Ndovu

What Ndovu does

Ndovu Wealth Limited is a Nairobi-based, CMA-licensed wealth-tech platform founded in 2020/2021 that distributes retail investment products through a mobile app (iOS and Android) and web portal, plus an embedded Wealth Management API for partner distribution. Its core proposition is giving Kenyan, Rwandan, and Ugandan retail investors access to global and local capital markets (global ETFs, equities, fractional shares, money market funds, fixed income, REITs, commodities, and crypto), with the March 2026 launch of the Kibaba Multi-Asset Special Fund extending the offering into a regulated multi-asset collective investment scheme available in both KES and USD classes. Underlying infrastructure combines blockchain-based transaction recording, mobile money integration for deposits and withdrawals, and what the company describes as an AI-powered DeFi bridge, with custodian and trustee relationships anchored by Diamond Trust Bank, Kingsland Court Trustee Services, and Interactive Brokers.

The revenue model layers percentage-based management fees (4.5%/4.0%/2.0% on global funds across Basic, Standard, and Ultimate tiers; 0.75% on local bonds), monthly subscription fees (KES 3,000 Standard, KES 30,000 Ultimate), unit-pricing on the Kibaba Fund (5% management fee plus 10-15% performance fees above hurdle rates), and transaction facilitation fees (USD 9 for USD withdrawals, plus compensation from fund management companies on unit trust and ETF sales). Go-to-market is hybrid: a product-led mobile app for self-serve retail supplemented by relationship-manager-led advisory for higher-tier clients, with demand generation run through financial literacy content (Ndovu Academy, YouTube masterclasses, Telegram community) and the Visa Everywhere Initiative Impact award (Kenya, 2023). As of latest disclosures, the platform serves 200,000+ clients across 43 countries, holds approximately US$10.5M in AUM, has processed 3.7M+ deposit transactions, and is backstopped by a US$2.3M pre-seed round from 4DX Ventures, Plug & Play, Enza Capital, Mercy Corps Ventures, Future Africa, and Oui Capital.

Name

Ndovu

Legal name

Ndovu Wealth Limited

Website

https://ndovu.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Ndovu Wealth is a Nairobi-based, CMA-licensed digital investment platform serving 200,000+ retail and diaspora investors across Kenya, Rwanda, and Uganda with mobile-app access to money market funds, ETFs, fractional shares, and the Kibaba multi-asset fund in KES and USD.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

Keywords

• Digital wealth management
• Mobile investment platform
• Global ETF access
• Money market funds
• Robo advisory

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management Fees: Percentage-based fees charged on assets under management. Global funds: 4.5% (Basic), 4.0% (Standard), 2.0% (Ultimate) on investment amounts. Local bonds: 0.375% twice per year. Kibaba Fund: 5% p.a. management fee plus 10-15% performance fee above hurdle rates.
2. Subscription Fees: Monthly subscription fees for premium plans: Standard plan at KES 3,000/month, Ultimate plan at KES 30,000/month.
3. Platform Facilitation Fees: Transaction facilitation fees for subscribing and redeeming unit trusts and ETFs. USD withdrawals charged at USD 9.00. Ndovu receives compensation from Fund Management Companies for regular unit trust/ETF sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ndovu is a CMA-licensed digital investment platform that gives individual investors in Kenya, Rwanda, Uganda, and the African diaspora access to local and global financial markets. It sells money market funds, a diversified multi-asset fund (Kibaba), global ETFs, fractional shares, and goal-based savings products through a mobile app and web portal, and exposes the same investment infrastructure to financial institutions via a Wealth Management API.

Product overview

Ndovu is a digital investment platform that provides accessible, secure, and affordable investment solutions in local and global financial markets. The platform operates on a modular architecture offering the Kibaba Multi-Asset Special Fund (a CMA-regulated multi-asset investment fund), the Ndovu Money Market Fund, goal-based savings products, global ETF access including fractional shares, and a Wealth Management API for embedded finance partners. The platform is complemented by Ndovu Academy for financial education and operates across Kenya, Rwanda, and Uganda with tiered subscription plans (Basic, Standard, Ultimate).

Differentiator

Problem solved

Functional benefit

Brands

• Kibaba Multi-Asset Special Fund: A CMA-regulated Special Collective Investment Scheme offering diversified exposure across equities, fixed income, REITs, ETFs, and commodities in both KES and USD, with minimum investments of KES 250,000 or $2,500.
• Ndovu Fund (a trade name of Taifa Fund)
• Ubumwe MMF

Products and services

• Kibaba Multi-Asset Special Fund A CMA-regulated, actively managed multi-asset fund offering diversified exposure across global equities, fixed income, REITs, ETFs, and commodities, available in both KES and USD share classes for qualified investors meeting KES 250,000 or USD 2,500 minimum subscriptions.
• Ndovu Fund (Money Market Fund) A licensed money market fund investing in short-term debt instruments such as treasury bills, bonds, and fixed deposits, designed for capital preservation and short-term savings with a KES 500 minimum investment.
• Investment Funds (Global ETFs) Access to global investment funds including equities, bonds, commodities, and digital assets through low-cost ETF structures spanning categories such as Blue Chip, Chinese Dragons, Futurist, Gold, Halaal, Kings of Blockchain, Microchips, and The Techie.
• Goal-Based Saving Personalized savings approach that aligns investments with specific financial goals, featuring auto dividend reinvestment and diversified portfolios based on individual risk profiles for goal-based savings, retirement planning, and emergency funds.
• Fractional Shares Ability to invest in fractional shares of top-performing companies, enabling retail investors to access high-value US-listed stocks with lower minimum investments through Interactive Brokers integration.
• Wealth Management API API service enabling financial institutions and technology companies to create customized investment and savings products integrated with Ndovu's platform, with building blocks for digital savings or investing propositions and access to global and local markets.
• Ubumwe MMF (Rwanda) Rwanda-licensed money market fund offered by Ndovu Wealth Rwanda Limited, providing local-currency money market exposure and embedded savings through the Rwandan capital-markets API.

Quantifiable outcome

• 200,000+ clients with US$10.5 million in assets under management
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Diamond Trust Bank (DTB)coreOthersLicensed custodian bank holding the Kibaba Multi-Asset Special Fund's assets and cash, providing regulatory safeguards and reporting. Fund assets are legally segregated from Ndovu Wealth's corporate assets.
• Kingsland Court Trustee Services LimitedcoreOthersIndependent trustee providing fiduciary oversight for the Kibaba Special Fund to ensure operations comply with CMA regulations and investor protection standards.
• Interactive Brokers LLCcoreTechnology or IntegrationUS securities provider for Ndovu users, enabling access to US-traded securities. Member of FINRA/SIPC protecting securities customers up to $500,000.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Piggyvest: Nigerian digital savings and investment platform offering retail money market, fixed-income, and investment products to African consumers via mobile. Most directly comparable to Ndovu in target customer (middle-income African retail) and product mix (savings + investments), differing mainly on geography and emphasis on local currency.
• CowryWise: Nigerian SEC-licensed digital wealth platform providing access to mutual funds, savings, and investment products for retail and HNW Africans via mobile app. Closely mirrors Ndovu's licensed-fund-manager + mobile-app + tiered-subscription model, with a more mature mutual fund catalogue.
• Acorns: US micro-investing app focused on rounding-up purchases and recurring ETF investing for retail investors. Comparable in retail-first mobile investment UX, subscription pricing tiers, and goal-based saving — though Ndovu's emerging-market positioning is the key differentiator.
• Stash: US subscription-based investment app offering ETFs, fractional shares, and financial guidance to retail investors on tiered monthly plans. Highly comparable on the subscription-tier + retail-investor + fractional-share + advice positioning.

Broad incumbents

• Wealthsimple: Canadian digital wealth platform offering robo-advisory, trading, and crypto to retail and HNW clients. Comparable in self-directed + managed portfolios, mobile-first UX, and tiered subscription, but operating at much larger scale with a broader product catalogue.
• Betterment: Established US robo-advisor offering goal-based portfolios, cash management, and advice at flat advisory fees. Comparable on the digital wealth management + goal-based saving core, but with a US-centric, scaled customer base.
• Old Mutual Africa: Pan-African traditional asset manager and insurer offering unit trusts, multi-asset funds, and wealth management across multiple African markets. Comparable in the multi-asset fund and regulated wealth management categories, but with established scale and broader distribution than Ndovu.

Emerging players

• Kuda Bank: Nigerian digital bank offering spending, saving, and limited investment features to retail consumers. Comparable on the mobile-first African retail financial-services angle; partial overlap with Ndovu's investment products through its saving/investing features.

Regional players

• TymeBank: South African digital retail bank serving mass-market customers with savings and limited investment products. Comparable in digital distribution and African emerging-market targeting, but geographically concentrated in South Africa rather than East Africa.

Others

• Interactive Brokers: Global electronic brokerage that provides Ndovu's underlying access to US securities and serves retail/institutional investors worldwide. Listed as a peer because it is both a critical infrastructure partner to Ndovu and a directly comparable digital investment platform in its own right.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ndovuinvest
• YouTubeyoutube.com/channel/UCV0-Tak2wWJPH1QwMNq8Oxw
• Facebookfacebook.com/ndovuinvest
• LinkedInlinkedin.com/company/ndovuwealth
• Instagraminstagram.com/ndovuwealth

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ndovu