QKids

Name

QKids

Legal name

福建省久趣中小学教育线上培训中心

Website

https://qkids.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Online Children's Education

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual World Language & Electives Providers (K–12) (EDAJADAK)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)

Keywords

• Online English education
• Children's e-learning
• Live streaming classes
• AI-powered learning
• Small group tutoring

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Live Course Subscriptions: Qkids generates revenue primarily through the sale of prepaid course packages (learning credits). Each learning session deducts 1 credit for 1 small-group live class (4 students) plus 2 self-study sessions. Courses include main subjects and themed packages with varying validity periods.
2. Subject/Specialty Course Packages: Sales of specialized subject courses such as Q Science, themed courses, and supplementary courses offered as separate paid packages.
3. Value-Added Services: Sale of learning materials, supplies, and Qkids-branded merchandise through the gold coin redemption store (mailing service for physical goods).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

QKids (久趣英语) operates an online live streaming education platform for children aged 6-15, primarily delivering small-group English courses (originally with North American teachers, now with domestic Chinese teachers following 2021 policy changes) through its proprietary gamified virtual classroom. The company sells prepaid course credit packages that grant access to 30-minute live sessions in 4-student, 2-student, or 1-on-1 formats, alongside supplementary courses in math, science (Q Science), thinking skills, and art. All courses are delivered via QKids' self-developed web platform and dedicated iOS/Android/Windows/Mac student, parent, and teacher applications.

Product overview

QKids (久趣) operates as a multi-product online education platform offering live streaming courses for children aged 6-15. The core platform is 久趣英语 (QKids English), a full English online teaching service featuring North American teachers and gamified interactive learning. Supporting this are 久趣数学 (QKids Math) and 久趣思维 (QKids Thinking) for mathematics and cognitive development. Each subject has dedicated student apps (久趣学生端, 久趣思维学生端), parent management apps (久趣家长端), and teacher apps (Qkids Teacher, 久趣思维教师端). The English product includes 12-level 主修课 (main courses), 辅修课 (elective phonics courses), 主题课 (theme courses), and Q Science science courses developed with Singapore's STAR PUBLISHING. Following 2021 policy changes, the platform expanded to include 中教口语课 (domestic teacher oral courses) and other quality education offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Qkids English (久趣英语) Core online live English course service for children aged 6-15, featuring gamified interactive teaching in 4-student, 2-student, or 1-on-1 small-group class formats. Originally taught by North American certified teachers; pivoted to domestic Chinese teachers in August 2021 following China's 'double reduction' policy. Includes 12-level curriculum with 730+ lessons and 5,000+ interactive games.
• Qkids Math (久趣数学) Online small-class live mathematics course service for children aged 6-15, part of QKids' multi-subject education platform alongside English.
• Qkids Thinking (久趣思维) Quality education product for developing children's thinking abilities and cognitive skills, positioned as a series of education products alongside QKids Math and QKids Art.
• Qkids Art (久趣美术) Quality education product for art education targeting children, part of QKids' series of education products spanning English, Math, and Art.
• Q Science Science Course (Q Science科学课) Science course developed jointly with Singapore's STAR PUBLISHING, following Singapore's primary school science syllabus. Level 1 suitable for ages 6-10 with 1-2 years English foundation. Covers topics including astronomy, electricity and magnetism, human biology, plants and growth, and color theory, using the 5E teaching methodology.
• Chinese Teacher Oral English Course (中教口语课) Oral English course taught by domestic Chinese teachers, launched to replace overseas teacher-led courses following August 2021 regulatory changes.

Quantifiable outcome

• 98% of new users acquired through referrals
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• STAR Publishing (新加坡出版集团)coreStrategic or Co-development Partner · 1 July 2019Co-development partnership with Singapore's STAR Publishing to create the 'Q Science' course series and companion textbook. The textbooks were customized for Chinese students' learning characteristics and published overseas, making Qkids the first Chinese online education company to co-develop and successfully publish textbooks overseas with a foreign publisher. The science curriculum references Singapore's primary school science syllabus.
• TESOL International Association (世界英语教师协会)coreStrategic or Co-development Partner · 1 March 2019Global strategic partnership with TESOL, the global authority in English language teaching. The partnership covers North American teacher training, teaching research, content upgrades, and brand collaboration. TESOL provides professional resources and training to support teacher career development, while Qkids contributes online education technology, course design, and user operations experience. The agreement was signed at TESOL 2019 International Convention in the United States.
• National Geographic Learning (美国国家地理学习)coreStrategic or Co-development Partner · 1 February 2019Strategic content partnership announced in February 2019, providing access to National Geographic Learning's authentic English educational content and resources.
• Sterling Talent SolutionscoreStrategic or Co-development Partner · 1 November 2018Strategic partnership with Sterling Talent Solutions, the world's largest professional background screening company, to upgrade background verification standards for North American teacher recruitment. Sterling verifies candidates' educational history, criminal records, credit status, and employment history to ensure teacher safety and quality. This partnership supports Qkids' rigorous 1% teacher acceptance rate and ensures a safe learning environment for children.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• VIPKid: Was the leading 1-on-1 online English tutoring platform for Chinese children using North American teachers. Closest historical direct competitor to QKids in the K-12 online English segment, sharing the same foreign-teacher model that was disrupted by China's 2021 'double reduction' policy.
• Dada English (哒哒英语): Online English tutoring platform for Chinese children emphasizing foreign teachers and premium positioning. A direct competitor in the same K-12 online English small-class and 1-on-1 category as QKids.
• SayABC: Online small-group English class platform for Chinese children, operated as a brand within the larger online education group. Directly comparable to QKids in the small-group live English segment for K-12 learners.
• 51Talk (无忧英语): Public-listed online English education platform serving Chinese learners with a mix of foreign and Filipino teachers. Directly comparable to QKids in K-12 online English small-group and 1-on-1 live classes, also affected by the same regulatory environment.

Broad incumbents

• EF Education First: Global private education company offering language learning, including online and live instruction for children and adults. Comparable to QKids in K-12 English instruction delivery model, though EF operates at much larger global scale with multiple delivery modalities.
• Zuoyebang (作业帮): Major Chinese K-12 online education company offering tutoring, homework help, and live courses across subjects. Comparable to QKids in live K-12 instruction, though Zuoyebang operates at much larger scale across the broader K-12 segment.
• iHuman (洪恩教育): Public-listed Chinese children's education company offering interactive apps and content for early childhood through K-12. Adjacent to QKids in serving young Chinese learners with digital products, with overlapping gamified learning methodology.
• Yuanfudao (猿辅导): One of China's largest K-12 online education platforms offering tutoring across multiple subjects. Broader incumbent than QKids but directly overlapping in K-12 supplemental live instruction, also materially affected by the 'double reduction' policy.

Emerging players

• HelloTalk: Global language learning and exchange platform connecting learners with native speakers via chat and voice. An emerging alternative to structured K-12 English platforms like QKids, particularly relevant for the older end of QKids' age range and overseas Chinese students.
• Cambly: Online English tutoring marketplace connecting learners globally with native English-speaking tutors via video. Overlaps with QKids in delivering live English conversation practice online, though Cambly is more general-purpose and not K-12 focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QKids