Zakaz.ua
Zakaz.ua is a Ukrainian online grocery marketplace aggregator founded in 2010 and headquartered in Kyiv, consolidating catalogs from major chains (Auchan, NOVUS, MegaMarket, ULTRAMARKET, Za Raz, METRO) into a single ordering and delivery platform serving urban Ukrainian consumers.
- Company typePrivate
- Founded2010
- HeadquartersKyiv, Ukraine
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Zakaz.ua does
Zakaz.ua is a Ukrainian online grocery delivery platform founded in 2010 and headquartered in Kyiv. It operates as a marketplace aggregator, consolidating the catalogs of multiple major Ukrainian supermarket chains—Auchan, NOVUS, MegaMarket, ULTRAMARKET, Za Raz, and METRO—into a single ordering interface comprising over 111,000 products. Consumers access the service via the zakaz.ua website or dedicated Android and iOS applications, with primary geographic emphasis on Kyiv and supporting coverage in additional Ukrainian cities. Functionally, it enables price comparison across retailers, unified checkout, recipe-linked purchasing, and home delivery from partner supermarket locations.
The technology stack centers on a multi-retailer aggregation platform with per-retailer inventory, pricing, and promotional feeds. Supporting tools include a Trademarks/Brands directory (alphabetically browsable across categories such as alcohol, household, sweets, and hygiene), a Promotional Offers system, and an integrated Recipes section that drives ingredient purchasing. Beyond the consumer marketplace, the company operates a B2B ecosystem: Zakaz.B2B (zakaz.global/b2b) for enterprise partners, the Zakaz Content Platform (content.zakaz.global) for supplier product data management, and the Zakaz Advertising Platform (zakaz.global/adv) for brand campaigns and promotional visibility.
Zakaz.ua generates revenue primarily through marketplace commissions from partner retailers on orders fulfilled through the platform, supplemented by brand advertising and supplier-side content offerings. There are no consumer subscription fees; pricing is pay-as-you-go in Ukrainian Hryvnia (UAH), with delivery fees potentially applying. Customer support is delivered across Telegram, Viber, WhatsApp, and Messenger. Cumulative disclosed funding of approximately $9.2 million across 2010–2020 (including a ~$5.4M Series 2 round in February 2020 led by Chernovetskyi Investment Group and a $2.5M Series 2 round in September 2014 led by the same investor, plus a $1M 2013 round from Best Business Group) underscores long-term institutional backing from a single lead investor.
Zakaz.ua firmographics
Firmographics- Name
- Zakaz.ua
- Legal name
- LIMITED LIABILITY COMPANY "ZAKAZ.UA"
- Website
- https://zakaz.ua
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Zakaz.ua is a Ukrainian online grocery marketplace aggregator founded in 2010 and headquartered in Kyiv, consolidating catalogs from major chains (Auchan, NOVUS, MegaMarket, ULTRAMARKET, Za Raz, METRO) into a single ordering and delivery platform serving urban Ukrainian consumers.
- Ownership category
- akta.pro rank
Zakaz.ua industry classification
Industry- Product category
- Online grocery marketplace
- NAICS
- All Other Specialty Food Retailers (445298), General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- General Online Grocery (Full-Basket) (CRAHAIAA)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Zakaz.ua is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Zakaz.ua business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commission/ Marketplace fees: Operates as an aggregator marketplace connecting consumers with multiple supermarket chains (Auchan, NOVUS, MegaMarket, Ultramarket, and others). Generates revenue through commissions from partner retailers whose products are ordered through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer marketplace - no membership fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Zakaz.ua product offering
Product offeringCore offering
Zakaz.ua is an online grocery delivery marketplace that aggregates more than 111,000 products from major Ukrainian supermarket chains (Auchan, NOVUS, MegaMarket, ULTRAMARKET, За Раз, METRO Cash & Carry) into a single platform, enabling consumers to compare prices, build one unified cart, and receive home delivery. The offering is delivered through a consumer website and dedicated Android/iOS mobile apps, supplemented by B2B services for suppliers (content management) and brands (advertising and promotional campaigns).
Product overview
Zakaz.ua is an online grocery delivery platform operating as a marketplace aggregator that consolidates multiple supermarket chains into a single unified shopping experience. The core platform enables users to browse, compare prices, and purchase products from various retailers including Auchan, NOVUS, MegaMarket, ULTRAMARKET, and За Раз in one order. The product portfolio includes the main web platform, Android and iOS mobile applications, and a B2B division (zakaz.global) offering business solutions for suppliers, brands, and enterprise partners. Additional features include a recipes section integrated with product purchasing, a promotional offers system, and a comprehensive brands directory covering categories such as alcohol, specialized goods, household items, sweets, hygiene products, and more. The platform supports over 111,000 products and operates with partner supermarkets providing delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Zakaz.ua Main Platform (consumer marketplace)
- Zakaz.ua Mobile App (Android)
Companies that use Zakaz.ua
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Zakaz.ua technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zakaz.ua partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AuchancoreMajor hypermarket chain whose full product catalog is available for ordering and delivery through the Zakaz.ua platform. Products include groceries, household goods, and consumer products.
- NOVUScoreSupermarket chain integrated with the Zakaz.ua platform for online ordering and delivery services.
- MegaMarketcoreSupermarket chain whose products are available for ordering through the platform with delivery options.
- ULTRAMARKETcoreSupermarket chain partner providing products for online ordering and delivery through the platform.
- За РазcoreSupermarket chain integrated with the platform for online grocery delivery services.
- METRO (Metro Cash & Carry)coreWholesale/cash and carry chain whose products are available for ordering through Zakaz.ua.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Zakaz.ua competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zakaz.ua social profiles
Digital presenceZakaz.ua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zakaz.ua leadership team
Management profileNumber of profiles
Profiles4 records
Zakaz.ua funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zakaz.ua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zakaz.ua
What does Zakaz.ua do?
Zakaz.ua is an online grocery delivery marketplace that aggregates more than 111,000 products from major Ukrainian supermarket chains (Auchan, NOVUS, MegaMarket, ULTRAMARKET, За Раз, METRO Cash & Carry) into a single platform, enabling consumers to compare prices, build one unified cart, and receive home delivery. The offering is delivered through a consumer website and dedicated Android/iOS mobile apps, supplemented by B2B services for suppliers (content management) and brands (advertising and promotional campaigns).
Is Zakaz.ua a public or private company?
Zakaz.ua is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zakaz.ua founded?
Zakaz.ua was founded in 2010. It employs 1,001 to 5,000 people.
Where is Zakaz.ua based?
Zakaz.ua is headquartered in Kyiv, Ukraine, in the Europe region.
How does Zakaz.ua make money?
One revenue line is on record: commission/ Marketplace fees.
Does Zakaz.ua have an API?
No public API is recorded for Zakaz.ua.
What industry is Zakaz.ua in?
Zakaz.ua's product category is Online grocery marketplace. Its primary akta.pro industry code is CRAHAIAA, General Online Grocery (Full-Basket), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 445298 and its SIC code is 5961.