Muuvr Labs

Name

Muuvr Labs

Legal name

MUUVR Labs AG

Website

https://muuvr.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Apps

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness tracking
• Wearable integration
• Rewards marketplace
• Gamified fitness
• Activity rewards

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. MUUVS Purchase Revenue: Users can purchase MUUVS with real money, providing a direct revenue stream from the loyalty program itself.
2. Partner Network Commissions: Revenue generated through the partner network where users redeem MUUVS for discounted products, services, vouchers, and coupons from partner brands.
3. Optional Premium Membership: The app mentions optional paid MUUVR membership that provides enhanced services, with payment preferences stored through Apple and Google payment partners.
4. Partner Offerings: Some partner offers or events within the app may be optionally paid or require co-payment in CHF, creating ancillary revenue opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Muuvr operates a free mobile fitness application (MUUVR App) available on Android and iOS that connects to users' wearable devices (Garmin, Apple, Google, Wahoo, Whoop) to automatically track physical activities such as cycling, swimming, running, yoga, and walking. Users earn MUUVS points for completed activities, weekly goals, and challenges, and redeem those points in the MUUVR Shop marketplace against rewards (products, services, vouchers, and experiences) offered by brand partners. Gamification mechanics including leaderboards, challenges, and a social activity feed sustain ongoing engagement.

Product overview

Muuvr Labs AG operates a free fitness activity platform centered on the MUUVR mobile app (available for Android and Apple smartphones) that rewards users for physical exercise. Users connect compatible wearables to automatically track sports activities and earn MUUVS points, which can be redeemed for prizes in the MUUVR Shop marketplace. The platform incorporates gamification through challenges, leaderboards, and weekly goals to sustain user engagement. Through the MUUVR Marketplace, users access integrated offerings from partners like Runna, which provides personalized training plans via the 'Runna World' module and 'Runna Muuvments' running challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• MUUVR App A free mobile fitness app for Android and Apple smartphones that automatically tracks user activities (cycling, swimming, yoga, jogging, hiking, walking, and other sports) via integrations with multiple wearable platforms (Garmin, Apple, Google, Wahoo, Whoop) and rewards users with MUUVS points for completed activities, weekly goals, and challenges. Built for individual fitness enthusiasts from beginners to professionals.
• MUUVR Shop A web-based rewards marketplace at shop.muuvr.io where users redeem earned MUUVS points against partner-brand rewards including sports gear, equipment, vouchers, coupons, and exclusive experiences. Operates as a third-party-brand redemption platform connected to the MUUVR App.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• RunnacoreStrategic or Co-development Partner · 1 July 2024Muuvr partnered with Runna, a provider of personalized running plans, to integrate Runna's training programs (3-, 6-, and 12-month options) into the Muuvr Marketplace. The partnership created a dedicated Runna World section within the Muuvr app and introduced Runna Muuvments — custom challenges and competitions based on running distances. Both companies aim to enhance the digital running experience and engage the running community.
• Brand Partners (Various)coreOthersMuuvr partners with multiple top brands offering exclusive prizes in their rewards shop, featuring products and services tailored to sports and fitness activities.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Strava: Strava is the leading social fitness tracking app for runners and cyclists, offering activity tracking, leaderboards, challenges, and a subscription tier (Strava Premium). It directly competes with Muuvr on activity tracking, community features, and rewards-based engagement.
• Sweatcoin: Sweatcoin is a move-to-earn app that converts physical activity into a tokenized currency redeemable for goods, services, and digital assets — a near-identical business model to Muuvr's MUUVS-based rewards economy.
• Nike Run Club: Nike Run Club is a free, brand-backed running app offering guided runs, training plans, and community challenges. It competes with Muuvr for the same running enthusiast segment and shares the freemium product-led growth model.
• Adidas Running (formerly Runtastic): Adidas Running (Runtastic) is a running-focused activity tracker with community features, training plans, and brand-sponsored challenges. It overlaps with Muuvr's running segment and its Runna World integration.

Emerging players

• Charity Miles: Charity Miles rewards physical activity by converting miles into corporate donations to nonprofits. It shares the 'earn-for-doing' rewards mechanic with Muuvr, though its currency is corporate-sponsorship donations rather than a tokenized marketplace.
• StepBet: StepBet is a gamified fitness app where users wager on meeting step goals and win pot money. It competes with Muuvr on the rewards-for-activity value proposition, particularly with casual fitness users.

Broad incumbents

• Fitbit (Google): Fitbit, owned by Google, is a wearable-and-app fitness platform with a large consumer user base, premium subscription, and deep integration with Google services. It competes with Muuvr across the consumer fitness tracking category.
• Whoop: Whoop is a hardware-plus-membership fitness platform focused on strain, recovery, and sleep tracking. It competes with Muuvr in the wearable-integrated premium fitness segment and is also one of Muuvr's integration partners — making it simultaneously a channel and a competitor.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service tightly integrated with Apple Watch and Apple Health. As a broad incumbent it competes for the same wearable-tracked fitness audience, with vastly deeper distribution through Apple's ecosystem.
• Garmin Connect: Garmin Connect is Garmin's first-party fitness tracking platform for its large installed base of wearables. It competes broadly with Muuvr for the same Garmin users and could in principle replicate marketplace or rewards features on top of its native hardware ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/muuvrfitness
• Facebookfacebook.com/muuvrfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muuvr Labs