La Serenísima

What La Serenísima does

La Serenísima is the consumer dairy brand of Mastellone Hermanos S.A., an Argentine dairy manufacturer founded in 1929 and headquartered at the Complejo Industrial Pascual Mastellone in General Rodríguez, Buenos Aires. The company produces a full dairy portfolio — fluid and functional milks, cheeses (Finlandia, Cremon, Reggianito, Gouda, Mozzarella, Port Salut, Brie and others), butter, cream, yoghurts, desserts, and dulce de leche — and serves primarily Argentine households, with a smaller food-service/industrial B2B channel and modest exports (10.61% of revenue, ~24,917 tonnes). It operates a vertically integrated model spanning 745 Brucellosis/Tuberculosis-free certified dairy farms, 139 milk-collection trucks, 11 production plants (5 classifying, 7 manufacturing per the 2017 report), and 13 distribution centers, processing ~4.07 million liters/day against ~6 million liters/day of receiving capacity.

The technology base is industrial dairy processing rather than software: raw-milk collection, farm certification, and manufacturing, supplemented by domain-specific protocols and packaging R&D. Differentiators include an IRAM-certified animal welfare management system (IRAM-ISO TS 34.700, 65+ control points and 25+ criteria per farm), the "Plan Más Leche" / "TamboMás" producer development programs, and sustainable packaging innovations such as 100% recyclable PET bottles with 20% post-consumer recycled content and a paperboard cheese cup reducing virgin plastic by 8%. The company also holds ISO 50001 energy management certification and reached 100% renewable energy operations by April 2026.

Revenue is generated through branded consumer dairy sales distributed across 63,340 domestic points of sale via major retail chains (Coto, Carrefour, Día, Disco, Jumbo, Vea, La Anónima) and last-mile platforms (Rappi, PedidosYa), plus a B2B ingredients channel and limited exports. Retail pricing is set by individual retailers and not publicly disclosed. The company is privately held; in March 2026 Grupo Arcor and Danone, through their Bagley Latinoamérica joint venture, agreed to acquire 100% of Mastellone Hermanos (subject to regulatory approval).

Name

La Serenísima

Legal name

Mastellone Hermanos S.A.

Website

https://laserenisima.com.ar

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

La Serenísima (Mastellone Hermanos S.A.) is Argentina's leading dairy manufacturer, producing milk, cheese, butter, cream, yoghurts, dulce de leche and functional milks for Argentine households and B2B buyers through a vertically integrated farm-to-shelf model.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Cheese Manufacturing (311513), Creamery Butter Manufacturing (311512), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Butter & AMF Packaging, Portioning & Private Label Co-Packing (AFAHACAJ), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

Keywords

• Dairy products manufacturing
• Functional dairy beverages
• Cheese product lines
• Dairy ingredients supply
• Branded dairy products

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded consumer dairy products: Sale of branded dairy products (milk, cheese, butter, cream, yoghurts, desserts, dulce de leche, functional milks) to consumers through Argentine retail chains, supermarkets, and e-commerce/digital delivery platforms.
2. B2B dairy ingredients and products: Supply of dairy products and ingredients to food service, industrial, and institutional buyers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

La Serenísima is the consumer brand of Mastellone Hermanos S.A., Argentina's leading dairy producer founded in 1929. The company manufactures and sells a full portfolio of branded dairy products — milk, cheeses, butter, cream, yogurts, dulce de leche, and functional milks — operating 11 production plants with daily processing capacity of approximately 4 million liters, distributing through 63,340 points of sale across Argentina.

Product overview

La Serenísima is an Argentine dairy brand owned by Mastellone Hermanos S.A., offering a comprehensive portfolio of dairy products. The core product line includes traditional dairy (milk, cream, butter) alongside artisanally-styled cheeses (Finlandia spreadable cheese, Queso Cremon, Queso Reggianito, Queso Gouda, Queso Mozzarella, Queso Provolone, Queso Port Salut, Queso Brie, Queso Camembert, Queso Danbo, Queso MiniFynbo, ricotta, and sliced/shredded cheese varieties), dulce de leche (caramel spread), and dessert products. The functional milk sub-brand (Leches Funcionales) offers specialized products including Zero (lactose-free), Protein (high-protein), Prebióticos (prebiotic fiber), Colágeno (collagen-enriched), Hierro (iron-fortified), and Chocolate Protein variants. The company operates 11 production plants and distributes through major retail chains and e-commerce platforms across Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• Finlandia: Spreadable cheese brand including Finlandia Salmón and Finlandia Cheddar varieties.
• Cremon
• Reggianito
• Grana Pampeana
• Seremix
• Topping
• Colonial
• Bebibles
• Pategrás

Products and services

• Functional Milk Line (Leches Funcionales) A range of functional dairy milks addressing specific nutritional needs: lactose-free (Zero), high-protein (Protein), prebiotic fiber (Prebióticos), collagen and calcium enriched (Colágeno), iron-fortified (Hierro), and high-protein chocolate (Protein Chocolate with 46g protein per liter). Targets lactose-intolerant consumers, active lifestyle buyers, and consumers with digestive, bone-health, or iron-deficiency needs.
• Dulce de Leche Argentina's signature caramel spread made from milk, available in Traditional, Colonial, and Dubai (chocolate and pistachio) variants. Core product category for the brand.
• Finlandia Spreadable Cheese Spreadable cheese brand available in various flavors including Finlandia Salmón and Finlandia Cheddar, now offered in pioneering paperboard-based packaging that reduces virgin plastic use by 8%.
• Cheese Product Line (Quesos) A broad range of cheese varieties for retail and cooking uses, including Queso Cremon (soft), Queso Reggianito (hard, Argentine-style), Queso Gouda, Queso Mozzarella, Queso Provolone, Queso Port Salut (regular and spreadable), Queso Brie, Queso Camembert, Queso Danbo, Queso MiniFynbo, Queso Pategrás, Queso Grana Pampeana (including Rallado), Ricotta, plus convenience formats such as Quesos Feteados (sliced) and Queso en Hebras (shredded).
• Manteca (Butter) Butter product for cooking and baking, sold under the La Serenísima brand across Argentine retail channels.
• Crema (Cream) Cream product used in cooking, desserts, and beverages, sold under the La Serenísima brand.
• Bebibles (Drinkable Dairy) Drinkable dairy beverages available in multiple flavors including Cookies & Cream, designed for on-the-go consumption.
• Topping (Dulce de Leche Topping) Dessert topping product, including a Dubai variant with chocolate and pistachio flavors, used in parfaits, French toast, poke cakes, and other recipes.

Quantifiable outcome

• 8% reduction in virgin plastic use through paperboard-based Finlandia cheese cup packaging
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Fatro Von FrankenminorStrategic or Co-development Partner · 1 March 2026Mastellone Hermanos and Fatro Von Franken conducted a technical training cycle 'Tambo 360°' addressing animal welfare strategies, mastitis management, and reproductive efficiency, dedicated to dairy producers and farm workers.
• Pampa EnergíacoreTechnology or Integration · 1 January 2026Mastellone Hermanos signed a wind energy supply agreement with Pampa Energía, enabling 80% of the company's energy consumption to come from renewable sources starting December 2025, advancing toward 100% renewable energy operations achieved in April 2026.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lactalis: Global dairy leader with strong cheese and milk powder portfolio. Operates in Southern Cone markets and competes with La Serenísima in cheese categories while bringing multinational scale to procurement and distribution.
• Grupo Arcor: Argentine confectionery and food conglomerate, now co-owner of La Serenísima via Bagley Latinoamerica. Sister company in distribution, snacks, and adjacent food categories; provides retail leverage and capital backing.
• Danone (Argentina operations): Now a co-parent of La Serenísima via Bagley Latinoamerica. Operates parallel dairy portfolio (yogurts, functional dairy) in Argentina. Overlap creates integration and cannibalization risk, but pre-acquisition was a clear adjacent competitor.
• Nestlé Argentina: Multinational CPG incumbent with established Argentine dairy, ice cream, and infant nutrition portfolio. Competes with La Serenísima in processed cheese, cream, and functional dairy while bringing global R&D and procurement scale.

Direct peers

• Sancor (Cooperativa de Productores de Leche): Argentina's second-largest dairy cooperative, offering milk, cheese, yogurt, and dulce de leche across retail and foodservice channels. Direct head-to-head competitor to La Serenísima in nearly every Argentine dairy category, including via the Ilolay brand.
• Las Tres Niñas: Argentine dairy brand with national distribution across milk, cheese, butter, and yogurt categories. Mid-tier competitor to La Serenísima in retail dairy aisles, particularly in the Buenos Aires metro area.
• Milkaut: Argentine dairy processor owned by Adecoagro, focused on cheese (Provoleta, Cremoso), dulce de leche, and milk products. Direct competitor in core Argentine cheese and dessert categories, with overlapping retail distribution.

Regional players

• Verónica (Grupo Vicentin): Argentine dairy brand owned by Vicentin, offering milk, cheese, and dulce de leche with a regional Santa Fe stronghold. Competes with La Serenísima in central Argentine markets with lower price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laserenisima
• YouTubeyoutube.com/user/LaSerenisimaTV
• Facebookfacebook.com/laserenisima
• LinkedInlinkedin.com/company/la-serenisima
• Instagraminstagram.com/laserenisimaok

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Serenísima