Los Angeles Rams
The Los Angeles Rams are a privately held NFL franchise (NFC West) owned by Stan Kroenke through Kroenke Sports & Entertainment, playing home games at SoFi Stadium in Inglewood. They generate revenue through ticket sales, media rights, corporate sponsorships, and merchandise, serving fans, enterprise partners, and the Los Angeles community.
- Company typePrivate
- Founded1946
- HeadquartersAgoura Hills, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Los Angeles Rams does
The Los Angeles Rams are a privately held American professional football franchise competing in the National Football League (NFC West), originally founded as the Cleveland Rams in 1937 and based in Los Angeles since 2016 after prior tenures in Cleveland and St. Louis. The franchise is owned by Stan Kroenke through Kroenke Sports & Entertainment (a diversified conglomerate) and operates as Los Angeles Rams, LLC, with administrative offices in Agoura Hills and home games at SoFi Stadium in Inglewood — one of the world's most technologically advanced stadiums, featuring a 4K LED video board and the infrastructure that hosted Super Bowl LVI in 2021 and will host eight 2026 FIFA World Cup matches. The team's core operations span on-field performance (with 2025 NFL MVP Matthew Stafford, first-team All-Pro Puka Nacua, and 2025 Defensive Player of the Year Myles Garrett on the roster, supported by head coach Sean McVay, GM Les Snead, and president Kevin Demoff), digital fan engagement through therams.com and a mobile app, an e-commerce merchandise business via ramsfanshop.com, audio/video content (Between The Horns, Behind The Grind, Vamos Rams in Spanish), and community programming (WalkUnitedLA, Rams Readers, Rams Football Academy, S.T.E.A.M. Education).
The franchise's revenue model is a hybrid of ticketing (season tickets, single-game sales, suite rentals), media rights (via the NFL's national distribution plus a multi-year CBS LA hometown broadcast partnership covering preseason games and weekly programming), corporate sponsorships (CommunityAmerica Credit Union, Pepsi, Sanrio, The Hundreds, National Storage, Dragon Seats, California Resources Corporation), and merchandise — including the NFL's first Hello Kitty collaboration. Go-to-market is primarily direct-to-consumer through the official website, mobile app, and SoFi Stadium box office, with event-driven community engagement (training camp at Loyola Marymount University, Taste of the Rams, WalkUnitedLA, Rams Readers). The Rams serve three primary customer segments: NFL fans and ticket buyers (consumer long tail), corporate partners and sponsors (enterprise), and the Los Angeles community (geographic), with international expansion signaled by the 2026 Melbourne game and Australian partnership with National Storage.
Los Angeles Rams firmographics
Firmographics- Name
- Los Angeles Rams
- Legal name
- Los Angeles Rams, LLC
- Website
- https://therams.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Los Angeles Rams are a privately held NFL franchise (NFC West) owned by Stan Kroenke through Kroenke Sports & Entertainment, playing home games at SoFi Stadium in Inglewood. They generate revenue through ticket sales, media rights, corporate sponsorships, and merchandise, serving fans, enterprise partners, and the Los Angeles community.
- Ownership category
- akta.pro rank
Los Angeles Rams industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Motion Picture and Video Distribution (51212)
- akta.pro industry
- Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed)Branded Content & Sponsorship Licensing (Integrations, Product Placement)Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Content Sales & Licensing (Formats, Archives)Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & EndorsementsSports Media Rights & Highlights LicensingMedia, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Content Sales & Licensing (Formats, Archives)
Keywords
Where Los Angeles Rams is headquartered
LocationHeadquarters
- HQ city
- Agoura Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Los Angeles Rams business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from season tickets, single-game tickets, and suite rentals at SoFi Stadium. The team hosts games in Los Angeles and international locations including Melbourne, Australia.
- Sponsorship & Media Rights: Multi-year television partnership with CBS LA, corporate sponsorships with brands including CommunityAmerica Credit Union, Pepsi, Sanrio, and others. Includes merchandise partnerships.
- Merchandise Sales: Sales of Rams merchandise through ramsfanshop.com including official apparel, accessories, and the Hello Kitty x Rams collaboration with Sanrio
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Los Angeles Rams product offering
Product offeringCore offering
The Los Angeles Rams operate a professional NFL franchise, selling live-event ticketing (season tickets, single-game tickets, suite rentals) at SoFi Stadium, official team merchandise through the Rams Fanshop, and media/broadcast content via CBS LA and NFL distribution channels. The franchise also generates revenue from corporate sponsorships and licensed merchandise collaborations.
Product overview
The Los Angeles Rams operate a portfolio of digital and community products centered around their NFL football franchise. The core digital offerings include therams.com (the official team website) and a companion mobile app, both serving as hubs for news, schedules, video content, and ticketing. Content products include video programming (highlights, documentary series), podcasts (team analysis, player interviews), and Spanish-language content (Vamos Rams). E-commerce is handled through the official Rams merchandise store. Community programs include WalkUnitedLA (food insecurity relief), Rams Readers (literacy), Rams Football Academy (youth football), and S.T.E.A.M. Education (youth career development). Entertainment products include the Rams Cheerleaders squad.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Tickets Annual ticket package granting reserved-seat access to all Rams regular-season home games at SoFi Stadium. Sold directly to individual fans and provides the franchise's core recurring consumer revenue stream.
- Single-Game Tickets Per-game admission tickets purchased individually through therams.com/Ticketmaster for specific Rams home matchups at SoFi Stadium, including international contests.
- Suite Rentals at SoFi Stadium Premium hospitality suite rental packages for Rams home games at SoFi Stadium, offering exclusive seating, catering, and VIP fan experiences.
- Rams Merchandise Store (Rams Fanshop) Official team merchandise storefront at ramsfanshop.com selling Rams-branded apparel, accessories, collectibles, and licensed collaboration merchandise to consumers globally.
- Los Angeles Rams Mobile App Official Rams mobile application for iOS and Android providing fans with team news, schedules, video content, and exclusive app features. Downloadable free from the App Store and Google Play.
Quantifiable outcome
- Super Bowl LXII favorites at 5-to-1 odds
- +3 more outcomes
Companies that use Los Angeles Rams
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Los Angeles Rams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Los Angeles Rams partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights6 records
Los Angeles Rams competitors and assessment
Company assessmentDirect peers
- New England Patriots: Direct NFL peer with championship pedigree, premium stadium operations, and similar reliance on national TV revenue and premium sponsorship inventory.
- Dallas Cowboys: Direct NFL peer franchise. Comparable as a top-revenue NFL team with massive sponsorship portfolio, premium stadium economics, and similar broadcast/sponsorship revenue model anchored in star-power marketing.
- Green Bay Packers: Direct NFL peer with comparable structure as a community-owned (Packers) or privately-held (Rams) franchise generating revenue from the same shared NFL media-rights pool.
- Philadelphia Eagles: Direct NFL peer comparable as a top-valuation franchise with premium stadium economics, strong merchandise business, and championship contention profile.
- Kansas City Chiefs: Direct NFL peer and recent trade partner (sent McDuffie). Comparable as a championship-caliber franchise with elite quarterback play, premium ticketing, and similar sponsorship-merchandise economics.
- San Francisco 49ers: Direct NFC West division rival. Comparable in NFL competition structure, ticket economics, and as a fellow California-based premium NFL brand targeting tech-forward sponsorship dollars.
- Baltimore Ravens: Direct NFL peer with comparable defensive identity, premium draft-driven roster construction, and similar revenue mix from ticketing and broadcast rights.
- Buffalo Bills: Direct NFL peer comparable in revenue mix from tickets, sponsorships, and broadcast rights, with strong season-ticket waiting list economics.
- Los Angeles Chargers: Co-tenant of SoFi Stadium and SoCal market peer. Comparable as a SoFi Stadium co-tenant sharing venue economics, with similar LA sponsorship market and ticketing dynamics.
- Chicago Bears: Direct NFL peer with large-market revenue profile, premium sponsorship opportunities, and similar transition dynamics around stadium investment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Los Angeles Rams social profiles
Digital presenceLos Angeles Rams compliance and trust
Trust signalCompliance1 record
Los Angeles Rams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Angeles Rams leadership team
Management profileNumber of profiles
Profiles7 records
Los Angeles Rams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Angeles Rams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Angeles Rams
What does Los Angeles Rams do?
The Los Angeles Rams operate a professional NFL franchise, selling live-event ticketing (season tickets, single-game tickets, suite rentals) at SoFi Stadium, official team merchandise through the Rams Fanshop, and media/broadcast content via CBS LA and NFL distribution channels. The franchise also generates revenue from corporate sponsorships and licensed merchandise collaborations.
Is Los Angeles Rams a public or private company?
Los Angeles Rams is a private company. It is classified as corporate owned and is currently operating.
When was Los Angeles Rams founded?
Los Angeles Rams was founded in 1946. It employs 51 to 100 people.
Where is Los Angeles Rams based?
Los Angeles Rams is headquartered in Agoura Hills, United States, in the North America region.
How does Los Angeles Rams make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Media Rights and merchandise Sales.
Who are Los Angeles Rams's main competitors?
Direct peers on record are New England Patriots, Dallas Cowboys, Green Bay Packers, Philadelphia Eagles, Kansas City Chiefs, San Francisco 49ers, Baltimore Ravens, Buffalo Bills, Los Angeles Chargers and Chicago Bears.
Does Los Angeles Rams have an API?
No public API is recorded for Los Angeles Rams.
What industry is Los Angeles Rams in?
Los Angeles Rams's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAGAMAI, Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed), with a secondary code of MPABANAH, Branded Content & Sponsorship Licensing (Integrations, Product Placement). Its NAICS code is 71121.