Doers
Doers operates ZVZO, a Seoul-based two-sided creator commerce marketplace connecting Korean social media influencers with 1,900-plus D2C brands across fashion, beauty, living, kids, and lifestyle categories through AI-powered matching and transaction-based affiliate commissions.
- Company typePrivate
- Founded2023
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Doers does
Doers is a Seoul-based company that operates ZVZO, a two-sided creator commerce platform connecting social media influencers with direct-to-consumer brands for affiliate-based product marketing. Founded in November 2023 by Won Ji-hyun (former Watcha co-founder and COO) and Kim Yoo-jun (former Ably CTO and CPO), the company targets content creators across Instagram, YouTube, TikTok, X, and blogs in categories spanning fashion, beauty, living, kids, tech, and food, alongside Korean D2C brands seeking performance-based influencer marketing with measurable return on ad spend (the platform reports a 14x average ROAS for Q1 2026 campaigns).
The platform is delivered through three primary surfaces: a mobile-first iOS app for creators to discover brands, manage personal storefronts, and track commissions in real time; a self-serve web PARTNERS portal for brands to onboard, propose campaigns, and access performance analytics; and a physical private showroom in Seoul's Gangnam district where creators can examine, try on, and photograph over 300 new products for content production. Core proprietary capabilities include an AI-powered creator-brand matching engine that refreshes recommendations weekly based on content style and sales potential, a real-time settlement system that delivers D+1 (next-day) payment on confirmed purchases versus an industry average of 45-plus days, and exclusive follower-only discount mechanics tied to unique creator links.
Doers operates on a transaction-based revenue model with no upfront joining fees for brands and a commission structure on generated sales: fashion transactions carry a baseline 17 percent commission rate scaling up to 27.5 percent for top-performing creators, with rates varying by category. The company has raised approximately 125 billion KRW in cumulative funding across a seed round (December 2023), a Pre-A round (June 2024), and a 100 billion KRW Series A (February 2025) from investors including Base Investment, Fast Ventures, Eyes, Korea Investment Partners, Murex Partners, and IMM Investment. As of the latest available data, the platform reports 1,900-plus registered brands, 700,000-plus monthly active creators, 1.05 million-plus uploaded products, and 43 million-plus total creator followers reached, supporting 160,000-plus cumulative brand-creator matches.
Doers firmographics
Firmographics- Name
- Doers
- Legal name
- Doers Corp
- Website
- https://doers.company
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doers operates ZVZO, a Seoul-based two-sided creator commerce marketplace connecting Korean social media influencers with 1,900-plus D2C brands across fashion, beauty, living, kids, and lifestyle categories through AI-powered matching and transaction-based affiliate commissions.
- Ownership category
- akta.pro rank
Doers industry classification
Industry- Product category
- Influencer Marketing Platform
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industries
- Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI), Creator/Influencer Storefront Platforms (CRAFANAC)
Keywords
Where Doers is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Doers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Affiliate Commission (Take Rate): ZVZO earns a commission (take rate) on each sale generated through the platform. Creators receive a share of this as their commission, with the platform retaining a portion. Fashion baseline commission starts at 17% with top tier up to 27.5%.
- Brand Partnership Fees: Brands pay to participate in the platform and gain access to curated creator networks. Entry is described as free ('입점비는 0원'), with monetization through campaign-driven sales commissions rather than upfront fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fashion category: 17% base → up to 27.5% top commission rate |
| Freemium | Pay-as-you-go | Free brand onboarding — no upfront joining fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Doers product offering
Product offeringCore offering
ZVZO is a creator commerce platform that connects brands with content creators (influencers) for affiliate-based product marketing. Creators discover and promote products from 1,900+ registered brands across fashion, beauty, living, kids, tech, and lifestyle categories through a dedicated iOS app, while brands access curated creators via the ZVZO PARTNERS web portal. The platform provides AI-powered creator-brand matching, real-time commission tracking with next-day settlement, and personal storefront tools that let creators build their own branded e-commerce sites.
Product overview
Doers operates ZVZO as a unified creator commerce platform consisting of the main ZVZO platform, the ZVZO for Creators iOS mobile app, and the ZVZO PARTNERS web platform for brands. The ecosystem connects 1,900+ brands with creators through affiliate marketing, featuring a creator storefront module, private showroom service, AI-powered creator-brand matching, and real-time daily settlement. The platform enables creators to monetize their influence by promoting products across Instagram, YouTube, TikTok, and other channels, while brands gain access to performance-based marketing with verified creators.
Differentiator
Problem solved
Functional benefit
Products and services
- ZVZO Creator Commerce Platform Core two-sided platform connecting content creators with brands for affiliate marketing, featuring AI-powered creator-brand matching, daily commission settlement, and integrated storefront tooling.
- ZVZO for Creators iOS App iOS mobile application for individual creators/influencers to discover brands, apply to campaigns, build personal storefronts, track sales and commissions in real time, and request follower-only discounts. Free to download and join.
- ZVZO PARTNERS Brand Portal
Quantifiable outcome
- 14x average ROAS for Q1 2026 brand campaigns
- +5 more outcomes
Companies that use Doers
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Doers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Doers partnerships and signals
Strategic signalScale indicators10 records
Recent moves8 records
Expansion highlights5 records
Doers competitors and assessment
Company assessmentOthers
- Watcha: Watcha is a Korean content/OTT platform co-founded by Doers' CEO Won Ji-hyun. Not a direct competitor but a founder-pedigree reference and ecosystem signal that connects Doers to the Korean creator and consumer-tech community.
Direct peers
- LTK (formerly RewardStyle): LTK is the global category leader in creator commerce, enabling influencers to earn commissions from brand partners across fashion, beauty, and home. Closest international analog to ZVZO's marketplace, storefront, and brand-matching model.
- Brandi: Brandi is a leading Korean influencer marketing and commerce platform connecting creators with fashion and beauty brands. Directly comparable as a two-sided creator-brand marketplace with affiliate commissions in the same vertical as ZVZO.
- ShopMy: ShopMy is a US-based creator commerce platform powering affiliate links, storefronts, and brand deals for influencers. Directly comparable to ZVZO's shoppable link and commission-tracking core offering.
Regional players
- 29CM: 29CM is a curated Korean D2C marketplace for fashion, beauty, and lifestyle brands with a strong design-led brand portfolio. Comparable brand-side supply and Korean consumer overlap; differs by owning inventory rather than running affiliate commerce.
- Ably: Ably is a Korean fashion e-commerce platform co-founded by Doers' CTO Kim Yoo-jun. Comparable in fashion vertical and Korean D2C market; serves as a talent lineage reference but operates as a retailer rather than a creator marketplace.
Broad incumbents
- Musinsa: Musinsa is Korea's dominant fashion e-commerce platform with thousands of brand partners. Comparable in brand-side supply and target consumer; broader scope and well-funded incumbent that could build competing creator commerce tools.
- TikTok Shop Korea: TikTok Shop integrates creator-led selling directly into the social feed with affiliate commissions. Comparable creator-commerce model at global scale; a major competitive threat to ZVZO for creator mindshare in Korea.
- Naver Shopping Live: Naver Shopping Live is Korea's largest live commerce platform with creator partnerships and affiliate selling. Comparable in performance-based creator commerce and Korean consumer reach; backed by Naver's search and discovery traffic.
- Bucketplace (오늘의집): Bucketplace operates Korea's leading home/lifestyle curation platform with brand partnerships and user-generated content. Comparable as a Korean marketplace blending curation, creator content, and brand commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Doers social profiles
Digital presenceDoers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doers leadership team
Management profileNumber of profiles
Profiles2 records
Doers funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doers
What does Doers do?
ZVZO is a creator commerce platform that connects brands with content creators (influencers) for affiliate-based product marketing. Creators discover and promote products from 1,900+ registered brands across fashion, beauty, living, kids, tech, and lifestyle categories through a dedicated iOS app, while brands access curated creators via the ZVZO PARTNERS web portal. The platform provides AI-powered creator-brand matching, real-time commission tracking with next-day settlement, and personal storefront tools that let creators build their own branded e-commerce sites.
Is Doers a public or private company?
Doers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Doers founded?
Doers was founded in 2023. It employs 1 to 10 people.
Where is Doers based?
Doers is headquartered in Seoul, South Korea, in the Asia region.
How does Doers make money?
Two revenue lines are on record. Affiliate Commission (Take Rate) is the primary driver. The others are brand Partnership Fees.
Who are Doers's main competitors?
Watcha is listed as an others. Direct peers are LTK (formerly RewardStyle), Brandi and ShopMy. Regional players are 29CM and Ably. Broad incumbents are Musinsa, TikTok Shop Korea, Naver Shopping Live and Bucketplace (오늘의집).
Does Doers have an API?
No public API is recorded for Doers.
What industry is Doers in?
Doers's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of MPACAGAI, Social Commerce & Creator Storefronts (Shoppable Links).