PowerCon
PowerCon designs and manufactures modular containerized electrical power conversion solutions, serving wind turbine OEMs with converters and test equipment, and port authorities with shore power systems for cruise and container ships. Founded in 2009 in Denmark, it operates globally through direct enterprise sales.
- Company typePrivate
- Founded2009
- HeadquartersHadsund, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What PowerCon does
PowerCon A/S is a privately held Danish engineering and manufacturing company founded in 2009 in Hobro, Denmark by Kim B. Larsen, Allan H. Jørgensen, and Peter C. Knudsen. The company designs and produces full-scale electrical power conversion solutions serving two end markets: the wind turbine industry, where it supplies Active Front End Converters, Modular Multi-level Converters, custom converter solutions from 0.5 to 60 MVA, and specialized test equipment; and the maritime sector, where it delivers modular containerized shore power systems built to IEC/IEEE/ISO 80005 standards for ports and shipping operators, including high voltage installations up to 16MVA for cruise ships and the PowerFlex/OPS-Charger solution for container ships with onboard battery charging.
The firm's technology is differentiated by a 'building block' containerized architecture using standard 20 ft shipping containers, which enables factory pre-manufacturing, pre-assembly, and pre-testing before on-site installation. PowerCon has ISO 9001, 14001, and 45001 certifications, an AAA credit rating, and a 6,000 m² manufacturing and office facility built in 2024. Revenue derives from project-based hardware sales (shore power systems and wind power converters), managed services including long-term O&M contracts (notably for Indian wind projects with CIP and REMCL), and training services through CORE Academy. The company employs 200+ people and operates a direct enterprise field sales model with seven regional Business Development Managers across Europe, the Middle East, Asia, the UK & Ireland, and the Americas.
PowerCon firmographics
Firmographics- Name
- PowerCon
- Legal name
- Powercon A/S
- Website
- https://powercon.dk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PowerCon designs and manufactures modular containerized electrical power conversion solutions, serving wind turbine OEMs with converters and test equipment, and port authorities with shore power systems for cruise and container ships. Founded in 2009 in Denmark, it operates globally through direct enterprise sales.
- Ownership category
- akta.pro rank
PowerCon industry classification
Industry- Product category
- Power Conversion Equipment
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Turbine and Turbine Generator Set Units Manufacturing (333611)
- SIC
- Switchgear & Switchboard Apparatus (3613), Motors & Generators (3621), Power, Distribution & Specialty Transformers (3612)
- akta.pro primary industry
- Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)
- akta.pro secondary industries
- Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)
Keywords
Where PowerCon is headquartered
LocationHeadquarters
- HQ city
- Hadsund
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
PowerCon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Shore Power Equipment Sales: Sale of containerized shore power systems to port authorities and maritime operators. Systems include high voltage (up to 16MVA) and low voltage solutions for various vessel types from cruise ships to container ships and ferries. Revenue is project-based with delivery timelines and specifications customized per port.
- Wind Power Converters: Sale of power conversion solutions including active front end converters and modular multi-level converters to wind turbine OEMs. Also includes custom converter solutions and test equipment for generator and converter testing.
- Training Services: Provision of specialized wind turbine Operations and Maintenance training programmes through CORE Academy, including theoretical learning, hands-on field experience, and advanced troubleshooting training.
- Asset Management Services: Full-scope asset management for renewable energy projects including operations, corporate, and financial aspects to improve project performance and investor value.
- O&M Contract Services: Long-term Operation and Maintenance contracts for wind power projects, including monitoring, maintenance, and performance optimization of wind turbine generators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PowerCon product offering
Product offeringCore offering
PowerCon designs, engineers, and manufactures full-scale electric power conversion solutions for two primary markets: shore power for the maritime sector and power converters for the wind turbine industry. Products are built using a modular containerized approach integrated into standard 20 ft shipping containers, with systems ranging from 0.5 to 60 MVA, including high voltage shore power for cruise and container ships, low voltage shore power for smaller vessels, the PowerFlex/OPS-Charger for container terminals, Active Front End and Modular Multi-level Converters for wind turbines, and specialized test equipment.
Product overview
PowerCon is an engineering and manufacturing company specializing in electrical power conversion solutions for two primary markets: shore power (maritime sector) and wind power (wind turbine industry). The product portfolio includes modular containerized shore power systems available in high voltage (for cruise ships, container ships) and low voltage (for smaller vessels) variants, with specialized offerings like PowerFlex/OPS-Charger for container terminals. For wind power, the company provides power conversion solutions including Active Front End Converters and Modular Multi-Level Converters ranging from 0.5 to 60 MVA, along with custom test equipment and test benches. The company follows a 'building block' approach using standard 20 ft. shipping containers for modularity, enabling pre-manufacturing, pre-assembly, and pre-testing in-house before on-site installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Shore Power Systems Modular containerized shore power systems that allow ships at berth to plug into the electrical grid and switch off auxiliary diesel engines. Built into standard 20 ft shipping containers using a 'building block' approach for flexible, compact, and scalable solutions across any port configuration.
- High Voltage Shore Power High voltage shore power systems for large vessels such as cruise ships and container ships, with capacities up to 16 MVA per system. Deployed at major European ports including Bergen, Rostock, and Southampton.
- Low Voltage Shore Power Low voltage shore power systems for smaller vessels including fishing vessels, ferries, and offshore support vessels (OSVs).
- PowerFlex / OPS-Charger Low-cost and flexible shore power supply for container ships that includes onboard battery charging in the system design, advancing technological and market readiness for the container ship segment.
- Active Front End Converters Low voltage converters for parallel connection, designed for wind turbine applications with high current and low voltage requirements.
- Modular Multi-Level Converters Medium voltage converters for series connection, designed for wind turbine applications with low current and high voltage requirements.
- Wind Power Converters Power conversion solutions for wind turbine applications ranging from 0.5 to 60 MVA, with optimized energy efficiency, enhanced performance, and high-quality design with proven reliability.
- Test Equipment and Test Benches Customized test equipment for the wind turbine industry including test benches for converters, generators, gearboxes, and complete nacelles, with production test lines, verification systems, and burn-in tests.
- Asset Management Services for Renewable Energy Projects Full-scope asset management for renewable energy projects covering operations, corporate, and financial aspects to improve project performance and investor value.
- Wind Power Operation and Maintenance (O&M) Services Long-term Operation and Maintenance contracts for wind power projects, including monitoring, maintenance, and performance optimization of wind turbine generators.
- CORE Academy Wind Turbine O&M Training
Quantifiable outcome
- 5.6 lakh tonnes CO₂ emissions reduced through customer deployments
- +1 more outcomes
Companies that use PowerCon
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
PowerCon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
PowerCon partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Tata PowercoreTata Power partnered with POWERCON Group's Centre of Renewable Energy (CORE) Academy to deliver a customized wind turbine Operations and Maintenance training programme featuring a three-layer model combining theoretical learning, hands-on field experience, and advanced troubleshooting. The programme addresses India's growing talent gap in renewable energy.
- Rail Energy Management Company Limited (REMCL)coreREMCL, a public sector enterprise of India, awarded a long-term Operation and Maintenance contract to POWERCON for its 26 MW wind power project at Dangri, Rajasthan. The project includes 13 wind turbine generators supplied by InoxWind that have completed their initial 10-year operational life.
- Copenhagen Infrastructure Partners (CIP)flagshipCIP appointed POWERCON to manage a 300 MW wind energy project in Karnataka, India - marking the first time an independent firm has been entrusted with full-scope asset management for a renewable energy project in India. POWERCON oversees operations, corporate, and financial aspects to improve project performance and investor value.
- Aalborg UniversityminorPowerCon supports a targeted effort with Aalborg University to educate more female engineers as part of their diversity and inclusion initiatives.
- IEC/IEEE/ISO 80005 Standards CommitteecorePowerCon is a member of the international standard committee for shore power (IEC/IEEE/ISO 80005) and builds all solutions according to these international standards.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PowerCon competitors and assessment
Company assessmentBroad incumbents
- ABB: ABB is a broad incumbent that sells power conversion, switchgear, and shore power / electrification systems into both the maritime and wind markets globally. It competes with PowerCon in shore power substations and wind turbine converters but from a much larger portfolio and balance sheet.
- Wärtsilä: Wärtsilä is a marine-focused incumbent offering ship power generation, shore power solutions, and energy storage for ports and vessels. It is a comparable broad incumbent to PowerCon in the marine electrification space, especially around shore power for cruise and cargo segments.
- GE Vernova: GE Vernova (incorporating the former GE Power Conversion/Converteam business) is a broad incumbent in power conversion for marine, wind, and grid applications. It competes with PowerCon across wind power converters and increasingly in port electrification solutions.
- Schneider Electric: Schneider Electric is a broad incumbent in electrical distribution, power conversion, and energy management with growing exposure to ports and renewables. It competes with PowerCon in switchgear and power distribution for shore power and wind applications as part of a much wider portfolio.
- Siemens Energy: Siemens Energy supplies power conversion solutions, grid integration equipment, and increasingly shore power offerings to ports and offshore wind. It overlaps with PowerCon across wind power converters and port electrification but as part of a much broader energy portfolio.
- Hitachi Energy: Hitachi Energy is a broad incumbent in power conversion, transformers, and grid solutions with growing marine and offshore wind exposure. It is comparable to PowerCon's power electronics and switchboard offerings but delivered through a much larger global portfolio.
Direct peers
- Woodward: Woodward is a direct peer in power conversion and control systems, including wind turbine converter and test equipment offerings. It targets overlapping wind OEM customers with similar power electronics and energy conversion products.
- Ingeteam: Ingeteam is a direct peer in wind power converters, supplying power electronics and generators to wind OEMs globally. It competes with PowerCon's wind converter business for OEM design wins and converter supply contracts.
- Cavotec: Cavotec is a direct peer in shore power, specializing in cable management systems and connection equipment for ports — the same end customers (port authorities, cruise/container terminals) that PowerCon serves. The firms are also integration partners on several of PowerCon's reference projects.
- Danfoss Drives (formerly Vacon): Danfoss Drives, which acquired Danish converter peer Vacon, is a direct peer in AC drives and power converters serving marine, wind, and industrial customers. Like PowerCon it is headquartered in the Nordics and competes in the same power electronics design space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerCon social profiles
Digital presencePowerCon compliance and trust
Trust signalCompliance3 records
PowerCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerCon leadership team
Management profileNumber of profiles
Profiles10 records
PowerCon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerCon
What does PowerCon do?
PowerCon designs, engineers, and manufactures full-scale electric power conversion solutions for two primary markets: shore power for the maritime sector and power converters for the wind turbine industry. Products are built using a modular containerized approach integrated into standard 20 ft shipping containers, with systems ranging from 0.5 to 60 MVA, including high voltage shore power for cruise and container ships, low voltage shore power for smaller vessels, the PowerFlex/OPS-Charger for container terminals, Active Front End and Modular Multi-level Converters for wind turbines, and specialized test equipment.
Is PowerCon a public or private company?
PowerCon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerCon founded?
PowerCon was founded in 2009. It employs 101 to 250 people.
Where is PowerCon based?
PowerCon is headquartered in Hadsund, Denmark, in the Europe region.
How does PowerCon make money?
Five revenue lines are on record. Shore Power Equipment Sales are the primary driver. The others are wind Power Converters, training Services, asset Management Services and O&M Contract Services.
Who are PowerCon's main competitors?
Broad incumbents on record are ABB, Wärtsilä, GE Vernova, Schneider Electric, Siemens Energy and Hitachi Energy. Direct peers are Woodward, Ingeteam, Cavotec and Danfoss Drives (formerly Vacon).
Does PowerCon have an API?
No public API is recorded for PowerCon.
What industry is PowerCon in?
PowerCon's product category is Power Conversion Equipment. Its primary akta.pro industry code is IMAJAJAM, Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces), with a secondary code of IMAJAHAI, Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters). Its NAICS code is 3336 and its SIC code is 3613.