Doers

What Doers does

Doers is a Seoul-based company that operates ZVZO, a two-sided creator commerce platform connecting social media influencers with direct-to-consumer brands for affiliate-based product marketing. Founded in November 2023 by Won Ji-hyun (former Watcha co-founder and COO) and Kim Yoo-jun (former Ably CTO and CPO), the company targets content creators across Instagram, YouTube, TikTok, X, and blogs in categories spanning fashion, beauty, living, kids, tech, and food, alongside Korean D2C brands seeking performance-based influencer marketing with measurable return on ad spend (the platform reports a 14x average ROAS for Q1 2026 campaigns).

The platform is delivered through three primary surfaces: a mobile-first iOS app for creators to discover brands, manage personal storefronts, and track commissions in real time; a self-serve web PARTNERS portal for brands to onboard, propose campaigns, and access performance analytics; and a physical private showroom in Seoul's Gangnam district where creators can examine, try on, and photograph over 300 new products for content production. Core proprietary capabilities include an AI-powered creator-brand matching engine that refreshes recommendations weekly based on content style and sales potential, a real-time settlement system that delivers D+1 (next-day) payment on confirmed purchases versus an industry average of 45-plus days, and exclusive follower-only discount mechanics tied to unique creator links.

Doers operates on a transaction-based revenue model with no upfront joining fees for brands and a commission structure on generated sales: fashion transactions carry a baseline 17 percent commission rate scaling up to 27.5 percent for top-performing creators, with rates varying by category. The company has raised approximately 125 billion KRW in cumulative funding across a seed round (December 2023), a Pre-A round (June 2024), and a 100 billion KRW Series A (February 2025) from investors including Base Investment, Fast Ventures, Eyes, Korea Investment Partners, Murex Partners, and IMM Investment. As of the latest available data, the platform reports 1,900-plus registered brands, 700,000-plus monthly active creators, 1.05 million-plus uploaded products, and 43 million-plus total creator followers reached, supporting 160,000-plus cumulative brand-creator matches.

Name

Doers

Legal name

Doers Corp

Website

https://doers.company

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Doers operates ZVZO, a Seoul-based two-sided creator commerce marketplace connecting Korean social media influencers with 1,900-plus D2C brands across fashion, beauty, living, kids, and lifestyle categories through AI-powered matching and transaction-based affiliate commissions.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI), Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

• Influencer marketing platform
• Creator commerce network
• Affiliate marketing marketplace
• Brand creator matching
• Performance marketing platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Commission (Take Rate): ZVZO earns a commission (take rate) on each sale generated through the platform. Creators receive a share of this as their commission, with the platform retaining a portion. Fashion baseline commission starts at 17% with top tier up to 27.5%.
2. Brand Partnership Fees: Brands pay to participate in the platform and gain access to curated creator networks. Entry is described as free ('입점비는 0원'), with monetization through campaign-driven sales commissions rather than upfront fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ZVZO is a creator commerce platform that connects brands with content creators (influencers) for affiliate-based product marketing. Creators discover and promote products from 1,900+ registered brands across fashion, beauty, living, kids, tech, and lifestyle categories through a dedicated iOS app, while brands access curated creators via the ZVZO PARTNERS web portal. The platform provides AI-powered creator-brand matching, real-time commission tracking with next-day settlement, and personal storefront tools that let creators build their own branded e-commerce sites.

Product overview

Doers operates ZVZO as a unified creator commerce platform consisting of the main ZVZO platform, the ZVZO for Creators iOS mobile app, and the ZVZO PARTNERS web platform for brands. The ecosystem connects 1,900+ brands with creators through affiliate marketing, featuring a creator storefront module, private showroom service, AI-powered creator-brand matching, and real-time daily settlement. The platform enables creators to monetize their influence by promoting products across Instagram, YouTube, TikTok, and other channels, while brands gain access to performance-based marketing with verified creators.

Differentiator

Problem solved

Functional benefit

Products and services

• ZVZO Creator Commerce Platform Core two-sided platform connecting content creators with brands for affiliate marketing, featuring AI-powered creator-brand matching, daily commission settlement, and integrated storefront tooling.
• ZVZO for Creators iOS App iOS mobile application for individual creators/influencers to discover brands, apply to campaigns, build personal storefronts, track sales and commissions in real time, and request follower-only discounts. Free to download and join.
• ZVZO PARTNERS Brand Portal

Quantifiable outcome

• 14x average ROAS for Q1 2026 brand campaigns
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Others

• Watcha: Watcha is a Korean content/OTT platform co-founded by Doers' CEO Won Ji-hyun. Not a direct competitor but a founder-pedigree reference and ecosystem signal that connects Doers to the Korean creator and consumer-tech community.

Direct peers

• LTK (formerly RewardStyle): LTK is the global category leader in creator commerce, enabling influencers to earn commissions from brand partners across fashion, beauty, and home. Closest international analog to ZVZO's marketplace, storefront, and brand-matching model.
• Brandi: Brandi is a leading Korean influencer marketing and commerce platform connecting creators with fashion and beauty brands. Directly comparable as a two-sided creator-brand marketplace with affiliate commissions in the same vertical as ZVZO.
• ShopMy: ShopMy is a US-based creator commerce platform powering affiliate links, storefronts, and brand deals for influencers. Directly comparable to ZVZO's shoppable link and commission-tracking core offering.

Regional players

• 29CM: 29CM is a curated Korean D2C marketplace for fashion, beauty, and lifestyle brands with a strong design-led brand portfolio. Comparable brand-side supply and Korean consumer overlap; differs by owning inventory rather than running affiliate commerce.
• Ably: Ably is a Korean fashion e-commerce platform co-founded by Doers' CTO Kim Yoo-jun. Comparable in fashion vertical and Korean D2C market; serves as a talent lineage reference but operates as a retailer rather than a creator marketplace.

Broad incumbents

• Musinsa: Musinsa is Korea's dominant fashion e-commerce platform with thousands of brand partners. Comparable in brand-side supply and target consumer; broader scope and well-funded incumbent that could build competing creator commerce tools.
• TikTok Shop Korea: TikTok Shop integrates creator-led selling directly into the social feed with affiliate commissions. Comparable creator-commerce model at global scale; a major competitive threat to ZVZO for creator mindshare in Korea.
• Naver Shopping Live: Naver Shopping Live is Korea's largest live commerce platform with creator partnerships and affiliate selling. Comparable in performance-based creator commerce and Korean consumer reach; backed by Naver's search and discovery traffic.
• Bucketplace (오늘의집): Bucketplace operates Korea's leading home/lifestyle curation platform with brand partnerships and user-generated content. Comparable as a Korean marketplace blending curation, creator content, and brand commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/zvzo.shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doers