Flourish
Flourish is a London-based SaaS platform that enables no-code creation of interactive data visualizations, scrollytelling narratives, and maps. It serves newsrooms, financial services, wealth management, government, and education customers, and is a wholly-owned subsidiary of Canva following its 2022 acquisition.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flourish does
Flourish is a London-based data visualization and storytelling platform that enables users to create interactive charts, maps, scrollytelling narratives, and other data-driven content without coding. The platform is built around an extensive library of no-code templates covering chart types (line, bar, scatter, sankey, parliament), maps, and interactive elements (calculators, quizzes, audio-driven stories), supported by two developer-facing products: the Flourish Live API, an enterprise bolt-on for programmatic creation and editing of visualizations, and the Flourish SDK (distributed via npm) that allows developers to build custom templates. The underlying technology stack is hosted on AWS in the EEA with TLS/AES256 encryption, and the platform is certified to ISO27001 under Canva's security operations.
Flourish operates a product-led, freemium SaaS business model with three published tiers (Free, Business, Enterprise) plus quote-based enterprise pricing for SSO, SAML, password policies, two-factor authentication enforcement, approval workflows, and InfoSec vendor access. Enterprise bolt-on revenue is generated from the Flourish Live API, which is sold as a separately qualified product for programmatic visualization creation, dynamic data binding, and CMS or notebook integrations. The company pursues both self-serve distribution through the web application and enterprise field sales, with additional OEM-style distribution via integration partnerships (Orion, Envestnet in wealth management) and through Canva's platform following the 2022 acquisition.
The company serves seven primary verticals: financial services (including wealth management firms, investment platforms, and stock exchanges), professional services, newsrooms, marketing, nonprofits, government, and education. Named enterprise customers include BBC World Service and London Stock Exchange. Flourish was co-founded in 2018 by Duncan Clark and Robin Houston (operating previously as Kiln Enterprises Ltd) and became a wholly-owned subsidiary of Canva (operating as Canva UK Operations Limited, UK company 08825531) following its 2022 acquisition. The company has 11–50 employees and does not publicly disclose revenue or ARR.
Flourish firmographics
Firmographics- Name
- Flourish
- Legal name
- Canva UK Operations Limited
- Website
- https://flourish.studio
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flourish is a London-based SaaS platform that enables no-code creation of interactive data visualizations, scrollytelling narratives, and maps. It serves newsrooms, financial services, wealth management, government, and education customers, and is a wholly-owned subsidiary of Canva following its 2022 acquisition.
- Ownership category
- akta.pro rank
Flourish industry classification
Industry- Product category
- Data Visualization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where Flourish is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Flourish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Flourish operates on a subscription-based SaaS model with multiple plan tiers including Free, Business, and Enterprise. Subscriptions are billed annually with automatic renewal. Business customers receive team collaboration features, while Enterprise includes advanced security features, SSO, and dedicated support.
- Enterprise API Access: Flourish Live API is an enterprise-level bolt-on product not available to all customers. This represents additional revenue from programmatic access for enterprise integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for individual users |
| Subscription | Annual | Business plan for teams |
| Subscription | Annual | Enterprise plan with advanced security |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Flourish product offering
Product offeringCore offering
Flourish is a no-code data visualization and storytelling SaaS platform that enables users to create interactive charts, maps, and narrative-driven visualizations from a library of pre-built templates without coding. The platform is sold through freemium, Business, and Enterprise subscription tiers, with additional enterprise tooling consisting of the Flourish Live API for programmatic visualization creation and the Flourish SDK for building custom templates.
Product overview
Flourish is a data visualization platform offering three core no-code products: Data Visualization (interactive charts and maps using templates), Flourish Stories (multi-step narrative explainers with scrollytelling), and Interactive Content (visualizing text, images, and audio). The platform provides two developer products: the Flourish Live API (enterprise-level bolt-on for programmatic visualization creation and editing) and the Flourish SDK (for creating custom templates via npm). Flourish was acquired by Canva in 2022. The platform serves industries including financial services, professional services, newsrooms, marketing, nonprofits, government, and education, with an Enterprise tier offering enhanced security features like SSO, 2FA enforcement, and approval workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Visualization Interactive charts and maps created using no-code templates, supporting chart types including line charts, bar charts, scatter plots, Sankey diagrams, area charts, parliamentary charts, and more, for any user who needs to publish professional visualizations.
- Flourish Stories Multi-step explainers with charts and captions that enable data storytelling and narrative-driven visualizations, including scrollytelling functionality, aimed at publishers and organizations building interactive editorial or presentation experiences.
- Interactive Content Templates for visualizing text, images, and audio with interactive elements including calculators, quizzes, countdown timers, and other engagement-focused visualizations, for marketers, newsrooms, and content teams.
- Flourish Live API Enterprise-level API that enables developers to dynamically create and edit Flourish visualizations programmatically, supporting data binding, live data feeds, custom CMS plugins, and image snapshot generation for integration with enterprise products and workflows.
- Flourish SDK JavaScript Software Developer Kit that allows developers to create custom Flourish templates with full flexibility over functionality and design, distributed via the @flourish/sdk npm package.
Quantifiable outcome
- Trusted by organizations reaching audiences of millions every day
- +1 more outcomes
Companies that use Flourish
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Flourish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Flourish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OrioncoreOrion unveiled an upgraded integration with Flourish to bring eligible client cash account data into its reporting and planning workflows. This addresses longstanding visibility gaps in household balance sheets for wealth management advisors, enabling better held-away asset visibility within Orion's platform.
- EnvestnetcoreEnvestnet announced a partnership with Flourish alongside its partnership with RIA firm Osaic. The integration reflects broader industry shift toward open architecture and platform-based asset management in wealth management technology ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Flourish competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Flourish social profiles
Digital presenceFlourish compliance and trust
Trust signalCompliance5 records
Flourish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flourish leadership team
Management profileNumber of profiles
Profiles3 records
Flourish funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flourish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flourish
What does Flourish do?
Flourish is a no-code data visualization and storytelling SaaS platform that enables users to create interactive charts, maps, and narrative-driven visualizations from a library of pre-built templates without coding. The platform is sold through freemium, Business, and Enterprise subscription tiers, with additional enterprise tooling consisting of the Flourish Live API for programmatic visualization creation and the Flourish SDK for building custom templates.
Is Flourish a public or private company?
Flourish is a private company. It is classified as corporate owned and is currently operating.
When was Flourish founded?
Flourish was founded in 2018. It employs 11 to 50 people.
Where is Flourish based?
Flourish is headquartered in London, United Kingdom, in the Europe region.
How does Flourish make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are enterprise API Access.
Does Flourish have an API?
Yes. The Flourish Live API is an enterprise-level bolt-on that allows developers to dynamically create and edit Flourish visualizations programmatically. It enables connecting visualizations to databases or live data feeds, controlling visualizations based on webpage inputs, making custom CMS plugins, and creating charts as part of R, Tableau, Jupyter, or Observable notebooks. The API requires an API key (generatable via My account page) and supports composing/manipulating template code, data, and settings programmatically. It can generate bitmap or SVG images via a snapshot method, supports array-of-objects or array-of-arrays data formats, and allows overriding data, bindings, and settings across multiple charts. Developer documentation is at developers.flourish.studio/api/introduction.
What industry is Flourish in?
Flourish's product category is Data Visualization Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 5132 and its SIC code is 7372.