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FITSO

Full company profile

uuid0002zo3

Namestring
FITSO
Legal namestring
CureFit Healthcare Pvt. Ltd.
Websiteurl
getfitso.com
Company typeenum
Private
Founded yearint
2016
Short descriptiontext

FITSO was a Gurgaon-based fitness discovery and booking mobile app founded in 2015, acquired by CureFit (cult.fit's parent) and rebranded to CultPlay. The brand was impaired and discontinued in FY24, with operations absorbed into the cult.fit integrated fitness, nutrition, and wellness ecosystem.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersGurugram, India
HQ citystring
Gurugram
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
fitness discovery platform, workout booking app, fitness aggregation, gym booking platform, health and wellness
Product category
Fitness Marketplace
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Gym Memberships
TypeSubscription Recurring
Description

Revenue from physical gym operations across 700+ centers in 60+ cities

fortuneindia.com
2Digital Subscriptions
TypeSubscription Recurring
Description

Digital offerings including cult Live and cult Home for remote fitness access

inc42.com
3Food and Nutrition
TypeSubscription Recurring
Description

Healthy food products and meal delivery services integrated with fitness offerings

fortuneindia.com
4Corporate Partnerships
TypeSubscription Recurring
Description

B2B fitness solutions for corporate clients through business.cult.fit portal

cult.fit
5Franchise Network
TypeLicensing Royalties
Description

Cult pass network and franchise opportunities for gym operators

cult.fit
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Fitso was a fitness-based mobile app that operated as a fitness discovery and aggregation platform, helping individuals find and book fitness services across India. The company was acquired by CureFit and rebranded to CultPlay during FY24, with the brand subsequently impaired and its operations consolidated into the broader cult.fit ecosystem.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 83% YoY reduction in net loss to ₹483 Cr in FY25
+2 more records
Product and service1 record
1Fitso Mobile App
CategoryFitness Discovery and Booking Platform
Description

Mobile app for individual consumers in India to discover, compare, and book fitness services such as gyms and group workouts. The brand was acquired by CureFit and renamed to CultPlay during FY24, with operations subsequently consolidated into the cult.fit ecosystem.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Fitso (renamed to CultPlay)
Strategic tierMinorTypeOthers
Description

Fitso was acquired by CureFit and subsequently renamed to CultPlay as part of the company's portfolio consolidation. The brand was discontinued during FY24 with ₹319.3 Cr in impairment costs recorded. Fitso operated as a fitness aggregation platform before being rebranded.

fortuneindia.com
Peers10 records
1Talwalkars
TypeBroad incumbent
Description

One of India's largest legacy gym and fitness service chains with a multi-city footprint. Comparable as a domestic incumbent competing for the same urban gym-goer demographic.

2ClassPass
TypeDirect peer
Description

Global fitness class aggregation and subscription platform offering access to multiple studios under a single membership. Closely comparable to FITSO's original fitness discovery/booking aggregation model now consolidated into cult.fit's cult pass network.

3Fittr
TypeDirect peer
Description

India-based online fitness coaching and community platform with paid trainer-led programs. Comparable as a digitally-led Indian fitness brand targeting similar urban health-conscious consumers.

4HealthifyMe
TypeDirect peer
Description

Indian health and wellness platform combining AI-driven nutrition coaching, calorie tracking, and fitness guidance. Directly comparable to the integrated fitness-plus-nutrition proposition that cult.fit (FITSO's parent) offers Indian consumers.

5Calm
TypeEmerging player
Description

Global meditation and mental wellness subscription app. Comparable to the yoga, meditation, and mental fitness pillar of cult.fit's integrated offering.

6Headspace
TypeEmerging player
Description

Meditation and mental wellness platform with both consumer subscriptions and enterprise/B2B offerings. Comparable to cult.fit's meditation services and its corporate wellness B2B channel through business.cult.fit.

7Gold's Gym India
TypeBroad incumbent
Description

Established international gym franchise with significant Indian presence. Comparable as a multi-city gym operator competing for the same urban fitness consumer segment in India.

8Peloton
TypeBroad incumbent
Description

Connected fitness platform combining hardware, content subscriptions, and live classes. Comparable as a digital-plus-physical subscription fitness model targeting premium urban consumers.

9Apple Fitness+
TypeBroad incumbent
Description

Apple's subscription fitness platform offering trainer-led workouts integrated with Apple Watch. Comparable to cult.fit's digital subscription offerings (cult Live, cult Home) on global streaming infrastructure.

10Anytime Fitness India
TypeBroad incumbent
Description

Global 24/7 gym franchise with Indian franchise operations. Comparable as a multi-city fitness chain offering affordable membership-based access to gym facilities.

Market position
Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FITSO

Fitness Marketplacegetfitso.com

FITSO was a Gurgaon-based fitness discovery and booking mobile app founded in 2015, acquired by CureFit (cult.fit's parent) and rebranded to CultPlay. The brand was impaired and discontinued in FY24, with operations absorbed into the cult.fit integrated fitness, nutrition, and wellness ecosystem.

FITSO firmographics

Firmographics
Name
FITSO
Legal name
CureFit Healthcare Pvt. Ltd.
Website
https://getfitso.com
Company type
Private
Founded year
2016
Operating status
Acquired
Headcount range
11–50 employees
Short description
FITSO was a Gurgaon-based fitness discovery and booking mobile app founded in 2015, acquired by CureFit (cult.fit's parent) and rebranded to CultPlay. The brand was impaired and discontinued in FY24, with operations absorbed into the cult.fit integrated fitness, nutrition, and wellness ecosystem.
Ownership category
akta.pro rank

Where FITSO is headquartered

Location

Headquarters

HQ city
Gurugram
HQ country
India
HQ region
Asia

Markets served

FITSO business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content

Revenue model

  1. Gym Memberships: Revenue from physical gym operations across 700+ centers in 60+ cities
  2. Digital Subscriptions: Digital offerings including cult Live and cult Home for remote fitness access
  3. Food and Nutrition: Healthy food products and meal delivery services integrated with fitness offerings
  4. Corporate Partnerships: B2B fitness solutions for corporate clients through business.cult.fit portal
  5. Franchise Network: Cult pass network and franchise opportunities for gym operators

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

FITSO product offering

Product offering

Core offering

Fitso was a fitness-based mobile app that operated as a fitness discovery and aggregation platform, helping individuals find and book fitness services across India. The company was acquired by CureFit and rebranded to CultPlay during FY24, with the brand subsequently impaired and its operations consolidated into the broader cult.fit ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fitso Mobile App Mobile app for individual consumers in India to discover, compare, and book fitness services such as gyms and group workouts. The brand was acquired by CureFit and renamed to CultPlay during FY24, with operations subsequently consolidated into the cult.fit ecosystem.

Quantifiable outcome

  • 83% YoY reduction in net loss to ₹483 Cr in FY25
  • +2 more outcomes

Companies that use FITSO

Customer profile

Segments3 records

Ideal customer profiles1 record

FITSO technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

FITSO partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Fitso (renamed to CultPlay)minorOthersFitso was acquired by CureFit and subsequently renamed to CultPlay as part of the company's portfolio consolidation. The brand was discontinued during FY24 with ₹319.3 Cr in impairment costs recorded. Fitso operated as a fitness aggregation platform before being rebranded.

Scale indicators8 records

FITSO competitors and assessment

Company assessment

Broad incumbents

  • Talwalkars: One of India's largest legacy gym and fitness service chains with a multi-city footprint. Comparable as a domestic incumbent competing for the same urban gym-goer demographic.
  • Gold's Gym India: Established international gym franchise with significant Indian presence. Comparable as a multi-city gym operator competing for the same urban fitness consumer segment in India.
  • Peloton: Connected fitness platform combining hardware, content subscriptions, and live classes. Comparable as a digital-plus-physical subscription fitness model targeting premium urban consumers.
  • Apple Fitness+: Apple's subscription fitness platform offering trainer-led workouts integrated with Apple Watch. Comparable to cult.fit's digital subscription offerings (cult Live, cult Home) on global streaming infrastructure.
  • Anytime Fitness India: Global 24/7 gym franchise with Indian franchise operations. Comparable as a multi-city fitness chain offering affordable membership-based access to gym facilities.

Direct peers

  • ClassPass: Global fitness class aggregation and subscription platform offering access to multiple studios under a single membership. Closely comparable to FITSO's original fitness discovery/booking aggregation model now consolidated into cult.fit's cult pass network.
  • Fittr: India-based online fitness coaching and community platform with paid trainer-led programs. Comparable as a digitally-led Indian fitness brand targeting similar urban health-conscious consumers.
  • HealthifyMe: Indian health and wellness platform combining AI-driven nutrition coaching, calorie tracking, and fitness guidance. Directly comparable to the integrated fitness-plus-nutrition proposition that cult.fit (FITSO's parent) offers Indian consumers.

Emerging players

  • Calm: Global meditation and mental wellness subscription app. Comparable to the yoga, meditation, and mental fitness pillar of cult.fit's integrated offering.
  • Headspace: Meditation and mental wellness platform with both consumer subscriptions and enterprise/B2B offerings. Comparable to cult.fit's meditation services and its corporate wellness B2B channel through business.cult.fit.

Market position

Customer concentration

FITSO social profiles

Digital presence

FITSO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FITSO leadership team

Management profile

Number of profiles

Profiles3 records

FITSO subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

FITSO funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FITSO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITSO

What does FITSO do?

Fitso was a fitness-based mobile app that operated as a fitness discovery and aggregation platform, helping individuals find and book fitness services across India. The company was acquired by CureFit and rebranded to CultPlay during FY24, with the brand subsequently impaired and its operations consolidated into the broader cult.fit ecosystem.

Is FITSO a public or private company?

FITSO is a private company. It is classified as corporate owned and is currently acquired.

When was FITSO founded?

FITSO was founded in 2016. It employs 11 to 50 people.

Where is FITSO based?

FITSO is headquartered in Gurugram, India, in the Asia region.

How does FITSO make money?

Five revenue lines are on record. Gym Memberships are the primary driver. The others are digital Subscriptions, food and Nutrition, corporate Partnerships and franchise Network.

Who are FITSO's main competitors?

Broad incumbents on record are Talwalkars, Gold's Gym India, Peloton, Apple Fitness+ and Anytime Fitness India. Direct peers are ClassPass, Fittr and HealthifyMe. Emerging players are Calm and Headspace.

Does FITSO have an API?

No public API is recorded for FITSO.

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Live signals
Inc42CureFit FY25: Net Loss Narrows 83% YoY to ₹483 CrCureFit, which operates the Cult.fit gym chain, narrowed its FY25 net loss by 83% to ₹483 Cr from ₹888 Cr in FY24, while operating revenue surged 31% to ₹1,215 Cr. The startup also disclosed significant impairment costs totaling ₹319.3 Cr related to discontinued brands Onyx, Trade.fit, Fitternity, and Fitso (renamed CultPlay) during FY24. CureFit's CEO indicated the company is on track to achieve EBITDA profitability by FY26, with plans reportedly underway for a $2 Bn IPO.AhventuresEdtech platform Kohbee has raised USD 235K in Pre-Seed round from ah! Ventures Angel Platform and Others including Dineout CEO, Fitso Founder and FortunexusEdtech platform Kohbee has raised USD 235K in a Pre-Seed funding round led by ah! Ventures Angel Platform. The investment includes contributions from angel investors such as Ankit Mehrotra of Dineout and Saurabh Aggarwal of Fitso. The funds will be used to build a core team and develop tools to help online educators manage their businesses more effectively.VCCircleZomato's investment turns Curefit to unicorn valued at $1.5 bnZomato has acquired a 6.4% stake in Curefit Healthcare, valuing the health and wellness company at $1.5 billion through a combination of a $50 million cash investment and the $50 million divestment of its sports facility provider Fitso. This transaction marks Curefit's status as a unicorn and establishes Zomato's entry into the preventive healthcare market to explore synergies with its food delivery services. The deal follows recent acquisitions by Curefit and a previous minority investment from Tata Digital.