Drive It Away
DriveItAway operates a mobile-app-based vehicle subscription-to-ownership platform that serves credit-challenged consumers, gig drivers and franchise auto dealers through income-based underwriting, telematics monitoring and a national OEM co-brand with Stellantis' Free2move.
- Company typePublic
- Founded2017
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Drive It Away does
DriveItAway (legal entity DriveItAway Holdings, Inc.) operates a mobile-app-based vehicle subscription-to-ownership platform, branded as 'Free2move Powered by DriveItAway' under a national partnership with Stellantis' Free2move mobility brand launched in July 2025. The platform lets consumers download the DriveItAway app (iOS and Android), browse dealer inventory via an embedded storefront (cars.driveitaway.com), build a 1-month renewable flexible lease, qualify on income and $2,000+/month non-gig earnings rather than FICO, and accumulate a vehicle purchase credit equal to roughly 50-60% of each usage payment, with options to purchase, return or keep driving at the end of each monthly cycle. Vehicles are bundled with insurance, maintenance and roadside assistance, and the platform runs continuous telematics for mileage, condition and driving-pattern monitoring.
The company serves four primary customer groups: credit-challenged and subprime consumers who cannot qualify for traditional auto financing, entry-level workers and gig-economy drivers needing affordable vehicle access, EV-curious buyers seeking a low-commitment way to try before buying, and franchise auto dealers who use DriveItAway to convert finance turndowns into deals, manufacture used-car inventory and add daily rental and loaner fleet capability. Revenue is generated through prepaid driver subscription fees ($0-$3,000 initial booking, $450-$1,000 monthly usage, 1,000 miles included), vehicle remarketing on its own line of credit, insurance and maintenance pass-through, and dealer commissions on daily rental and loaner fleet use. Distribution is multi-channel: a self-serve PLG mobile app, a franchise-dealer channel with no setup fees or volume obligations, the Free2move OEM-embedded co-brand, a shared-fleet program for independent rental operators, a Canada distribution agreement via Legacy Auto Credit, and a workplace perk channel through Perks at Work. DriveItAway Holdings is publicly traded on OTCID since March 2026 and is pursuing a Nasdaq uplisting, supported by a $4 million credit line guaranty from Board Chair Menachem Light and institutional investor Knightsgate Ventures.
Drive It Away firmographics
Firmographics- Name
- Drive It Away
- Legal name
- DriveItAway Holdings, Inc.
- Website
- https://driveitaway.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DriveItAway operates a mobile-app-based vehicle subscription-to-ownership platform that serves credit-challenged consumers, gig drivers and franchise auto dealers through income-based underwriting, telematics monitoring and a national OEM co-brand with Stellantis' Free2move.
- Ownership category
- akta.pro rank
Drive It Away industry classification
Industry- Product category
- Vehicle Subscription / Mobility-as-a-Service
- NAICS
- Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- OEM / Captive Car Subscription Programs (THADACAA)
- akta.pro secondary industries
- Used / Refurbished Vehicle Subscription Programs (THADACAL), Corporate / Employee Benefit Car Subscriptions (THADACAJ), Auto / Vehicle Marketplace Lending (FSAKAHAF)
Keywords
Where Drive It Away is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Drive It Away business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Driver subscription / usage fees: Recurring prepaid usage fees from drivers on weekly, biweekly, or monthly cadence. Initial booking fee ranges $0–$3,000; monthly usage rate ranges $450–$1,000 depending on vehicle and miles; 1,000 miles/month included; insurance is a separate fee.
- Vehicle remarketing / resale to dealers: DriveItAway purchases the vehicle from the originating franchise dealer and puts it on its line of credit; at end of micro-lease, DriveItAway can remarket the unit — either sell it to the original dealer at a depreciated buyout, return it, or transfer title to the driver who exercised the purchase option.
- Insurance and maintenance pass-through: Insurance paid per mile and routine maintenance/roadside assistance are bundled into or alongside the program, generating ancillary recurring revenue on top of the subscription fee.
- Daily rental / loaner fleet commissions: Through the Free2move Powered by DriveItAway co-brand, dealerships can add conventional daily rental to their services and use DriveItAway for loaner vehicle availability at no cost, with a commission fee to the dealer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| — | — | Initial booking fee: $0–$3,000 (driver's choice) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
Drive It Away product offering
Product offeringCore offering
DriveItAway operates a mobile-app-based subscribe-to-own (rent-to-own) vehicle platform that lets consumers qualify based on income rather than credit, pay a flexible initial booking fee and monthly usage rate, and earn vehicle purchase credits that can be applied toward eventual ownership. The platform purchases vehicles from franchise auto dealers, places them on its line of credit, and runs them as flexible lease inventory — converting finance turndowns into deals for dealers and creating a credit-building bridge for subprime and entry-level drivers.
Product overview
DriveItAway offers a single subscription-to-ownership vehicle platform delivered through the DriveItAway Mobile App and branded as "Free2move Powered by DriveItAway." The core product is the Free2move Powered by DriveItAway flexible lease program, supported by several focused modules: the DriveItAway Mobile App (the iOS/Android front-end for drivers), the DriveItAway EV Subscription Program (an "EVs for Everyone" specialization of the same rent-to-own model), the DriveItAway Dealer Platform (a turnkey B2B module that lets franchise and independent dealers place inventory on DriveItAway's line of credit), the DriveItAway-Free2move Shared Fleet Initiative (a fleet-sharing program for independent rental operators), the DriveItAway EV Charging Station Locator (a utility tool with map and cost calculator for EV drivers), and the related Drive For Freedom Foundation (a subsidized-vehicle-access initiative co-founded by the company's CEO). Together these form a unified pay-as-you-go rent-to-own platform that qualifies drivers based on income rather than credit and converts usage fees into purchase credits.
Differentiator
Problem solved
Functional benefit
Brands
- Free2move Powered by DriveItAway: Co-branded national vehicle subscription / lease-to-own program operated in partnership with Free2move (the global mobility brand of Stellantis), enabling franchise dealers to offer flexible rental and lease-to-own vehicle access.
Products and services
- Free2move Powered by DriveItAway Flexible Lease Program Co-branded vehicle flexible lease (rent-to-own / subscribe-to-own) program where drivers pay-as-you-go, qualify on income rather than credit, and earn vehicle purchase credits with each payment that can be applied toward eventual purchase. Operates on 1-month lease cycles with the option to renew, purchase, or return at the end of each cycle.
- DriveItAway Mobile App iOS and Android smartphone application (also distributed as the co-branded Free2move Powered by DriveItAway app) that lets drivers browse available new, used, and electric vehicles, build a flexible lease program, complete booking and income verification, make prepaid usage payments, and track progress toward an optional purchase credit. Includes in-app customer service and live chat.
- DriveItAway EV Subscription Program ("EVs for Everyone") Subscribe-to-own program specifically for electric vehicles, allowing drivers to drive EVs with no down payment, no long-term commitment, and income-based qualification. Includes maintenance, roadside assistance, insurance, and home-charger financing support; usage fees contribute to a reduced buyout price.
- DriveItAway Dealer Platform Turnkey platform for franchise and independent dealers that purchases vehicles from dealers, places them on DriveItAway's line of credit, and runs them as flexible-lease inventory. Includes website/showroom tools, no startup fees or volume obligations, and supports remarketing of used inventory as customers return vehicles or buy them out.
- DriveItAway-Free2move Shared Fleet Initiative Shared-fleet program with Free2move (Stellantis) that lets independent rental operators access flexible vehicles during peak demand and slow periods to increase fleet utilization and revenue without additional capital investment.
- DriveItAway EV Charging Station Locator Interactive nationwide map of EV charging stations searchable by zip code, connector type, charger level, and federal fuel corridors. Includes an Electric Drive Cost Calculator that estimates fuel-cost savings and emissions reductions when switching from gas to electric.
Companies that use Drive It Away
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles7 records
Drive It Away technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Drive It Away partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Free2move (Stellantis) — Shared Fleet InitiativeflagshipCo-developed shared fleet initiative to allow independent rental operators to expand capacity and increase utilization without additional capital investment. The program will initially deploy around 300 vehicles across several U.S. cities to support flexible leasing and rental services.
- James 'JT' Taylor (Managing Partner, Accrual Equity Partners)coreAutomotive retail and investment banking leader James 'JT' Taylor, Managing Partner at Accrual Equity Partners, joined the DriveItAway Holdings Board of Advisors to bolster expansion and market share as the company progresses toward a Nasdaq uplisting. Background spans automotive retail, OEM strategy, and investment banking.
- Free2move (Stellantis)flagshipNational partnership launched in July 2025 called 'Free2move Powered by DriveItAway.' The co-branded mobile app enables franchise dealers to offer flexible rental and lease-to-own vehicle access, aims to transform dealerships into mobility hubs, and capture share of the flexible-use vehicle market. Announced as the company's flagship national alliance in support of rapid growth in vehicle leasing.
- Perks at WorkminorPartnership to offer a path to EVs for Fortune 1000 companies through Perks at Work's workplace perk platform, distributing DriveItAway's subscribe-to-own EV program as an employee benefit.
- Legacy Auto CreditcoreLegacy Auto Credit launched a DriveItAway subscribe-to-own program in November (per the news item), enabling DriveItAway's expansion of subscription services into Canada.
- Chapman Auto GroupminorDriveItAway launched a PHEV subscription-to-ownership program with Chapman Auto Group, expanding the program across the U.S. and Canada.
- General Motors (Bolt EV / Bolt EUV)coreDriveItAway announced the launch of its EV subscription-to-ownership program with the General Motors Bolt and Bolt EUV, making the Bolt its flagship EV model in the program.
- Polestar (Polestar 2)minorDriveItAway rolled out a Polestar 2 EV subscription program as part of its EV subscription-to-ownership offering.
- Rush Doshi (Advisor)minorGlobal innovation leader Rush Doshi joined as an advisor to DriveItAway Holdings, Inc., supporting the company's mission of expanding access to personal transportation via innovative technology.
- CARite (used-car retailer)minorCARite launched a 'Pay As You Go' rent-to-own plan powered by DriveItAway, letting customers choose, subscribe to, and drive a vehicle while building equity for a no-obligation purchase.
- Drive For Freedom FoundationcoreDriveItAway is a proud supporter of the Drive For Freedom Foundation, a coalition of automotive retailers, vendors, and financial organizations co-founded by John F. Possumato, dedicated to ending the cycle of poverty resulting from lack of vehicle access via a subsidized subscription-to-ownership program.
Scale indicators10 records
Recent moves10 records
Expansion highlights7 records
Drive It Away competitors and assessment
Company assessmentDirect peers
- Hyrecar: US-based platform that provides vehicle access for gig-economy and rideshare drivers, overlapping directly with DriveItAway's gig-driver and entry-level-worker customer segment and its subscription-to-ownership alternative to traditional rental.
- Splend: Subscription-to-ownership car platform purpose-built for rideshare drivers in Australia, with the same rent-to-own mechanic, weekly/monthly usage fees, and equity-build toward purchase that DriveItAway sells in the U.S.
Emerging players
- Kyte: US car-subscription and delivery service targeting consumers who want flexible, app-based vehicle access without long-term commitment, with a similar mobile-first distribution model though a shorter-term, delivery-led orientation than DriveItAway's lease-to-own.
Broad incumbents
- Cox Automotive (Flexdrive): Cox Automotive's Flexdrive is a dealer-integrated subscription/leasing program for franchise and independent dealers, the closest large-portfolio incumbent to DriveItAway's dealer-channel play, with the same buy-here, subscribe-here mechanic but a much broader parent portfolio.
- CarMax: Largest U.S. used-car retailer with captive finance (CarMax Auto Finance) and growing digital and subscription offerings, an established incumbent against which DriveItAway competes for subprime used-vehicle demand and downstream ownership conversions.
- Avis Budget Group: Global rental-car incumbent operating traditional brands and subscription pilots, the broad incumbent competing in the same mobile-first vehicle-access space and increasingly the EV subscription market that DriveItAway targets.
- Hyundai Motor Company: OEM that operates its own 'Hyundai Subscribe' monthly vehicle subscription program, a broad incumbent in the OEM car-subscription space that competes for the same EV-curious consumer and overlaps with DriveItAway's partner-channel thesis.
- Volvo Cars: OEM that pioneered the 'Care by Volvo' subscription program, a direct benchmark and broad-incumbent competitor for OEM-led car subscription, the same category in which DriveItAway now co-brands with Stellantis' Free2move.
Others
- Lendbuzz: AI-driven subprime auto-finance platform that enables dealerships to serve credit-challenged buyers using alternative underwriting; an adjacent fintech enabler rather than a direct competitor, but targeting the same dealer and subprime customer base that DriveItAway serves.
- Upstart: AI lending marketplace that has expanded into auto finance through dealer and lender partners, an adjacent lending-infrastructure enabler that competes for the same alternative-data underwriting narrative that DriveItAway uses to differentiate from FICO-based subprime auto lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Drive It Away social profiles
Digital presenceDrive It Away financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drive It Away leadership team
Management profileNumber of profiles
Profiles5 records
Drive It Away subsidiaries and ownership
Company hierarchySubsidiaries1 record
Drive It Away funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drive It Away M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drive It Away
What does Drive It Away do?
DriveItAway operates a mobile-app-based subscribe-to-own (rent-to-own) vehicle platform that lets consumers qualify based on income rather than credit, pay a flexible initial booking fee and monthly usage rate, and earn vehicle purchase credits that can be applied toward eventual ownership. The platform purchases vehicles from franchise auto dealers, places them on its line of credit, and runs them as flexible lease inventory — converting finance turndowns into deals for dealers and creating a credit-building bridge for subprime and entry-level drivers.
Is Drive It Away a public or private company?
Drive It Away is a public company. It is classified as public and is currently operating.
When was Drive It Away founded?
Drive It Away was founded in 2017. It employs 1 to 10 people.
Where is Drive It Away based?
Drive It Away is headquartered in Philadelphia, United States, in the North America region.
How does Drive It Away make money?
Four revenue lines are on record. Driver subscription / usage fees are the primary driver. The others are vehicle remarketing / resale to dealers, insurance and maintenance pass-through and daily rental / loaner fleet commissions.
Who are Drive It Away's main competitors?
Direct peers on record are Hyrecar and Splend. Kyte is listed as an emerging player. Broad incumbents are Cox Automotive (Flexdrive), CarMax, Avis Budget Group, Hyundai Motor Company and Volvo Cars. Others are Lendbuzz and Upstart.
Does Drive It Away have an API?
No public API is recorded for Drive It Away.
What industry is Drive It Away in?
Drive It Away's product category is Vehicle Subscription / Mobility-as-a-Service. Its primary akta.pro industry code is THADACAA, OEM / Captive Car Subscription Programs, with a secondary code of THADACAL, Used / Refurbished Vehicle Subscription Programs. Its NAICS code is 53211 and its SIC code is 7510.