Los Angeles Rams

What Los Angeles Rams does

The Los Angeles Rams are a privately held American professional football franchise competing in the National Football League (NFC West), originally founded as the Cleveland Rams in 1937 and based in Los Angeles since 2016 after prior tenures in Cleveland and St. Louis. The franchise is owned by Stan Kroenke through Kroenke Sports & Entertainment (a diversified conglomerate) and operates as Los Angeles Rams, LLC, with administrative offices in Agoura Hills and home games at SoFi Stadium in Inglewood — one of the world's most technologically advanced stadiums, featuring a 4K LED video board and the infrastructure that hosted Super Bowl LVI in 2021 and will host eight 2026 FIFA World Cup matches. The team's core operations span on-field performance (with 2025 NFL MVP Matthew Stafford, first-team All-Pro Puka Nacua, and 2025 Defensive Player of the Year Myles Garrett on the roster, supported by head coach Sean McVay, GM Les Snead, and president Kevin Demoff), digital fan engagement through therams.com and a mobile app, an e-commerce merchandise business via ramsfanshop.com, audio/video content (Between The Horns, Behind The Grind, Vamos Rams in Spanish), and community programming (WalkUnitedLA, Rams Readers, Rams Football Academy, S.T.E.A.M. Education).

The franchise's revenue model is a hybrid of ticketing (season tickets, single-game sales, suite rentals), media rights (via the NFL's national distribution plus a multi-year CBS LA hometown broadcast partnership covering preseason games and weekly programming), corporate sponsorships (CommunityAmerica Credit Union, Pepsi, Sanrio, The Hundreds, National Storage, Dragon Seats, California Resources Corporation), and merchandise — including the NFL's first Hello Kitty collaboration. Go-to-market is primarily direct-to-consumer through the official website, mobile app, and SoFi Stadium box office, with event-driven community engagement (training camp at Loyola Marymount University, Taste of the Rams, WalkUnitedLA, Rams Readers). The Rams serve three primary customer segments: NFL fans and ticket buyers (consumer long tail), corporate partners and sponsors (enterprise), and the Los Angeles community (geographic), with international expansion signaled by the 2026 Melbourne game and Australian partnership with National Storage.

Name

Los Angeles Rams

Legal name

Los Angeles Rams, LLC

Website

https://therams.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

The Los Angeles Rams are a privately held NFL franchise (NFC West) owned by Stan Kroenke through Kroenke Sports & Entertainment, playing home games at SoFi Stadium in Inglewood. They generate revenue through ticket sales, media rights, corporate sponsorships, and merchandise, serving fans, enterprise partners, and the Los Angeles community.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Motion Picture and Video Distribution (51212)

akta.pro primary industry

Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI)

akta.pro secondary industries

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Media Rights & Highlights Licensing (MPABANAE)

Keywords

• Professional football franchise
• Live event ticketing
• Team merchandise sales
• NFL game operations
• Sports sponsorship activation

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from season tickets, single-game tickets, and suite rentals at SoFi Stadium. The team hosts games in Los Angeles and international locations including Melbourne, Australia.
2. Sponsorship & Media Rights: Multi-year television partnership with CBS LA, corporate sponsorships with brands including CommunityAmerica Credit Union, Pepsi, Sanrio, and others. Includes merchandise partnerships.
3. Merchandise Sales: Sales of Rams merchandise through ramsfanshop.com including official apparel, accessories, and the Hello Kitty x Rams collaboration with Sanrio

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Los Angeles Rams operate a professional NFL franchise, selling live-event ticketing (season tickets, single-game tickets, suite rentals) at SoFi Stadium, official team merchandise through the Rams Fanshop, and media/broadcast content via CBS LA and NFL distribution channels. The franchise also generates revenue from corporate sponsorships and licensed merchandise collaborations.

Product overview

The Los Angeles Rams operate a portfolio of digital and community products centered around their NFL football franchise. The core digital offerings include therams.com (the official team website) and a companion mobile app, both serving as hubs for news, schedules, video content, and ticketing. Content products include video programming (highlights, documentary series), podcasts (team analysis, player interviews), and Spanish-language content (Vamos Rams). E-commerce is handled through the official Rams merchandise store. Community programs include WalkUnitedLA (food insecurity relief), Rams Readers (literacy), Rams Football Academy (youth football), and S.T.E.A.M. Education (youth career development). Entertainment products include the Rams Cheerleaders squad.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Annual ticket package granting reserved-seat access to all Rams regular-season home games at SoFi Stadium. Sold directly to individual fans and provides the franchise's core recurring consumer revenue stream.
• Single-Game Tickets Per-game admission tickets purchased individually through therams.com/Ticketmaster for specific Rams home matchups at SoFi Stadium, including international contests.
• Suite Rentals at SoFi Stadium Premium hospitality suite rental packages for Rams home games at SoFi Stadium, offering exclusive seating, catering, and VIP fan experiences.
• Rams Merchandise Store (Rams Fanshop) Official team merchandise storefront at ramsfanshop.com selling Rams-branded apparel, accessories, collectibles, and licensed collaboration merchandise to consumers globally.
• Los Angeles Rams Mobile App Official Rams mobile application for iOS and Android providing fans with team news, schedules, video content, and exclusive app features. Downloadable free from the App Store and Google Play.

Quantifiable outcome

• Super Bowl LXII favorites at 5-to-1 odds
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• New England Patriots: Direct NFL peer with championship pedigree, premium stadium operations, and similar reliance on national TV revenue and premium sponsorship inventory.
• Dallas Cowboys: Direct NFL peer franchise. Comparable as a top-revenue NFL team with massive sponsorship portfolio, premium stadium economics, and similar broadcast/sponsorship revenue model anchored in star-power marketing.
• Green Bay Packers: Direct NFL peer with comparable structure as a community-owned (Packers) or privately-held (Rams) franchise generating revenue from the same shared NFL media-rights pool.
• Philadelphia Eagles: Direct NFL peer comparable as a top-valuation franchise with premium stadium economics, strong merchandise business, and championship contention profile.
• Kansas City Chiefs: Direct NFL peer and recent trade partner (sent McDuffie). Comparable as a championship-caliber franchise with elite quarterback play, premium ticketing, and similar sponsorship-merchandise economics.
• San Francisco 49ers: Direct NFC West division rival. Comparable in NFL competition structure, ticket economics, and as a fellow California-based premium NFL brand targeting tech-forward sponsorship dollars.
• Baltimore Ravens: Direct NFL peer with comparable defensive identity, premium draft-driven roster construction, and similar revenue mix from ticketing and broadcast rights.
• Buffalo Bills: Direct NFL peer comparable in revenue mix from tickets, sponsorships, and broadcast rights, with strong season-ticket waiting list economics.
• Los Angeles Chargers: Co-tenant of SoFi Stadium and SoCal market peer. Comparable as a SoFi Stadium co-tenant sharing venue economics, with similar LA sponsorship market and ticketing dynamics.
• Chicago Bears: Direct NFL peer with large-market revenue profile, premium sponsorship opportunities, and similar transition dynamics around stadium investment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RamsNFL
• YouTubeyoutube.com/channel/UCyJ6yZdVUkBvt2vl4R03jcA
• Facebookfacebook.com/Rams
• LinkedInlinkedin.com/company/los-angeles-rams
• Instagraminstagram.com/rams
• TikToktiktok.com/@rams?

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles Rams