Pyxo

What Pyxo does

Pyxo is a French startup providing reusable food container solutions for the restaurant and food service industry. The company operates a deposit-free (no consigne) model, lending reusable containers to restaurant chains, collective catering operators, and food delivery providers without requiring any upfront deposit from the end customer. Pyxo's offering comprises adapted containers supplied at supplier prices, washing and logistics services managed through a partner network, a tested communication toolkit for end-customer engagement, structured pilot-to-deployment support, and a tracking and performance analytics system that the company reports achieves container return rates above 90% and NPS scores above 70.

Underlying technology centers on a reusable container tracking and cleaning management system that monitors containers across their lifecycle — usage, returns, washing, and redistribution — and feeds a performance dashboard used by restaurant operators to optimize waste reduction and return rates. The platform is positioned as an integrated service rather than a standalone software product: hardware (containers), operations (washing/logistics partner network), and tooling (communication kit and analytics dashboard) are bundled together. Pyxo operates as part of the Ubisolutions group.

The business model combines recurring subscription fees for container lending, washing, and return orchestration services with hardware sales of reusable containers. Go-to-market is enterprise-focused direct field sales, targeting large restaurant chains and food service operators through a pilot-to-deployment motion that scales from 10 to over 1,000 points of sale per account. Named enterprise customers include McDonald's France, Sodexo, Metro (also a strategic distribution partner), and Classcroute. Pyxo is headquartered in Gennevilliers (Paris metropolitan area), France, and currently operates exclusively in the French market, with its commercial timing directly tied to French regulations mandating reusable containers in restaurants by January 2023.

Name

Pyxo

Legal name

Pyxo

Website

https://pyxo.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pyxo is a French reusable food container platform that lends deposit-free containers to restaurant chains, collective caterers, and food delivery operators, bundling containers, washing/logistics partners, and tracking analytics into a recurring enterprise service.

Ownership category

akta.pro rank

Product category

Reusable Food Packaging Services

NAICS

Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

akta.pro secondary industries

Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE), Returnable/Reusable Transport Packaging (RTP) & Totes (Reusable Containers, Trays, Bins) (IMALAFAH)

Keywords

• Reusable food containers
• Sustainable food packaging
• Container tracking systems
• Circular packaging services
• Food service logistics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Container Lending / Reusable Container Rental: Py xo lends reusable containers to restaurants without requiring upfront deposit (no consigne). Restaurants pay for access to containers and the associated tracking, cleaning logistics, and return management services. The model includes container provision, washing/logistics through partners, and recovery orchestration.
2. Container Sales: Sale of reusable containers adapted to restaurant needs at supplier prices. Py xo provides appropriate container types for different use cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Pyxo provides reusable food container solutions to restaurants and food service operators in France, replacing single-use disposable packaging. The company lends reusable containers to restaurants on a subscription basis with no upfront deposit, manages washing and reverse logistics through partner networks, and runs a container tracking system that achieves >90% return rates. It serves enterprise clients such as McDonald's, Sodexo, Metro, and Classcroute, scaling deployments from 10 to over 1,000 points of sale.

Product overview

Pyxo is a reusable container solutions platform for the food service industry, comprising adapted containers, washing/logistics services, and communication kits. The platform offers an integrated service that enables restaurants and food service operators to implement reusable packaging with no upfront deposit required, providing container tracking to ensure high return rates (>90%), and full deployment support from pilot through scale-up. The company works with major restaurant chains including McDonald's, Sodexo, and Metro.

Differentiator

Problem solved

Functional benefit

Products and services

• Adapted Reusable Containers (Contenants Adaptés) Reusable food containers provided to restaurants and food service operators at supplier prices, enabling the shift away from single-use disposable packaging for take-away, quick service, and catering operations.
• Container Washing and Logistics (La Plonge et la Logistique) Washing and reverse-logistics services for reusable containers, managed through Pyxo's partner network to clean, transport, and prepare containers for reuse across the food service operators' points of sale.
• Communication Kit (Kit de Communication) Communication toolkit provided to businesses to promote reusable container programs to their customers; described as tested and optimized to drive adoption and proper container return behavior.
• Pilot Implementation (Mise en Place Pilote) Guided pilot service that helps businesses set up an initial reusable container deployment before scaling to full rollout; part of Pyxo's pilot-to-deployment methodology.
• Deployment Support (Accompagnement du Déploiement) Deployment support service helping enterprise clients scale their reusable container programs from 10 to over 1,000 points of sale with expert guidance throughout the rollout.
• Dedicated Customer Service (Service Client Dédié) Ongoing dedicated customer service provided to businesses and their end customers throughout the reusable container program lifecycle.
• Container Lending Subscription (Prêter) Subscription-based lending of reusable food containers to restaurants with no upfront deposit, including tracking, return management, washing, and reverse-logistics orchestration through partners.

Quantifiable outcome

• >90% container return rate through Py xo's recovery and collection orchestration
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MetrocoreChannel Partner/ Reseller/ DistributorStrategic partnership between Py xo and Metro for deploying reusable container solutions. Metro, as a major food wholesale distributor, enables Py xo to reach thousands of restaurant customers. The partnership includes a dedicated Py xo & Métro page on the Py xo website, indicating a significant co-marketing and distribution relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyxo