Mama's Creations
Mama's Creations is a national deli solutions company that manufactures and distributes fresh, ready-to-eat prepared foods under the Mama Mancini's, Crown I, T&L Creative Salads, and The Olive Branch brands through 12,000+ U.S. retail doors plus QVC and direct-to-consumer e-commerce.
- Company typePublic
- Founded2010
- HeadquartersEast Rutherford, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mama's Creations does
Mama's Creations, Inc. (NASDAQ: MAMA) is a national deli solutions company headquartered in East Rutherford, New Jersey, operating a multi-brand portfolio of fresh, ready-to-eat and ready-to-heat prepared foods. The company manufactures and distributes products through four core brands: Mama Mancini's (Italian-style meatballs and pasta meals built on family recipes), Crown I (fully cooked ready-to-eat meals, value-added proteins, and side dishes acquired from Sysco in September 2025), T&L Creative Salads (gourmet fresh salads and prepared foods), and The Olive Branch (olive and specialty savory products). Production runs across three USDA-certified facilities in East Rutherford, NJ, Farmingdale, NY, and a 42,000-square-foot Bay Shore, NY plant added with the Crown I acquisition, employing proprietary Modified Atmosphere Packaging and High Pressure Processing technologies to extend shelf life of fresh prepared foods.
The company sells primarily through a sales-led enterprise go-to-market to major U.S. retail chains, distributing to over 12,000 grocery, mass, club, and convenience store locations including Walmart (2,000 doors), Target (expanding to 2,750 doors), Costco, BJ's, Whole Foods, ShopRite, Stop & Shop, The Fresh Market, Food Lion, and Publix. A secondary direct-to-consumer channel includes QVC live appearances with auto-ship and online purchase options reaching 100+ million North American households, plus a nationwide DTC e-commerce platform launched in November 2023 at shop.mamamancinis.com with flat-rate continental U.S. shipping. The company employs 101–250 people (with ~200 added from the Crown I acquisition) and reported FY2026 revenue of $171.71M (39% YoY) and Q1 FY2027 revenue of $52.8M (49.7% YoY), with adjusted EBITDA of $4.9M and net income of $2.1M in Q1 FY2027.
The business model is a transactional product-sale model across wholesale retail, club, convenience, QVC, and e-commerce channels, with pricing negotiated retailer-by-retailer and not publicly disclosed. Revenue mix is dominated by retail product sales, supplemented by QVC live commerce and direct e-commerce. The company targets a $1B revenue goal by 2030 and is actively pursuing additional M&A, signaled by the April 2026 appointment of Fred Halvin (Hormel, $8B+ M&A track record) to the board. No AI/ML capabilities are evidenced in operations or product offerings.
Mama's Creations firmographics
Firmographics- Name
- Mama's Creations
- Legal name
- Mama's Creations, Inc.
- Website
- https://mamascreations.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mama's Creations is a national deli solutions company that manufactures and distributes fresh, ready-to-eat prepared foods under the Mama Mancini's, Crown I, T&L Creative Salads, and The Olive Branch brands through 12,000+ U.S. retail doors plus QVC and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Mama's Creations industry classification
Industry- Product category
- Fresh Prepared Deli Foods
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)
- akta.pro secondary industries
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)
Keywords
Where Mama's Creations is headquartered
LocationHeadquarters
- HQ city
- East Rutherford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mama's Creations business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Retail: Revenue generated from selling fresh deli prepared foods to major retail chains including Walmart, Target, Costco, BJ's, Whole Foods, ShopRite, Stop & Shop, and other grocery stores nationwide
- Product Sales - QVC: Direct-to-consumer sales through QVC platform including live TV appearances, auto-ship subscriptions, and online purchases
- E-commerce Direct Sales: Direct-to-consumer online sales through shop.mamamancinis.com with flat rate shipping for continental US delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Mama's Creations product offering
Product offeringCore offering
Mama's Creations manufactures and distributes fresh, internationally inspired prepared deli meals across four sub-brands (Mama Mancini's, Crown 1, T&L Creative Salads, The Olive Branch). Products include ready-to-eat meals, ready-to-heat meal sleeves, meatballs, pasta dishes, salads, and olive products, sold through 12,000+ U.S. retail grocery, mass, club, and convenience stores plus QVC and an owned e-commerce platform.
Product overview
Mama's Creations is a national deli solutions company operating as a platform of fresh, clean, and easy-to-prepare prepared foods across multiple brands. The core offering consists of Mama Mancini's (Italian-style Grandma-quality recipes including meatballs, pasta dishes), Crown 1 (ready-to-eat meals and value-added proteins from Bay Shore facility), T&L Creative Salads (gourmet salads and fresh foods), and The Olive Branch (olive products from Greece). The company offers diverse product formats including On-The-Go Cups, meal sleeves, roasted chicken strips, international flavors (Korean BBQ, Teriyaki), and stuffed meatballs. Products are distributed through major retailers including Walmart, Target, Costco, and food service channels, with direct-to-consumer e-commerce available through shop.mamamancinis.com.
Differentiator
Problem solved
Functional benefit
Brands
- Mama Mancini's: Home-style old world Italian food brand created from Grandma-quality recipes and ingredients, featuring meatballs, pasta meals, and Italian specialties.
- Crown 1
- T&L Creative Salads
- The Olive Branch
Products and services
- Mama Mancini's Italian-style prepared foods brand featuring Grandma-quality recipes including beef, turkey, and chicken meatballs, pasta dishes, and other Italian classics made with real ingredients; sold through retail and QVC.
- Crown 1 Fresh food manufacturing brand specializing in fully cooked ready-to-eat meals and side dishes (chicken marsala, beef and broccoli, vegetable sides) as well as raw value-added meat and poultry solutions, manufactured at the 42,000 sq ft USDA-certified facility in Bay Shore, NY.
- T&L Creative Salads Gourmet fresh foods brand offering a full line of premium salads, chicken salads, wraps, and prepared foods for deli, catering, and retail; operated by the Morello brothers for over four decades in the Long Island area.
- The Olive Branch Premium olive products and specialty items brand, with olives harvested from family-owned farms in Greece and cured in natural seasonings.
- Mama's Creations (Core Brand) National deli solutions company offering internationally inspired fresh, clean, and easy-to-prepare meals across multiple brands including Mama Mancini's, Crown 1, Creative Salads, and The Olive Branch.
- On-The-Go Cup Line Ready-to-eat meal solution in cup format allowing consumers to heat up meals at home in three minutes or less, featuring meatballs and other prepared foods in single-serve grab-and-go packaging.
- Branded Meal Sleeve Products Fresh ready-to-heat meal format in branded sleeve packaging, including Roman Rice with Chicken Cacciatore, Italian Style Sauce with Pork Sausage, and Classic Beef Meatloaf.
- IDDBA 2025 Expanded Product Lineup Showcase lineup of expanded chicken proteins (Roasted Chicken Strips in four globally inspired flavors), Chicken Stuffed Meatballs, Roasted Vegetables, and International Flavors (Korean BBQ meatballs, Teriyaki Chicken and Fried Rice).
- IDDBA 2026 New Product Showcase Menu innovations showcased at IDDBA 2026 including expanded chicken products with No Antibiotics Ever labeling, broader protein capabilities including pork and vegetables, and globally inspired prepared foods such as Korean BBQ and Mediterranean-style offerings.
- Mama Mancini's Cheese Stuffed Chicken Meatballs Cheese-stuffed chicken meatballs combining convenience and indulgence under the Mama Mancini's brand.
- Direct-to-Consumer E-Commerce Platform Nationwide direct-to-consumer e-commerce platform offering popular MamaMancini's products including Beef Meatball On-the-Go Cups, Beef Meatballs Family Meals, Turkey Meatballs Family Meals, Stuffed Meatballs Family Meals, and Meatball Family Meals Variety Pack for delivery throughout the continental United States with flat rate shipping.
Quantifiable outcome
- Q1 FY2027 revenue grew 50% year-over-year to $52.8 million
- +5 more outcomes
Companies that use Mama's Creations
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Mama's Creations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mama's Creations partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fred Halvin (Board Appointment)coreAppointed to Board of Directors with over 35 years of food industry experience and over $8 billion in M&A transactions at Hormel Foods. Aims to enhance M&A strategy and operational governance.
- Sysco CorporationcoreSysco sold Crown I Enterprises assets to Mama's Creations for $17.5 million. Crown I was a wholly owned subsidiary of Sysco, originally part of J. Kings Food Service acquired by Sysco in 2019.
- Faegre Drinker Biddle & Reath LLPminorLegal counsel to Mama's Creations for both the Crown 1 acquisition and the private placement transaction.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Mama's Creations competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mama's Creations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mama's Creations leadership team
Management profileNumber of profiles
Profiles9 records
Mama's Creations subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mama's Creations funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mama's Creations M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mama's Creations
What does Mama's Creations do?
Mama's Creations manufactures and distributes fresh, internationally inspired prepared deli meals across four sub-brands (Mama Mancini's, Crown 1, T&L Creative Salads, The Olive Branch). Products include ready-to-eat meals, ready-to-heat meal sleeves, meatballs, pasta dishes, salads, and olive products, sold through 12,000+ U.S. retail grocery, mass, club, and convenience stores plus QVC and an owned e-commerce platform.
Is Mama's Creations a public or private company?
Mama's Creations is a public company. It is classified as public and is currently operating.
When was Mama's Creations founded?
Mama's Creations was founded in 2010. It employs 101 to 250 people.
Where is Mama's Creations based?
Mama's Creations is headquartered in East Rutherford, United States, in the North America region.
How does Mama's Creations make money?
Three revenue lines are on record. Product Sales - Retail is the primary driver. The others are product Sales - QVC and E-commerce Direct Sales.
Does Mama's Creations have an API?
No public API is recorded for Mama's Creations.
What industry is Mama's Creations in?
Mama's Creations's product category is Fresh Prepared Deli Foods. Its primary akta.pro industry code is AFAKAHAF, Deli & prepared foods (retail/foodservice pack) manufacturing, with a secondary code of CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 311991 and its SIC code is 2000.