What Pawprint does

Pawprint (legal entity EcoManta Ltd) is a UK-based B2B SaaS company that operates an employee sustainability platform combining engagement, emissions tracking, education, and supplementary "Extras" modules. The platform applies behavioral science methodology to carbon data, calculating per-user emissions footprints and delivering personalized recommendations intended to drive workforce-level sustainability action. Its core go-to-market is a sales-led enterprise motion targeting corporate workforces, with demo-based conversion through the company website; pricing is quote-based and not publicly disclosed, structured around workforce size and module selection.

The company is headquartered in Edinburgh, was founded in 2019 by Christian Arno, and grew to approximately 50 employees prior to entering formal liquidation in February 2026. Enterprise customers named in the data include Royal London (financial services), Vitality (healthcare/insurance), and Nando's (food & hospitality), with the platform reporting over 40,000 employee users, more than 1.5 million completed actions, and over 3.5 million kg of CO2e emissions avoided. The platform also maintains a consumer-facing app for individual carbon footprint tracking.

Following the 2026 liquidation, former Managing Director Emily Hillier acquired the company's assets out of insolvency and assumed the CEO role, allowing the Pawprint app and enterprise customer relationships to continue under new ownership. Cumulative funding across multiple equity crowdfunding rounds on Crowdcube and related platforms from 2019 through 2021 totaled approximately £4.57M (~$4.57M USD-equivalent across four rounds), with 230+ individual investors participating in the November 2021 round that exceeded a £700,000 target. The company holds B Corporation certification granted in November 2021.

Name

Pawprint

Legal name

EcoManta Ltd

Website

https://pawprint.eco

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pawprint is a UK-based B2B SaaS platform that helps corporate workforces engage with sustainability through behavioral science-driven carbon footprint tracking, emissions reporting, and education modules. It serves enterprise customers across financial services, insurance, and hospitality, and operates under new ownership following a 2026 management buyout from liquidation.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employee Sustainability Platform Subscription: SaaS platform providing sustainability tools to corporate workforces. The platform is marketed to businesses as an employee engagement and sustainability solution, with pricing structured around workforce size and features accessed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Pawprint is an employee sustainability platform sold to businesses as a SaaS subscription, combining engagement, emissions tracking, and education tools to help corporate workforces meet sustainability goals faster. The platform applies behavioral science and carbon data to calculate emissions, prompt action, and track impact for employees of enterprise and mid-market customers.

Product overview

Pawprint is an employee sustainability platform offering a unified solution with multiple integrated modules. The core platform is designed to prepare workforces to meet sustainability goals faster, combining three main tool categories: Engagement Tools (to motivate workforce participation), Emissions Tools (for carbon footprint tracking and measurement), and Education Tools (for sustainability learning). Additional Extras provide supplementary functionality. The platform leverages behavioral science and carbon data to deliver personalized sustainability experiences to employees, with quantitative impact tracking showing over 40,000 employees taking action and more than 1.5 million actions completed on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pawprint Platform Employee sustainability SaaS platform sold to businesses, combining engagement, emissions tracking, and education tools to help corporate workforces meet sustainability goals faster. Designed for enterprise and mid-market companies (including named customers Royal London, Vitality, and Nando's) and the employees they wish to engage in measurable sustainability action.

Quantifiable outcome

• Over 3.5 million kg of CO2e emissions avoided through platform usage
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweep: Sweep is a B2B climate and ESG platform that helps businesses measure emissions, engage employees, and manage sustainability programs. It directly overlaps Pawprint on the employee engagement + carbon data wedge and sells to similar enterprise buyers.
• Watershed: Watershed is an enterprise sustainability platform offering carbon accounting and reduction tooling to corporate customers. It targets the same enterprise sustainability buyer as Pawprint, though with deeper measurement rather than engagement emphasis.
• Persefoni: Persefoni provides a climate management and accounting platform used by enterprises to calculate and manage their carbon footprints. It competes for the same sustainability budget as Pawprint, focused primarily on carbon accounting.

Broad incumbents

• Salesforce Net Zero Cloud: Net Zero Cloud is Salesforce's sustainability management product, bundled into its broader CRM platform. It targets the same corporate sustainability buyers as Pawprint but as part of a much wider enterprise software portfolio.
• Workiva: Workiva is an established ESG and sustainability reporting platform used by large enterprises for disclosure and audit-ready reporting. It overlaps Pawprint in supporting corporate sustainability reporting workflows but is a much broader platform.
• EcoVadis: EcoVadis provides sustainability ratings and ESG performance management for supply chains and enterprises. It is comparable to Pawprint in helping companies operationalize sustainability across the workforce and value chain, but at much greater scale.
• Microsoft Cloud for Sustainability: Microsoft Cloud for Sustainability is an enterprise ESG data and analytics solution sold to large corporates. It competes with Pawprint for sustainability budget inside Microsoft-anchored enterprises and bundles sustainability with broader cloud services.

Emerging players

• Patch: Patch is a carbon credits API that enables software platforms to embed carbon offsetting and emissions tracking. It is comparable to Pawprint as infrastructure for sustainability offerings but focuses on the offsetting layer rather than employee engagement.
• Cloverly: Cloverly offers a carbon footprint and offsetting API used by software platforms and enterprises. It overlaps Pawprint in enabling emissions calculation but addresses developers and businesses rather than workforce engagement directly.
• Earth Hero: Earth Hero is a consumer-facing climate action app mentioned alongside Pawprint in third-party comparisons. It is comparable as a footprint tracking and behavior change platform but targets individuals rather than corporate workforces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pawprinteco
• Xx.com/pawprinteco
• Facebookfacebook.com/PawprintEco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawprint