Minerva Labs
Minerva Labs was an Israel-based cybersecurity company, founded in 2014 in Tel Aviv, that built a low-footprint endpoint prevention platform using deception technology — realistic decoys and lures — to detect and disrupt advanced threats early in the attack chain. It was acquired by Rapid7 in March 2023.
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Minerva Labs does
Minerva Labs Ltd. was an Israel-based, privately held cybersecurity company founded in 2014 and headquartered in Tel Aviv. The company specialized in deception technology for advanced threat detection, offering a low-footprint endpoint prevention platform designed to deploy realistic decoys and lures within customer environments to mislead attackers and identify malicious activity early in the attack chain. Its core product was categorized as a deception-based cybersecurity platform intended for organizations seeking proactive detection of sophisticated threats beyond what signature-based endpoint tools could catch.
The company was founded by Eddy Bobritsky (co-founder and CEO) and Erez Breiman (co-founder and CTO), with a small operating team of 11-50 employees. Minerva Labs raised a seed round in June 2015 (led by StageOne Ventures) and a $7.5 million Series A in June 2017 (led by Amplify Partners, with participation from StageOne Ventures and Webb Investment Network); no further funding rounds are recorded in the source data. Pricing, customer segments, distribution channels, and revenue figures were not publicly disclosed.
In March 2023, Minerva Labs was acquired by Rapid7, a US-based public cybersecurity firm, to strengthen Rapid7's deception technology capabilities and advanced threat detection portfolio. Following the acquisition, Minerva Labs ceased operating as an independent company, and ownership transferred from its prior shareholders to Rapid7. Limited additional information is available regarding the company's post-Series-A commercial trajectory, installed base, or specific go-to-market mechanics prior to the acquisition.
Minerva Labs firmographics
Firmographics- Name
- Minerva Labs
- Legal name
- Minerva Labs Ltd.
- Website
- https://minerva-labs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Minerva Labs was an Israel-based cybersecurity company, founded in 2014 in Tel Aviv, that built a low-footprint endpoint prevention platform using deception technology — realistic decoys and lures — to detect and disrupt advanced threats early in the attack chain. It was acquired by Rapid7 in March 2023.
- Ownership category
- akta.pro rank
Minerva Labs industry classification
Industry- Product category
- Endpoint Security Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Deception Technology & Threat Hunting (HDADAGAI)
- akta.pro secondary industries
- Endpoint Deception & Anti-Ransomware (HDADAEAL), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where Minerva Labs is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Minerva Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Minerva Labs product offering
Product offeringCore offering
Minerva Labs developed a low-footprint endpoint prevention platform that used deception technology to detect and neutralize advanced cyber threats. The platform deployed realistic decoys and lures across endpoints to mislead attackers, surface malicious activity early in the kill chain, and proactively block sophisticated threats before they caused damage.
Product overview
Minerva Labs was an Israel-based cybersecurity company specializing in deception technology and advanced threat detection. The company was acquired by Rapid7 in March 2023. Based on the available source data, the company's primary offering centered on deception technology capabilities designed to detect and counter sophisticated cyber threats through the use of realistic decoys and traps. Specific product details, architecture, module breakdown, or pricing information for Minerva Labs products are not present in the source data provided.
Differentiator
Problem solved
Functional benefit
Products and services
- Deception Technology Platform Endpoint prevention platform that uses deception technology to detect, deflect, and counter advanced cyber threats by deploying realistic decoys and lures on endpoints, misleading attackers and identifying malicious activity early in the attack chain. Targeted at enterprise and mid-market organizations needing proactive endpoint protection beyond signature-based antivirus.
Companies that use Minerva Labs
Customer profileIdeal customer profiles1 record
Minerva Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Minerva Labs partnerships and signals
Strategic signalRecent moves3 records
Minerva Labs competitors and assessment
Company assessmentDirect peers
- Attivo Networks: Founded as a deception-technology pure-play, Attivo built decoy-based detection for endpoints, Active Directory, and cloud — a direct peer to Minerva Labs' deception focus. Now part of SentinelOne following a 2022 acquisition.
- Acalvio Technologies: Acalvio provides Active Defense and deception-based threat detection across endpoints, cloud, and OT — directly overlapping with Minerva Labs' deception platform in both technology approach and target use cases.
- IllusionBLACK (by logsign): IllusionBLACK is a deception-technology platform offering decoys, lures, and breadcrumbs for early-stage attack detection — a head-to-head competitor in the same niche as Minerva Labs.
Broad incumbents
- SentinelOne: SentinelOne is a leading endpoint security platform that added deception capabilities via Attivo. It competes with the same enterprise buyers Minerva targeted and now owns one of Minerva's closest competitors.
- CrowdStrike: CrowdStrike's Falcon platform dominates the EDR/XDR market that Minerva's deception technology plays in, and overlaps in endpoint threat detection buyers and use cases.
- Rapid7: Rapid7 acquired Minerva Labs in March 2023 and operates the platform within its broader SIEM, MDR, and exposure-management stack. It is the strategic acquirer and now the parent of the technology.
- Microsoft Defender for Endpoint: Microsoft's bundled endpoint security suite competes in the same enterprise endpoint prevention/detection market that Minerva served — often as the default incumbent in large enterprise environments.
Emerging players
- Cymulate: Cymulate focuses on breach and attack simulation and continuous security validation, overlapping with deception-led detection customers looking to test and tune their threat detection stack.
- SafeBreach: SafeBreach provides breach-and-attack-simulation platforms that share threat-detection buyers and use cases with Minerva's deception-based detection positioning.
- IRONSCALES: IRONSCALES applies deception and anomaly detection to email security — adjacent to Minerva's endpoint deception approach, with thematic overlap in proactive threat detection through lures and decoys.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Minerva Labs social profiles
Digital presenceMinerva Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minerva Labs leadership team
Management profileNumber of profiles
Profiles4 records
Minerva Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minerva Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minerva Labs
What does Minerva Labs do?
Minerva Labs developed a low-footprint endpoint prevention platform that used deception technology to detect and neutralize advanced cyber threats. The platform deployed realistic decoys and lures across endpoints to mislead attackers, surface malicious activity early in the kill chain, and proactively block sophisticated threats before they caused damage.
Is Minerva Labs a public or private company?
Minerva Labs is a private company. It is classified as corporate owned and is currently acquired.
When was Minerva Labs founded?
Minerva Labs was founded in 2014. It employs 11 to 50 people.
Where is Minerva Labs based?
Minerva Labs is headquartered in Tel Aviv, Israel, in the Middle East region.
Who are Minerva Labs's main competitors?
Direct peers on record are Attivo Networks, Acalvio Technologies and IllusionBLACK (by logsign). Broad incumbents are SentinelOne, CrowdStrike, Rapid7 and Microsoft Defender for Endpoint. Emerging players are Cymulate, SafeBreach and IRONSCALES.
Does Minerva Labs have an API?
No public API is recorded for Minerva Labs.
What industry is Minerva Labs in?
Minerva Labs's product category is Endpoint Security Software. Its primary akta.pro industry code is HDADAGAI, Deception Technology & Threat Hunting, with a secondary code of HDADAEAL, Endpoint Deception & Anti-Ransomware. Its NAICS code is 561621.