- Blackberry Cider A real-fruit blackberry-flavored hard cider SKU in the Austin Eastciders lineup.
- Imperial Watermelon Cider An Imperial-line, higher-ABV watermelon-flavored hard cider SKU from Austin Eastciders.
- Imperial Tropical Punch Cider An Imperial-line tropical punch-flavored hard cider SKU from Austin Eastciders.
- Imperial Mango Lime Cider An Imperial-line mango-lime flavored hard cider SKU from Austin Eastciders.
- Imperial Gold Cider An Imperial-line hard cider SKU from Austin Eastciders.
- Empire Blush Cider A blush-style hard cider SKU from Austin Eastciders.
- Dragon Fruit Lemonade Cider A dragon fruit and lemonade-flavored hard cider SKU from Austin Eastciders.
- Tropical Blast Cider A tropical-flavored hard cider SKU in the Austin Eastciders lineup.
- Spiked Agua Fresca Strawberry Hibiscus A spiked agua fresca variant with strawberry and hibiscus flavor, part of Austin Eastciders' portfolio.
- Cider Variety Pack A bundled variety pack SKU from Austin Eastciders that combines multiple cider SKUs into a single multi-can package.
- Cider Y'all Shirt A branded Austin Eastciders t-shirt SKU featuring the brand's 'Cider Y'all' tagline, sold direct-to-consumer.
- Wordmark Logo Shirt A branded Austin Eastciders t-shirt SKU featuring the brand wordmark logo, sold direct-to-consumer.
- Giddy Up Shirt A branded Austin Eastciders t-shirt SKU featuring the 'Giddy Up' tagline, sold direct-to-consumer.
- WordMark Patch Hat A branded Austin Eastciders cap SKU featuring a WordMark patch, sold direct-to-consumer.
- I <3 ATX Dad Hat A branded Austin Eastciders dad hat SKU featuring an 'I <3 ATX' graphic, sold direct-to-consumer.
Quantifiable outcome
- Bronze winner - 2017 World Cider Championships (Original Dry)
- +2 more outcomes
Companies that use Austin Eastciders
Customer profileSegments2 records
Ideal customer profiles2 records
Austin Eastciders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Austin Eastciders partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Austin Eastciders competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Austin Eastciders social profiles
Digital presenceAustin Eastciders compliance and trust
Trust signalCompliance2 records
Austin Eastciders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austin Eastciders leadership team
Management profileNumber of profiles
Profiles1 record
Austin Eastciders funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austin Eastciders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austin Eastciders
What does Austin Eastciders do?
Austin Eastciders produces and sells craft hard cider beverages across Core, Imperial, Seasonal and Limited Release lines, packaged in cans. The company sells a Variety Pack, individual cider SKUs (e.g., Original Dry, Blood Orange, Texas Honey, Pineapple, Blackberry, Imperial Watermelon, Imperial Tropical Punch, Imperial Mango Lime, Imperial Gold, Empire Blush, Tropical Blast, Dragon Fruit Lemonade, Spiked Agua Fresca Strawberry Hibiscus), and branded merchandise (t-shirts, hats). Distribution is through a Shopify direct-to-consumer storefront, retail/wholesale across 42 U.S. states, and on draft at bars and restaurants.
Is Austin Eastciders a public or private company?
Austin Eastciders is a private company. It is classified as unknown and is currently operating.
When was Austin Eastciders founded?
Austin Eastciders was founded in 2011. It employs 51 to 100 people.
Where is Austin Eastciders based?
Austin Eastciders is headquartered in Austin, United States, in the North America region.
How does Austin Eastciders make money?
Four revenue lines are on record. Direct-to-Consumer Cider Sales are the primary driver. The others are wholesale/Retail Distribution, draft/Tap Sales and merchandise Sales.
Does Austin Eastciders have an API?
No public API is recorded for Austin Eastciders.
What industry is Austin Eastciders in?
Austin Eastciders's product category is Craft Hard Cider. Its primary akta.pro industry code is CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 31212 and its SIC code is 2080.