ProfitShare Partners
ProfitShare Partners is a Johannesburg-headquartered fintech founded in 2017 by Andrew Maren that supplies 100% of the capital South African SMEs need to fulfill confirmed purchase orders and contracts, recovering returns via a pre-agreed share of transaction profit rather than equity or interest.
- Company typePrivate
- Founded2017
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProfitShare Partners does
ProfitShare Partners Proprietary Limited is a Johannesburg-based fintech founded in May 2017 by Andrew Maren that provides transaction-linked working capital to South African SMEs. Rather than lending against business balance sheets, PSP deploys 100% of the capital required to fulfill confirmed purchase orders and contracts from credible buyers, recovering its return as a pre-agreed share of the SME's profit per transaction — explicitly not interest and not equity. Funding tickets range from R250,000 to R5,000,000 per transaction, with applications reviewed within 48 hours and payout processed digitally via the app.profitsharepartners.com portal.
The product suite comprises six transaction-anchored facilities — Purchase Order Funding, Contract Finance, Invoice Purchasing, Import Finance, Short Term Asset Finance, and Production and Manufacturing Finance — all routed through a proprietary case-management platform hosted on Microsoft Azure. Underwriting is transaction-level: PSP assesses buyer creditworthiness, supplier reliability, delivery plan, and deal margin rather than traditional financials, with AI-assisted automation supporting credit decisioning and risk evaluation. Distribution combines a product-led self-serve online application, a referral partner program with commission payouts, a ProcureSense-managed supplier registration program connecting PSP with corporate procurement pipelines, and a white-label purchase-order funding product embedded inside Standard Bank.
PSP earns a take-rate per funded transaction and has facilitated over R1.5 billion in deal volume since inception, disbursing more than R1 billion in SME payouts and sustaining 1,200+ permanent jobs. Capital partners to date include True Impact (R100 million commitment, 2018), Edge Growth and Vumela Fund (2019), and SA SME Fund (2020). Leadership has signaled plans to scale the model into North America.
ProfitShare Partners firmographics
Firmographics- Name
- ProfitShare Partners
- Legal name
- ProfitShare Partners Proprietary Limited
- Website
- https://profitsharepartners.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProfitShare Partners is a Johannesburg-headquartered fintech founded in 2017 by Andrew Maren that supplies 100% of the capital South African SMEs need to fulfill confirmed purchase orders and contracts, recovering returns via a pre-agreed share of transaction profit rather than equity or interest.
- Ownership category
- akta.pro rank
ProfitShare Partners industry classification
Industry- Product category
- Alternative SME Financing / Purchase Order Finance
- NAICS
- Miscellaneous Intermediation (52391)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)
- akta.pro secondary industry
- SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)
Keywords
Where ProfitShare Partners is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
ProfitShare Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Profit-Sharing per Transaction: PSP provides 100% of capital needed for purchase orders and contracts. In exchange, they receive an agreed share of the profit made per transaction. This is not equity - they take a pre-determined percentage of the transaction profit rather than ownership stake.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based funding from R250,000 to R5,000,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ProfitShare Partners product offering
Product offeringCore offering
ProfitShare Partners is a South African fintech that provides 100% of the working capital required by small and medium enterprises (SMEs) to fulfill confirmed purchase orders or contracts with large corporates. In return, PSP receives a pre-agreed share of the profit from the underlying transaction — not interest and not equity — with funding sizes between R250,000 and R5,000,000 per transaction and a 48-hour application review turnaround via an online application portal.
Product overview
ProfitShare Partners operates as a fintech platform offering transaction-linked business funding solutions for SMEs. The product portfolio comprises six distinct funding products centered around a profit-sharing model: Purchase Order Funding (the core product providing capital to fulfill confirmed orders), Contract Finance (capital for large corporate contracts), Invoice Purchasing (cash flow acceleration via invoice discounting), Import Finance (international procurement funding), Short Term Asset Finance (asset acquisition to support order fulfillment), and Production and Manufacturing Finance (raw material and production costs). All products share a common architecture: funding is structured around verified transactions rather than traditional balance sheet assessment, requiring no financials, security, or track record from applicants. Capital availability ranges from R 250,000 to R 5,000,000 per transaction, with approval within 24-48 hours. The platform includes an online application portal and partner referral system, with repayment structured as a pre-agreed share of transaction profits rather than interest or equity dilution.
Differentiator
Problem solved
Functional benefit
Products and services
- Purchase Order Funding Provides 100% of the capital needed by an SME to fulfill a confirmed purchase order from a credible buyer; funding is structured around the specific transaction and the SME repays PSP via a pre-agreed share of the transaction's profit rather than giving up equity. Sized between R250,000 and R5,000,000 per transaction and aimed at South African SMEs that lack the collateral, financials, or track record for traditional bank finance.
- Contract Finance Capital support to finance SME contracts with large credible entities, enabling businesses to deliver confirmed work without straining cash flow and repaid via a share of the contract's profit.
- Invoice Purchasing Invoice discounting service that boosts SME cash flow by converting outstanding invoices from credible buyers into immediate working capital, repaid through a pre-agreed share of the related profit.
- Import Finance Purchase-order-style funding for SMEs procuring goods internationally, covering the upfront supplier payments needed for imported merchandise and repaid via a share of the resulting transaction profit.
- Short Term Asset Finance Capital support to finance assets that help an SME fulfill its purchase orders, enabling acquisition of equipment or resources required for delivery, repaid via a share of the underlying transaction's profit.
- Production and Manufacturing Finance Funding for raw materials and manufacturing costs that lets an SME pay its suppliers in advance to start production before the buyer pays, repaid via a pre-agreed share of the resulting transaction's profit.
Quantifiable outcome
- 389% average annual growth rate for PSP clients
- +2 more outcomes
Companies that use ProfitShare Partners
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ProfitShare Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
ProfitShare Partners partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Standard BankcoreStandard Bank collaborates with ProfitShare Partners to introduce purchase order funding products. PSP white-labels its funding solution for Standard Bank's SME customers.
- ProcureSensecorePartnership with ProcureSense to manage the supplier registration program. ProcureSense is a specialist company advising corporates on procurement strategies, helping PSP connect SMEs with corporate procurement opportunities.
- MicrosoftsupportingPSP's fintech platform is hosted on Microsoft cloud platform, providing the underlying infrastructure for their online application and funding management systems.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ProfitShare Partners competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ProfitShare Partners social profiles
Digital presenceProfitShare Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProfitShare Partners leadership team
Management profileNumber of profiles
Profiles1 record
ProfitShare Partners funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProfitShare Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProfitShare Partners
What does ProfitShare Partners do?
ProfitShare Partners is a South African fintech that provides 100% of the working capital required by small and medium enterprises (SMEs) to fulfill confirmed purchase orders or contracts with large corporates. In return, PSP receives a pre-agreed share of the profit from the underlying transaction — not interest and not equity — with funding sizes between R250,000 and R5,000,000 per transaction and a 48-hour application review turnaround via an online application portal.
Is ProfitShare Partners a public or private company?
ProfitShare Partners is a private company. It is classified as venture growth investor backed and is currently operating.
When was ProfitShare Partners founded?
ProfitShare Partners was founded in 2017. It employs 11 to 50 people.
Where is ProfitShare Partners based?
ProfitShare Partners is headquartered in Johannesburg, South Africa, in the Africa region.
How does ProfitShare Partners make money?
One revenue line is on record: profit-Sharing per Transaction.
Does ProfitShare Partners have an API?
No public API is recorded for ProfitShare Partners.
What industry is ProfitShare Partners in?
ProfitShare Partners's product category is Alternative SME Financing / Purchase Order Finance. Its primary akta.pro industry code is FSAKAGAE, Supply Chain Finance (Trade Credit, PO/Inventory Financing), with a secondary code of FSABABAF, SME Trade Finance & Working Capital (LCs, Guarantees, Receivables). Its NAICS code is 52391 and its SIC code is 6153.