Flappy Bird
Flappy Bird is a Hong Kong-based mobile gaming company reviving the Flappy Bird® brand after a decade-long hiatus, distributing an updated title via the Epic Games Store for Android and targeting casual gamers and nostalgic original fans with new worlds, challenges, and characters.
- Company typePrivate
- Founded2013
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Flappy Bird does
Flappy Bird is a Hong Kong-domiciled, private mobile gaming company reviving the globally recognized Flappy Bird® brand after a decade-long absence from app stores. The company develops and publishes a mobile game for Android, distributed through the Epic Games Store (listed as 'Coming Soon' at the time of available data), with additional titles in a 'suite of new games and adventures' planned throughout 2025. The core product preserves the original tap-to-navigate mechanic while adding new worlds, fresh challenges, and new characters, supported by an updated game engine and active social media presence on Twitter, Instagram, TikTok, and YouTube.
The commercial model is mobile game distribution via digital storefronts, characterized in source data as a one-time license stream, though pricing details (IAP, ads, or premium download) are not publicly disclosed. Customer acquisition is primarily organic, driven by the decade-old brand's nostalgia value, earned media coverage from USA Today, Engadget, Lifehacker, and Apple Insider, and a pre-existing fan community across social channels. Target segments are horizontal: casual mobile gamers seeking accessible challenge, and original Flappy Bird fans from the 2013-2014 peak seeking nostalgia.
Capitalization consists of a single disclosed $2,000,000 round closed on 2024-10-14, led by Kenetic and Scytale Digital with participation from 4SV, Big Brain Holdings, and Optic Capital. Ownership structure, management team, and headcount are not disclosed in the input data. The Flappy Bird® trademark is registered, and the operating entity is actively building toward 2025 commercial launches.
Flappy Bird firmographics
Firmographics- Name
- Flappy Bird
- Website
- https://flappybird.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Flappy Bird is a Hong Kong-based mobile gaming company reviving the Flappy Bird® brand after a decade-long hiatus, distributing an updated title via the Epic Games Store for Android and targeting casual gamers and nostalgic original fans with new worlds, challenges, and characters.
- Ownership category
- akta.pro rank
Where Flappy Bird is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Flappy Bird business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile Game Distribution: Revenue generated through mobile game distribution via digital storefronts such as the Epic Games Store. The game is returning after a decade-long hiatus with new content and features targeting both nostalgic players and new audiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Flappy Bird product offering
Product offeringCore offering
Flappy Bird develops and publishes casual mobile games for iOS and Android devices, headlined by the relaunched "Flappy Bird" game distributed via digital storefronts such as the Epic Games Store for Android. The offering centers on a single-player arcade-style game in which players tap to navigate a bird through obstacles, now expanded with brand-new worlds, fresh challenges, and new characters while preserving the original tap-control mechanic.
Product overview
Flappy Bird is a single unified mobile gaming product that offers the classic Flappy Bird experience with brand new features. The core offering centers on the iconic Flappy Bird game, updated with new worlds, fresh challenges, and new characters. The product is available for Android via the Epic Games Store, with a suite of new games and adventures planned throughout 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Flappy Bird: The Official Return A casual single-player mobile game for Android (and iOS) in which players tap to navigate an iconic bird through obstacles; the relaunched version adds new worlds, fresh challenges, and new characters while preserving the original tap-control mechanic. Targets both returning Flappy Bird fans and new casual mobile gamers.
Companies that use Flappy Bird
Customer profileSegments2 records
Ideal customer profiles2 records
Flappy Bird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flappy Bird partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Flappy Bird competitors and assessment
Company assessmentDirect peers
- Subway Surfers (SYBO Games): SYBO operates Subway Surfers, one of the most-downloaded free-to-play casual endless-runner mobile games, directly comparable to Flappy Bird as a globally viral casual mobile title monetized through digital storefronts.
- Crossy Road (HIPSTER WHALE): Crossy Road is a hyper-casual mobile arcade-style game with simple tap controls – the same core gameplay paradigm (one-tap, endless, high-score-driven) that defines Flappy Bird.
- Temple Run (Imangi Studios): Imangi Studios publishes Temple Run, a landmark mobile endless-runner title that, like Flappy Bird, was originally a solo/small-team viral hit and remains an evergreen casual mobile franchise.
- Doodle Jump (Lima Sky): Lima Sky's Doodle Jump is a long-lived casual iOS/Android arcade title with tap-based mechanics and global brand recognition – directly comparable to Flappy Bird's positioning as an evergreen casual mobile classic.
- Fruit Ninja (Halfbrick Studios): Halfbrick's Fruit Ninja is a classic casual tap/swipe-based mobile arcade title with a long lifecycle across iOS/Android, comparable in genre, monetization age, and global reach to Flappy Bird.
- Among Us (InnerSloth): InnerSloth's Among Us demonstrates how an indie casual/multiplayer mobile game can experience a viral, brand-driven relaunch and cultural resurgence years after first release – a strong analog to Flappy Bird's decade-later return strategy.
Broad incumbents
- Angry Birds (Rovio): Rovio's Angry Birds franchise demonstrates the full lifecycle of an iconic casual mobile IP – from viral casual hit to multi-title portfolio, licensed merchandise, and a major corporate exit (acquired by Sega) – a structural trajectory benchmark for Flappy Bird's brand-extension ambitions.
- Candy Crush (King / Activision Blizzard): King's Candy Crush Saga represents the incumbent free-to-play casual mobile gaming benchmark – illustrating both the scale potential and the competitive threat facing small casual mobile publishers like Flappy Bird.
- Ketchapp (Ubisoft Mobile): Ketchapp, now part of Ubisoft, is a publisher specializing in casual and hyper-casual mobile games – representative of the larger incumbent publishers Flappy Bird competes against for storefront placement and user attention.
- Voodoo: Voodoo is one of the largest hyper-casual mobile game publishers globally, defining the category Flappy Bird's relaunch enters and shaping user expectations around simple, one-tap mechanics and aggressive UA-driven growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Flappy Bird social profiles
Digital presenceFlappy Bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flappy Bird leadership team
Management profileNumber of profiles
Flappy Bird funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flappy Bird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flappy Bird
What does Flappy Bird do?
Flappy Bird develops and publishes casual mobile games for iOS and Android devices, headlined by the relaunched "Flappy Bird" game distributed via digital storefronts such as the Epic Games Store for Android. The offering centers on a single-player arcade-style game in which players tap to navigate a bird through obstacles, now expanded with brand-new worlds, fresh challenges, and new characters while preserving the original tap-control mechanic.
Is Flappy Bird a public or private company?
Flappy Bird is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flappy Bird founded?
Flappy Bird was founded in 2013.
Where is Flappy Bird based?
Flappy Bird is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Flappy Bird make money?
One revenue line is on record: mobile Game Distribution.
Who are Flappy Bird's main competitors?
Direct peers on record are Subway Surfers (SYBO Games), Crossy Road (HIPSTER WHALE), Temple Run (Imangi Studios), Doodle Jump (Lima Sky), Fruit Ninja (Halfbrick Studios) and Among Us (InnerSloth). Broad incumbents are Angry Birds (Rovio), Candy Crush (King / Activision Blizzard), Ketchapp (Ubisoft Mobile) and Voodoo.
Does Flappy Bird have an API?
No public API is recorded for Flappy Bird.