Hive Media Group
Hive Media Group operates a proprietary ad-tech and publishing platform (SWARM CMS, Content Analytics, Session Optimization, Rapid Distribution) for digital publishers and brand advertisers, monetizing 40+ owned publications reaching 5+ billion monthly impressions and 1+ billion pageviews globally.
- Company typePrivate
- Founded2016
- HeadquartersCarlsbad, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hive Media Group does
Hive Media Group operates a proprietary ad-tech and publishing technology platform, structured as Hive Media Group LLC, a California-domiciled private company founded in 2016 and now operating as a subsidiary of OpenWeb. The company builds and runs four core technology modules: SWARM CMS (a structured writing and rapid management platform with embedded A/B testing), Content Analytics (a performance analytics layer combining revenue-per-session, scroll depth, and taxonomy data to surface winning article types), Session Optimization (a multi-arm bandit testing engine running 10,000+ variations per site per second), and Rapid Distribution (an AI-supported campaign management system operating across dozens of native, social, and programmatic ad networks). Hive operates 40+ internally owned and operated publications, processing 1+ billion monthly pageviews, 5+ billion monthly impressions, and 50 million unique visits across a global audience.
The company serves two primary customer segments. On the supply side, digital publishers — including viral publishers, niche websites, and news-based publications — license Hive's technology stack to develop content, run experiments, and monetize inventory. On the demand side, brand advertisers buy high-impact, brand-safe advertising across Hive's owned and operated properties and third-party publisher network. A secondary segment of distribution partners integrates search feeds and traffic monetization solutions into Hive's network. Revenue is generated primarily through digital advertising on Hive-owned inventory and managed services / technology licensing to third-party publishers, with go-to-market executed via direct sales outreach.
Hive's go-to-market is sales-led, targeting both publishers ("Publishers: Learn How We Can Help You") and advertisers ("Advertise With Us") through the corporate website and direct outreach. The company has offices in Carlsbad (HQ), Los Angeles, London (Ontario, Canada), and Tel Aviv, and is led by CEO and co-founder Guy Yeshua. Its publisher-first design philosophy — building and testing all technology on its own 40+ publications before external release — functions as both a product validation mechanism and a structural differentiator versus pure-play ad-tech vendors.
Hive Media Group firmographics
Firmographics- Name
- Hive Media Group
- Legal name
- Hive Media Group LLC
- Website
- https://hivemedia.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hive Media Group operates a proprietary ad-tech and publishing platform (SWARM CMS, Content Analytics, Session Optimization, Rapid Distribution) for digital publishers and brand advertisers, monetizing 40+ owned publications reaching 5+ billion monthly impressions and 1+ billion pageviews globally.
- Ownership category
- akta.pro rank
Hive Media Group industry classification
Industry- Product category
- Digital Publishing and Ad-Tech Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising Agencies (541810), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where Hive Media Group is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Hive Media Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Digital Advertising: Hive Media Group generates revenue primarily through digital advertising across its owned and operated web properties and through programmatic ad network operations. Their AI-optimized campaign management system operates across native, social, and programmatic ad networks to monetize publisher inventory and serve advertiser campaigns.
- Publisher Technology Services: Revenue from providing publishing technologies and services to third-party publishers, including SWARM CMS, content analytics, and session optimization tools that help publishers develop content and optimize monetization.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Hive Media Group product offering
Product offeringCore offering
Hive Media Group develops and operates an AI-optimized publishing and advertising technology platform consisting of four integrated products: SWARM CMS (content management with real-time A/B testing), Content Analytics (revenue and engagement analytics), Session Optimization (multi-arm bandit testing at scale), and Rapid Distribution (AI-powered ad campaign management across native, social, and programmatic ad networks). The company also owns and operates 40+ digital publications generating 1+ billion monthly pageviews, which it uses to test and validate its technologies before deploying them to third-party publishers and advertisers.
Product overview
Hive Media Group offers a unified publishing technology platform comprising four core modules: SWARM CMS (content management), Content Analytics (performance analysis), Session Optimization (A/B testing), and Rapid Distribution (AI-powered campaign management). These products work together as an integrated publishing technology stack, enabling publishers to develop content, analyze performance, optimize user engagement, and distribute advertising campaigns across native, social, and programmatic ad networks. The platform is designed for publishers of all shapes and sizes, including viral publishers, niche websites, and news-based publications.
Differentiator
Problem solved
Functional benefit
Products and services
- SWARM CMS Structured Writing And Rapid Management (SWARM) CMS is a content management platform designed to easily develop popular content types while delivering A/B testing inside a real-time feedback loop. Targeted at digital publishers seeking scalable content production with built-in optimization.
- Content Analytics Analytics platform that combines revenue-per-session, time-on-site, scroll depth, taxonomies, and dozens of other data points to surface article types likely to succeed within any targeted demographic. Built for digital publishers and content teams.
- Session Optimization A/B and multi-arm bandit testing platform built to hyper-optimize session engagement, running 10,000+ variations per site every second. Designed for publishers seeking to maximize on-site engagement metrics.
- Rapid Distribution AI-supported campaign management system for quickly launching digital ad campaigns, adjusting bids in real-time, re-launching stagnant campaigns, and providing historical data tracking. Operates across dozens of native, social, and programmatic ad networks. Used by advertisers and publishers monetizing ad inventory.
Quantifiable outcome
- 10,000+ variations tested per site every second
- +2 more outcomes
Companies that use Hive Media Group
Customer profileSegments3 records
Ideal customer profiles2 records
Hive Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Hive Media Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenWebminorHive Media Group is identified as an OpenWeb Company on their website logo. OpenWeb is a digital publishing and audience engagement platform. This appears to be a parent company or strategic partnership relationship, though specific details of the partnership structure are not disclosed.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hive Media Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hive Media Group social profiles
Digital presenceHive Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive Media Group leadership team
Management profileNumber of profiles
Profiles3 records
Hive Media Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive Media Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive Media Group
What does Hive Media Group do?
Hive Media Group develops and operates an AI-optimized publishing and advertising technology platform consisting of four integrated products: SWARM CMS (content management with real-time A/B testing), Content Analytics (revenue and engagement analytics), Session Optimization (multi-arm bandit testing at scale), and Rapid Distribution (AI-powered ad campaign management across native, social, and programmatic ad networks). The company also owns and operates 40+ digital publications generating 1+ billion monthly pageviews, which it uses to test and validate its technologies before deploying them to third-party publishers and advertisers.
Is Hive Media Group a public or private company?
Hive Media Group is a private company. It is classified as corporate owned and is currently operating.
When was Hive Media Group founded?
Hive Media Group was founded in 2016. It employs 51 to 100 people.
Where is Hive Media Group based?
Hive Media Group is headquartered in Carlsbad, United States, in the North America region.
How does Hive Media Group make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are publisher Technology Services.
Does Hive Media Group have an API?
No public API is recorded for Hive Media Group.
What industry is Hive Media Group in?
Hive Media Group's product category is Digital Publishing and Ad-Tech Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 516210 and its SIC code is 7310.