Furtados School of Music

What Furtados School of Music does

Furtados School of Music (FSM), legally FSM Education Pvt Ltd, is an India-based music education company operating a multi-channel delivery model that spans 14 company-owned physical centers, online classes, home tuition, and a B2B K-12 school partnership program reaching 200+ schools across 40+ cities. The company serves individual learners (primarily K-12 students and adults) seeking instrumental and vocal training, schools seeking integrated music curricula aligned with NEP 2020, and corporate clients seeking employee wellness and team-building programs. The core product portfolio includes the FSM Learn Buddy SaaS platform (digital curriculum and assessment), FSM Music Buddy mobile app (AI-assisted practice), FSM Music is Fun (pre-primary curriculum) and FSM Sangeet is Fun (Indian vocal curriculum), complemented by the Band-It Festival performing arts competition in its 10th edition.

FSM monetizes through per-session music lesson fees (₹500-₹1,200 per session depending on center tier and solo vs. group format), K-12 curriculum licensing and teacher deployment contracts, Trinity College London examination registration fees, instrument retail via the Furtados deals channel, and corporate workshop engagements. The technology stack is anchored on a proprietary SaaS curriculum platform with 15,000+ minutes of video-led content, live automatic assessment tools, and an IIT-co-developed AI speech assessment module, all distributed through the Learn Buddy app ecosystem. Key strategic partnerships include Berklee College of Music and Trinity College London for curriculum and certification credibility, Vivero International and The Green Acres Academy for physical co-location, and Global Schools Group for the Band-It competition.

The company is privately held with no disclosed institutional investors beyond a 2019 funding round of approximately USD 2.78 million from DSG Consumer Partners and IAN Angel Fund. Tanuja Gomes serves as co-founder and co-CEO, and the company carries 155+ years of brand heritage through the broader Furtados musical legacy dating to 1865.

Name

Furtados School of Music

Legal name

FSM Education Pvt Ltd

Website

https://furtadosschoolofmusic.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Furtados School of Music (FSM Education Pvt Ltd) is an India-based music education company operating 14 physical centers, online classes, and home tuition, serving K-12 students, adults, 200+ partner schools, and corporate clients with curriculum, certification, and assessment products.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (611610), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory) (EDAMANAJ), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Early Childhood Music Education (Ages 0–7) (EDAMANAD)

Keywords

• Music education services
• Instrumental music training
• K-12 music curriculum
• Online music classes
• Corporate music workshops

Headquarters

HQ city

Tulangan

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Music Course Fees: Per-session and course-based fees for individual and group music lessons across instruments including piano, guitar, drums, violin, vocals, and more. Pricing varies by center location and lesson format (solo vs group).
2. Examination and Certification Fees: Fees for internationally recognized certifications including Trinity College London music and speech & drama exams, FSM internal assessments, and Young Performer Certificate programs.
3. Corporate Music Engagement Programs: B2B revenue from corporate music workshops, team-building activities, and performing arts programs for employee wellness initiatives.
4. School Partnership Programs: K-12 music curriculum implementation partnerships with schools including teacher training, music lab setup, and curriculum licensing.
5. Instrument Sales and Rentals: Students enrolled with FSM can access quality musical instruments at exclusive student prices through Furtados, including keyboards, guitars, pianos, and drums.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Furtados School of Music delivers music education through three primary modalities: in-person lessons at 14+ company-operated centers, online video-conferencing-based classes, and home tuition. The company also offers a comprehensive K-12 music curriculum to schools (with teacher training and music lab setup), corporate music engagement programs for employee wellness, and internationally benchmarked certifications through affiliations with Berklee College of Music and Trinity College London. Digital tools include the FSM Learn Buddy platform with AI-powered practice and assessment features.

Product overview

Furtados School of Music (FSM) operates as a comprehensive music education ecosystem with a platform-plus-modules architecture. The core offerings include At Center Music Classes, Online Music Classes, and Home Tuition for individual learners, complemented by a K-12 Music Program for Schools. The product portfolio includes FSM Learn Buddy (SaaS-based digital curriculum platform), FSM Music is Fun (pre-primary curriculum), FSM Sangeet is Fun (Indian vocal curriculum), Speech & Drama Program, and the Corporate Music Engagement Program. FSM Buddy Jams provides a performance platform, while the FSM Music Buddy APP offers AI-based home practice assistance. Band-It Festival serves as a flagship competition platform. All programs offer certification pathways through Trinity College London affiliations, with FSM – IIT Speech Assessment providing AI-powered speech evaluation. FSM serves individual learners, schools, and corporate clients across 40+ cities in India.

Differentiator

Problem solved

Functional benefit

Brands

• FSM Learn Buddy: SaaS-based digital music curriculum platform for students
• FSM Buddy App
• FSM Buddy Jams
• Band-It Festival
• The Artist Club
• FSM Learn Buddy
• FSM Music is Fun
• FSM Sangeet is Fun

Products and services

• At Center Music Classes In-person music lessons at FSM's 14+ fully-equipped music centers across India, offering individual and group lessons in various instruments (piano, keyboard, guitar, violin, drums, ukulele, saxophone) and vocals (Indian and Western), plus dance, for individual learners of all ages.
• Online Music Classes Virtual music lessons delivered via video conferencing with expert instructors, allowing students to learn from anywhere with access to structured curriculum, practice tools, and support materials. Available for instruments and vocal training.
• Home Tuition Personalized one-on-one music instruction delivered at the student's home, providing customized lesson plans and flexible scheduling for students who prefer in-home learning.
• K-12 Music Program for Schools Comprehensive end-to-end music education solution for K-12 schools, including standardized structured curriculum, trained teachers, music lab setup, video-led content delivery, and digital assessment tools, aligned with NEP 2020. Implemented at 200+ partner schools across 40+ Indian cities.
• Speech & Drama Program Comprehensive Speech, Drama, and Performance Arts examination programs including FSM Assessments, FSM Speech & Drama Examinations, Group Performance Certifications, and Trinity College London certifications for students seeking internationally recognized credentials.
• Corporate Music Engagement Program
• Band-It Festival India's largest inter-school performing arts competition celebrating young talent in Music, Dance, and Speech & Drama, held across 10 major cities and attracting 5,000+ students from 300+ schools (now in its 10th edition).
• FSM Learn Buddy
• FSM Music is Fun
• FSM Sangeet is Fun
• FSM – IIT Speech Assessment
• FSM Buddy Jams

Quantifiable outcome

• 2,50,000+ learners trained through school programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Global Schools GroupflagshipStrategic or Co-development Partner · 1 January 2025Strategic collaboration for Band-It Festival 2025, making it more spectacular and expanding reach across multiple regions. Global Schools Group partnership brings additional schools and resources to India's largest inter-school performing arts competition.
• Berklee College of MusiccoreStrategic or Co-development PartnerExclusive affiliation partnership providing FSM with internationally benchmarked curriculum developed in collaboration with Berklee College of Music. This partnership enables FSM to offer world-class music education credentials and access to Berklee's educational resources, methodologies, and expertise.
• Trinity College LondoncoreStrategic or Co-development PartnerOfficial examination partner enabling FSM students to pursue internationally recognized Trinity College London certifications in music (instrumental and vocal) and speech & drama. FSM serves as examination center and coordinates registration, preparation, and certification for students seeking OFQUAL-regulated qualifications.
• Vivero International SchoolcoreChannel Partner/ Reseller/ DistributorPartnership with Vivero International Pre-school and ChildCare hosting FSM music centers at their Magarpatta (Pune) and Powai (Mumbai) locations, enabling co-location of music education services within school facilities.
• The Green Acres AcademycoreChannel Partner/ Reseller/ DistributorPartnership hosting FSM music centers at Green Acres Academy school campuses in Chembur and Mulund (Mumbai), providing convenient locations for music education within school settings.
• 200+ Partner SchoolscoreChannel Partner/ Reseller/ DistributorExtensive network of 200+ schools across India implementing FSM's K-12 music curriculum, including teacher training, music lab setup, and comprehensive music education programs aligned with NEP 2020.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muzigal: India-based music education platform operating a hybrid online-offline model for instruments and vocals, with trained teachers and a partner-teacher network. Directly comparable to FSM's center-plus-online-plus-home tuition motion targeting Indian consumers.
• Artium Academy: Indian online music education platform offering live, one-on-one lessons in Indian and Western vocals and instruments. Competes head-to-head with FSM's online classes across similar customer segments in India.
• Shankar Mahadevan Academy: Online music school founded by the legendary Indian vocalist offering Hindustani and Western music courses globally. Directly comparable to FSM's Indian vocal and instrumental curriculum with an online-first delivery model.
• Yousician: Global app-based music education platform offering interactive guitar, piano, bass, and ukulele lessons with AI-driven feedback. Competes with FSM's instrument training by offering a low-cost subscription alternative that can substitute for paid lessons.
• Simply Piano (JoyTunes): App-based piano learning platform with millions of users worldwide, offering AI-powered feedback and structured curricula. Directly comparable to FSM's keyboard/piano instruction on price, accessibility, and self-paced practice.
• Fender Play: Subscription-based online guitar, bass, and ukulele lessons from Fender, a globally recognized instrument brand. Competes with FSM's guitar and ukulele courses through affordable monthly subscriptions and a strong international brand.

Broad incumbents

• Berklee Online: Online extension of Berklee College of Music offering certificates, degrees, and individual courses. As FSM's exclusive content partner, Berklee Online represents both an enabler and a broader-credential competitor for serious music students.
• MasterClass: Premium subscription platform offering video lessons from world-renowned musicians and performers. Indirect competitor for adult hobby learners seeking high-quality music content without live instruction.

Regional players

• Tansen Sangeet Mahavidyalaya: Traditional Indian classical music school with a focus on Hindustani vocals and instrumental training, primarily serving the Indian market through in-person instruction. Comparable to FSM's Indian vocal curriculum but with a narrower genre focus.

Emerging players

• Music Pandit: India-based online music education platform focused on children and beginner learners, offering structured courses for Indian and Western instruments. Emerging alternative for Indian parents seeking affordable digital music lessons for their kids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FSM_School
• YouTubeyoutube.com/channel/UC_V4-q7_TUjy4TXgt2jgK-A
• Facebookfacebook.com/furtadosschoolofmusic
• LinkedInlinkedin.com/company/furtados-school-of-music
• Instagraminstagram.com/furtadosschoolofmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furtados School of Music