mophie

What mophie does

mophie is a California-based consumer electronics company founded in 2005, headquartered in Tustin, specializing in premium charging solutions and mobile power accessories for Apple ecosystem devices. The company operates as a wholly-owned subsidiary of ZAGG Inc (NASDAQ: ZAGG), with ZAGG managing warranty, customer support, and corporate governance from its Midvale, Utah headquarters. mophie's product portfolio centers on wireless charging stands featuring proprietary StealthCharge passive cooling technology (Qi2.2/MagSafe at up to 25W), portable power banks with integrated USB-C and Lightning cables (Powerstation Plus line using Eduraflex silicone rated to 30,000 bends), GaN-based Speedport wall chargers (20W–140W), Juice Pack battery cases for iPhone 15/16/17 series, car adapters, cables, and a Soft Goods Collection of cases and folios for Apple devices. The brand also operates two sub-branded collections: the Oracle Red Bull Racing F1 co-branded line (announced 2026) and the mophie Gallery art-inspired series.

The business model is straightforward consumer hardware sales through a multi-channel distribution strategy: primary placement in Apple Retail Stores and Apple.com (the most strategically important channel), direct-to-consumer e-commerce via mophie.com (with 30-day returns and free standard shipping), Amazon marketplace, Best Buy retail, and other electronics outlets. Products are priced from $14.95 for entry-level accessories to $199.95 for premium power banks and travel chargers, with a two-year warranty across the catalog. Customer segmentation is horizontal and consumer-focused: primary persona is Apple device owners with iPhone/Apple Watch/AirPods ecosystems, with secondary use-case segments for frequent international travelers, power users with battery anxiety, and style-conscious consumers seeking premium-material accessories.

The company has 101–250 employees and over 20 years of operating history. Go-to-market is reinforced by brand ambassador relationships with Olympic, World Surf League, Paralympic, and mountain biking athletes, content marketing through the mophie Journal blog, and earned media in publications such as WIRED and Gear Patrol. Geographic reach is global in distribution claim, with international adapter kits supporting EU, UK, and Australia travel use cases, though formal operating geographies are documented primarily for the United States with stated restrictions on Quebec, Ukraine, and Belarus. mophie has historically raised approximately $5.5M in disclosed venture funding prior to ZAGG ownership, and acquired Submodal in 2014 for an undisclosed amount.

Name

mophie

Legal name

mophie inc

Website

https://mophie.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

mophie is a ZAGG-owned, California-based consumer electronics brand founded in 2005 that designs and sells premium wireless chargers, power banks, GaN wall chargers, and battery cases primarily for Apple ecosystem users, distributed through Apple Retail, mophie.com, Amazon, and Best Buy.

Ownership category

akta.pro rank

Product category

Consumer Mobile Charging Accessories

NAICS

Battery Manufacturing (335910), Battery Manufacturing (33591)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Wireless charging accessories
• Portable power banks
• Smartphone charging solutions
• MagSafe charging products
• Mobile device accessories

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time purchase of physical charging products including wireless chargers, power banks, wall chargers, car adapters, cables, and battery cases. Products sold at various price points from entry to premium.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

mophie manufactures and sells premium mobile charging accessories including Qi2/MagSafe wireless charging stands, power banks, Juice Pack battery cases for iPhone, GaN wall chargers, car adapters, and charging cables. The company focuses on the Apple ecosystem with products designed for iPhone, Apple Watch, and AirPods, and operates sub-collections including an Oracle Red Bull Racing co-branded F1 series and an art-inspired mophie Gallery line.

Product overview

Mophie is a ZAGG-owned brand specializing in premium charging solutions and Apple device accessories. The product portfolio centers on wireless charging (StealthCharge stands and Roam travel chargers supporting Qi2/MagSafe at up to 25W), power banks (Slim Magnetic Wireless, Powerstation Plus with integrated cables, and traditional models ranging from 5,000–25,000 mAh), Juice Pack battery cases for iPhone 15/16/17 series, Speedport GaN wall chargers (20W–140W), car adapters, and cables. The company also operates two sub-branded collections: the Oracle Red Bull Racing co-branded F1-themed power banks and chargers, and the mophie Gallery art-collaboration series featuring classic artwork on power banks. A Soft Goods Collection adds premium cases and folios for Apple devices.

Differentiator

Problem solved

Functional benefit

Products and services

• StealthCharge Wireless Charging Stands Premium desktop wireless charging stations with StealthCharge passive cooling supporting up to 25W Qi2/MagSafe charging for iPhone, Apple Watch, and AirPods. Available in 4-in-1, 3-in-1, and 2-in-1 configurations.
• Roam 3-in-1 Travel Charger Portable 3-in-1 wireless charger with MagSafe and Qi2 support for iPhone, Apple Watch, and AirPods, featuring interchangeable international adapters and a foldable compact design for global travel.
• AirPods Max Charging Stand Premium charging stand for AirPods Max (USB-C) with magnetic USB-C dongle for aligned charging, built-in wireless charging pad for AirPods/AirPods Pro, automatic sleep mode, and aluminum base with silicone resting cups. Includes 2-year warranty.
• Juice Pack Battery Cases for iPhone Battery cases for iPhone 17 series, iPhone 16 series, and iPhone 15 series, providing 2,400–3,600 mAh of additional battery capacity, passthrough charging, and high-impact protection. Priced at $99.99.
• Powerstation Plus Power Bank with Integrated Cables 10,000 mAh power bank with integrated USB-C (30W PD) and Lightning cables, USB-C port, aluminum frame, and soft-touch silicone exterior. Charges up to three devices simultaneously and provides up to two full phone charges.
• Slim Magnetic Wireless Power Banks Slim wireless power banks with 5,000 or 10,000 mAh capacity supporting 15W Qi2 wireless charging with magnetic alignment. Available with or without a built-in kickstand.
• Speedport GaN Wall Chargers Line of Gallium Nitride (GaN) wall chargers ranging from 20W to 140W with multiple USB-C ports, sustainable materials, and safety protections. Prices from $14.95 to $99.95.
• Car Adapters Car charging adapters ranging from 20W single-port to 60W multi-port configurations with USB-C and USB-A options, plus magnetic wireless charging vent mounts supporting Qi2 and MagSafe.
• Charging Cables Charging cables including USB-C to USB-C (240W), USB-C to Lightning, and USB-A to Lightning options in multiple lengths.
• Oracle Red Bull Racing x mophie Collection Co-branded limited-edition power banks and travel chargers featuring Oracle Red Bull Racing F1 team designs, including race destination series and Verstappen-edition products.
• mophie Gallery Art-Collaboration Power Banks Gallery Edition Powerstation Plus 10K power banks featuring artwork by Van Gogh, Monet, Picasso, Hokusai, and other art masters. Priced at $120.00 each.
• Soft Goods Collection (Made for Apple) Premium Apple device accessories including iPhone cases (Check, Optical Check, Fabric Knit), iPad folio cases, MacBook hardshell and laptop cases, and AirTag cases. Priced from $14.95 to $74.95.

Quantifiable outcome

• Up to 60% additional battery life with Juice Pack cases
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Oracle Red Bull RacingcoreStrategic or Co-development Partner · 1 January 2026Multi-year partnership as Official Team Supplier to the Oracle Red Bull Racing Formula 1 Team starting in 2026. Powers drivers and race team with premium portable charging solutions. Co-branded products include limited-edition circuit series inspired by F1 race destinations. Shared commitment to high-output performance, precision engineering, and power delivered at pace.
• ZAGG InccoreOthersmophie is a wholly owned subsidiary of ZAGG Inc. mophie.com is a registered domain of ZAGG Inc. ZAGG manages warranty claims, product registration, and customer support for mophie products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OtterBox: OtterBox is a ZAGG Inc sister brand (both under parent ZAGG) offering premium phone cases, screen protection, and increasingly power accessories including wireless chargers and power banks. Direct peer in mobile device accessories with overlapping distribution through carrier and retail channels, and direct operational overlap as part of the same parent company.
• Satechi: Satechi is a premium consumer electronics accessories brand specializing in USB-C hubs, GaN wall chargers, wireless charging stands, and Apple-centric accessories. Direct competitor in premium desktop and travel charging with strong Apple ecosystem alignment and similar design-forward positioning.
• Aukey Technology: Aukey is a consumer electronics brand offering power banks, GaN wall chargers, wireless chargers, and car adapters at value-to-mid-tier price points. Direct competitor in portable power and wall charger categories, often competing on spec-per-dollar versus mophie's premium positioning.
• Nomad (Nomad Goods): Nomad is a premium Apple-focused accessories brand offering MagSafe/Qi2 wireless chargers, power banks, cables, and leather cases. Competes with mophie in the premium charging category with similar minimalist design language and Apple retail-adjacent positioning, though with a smaller product footprint.
• UGREEN: UGREEN is a fast-growing Chinese consumer electronics brand offering GaN chargers, power banks, cables, and wireless chargers with strong value-to-spec positioning. Direct competitor especially in the power bank and GaN wall charger categories where mophie's Speedport line competes.
• Anker Innovations: Anker is a leading global consumer electronics charging brand offering power banks, GaN wall chargers, wireless chargers, and cables with strong price-performance positioning. Directly competes with mophie across nearly every product category including power banks, wall chargers, and Qi2 wireless charging stands, but at lower to mid-tier price points.
• Belkin: Belkin is a major Apple ecosystem accessories brand offering BoostCharge wireless chargers, power banks, GaN wall chargers, and cables sold through Apple retail and global channels. Most direct peer to mophie given shared Apple retail distribution, MagSafe/Qi2 focus, and similar premium positioning in the charging category.
• ESR (GeoZilla/ESR): ESR is a consumer electronics accessories brand offering MagSafe-compatible chargers, power banks, phone cases, and screen protectors at competitive prices. Direct competitor in the Apple accessory ecosystem with particular overlap in wireless charging stands and HaloLock magnetic power banks.
• Hyper (Targus): Hyper (acquired by Targus) offers premium USB-C hubs, GaN chargers, power banks, and Apple ecosystem accessories. Competes directly with mophie in premium charging and connectivity, particularly targeting Apple-centric power users with high-watt GaN solutions.

Broad incumbents

• Apple (first-party MagSafe accessories): Apple sells its own MagSafe Charger, MagSafe Duo, MagSafe Battery Pack, and first-party charging accessories through Apple retail and Apple.com—the same channels that carry mophie products. Apple represents a broad incumbent threat as it could expand or reprice its first-party charging lineup to compete more directly with mophie's premium offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mophie
• Xx.com/mophie
• Instagraminstagram.com/mophie
• YouTubeyoutube.com/mophie
• Pinterestpinterest.com/mophie
• LinkedInlinkedin.com/company/2024697

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mophie