Drive It Away

What Drive It Away does

DriveItAway (legal entity DriveItAway Holdings, Inc.) operates a mobile-app-based vehicle subscription-to-ownership platform, branded as 'Free2move Powered by DriveItAway' under a national partnership with Stellantis' Free2move mobility brand launched in July 2025. The platform lets consumers download the DriveItAway app (iOS and Android), browse dealer inventory via an embedded storefront (cars.driveitaway.com), build a 1-month renewable flexible lease, qualify on income and $2,000+/month non-gig earnings rather than FICO, and accumulate a vehicle purchase credit equal to roughly 50-60% of each usage payment, with options to purchase, return or keep driving at the end of each monthly cycle. Vehicles are bundled with insurance, maintenance and roadside assistance, and the platform runs continuous telematics for mileage, condition and driving-pattern monitoring.

The company serves four primary customer groups: credit-challenged and subprime consumers who cannot qualify for traditional auto financing, entry-level workers and gig-economy drivers needing affordable vehicle access, EV-curious buyers seeking a low-commitment way to try before buying, and franchise auto dealers who use DriveItAway to convert finance turndowns into deals, manufacture used-car inventory and add daily rental and loaner fleet capability. Revenue is generated through prepaid driver subscription fees ($0-$3,000 initial booking, $450-$1,000 monthly usage, 1,000 miles included), vehicle remarketing on its own line of credit, insurance and maintenance pass-through, and dealer commissions on daily rental and loaner fleet use. Distribution is multi-channel: a self-serve PLG mobile app, a franchise-dealer channel with no setup fees or volume obligations, the Free2move OEM-embedded co-brand, a shared-fleet program for independent rental operators, a Canada distribution agreement via Legacy Auto Credit, and a workplace perk channel through Perks at Work. DriveItAway Holdings is publicly traded on OTCID since March 2026 and is pursuing a Nasdaq uplisting, supported by a $4 million credit line guaranty from Board Chair Menachem Light and institutional investor Knightsgate Ventures.

Name

Drive It Away

Legal name

DriveItAway Holdings, Inc.

Website

https://driveitaway.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

DriveItAway operates a mobile-app-based vehicle subscription-to-ownership platform that serves credit-challenged consumers, gig drivers and franchise auto dealers through income-based underwriting, telematics monitoring and a national OEM co-brand with Stellantis' Free2move.

Ownership category

akta.pro rank

Product category

Vehicle Subscription / Mobility-as-a-Service

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

OEM / Captive Car Subscription Programs (THADACAA)

akta.pro secondary industries

Used / Refurbished Vehicle Subscription Programs (THADACAL), Corporate / Employee Benefit Car Subscriptions (THADACAJ), Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Vehicle subscription platform
• Rent-to-own automotive
• Flexible micro-lease
• Mobility-as-a-service
• Subprime auto access

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Driver subscription / usage fees: Recurring prepaid usage fees from drivers on weekly, biweekly, or monthly cadence. Initial booking fee ranges $0–$3,000; monthly usage rate ranges $450–$1,000 depending on vehicle and miles; 1,000 miles/month included; insurance is a separate fee.
2. Vehicle remarketing / resale to dealers: DriveItAway purchases the vehicle from the originating franchise dealer and puts it on its line of credit; at end of micro-lease, DriveItAway can remarket the unit — either sell it to the original dealer at a depreciated buyout, return it, or transfer title to the driver who exercised the purchase option.
3. Insurance and maintenance pass-through: Insurance paid per mile and routine maintenance/roadside assistance are bundled into or alongside the program, generating ancillary recurring revenue on top of the subscription fee.
4. Daily rental / loaner fleet commissions: Through the Free2move Powered by DriveItAway co-brand, dealerships can add conventional daily rental to their services and use DriveItAway for loaner vehicle availability at no cost, with a commission fee to the dealer.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

DriveItAway operates a mobile-app-based subscribe-to-own (rent-to-own) vehicle platform that lets consumers qualify based on income rather than credit, pay a flexible initial booking fee and monthly usage rate, and earn vehicle purchase credits that can be applied toward eventual ownership. The platform purchases vehicles from franchise auto dealers, places them on its line of credit, and runs them as flexible lease inventory — converting finance turndowns into deals for dealers and creating a credit-building bridge for subprime and entry-level drivers.

Product overview

DriveItAway offers a single subscription-to-ownership vehicle platform delivered through the DriveItAway Mobile App and branded as "Free2move Powered by DriveItAway." The core product is the Free2move Powered by DriveItAway flexible lease program, supported by several focused modules: the DriveItAway Mobile App (the iOS/Android front-end for drivers), the DriveItAway EV Subscription Program (an "EVs for Everyone" specialization of the same rent-to-own model), the DriveItAway Dealer Platform (a turnkey B2B module that lets franchise and independent dealers place inventory on DriveItAway's line of credit), the DriveItAway-Free2move Shared Fleet Initiative (a fleet-sharing program for independent rental operators), the DriveItAway EV Charging Station Locator (a utility tool with map and cost calculator for EV drivers), and the related Drive For Freedom Foundation (a subsidized-vehicle-access initiative co-founded by the company's CEO). Together these form a unified pay-as-you-go rent-to-own platform that qualifies drivers based on income rather than credit and converts usage fees into purchase credits.

Differentiator

Problem solved

Functional benefit

Brands

• Free2move Powered by DriveItAway: Co-branded national vehicle subscription / lease-to-own program operated in partnership with Free2move (the global mobility brand of Stellantis), enabling franchise dealers to offer flexible rental and lease-to-own vehicle access.

Products and services

• Free2move Powered by DriveItAway Flexible Lease Program Co-branded vehicle flexible lease (rent-to-own / subscribe-to-own) program where drivers pay-as-you-go, qualify on income rather than credit, and earn vehicle purchase credits with each payment that can be applied toward eventual purchase. Operates on 1-month lease cycles with the option to renew, purchase, or return at the end of each cycle.
• DriveItAway Mobile App iOS and Android smartphone application (also distributed as the co-branded Free2move Powered by DriveItAway app) that lets drivers browse available new, used, and electric vehicles, build a flexible lease program, complete booking and income verification, make prepaid usage payments, and track progress toward an optional purchase credit. Includes in-app customer service and live chat.
• DriveItAway EV Subscription Program ("EVs for Everyone") Subscribe-to-own program specifically for electric vehicles, allowing drivers to drive EVs with no down payment, no long-term commitment, and income-based qualification. Includes maintenance, roadside assistance, insurance, and home-charger financing support; usage fees contribute to a reduced buyout price.
• DriveItAway Dealer Platform Turnkey platform for franchise and independent dealers that purchases vehicles from dealers, places them on DriveItAway's line of credit, and runs them as flexible-lease inventory. Includes website/showroom tools, no startup fees or volume obligations, and supports remarketing of used inventory as customers return vehicles or buy them out.
• DriveItAway-Free2move Shared Fleet Initiative Shared-fleet program with Free2move (Stellantis) that lets independent rental operators access flexible vehicles during peak demand and slow periods to increase fleet utilization and revenue without additional capital investment.
• DriveItAway EV Charging Station Locator Interactive nationwide map of EV charging stations searchable by zip code, connector type, charger level, and federal fuel corridors. Includes an Electric Drive Cost Calculator that estimates fuel-cost savings and emissions reductions when switching from gas to electric.

Named customers29 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Free2move (Stellantis) — Shared Fleet InitiativeflagshipStrategic or Co-development Partner · 1 May 2026Co-developed shared fleet initiative to allow independent rental operators to expand capacity and increase utilization without additional capital investment. The program will initially deploy around 300 vehicles across several U.S. cities to support flexible leasing and rental services.
• James 'JT' Taylor (Managing Partner, Accrual Equity Partners)coreOthers · 11 November 2025Automotive retail and investment banking leader James 'JT' Taylor, Managing Partner at Accrual Equity Partners, joined the DriveItAway Holdings Board of Advisors to bolster expansion and market share as the company progresses toward a Nasdaq uplisting. Background spans automotive retail, OEM strategy, and investment banking.
• Free2move (Stellantis)flagshipStrategic or Co-development Partner · 1 July 2025National partnership launched in July 2025 called 'Free2move Powered by DriveItAway.' The co-branded mobile app enables franchise dealers to offer flexible rental and lease-to-own vehicle access, aims to transform dealerships into mobility hubs, and capture share of the flexible-use vehicle market. Announced as the company's flagship national alliance in support of rapid growth in vehicle leasing.
• Perks at WorkminorGTM or Marketing Partner · 21 March 2023Partnership to offer a path to EVs for Fortune 1000 companies through Perks at Work's workplace perk platform, distributing DriveItAway's subscribe-to-own EV program as an employee benefit.
• Legacy Auto CreditcoreChannel Partner/ Reseller/ Distributor · 21 March 2023Legacy Auto Credit launched a DriveItAway subscribe-to-own program in November (per the news item), enabling DriveItAway's expansion of subscription services into Canada.
• Chapman Auto GroupminorChannel Partner/ Reseller/ Distributor · 15 August 2022DriveItAway launched a PHEV subscription-to-ownership program with Chapman Auto Group, expanding the program across the U.S. and Canada.
• General Motors (Bolt EV / Bolt EUV)coreOEM/ Whitelabel/ Licensing Partner · 7 July 2022DriveItAway announced the launch of its EV subscription-to-ownership program with the General Motors Bolt and Bolt EUV, making the Bolt its flagship EV model in the program.
• Polestar (Polestar 2)minorOEM/ Whitelabel/ Licensing Partner · 31 May 2022DriveItAway rolled out a Polestar 2 EV subscription program as part of its EV subscription-to-ownership offering.
• Rush Doshi (Advisor)minorOthers · 5 May 2022Global innovation leader Rush Doshi joined as an advisor to DriveItAway Holdings, Inc., supporting the company's mission of expanding access to personal transportation via innovative technology.
• CARite (used-car retailer)minorChannel Partner/ Reseller/ Distributor · 27 January 2021CARite launched a 'Pay As You Go' rent-to-own plan powered by DriveItAway, letting customers choose, subscribe to, and drive a vehicle while building equity for a no-obligation purchase.
• Drive For Freedom FoundationcoreStrategic or Co-development Partner · 11 January 2021DriveItAway is a proud supporter of the Drive For Freedom Foundation, a coalition of automotive retailers, vendors, and financial organizations co-founded by John F. Possumato, dedicated to ending the cycle of poverty resulting from lack of vehicle access via a subsidized subscription-to-ownership program.

Scale indicators10 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Hyrecar: US-based platform that provides vehicle access for gig-economy and rideshare drivers, overlapping directly with DriveItAway's gig-driver and entry-level-worker customer segment and its subscription-to-ownership alternative to traditional rental.
• Splend: Subscription-to-ownership car platform purpose-built for rideshare drivers in Australia, with the same rent-to-own mechanic, weekly/monthly usage fees, and equity-build toward purchase that DriveItAway sells in the U.S.

Emerging players

• Kyte: US car-subscription and delivery service targeting consumers who want flexible, app-based vehicle access without long-term commitment, with a similar mobile-first distribution model though a shorter-term, delivery-led orientation than DriveItAway's lease-to-own.

Broad incumbents

• Cox Automotive (Flexdrive): Cox Automotive's Flexdrive is a dealer-integrated subscription/leasing program for franchise and independent dealers, the closest large-portfolio incumbent to DriveItAway's dealer-channel play, with the same buy-here, subscribe-here mechanic but a much broader parent portfolio.
• CarMax: Largest U.S. used-car retailer with captive finance (CarMax Auto Finance) and growing digital and subscription offerings, an established incumbent against which DriveItAway competes for subprime used-vehicle demand and downstream ownership conversions.
• Avis Budget Group: Global rental-car incumbent operating traditional brands and subscription pilots, the broad incumbent competing in the same mobile-first vehicle-access space and increasingly the EV subscription market that DriveItAway targets.
• Hyundai Motor Company: OEM that operates its own 'Hyundai Subscribe' monthly vehicle subscription program, a broad incumbent in the OEM car-subscription space that competes for the same EV-curious consumer and overlaps with DriveItAway's partner-channel thesis.
• Volvo Cars: OEM that pioneered the 'Care by Volvo' subscription program, a direct benchmark and broad-incumbent competitor for OEM-led car subscription, the same category in which DriveItAway now co-brands with Stellantis' Free2move.

Others

• Lendbuzz: AI-driven subprime auto-finance platform that enables dealerships to serve credit-challenged buyers using alternative underwriting; an adjacent fintech enabler rather than a direct competitor, but targeting the same dealer and subprime customer base that DriveItAway serves.
• Upstart: AI lending marketplace that has expanded into auto finance through dealer and lender partners, an adjacent lending-infrastructure enabler that competes for the same alternative-data underwriting narrative that DriveItAway uses to differentiate from FICO-based subprime auto lenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/driveitaway

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive It Away