Muuvr Labs
- Company typePrivate
- Founded2022
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Muuvr Labs firmographics
Firmographics- Name
- Muuvr Labs
- Legal name
- MUUVR Labs AG
- Website
- https://muuvr.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Muuvr Labs industry classification
Industry- Product category
- Fitness Apps
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Endurance & Running/Cycling Training (HSADAAAG), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Muuvr Labs is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Muuvr Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- MUUVS Purchase Revenue: Users can purchase MUUVS with real money, providing a direct revenue stream from the loyalty program itself.
- Partner Network Commissions: Revenue generated through the partner network where users redeem MUUVS for discounted products, services, vouchers, and coupons from partner brands.
- Optional Premium Membership: The app mentions optional paid MUUVR membership that provides enhanced services, with payment preferences stored through Apple and Google payment partners.
- Partner Offerings: Some partner offers or events within the app may be optionally paid or require co-payment in CHF, creating ancillary revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - Core fitness tracking and rewards |
| Subscription | Monthly | Premium membership (optional) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Muuvr Labs product offering
Product offeringCore offering
Muuvr operates a free mobile fitness application (MUUVR App) available on Android and iOS that connects to users' wearable devices (Garmin, Apple, Google, Wahoo, Whoop) to automatically track physical activities such as cycling, swimming, running, yoga, and walking. Users earn MUUVS points for completed activities, weekly goals, and challenges, and redeem those points in the MUUVR Shop marketplace against rewards (products, services, vouchers, and experiences) offered by brand partners. Gamification mechanics including leaderboards, challenges, and a social activity feed sustain ongoing engagement.
Product overview
Muuvr Labs AG operates a free fitness activity platform centered on the MUUVR mobile app (available for Android and Apple smartphones) that rewards users for physical exercise. Users connect compatible wearables to automatically track sports activities and earn MUUVS points, which can be redeemed for prizes in the MUUVR Shop marketplace. The platform incorporates gamification through challenges, leaderboards, and weekly goals to sustain user engagement. Through the MUUVR Marketplace, users access integrated offerings from partners like Runna, which provides personalized training plans via the 'Runna World' module and 'Runna Muuvments' running challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- MUUVR App A free mobile fitness app for Android and Apple smartphones that automatically tracks user activities (cycling, swimming, yoga, jogging, hiking, walking, and other sports) via integrations with multiple wearable platforms (Garmin, Apple, Google, Wahoo, Whoop) and rewards users with MUUVS points for completed activities, weekly goals, and challenges. Built for individual fitness enthusiasts from beginners to professionals.
- MUUVR Shop A web-based rewards marketplace at shop.muuvr.io where users redeem earned MUUVS points against partner-brand rewards including sports gear, equipment, vouchers, coupons, and exclusive experiences. Operates as a third-party-brand redemption platform connected to the MUUVR App.
Companies that use Muuvr Labs
Customer profileSegments3 records
Ideal customer profiles3 records
Muuvr Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Muuvr Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RunnacoreMuuvr partnered with Runna, a provider of personalized running plans, to integrate Runna's training programs (3-, 6-, and 12-month options) into the Muuvr Marketplace. The partnership created a dedicated Runna World section within the Muuvr app and introduced Runna Muuvments — custom challenges and competitions based on running distances. Both companies aim to enhance the digital running experience and engage the running community.
- Brand Partners (Various)coreMuuvr partners with multiple top brands offering exclusive prizes in their rewards shop, featuring products and services tailored to sports and fitness activities.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Muuvr Labs competitors and assessment
Company assessmentDirect peers
- Strava: Strava is the leading social fitness tracking app for runners and cyclists, offering activity tracking, leaderboards, challenges, and a subscription tier (Strava Premium). It directly competes with Muuvr on activity tracking, community features, and rewards-based engagement.
- Sweatcoin: Sweatcoin is a move-to-earn app that converts physical activity into a tokenized currency redeemable for goods, services, and digital assets — a near-identical business model to Muuvr's MUUVS-based rewards economy.
- Nike Run Club: Nike Run Club is a free, brand-backed running app offering guided runs, training plans, and community challenges. It competes with Muuvr for the same running enthusiast segment and shares the freemium product-led growth model.
- Adidas Running (formerly Runtastic): Adidas Running (Runtastic) is a running-focused activity tracker with community features, training plans, and brand-sponsored challenges. It overlaps with Muuvr's running segment and its Runna World integration.
Emerging players
- Charity Miles: Charity Miles rewards physical activity by converting miles into corporate donations to nonprofits. It shares the 'earn-for-doing' rewards mechanic with Muuvr, though its currency is corporate-sponsorship donations rather than a tokenized marketplace.
- StepBet: StepBet is a gamified fitness app where users wager on meeting step goals and win pot money. It competes with Muuvr on the rewards-for-activity value proposition, particularly with casual fitness users.
Broad incumbents
- Fitbit (Google): Fitbit, owned by Google, is a wearable-and-app fitness platform with a large consumer user base, premium subscription, and deep integration with Google services. It competes with Muuvr across the consumer fitness tracking category.
- Whoop: Whoop is a hardware-plus-membership fitness platform focused on strain, recovery, and sleep tracking. It competes with Muuvr in the wearable-integrated premium fitness segment and is also one of Muuvr's integration partners — making it simultaneously a channel and a competitor.
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service tightly integrated with Apple Watch and Apple Health. As a broad incumbent it competes for the same wearable-tracked fitness audience, with vastly deeper distribution through Apple's ecosystem.
- Garmin Connect: Garmin Connect is Garmin's first-party fitness tracking platform for its large installed base of wearables. It competes broadly with Muuvr for the same Garmin users and could in principle replicate marketplace or rewards features on top of its native hardware ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Muuvr Labs social profiles
Digital presenceMuuvr Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muuvr Labs leadership team
Management profileNumber of profiles
Profiles1 record
Muuvr Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muuvr Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muuvr Labs
What does Muuvr Labs do?
Muuvr operates a free mobile fitness application (MUUVR App) available on Android and iOS that connects to users' wearable devices (Garmin, Apple, Google, Wahoo, Whoop) to automatically track physical activities such as cycling, swimming, running, yoga, and walking. Users earn MUUVS points for completed activities, weekly goals, and challenges, and redeem those points in the MUUVR Shop marketplace against rewards (products, services, vouchers, and experiences) offered by brand partners. Gamification mechanics including leaderboards, challenges, and a social activity feed sustain ongoing engagement.
Is Muuvr Labs a public or private company?
Muuvr Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muuvr Labs founded?
Muuvr Labs was founded in 2022. It employs 11 to 50 people.
Where is Muuvr Labs based?
Muuvr Labs is headquartered in Zürich, Switzerland, in the Europe region.
How does Muuvr Labs make money?
Four revenue lines are on record. MUUVS Purchase Revenue is the primary driver. The others are partner Network Commissions, optional Premium Membership and partner Offerings.
Who are Muuvr Labs's main competitors?
Direct peers on record are Strava, Sweatcoin, Nike Run Club and Adidas Running (formerly Runtastic). Emerging players are Charity Miles and StepBet. Broad incumbents are Fitbit (Google), Whoop, Apple Fitness+ and Garmin Connect.
Does Muuvr Labs have an API?
No public API is recorded for Muuvr Labs.
What industry is Muuvr Labs in?
Muuvr Labs's product category is Fitness Apps. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 71394 and its SIC code is 7900.