DMALINK
DMALINK (DMA LINK LIMITED) operates an independent, CCP-cleared institutional FX ECN for spot FX, bullion and digital assets, specialising in Emerging Markets, Scandie and CE3 currency pairs and serving tier-1 banks, hedge funds, prop firms and family offices globally.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DMALINK does
DMALINK (DMA LINK LIMITED) is a UK-incorporated, privately held operator of an independent Electronic Communication Network (ECN) for institutional spot FX and bullion trading, with a particular specialisation in Emerging Markets, Scandie crosses and CE3 currency pairs. The platform runs an anonymous, multi-lateral agency trading model in which Natwest Markets acts as Central Counterparty (CCP), eliminating bilateral credit-line friction and preserving pre-trade anonymity for participants. Matching infrastructure is hosted in Equinix NY4 (New York) and LD4 (London) data centres with 99.999% uptime, accessible via FIX 4.4 and Java APIs (runnable on Sun Solaris, Linux or Windows NT) and a Java-based Infinium Trader GUI, with a Smart Order Router supporting IOC direct and IOC consolidated algorithms. Post-trade reporting is delivered through native Drop Copy (FIX) and integrations with Dealhub, MarkitSERV, RTNS and Traiana Harmony NetLink.
The company's commercial proposition combines four revenue streams: a spread or dollar-per-million transaction fee on taker-side FX spot and bullion volume, a $750/month API session fee (waived above $500M monthly volume or during the first 90 days), White Label and Price Aggregation licensing for banks, hedge funds and proprietary trading firms on a dollar-per-million model with no up-front fees, and market-data monetisation through a public OTC Data Repository. Market makers pay $0 transaction fees and $0 integration fees, a deliberate choice to attract tier-1 bank liquidity providers such as Credit Agricole CIB, Nomura, Danske Bank and Commerzbank, while revenue is earned from the taker side across hedge funds, asset managers, prop firms, corporates and family offices. Geographic footprint spans London (headquarters, sales, brokerage/technology), Ebene, Mauritius (global operations hub) and Miami, USA (administration), with additional centres being launched. The firm is regulated under MiFID II / Dodd-Frank (Professional Clients / Eligible Contract Participants only, no retail), is registered with the UK ICO (ZA091953), subscribes to the Bank of England's Non-Investment Products code, has signed the Global FX Code of Conduct, and is investing in deep-learning AI for matching, TCA and analytics in collaboration with UK universities. DMALINK has also co-founded DeFinity, a cryptographic-focused institutional ECN for cryptocurrencies and stablecoins, extending the platform into digital assets.
DMALINK firmographics
Firmographics- Name
- DMALINK
- Legal name
- DMA LINK LIMITED
- Website
- https://dmalink.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DMALINK (DMA LINK LIMITED) operates an independent, CCP-cleared institutional FX ECN for spot FX, bullion and digital assets, specialising in Emerging Markets, Scandie and CE3 currency pairs and serving tier-1 banks, hedge funds, prop firms and family offices globally.
- Ownership category
- akta.pro rank
DMALINK industry classification
Industry- Product category
- Institutional FX Trading Platform
- NAICS
- Commodity Contracts Intermediation (52316), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- FX Electronic Trading Platforms (Spot/Forwards/Swaps) (FSAFANAC)
- akta.pro secondary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
Keywords
Where DMALINK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
DMALINK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Spread-based revenue from client (taker) trades: DMALINK collects a Spread on each FX Spot and Spot Bullion order executed by the User on the Platform; from time to time an invoice is issued and billed monthly at a dollar-per-million rate based on average monthly trading volume, mutually agreed in writing.
- API Session Fees: A Session Fee of $750/month is payable for each API connection active during a calendar month, with waivers for connections transacting ≥$500 million/month, allocation across multiple connections to meet the $500M threshold, and connections within their first 90 days of activation.
- White Label / Price Aggregation licensing: White Label and price feed aggregation solutions for Banks, Hedge Funds and Prop Trading Firms; no up-front fees, with a simple dollar-per-million formula generating recurring usage-based revenue.
- OTC Data Repository / market data monetisation: DMALINK provides public monthly volume statistics and offers an OTC Data Repository for granular trade data; access requires opening an account — supporting a data-monetisation stream via market data services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Market Makers (liquidity providers): $0.00 per million USD transaction fees and $0.00 integration and platform fees |
| Transaction based/ take rate | Monthly | Clients (Takers): dollar-per-million invoice based on average monthly trading volume + optional API Session Fee |
| Other | Pay-as-you-go | White Label / Price Aggregation: dollar-per-million formula, no up-front fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
DMALINK product offering
Product offeringCore offering
DMALINK operates an independent electronic communication network (ECN) for institutional FX spot and spot bullion trading, providing anonymous multi-lateral agency trading with central counterparty (CCP) clearing via Natwest Markets. The platform is hosted in Equinix NY4 (New York) and LD4 (London) data centres with ultra-low latency matching and is accessed via a FIX 4.4 / Java API or the Infinium Trader GUI. Around the core ECN, DMALINK offers Smart Order Routing, post-trade STP reporting, White Label and Price Aggregation licensing, and an OTC Data Repository.
Product overview
DMALINK is a single integrated institutional electronic FX trading platform built around its core DMALINK Cash Market ECN, supported by a purpose-built back-end trading technology stack and multiple delivery methods (FIX/Java API, Infinium Trader GUI, Java-based FX GUI, and White Label/Price Aggregation). The platform combines Smart Order Routing (SOR), Liquidity Management, Reporting Suite, Drop Copy (FIX), and post-trade integrations (Dealhub, MarkitSERV, RTNS, Traiana Harmony NetLink) as composable modules around the central multi-lateral clearing agency model. DMALINK also operates an OTC Trade Repository for market data, has co-founded the DeFinity cryptographic ECN, and is investing in deep learning AI at the core of its aggregation, matching, and analytical tools.
Differentiator
Problem solved
Functional benefit
Brands
- Infinium Trader GUI: DMALINK's web-based trader GUI solution (also referred to as Infinium) that enables professional traders to execute positions, monitor PnL, and use the reporting blotter to send deals to the back-office.
- DeFinity
Products and services
- DMALINK Cash Market (FX Spot ECN) Core institutional electronic trading platform and ECN for cash FX spot and precious metals trading. Provides anonymous, multi-lateral agency model execution via central counterparty clearing with Natwest Markets.
- Infinium Trader GUI Web-based Java graphical user interface enabling professional traders to execute positions, monitor PnL, and use the reporting blotter to send deals to the back-office. Supports CLS and non-CLS currency pairs with standard and innovative custom order types.
- White Label and Price Aggregation FX technology and liquidity aggregation solutions for Banks, Hedge Funds and Proprietary Trading Firms. Provides a complete FX suite of trading services, risk management tools, and back-office systems under a private-label arrangement.
- OTC Trade Repository OTC data repository providing public statistics on flow across DMALINK platforms including top 10 traded currency pairs in New York and London exchanges. Bilateral streams are available subject to counterparty consent.
- DMALINK Trading Technology (Back-End) High-performance back-end comprising aggregation and order matching (including customer-to-customer matching), smart order router, credit engine, and transaction cost analysis (TCA). State-of-the-art hardware and connectivity delivering ultra-low latency solutions.
Quantifiable outcome
- Equinix data-centre infrastructure delivers 99.999% uptime for the DMALINK platform.
- +2 more outcomes
Companies that use DMALINK
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
DMALINK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
DMALINK partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core strategic partner, flagship / core liquidity partner, core / foundational infrastructure partner, flagship co-development, core marketing / advisory partner, emea channel partner and core integration.
- Ibaneracore strategic partnerIbanera and DMALINK forged a strategic partnership (July 2024) to bridge traditional institutional FX with digital-asset / payments infrastructure for Ibanera's client base.
- Commerzbankflagship / core liquidity partnerCommerzbank was onboarded to the DMALINK electronic trading ecosystem in December 2023 to enhance FX ECN liquidity. As a tier-1 German bank, Commerzbank deepens DMALINK's bank-side liquidity provider roster alongside Credit Agricole CIB, Nomura and Danske Bank.
- Danske Bankflagship / core liquidity partnerDMALINK announced a partnership with Danske Bank (Bloomberg coverage, August 2023) to bring a tier-1 Scandinavian bank onto the platform — aligning with DMALINK's specialisation in Scandi crosses.
- COMO Digital Lifecore strategic partnerDMALINK secured a key strategic partnership with COMO Digital Life (July 2023) to extend its ecosystem into the digital lifestyle / digital-assets space.
- Credit Agricole CIBflagship / core liquidity partnerCredit Agricole CIB is listed among DMALINK's tier-1 banking partners (alongside Nomura and Danske Bank), providing institutional FX liquidity and access to DMALINK's sustainable EM FX liquidity pool.
- Nomuraflagship / core liquidity partnerNomura is listed among DMALINK's tier-1 banking partners (alongside Credit Agricole and Danske Bank), providing institutional FX liquidity on the DMALINK multi-lateral platform.
- Natwest Marketscore / foundational infrastructure partnerNatwest Markets acts as DMALINK's Central Counterparty (CCP) for clearing and settlement on the platform — every buy-side and sell-side counterparty ultimately faces Natwest Markets via the DMALINK CCP agency model.
- DeFinityflagship co-developmentDeFinity has been co-founded by DMALINK to create an institutional cryptographic-focused ECN enabling financial institutions to transact cryptocurrencies and stablecoins efficiently using existing protocols such as FIX.
- Ernst & Young (EY)core marketing / advisory partnerEY is publicly listed as a 'FinTech Partner' of DMALINK on the firm's website (EY logo displayed in footer), supporting DMALINK's positioning and credibility in the FinTech space.
- Systrade AG (Helmut Friedrich)emea channel partnerHelmut Friedrich, founder & CEO of Systrade AG, serves as DMALINK's Advisor and Partnerships EMEA — leveraging an international broker network built since 1979 to introduce institutional and private customers to DMALINK's FX infrastructure.
- Traiana (Harmony ClientLink)core integrationDMALINK integrates with Traiana Harmony ClientLink / NetLink for real-time low-latency trade notifications, matching and post-trade reconciliation between DMALINK, agency desks, prime brokers and ECNs.
- MarkitSERVcore integrationMarkitSERV Clearing Gateway and post-trade services provide DMALINK clients with single connection to deliver OTC FX trades to FX CCPs, supporting clearing, regulatory reporting and trading transparency.
- Thomson Reuters Trade Notification Service (RTNS)core integrationDMALINK integrates with RTNS to enable true STP — one connection handles all trade notifications in TOF / XML / FIX / FpML formats, supporting faster reconciliation and guaranteed delivery.
- Dealhubcore integrationDealhub's STP Feed Handler connects to the DMALINK API to download deal tickets, transpose data into a common format and transmit tickets to downstream back-office systems.
- Drop Copy (FIX) — DMALINK nativecore integrationDMALINK's native Drop Copy (FIX) feed provides near real-time copies of trade reports and order state changes at the point of execution as a risk-management tool for participants.
Scale indicators8 records
Recent moves1 record
Expansion highlights8 records
DMALINK competitors and assessment
Company assessmentDirect peers
- EBS (CME Group): EBS is the largest institutional FX ECN operated by CME Group, offering anonymous multilateral spot FX matching with central limit order book — directly comparable to DMALINK's Cash Market ECN for institutional clients.
- Cboe FX (formerly Hotspot): Cboe FX operates an institutional FX ECN with anonymous matching and tier-1 bank liquidity — a direct competitor to DMALINK's multi-lateral agency model in spot FX ECN.
- Integral Development Corp: Integral provides a white-label institutional FX trading platform and ECN technology — closely comparable to DMALINK's White Label/Price Aggregation offering and ECN infrastructure for banks and prop firms.
- FXCM Institutional (now part of StoneX): FXCM Institutional provides FX execution, prime brokerage and white-label infrastructure to institutional and introducing broker clients — overlapping with DMALINK's prop-firm and brokerage customer segments.
Broad incumbents
- LSEG FX (Refinitiv FXall / FX Matching): LSEG operates Refinitiv FX Matching and FXall, the most established institutional FX ECN and trading platform with broad G7 and EM coverage — overlapping DMALINK's institutional client base with deeper network effects.
- Tradeweb (Institutional FX): Tradeweb operates institutional electronic trading platforms across multiple asset classes including FX — a broad incumbent serving similar institutional clients with overlapping execution capabilities.
- TraditionDATA (Tradition Group): TraditionDATA provides interdealer broker infrastructure, market data and analytics for institutional FX — comparable adjacent incumbent to DMALINK's OTC Data Repository and institutional liquidity distribution.
Emerging players
- FlexTrade Systems: FlexTrade provides institutional FX execution management systems (EMS) with smart order routing and multi-bank aggregation — comparable to DMALINK's SOR and FIX-based execution stack.
- One Financial Markets: One Financial Markets provides institutional FX execution and liquidity services with multi-bank connectivity — comparable to DMALINK's emerging market FX execution proposition for buy-side and corporate clients.
- SmartTrade (acquired by Itiviti/Nasdaq): SmartTrade provided multi-asset electronic trading solutions with FX aggregation and smart order routing — directly comparable technology stack to DMALINK's SOR and Java-based matching engine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DMALINK social profiles
Digital presenceDMALINK compliance and trust
Trust signalCompliance4 records
DMALINK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMALINK leadership team
Management profileNumber of profiles
Profiles9 records
DMALINK subsidiaries and ownership
Company hierarchySubsidiaries1 record
DMALINK funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMALINK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMALINK
What does DMALINK do?
DMALINK operates an independent electronic communication network (ECN) for institutional FX spot and spot bullion trading, providing anonymous multi-lateral agency trading with central counterparty (CCP) clearing via Natwest Markets. The platform is hosted in Equinix NY4 (New York) and LD4 (London) data centres with ultra-low latency matching and is accessed via a FIX 4.4 / Java API or the Infinium Trader GUI. Around the core ECN, DMALINK offers Smart Order Routing, post-trade STP reporting, White Label and Price Aggregation licensing, and an OTC Data Repository.
Is DMALINK a public or private company?
DMALINK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMALINK founded?
DMALINK was founded in 2014. It employs 11 to 50 people.
Where is DMALINK based?
DMALINK is headquartered in London, United Kingdom, in the Europe region.
How does DMALINK make money?
Four revenue lines are on record. Spread-based revenue from client (taker) trades are the primary driver. The others are API Session Fees, white Label / Price Aggregation licensing and OTC Data Repository / market data monetisation.
Who are DMALINK's main competitors?
Direct peers on record are EBS (CME Group), Cboe FX (formerly Hotspot), Integral Development Corp and FXCM Institutional (now part of StoneX). Broad incumbents are LSEG FX (Refinitiv FXall / FX Matching), Tradeweb (Institutional FX) and TraditionDATA (Tradition Group). Emerging players are FlexTrade Systems, One Financial Markets and SmartTrade (acquired by Itiviti/Nasdaq).
Does DMALINK have an API?
Yes. DMALINK offers a FIX/Java API for institutional FX spot and precious metals trading. The API supports FIX 4.4 protocol and a Java API that can be run on Sun Solaris, Linux, or Windows NT operating systems. It is used for accessing liquidity, executing orders, and integrating with the platform's order matching, smart order routing (SOR), credit engine, and reporting functions. Integration with FIX/Java API enables clients to transact in most CLS and non-CLS currency pair combinations via co-location for low-latency trading. Developer documentation is at www.dmalink.com/api.
What industry is DMALINK in?
DMALINK's product category is Institutional FX Trading Platform. Its primary akta.pro industry code is FSAFANAC, FX Electronic Trading Platforms (Spot/Forwards/Swaps), with a secondary code of FSAFANAO, Digital Asset/Crypto Trade Execution Platforms. Its NAICS code is 52316 and its SIC code is 6200.