Deesup
Deesup is an Italian online marketplace founded in 2017 that enables consumers, retailers, and brands to buy and sell authenticated second-hand high-end design furniture across Europe, with branded Resale-as-a-Service channels for manufacturers such as Molteni&C and Arper.
- Company typePrivate
- Founded2017
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Deesup does
Deesup is an Italian-headquartered, privately held online marketplace founded in 2017 that connects buyers and sellers of authenticated, pre-owned high-end design furniture and accessories across Europe. The platform supports three supply channels: private sellers, curated professional retailers (the Selected Shops program), and branded Resale-as-a-Service (RAAS) partnerships with manufacturers such as Molteni&C, Arper, and Inalco, each of which operates a dedicated branded subdomain (e.g., molteni.deesup.com). Product features include a Make an Offer negotiation tool (up to ~30% buyer savings), a paid Boost visibility service for sellers, and the Trade Program—a dedicated B2B offering for architects and interior designers. Pricing on listed items spans €35 for small accessories to over €12,000 for premium pieces, with visible discounts up to 78% off original retail.
Deesup monetizes primarily through marketplace commissions on transactions, supplemented by seller-side fees such as the Boost service. Distribution is direct-to-consumer via deesup.com with European shipping handled through a DHL logistics partnership, plus localized pickup options. The company positions itself around circular-economy and sustainability themes, including Amazon rainforest preservation contributions, and announced plans to convert to a benefit corporation by 2023. Customer segments span sustainability-focused individual buyers, professional architects and interior designers, and furniture brands seeking an official secondary-market channel.
The company has raised approximately $2.85M cumulatively across multiple rounds between 2017 and 2021 (including a €1.4M round in November 2021 led by Doorway Capital with Club degli Investitori and LVenture Group). Leadership comprises co-founder and CEO Valentina Cerolini, co-founder and COO Daniele Ena, and CTO Giosuè Delgado. Headcount is in the 11-50 range, the company is privately held, and no revenue, GMV, or AI/ML capabilities are publicly disclosed.
Deesup firmographics
Firmographics- Name
- Deesup
- Legal name
- Deesup
- Website
- https://deesup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deesup is an Italian online marketplace founded in 2017 that enables consumers, retailers, and brands to buy and sell authenticated second-hand high-end design furniture across Europe, with branded Resale-as-a-Service channels for manufacturers such as Molteni&C and Arper.
- Ownership category
- akta.pro rank
Deesup industry classification
Industry- Product category
- Second-hand Designer Furniture Marketplace
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where Deesup is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Deesup business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Deesup charges commission on transactions between buyers and sellers on its platform for second-hand designer furniture and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing based on product type, condition, and seller category |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Deesup product offering
Product offeringCore offering
Deesup operates a curated online marketplace that connects private sellers and selected professional retailers with buyers for pre-loved, authenticated high-end design furniture and accessories. The platform emphasizes expert curation, sustainability through contributions to rainforest preservation, and serves both individual consumers and design professionals across Europe with integrated logistics via DHL.
Product overview
Deesup operates as a curated online marketplace for buying and selling pre-owned high-end design furniture and accessories across Europe. The core platform connects private sellers and selected professional shops with buyers, featuring authentication of designer pieces and circular economy principles. The product portfolio includes the main Deesup Marketplace (with Private Seller and Selected Shops modules), the Boost visibility add-on service, and the Make an Offer negotiation feature. The Trade Program serves professional architects and interior designers with dedicated access. Branded resale channels (Molteni&C Resale, Arper Resale, Inalco Resale) extend the platform through Resale-as-a-Service partnerships with major furniture manufacturers. The ecosystem also includes editorial content via Deesup Magazine and logistics support through DHL partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Deesup Marketplace
- Boost Service
- Trade Program
- Pick-up & Shipping Service
- Resale-as-a-Service (RAAS)
Quantifiable outcome
- Discounts up to 78% off original retail price on designer items
- +1 more outcomes
Companies that use Deesup
Customer profileSegments3 records
Ideal customer profiles3 records
Deesup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Deesup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Molteni&CcoreMolteni&C partnered with Deesup to create the first official resale channel for Made in Italy design furniture. The partnership allows Molteni&C to sell display items and discontinued products through a dedicated branded subdomain (molteni.deesup.com), implementing the Resale-as-a-Service (RAAS) model in the design industry.
- ArpercoreArper partnered with Deesup to launch an official resale channel, marking an evolution in the Resale-as-a-Service model applied to design. The partnership enables Arper to reach sustainability-conscious consumers through Deesup's curated marketplace.
- InalcominorInalco partnered with Deesup to launch a circular channel for high-value discontinued surfaces, targeting architects, designers, and professionals.
- DHLminorDHL serves as the logistics partner for Deesup, handling shipping and delivery of furniture items across Europe.
- LifeGateminorLifeGate partners with Deesup for promotional activities, supporting the sustainability-focused positioning of the marketplace.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Deesup competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Deesup social profiles
Digital presenceDeesup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deesup leadership team
Management profileNumber of profiles
Profiles3 records
Deesup funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deesup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deesup
What does Deesup do?
Deesup operates a curated online marketplace that connects private sellers and selected professional retailers with buyers for pre-loved, authenticated high-end design furniture and accessories. The platform emphasizes expert curation, sustainability through contributions to rainforest preservation, and serves both individual consumers and design professionals across Europe with integrated logistics via DHL.
Is Deesup a public or private company?
Deesup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deesup founded?
Deesup was founded in 2017. It employs 11 to 50 people.
Where is Deesup based?
Deesup is headquartered in Milan, Italy, in the Europe region.
How does Deesup make money?
One revenue line is on record: marketplace Commission.
Does Deesup have an API?
No public API is recorded for Deesup.
What industry is Deesup in?
Deesup's product category is Second-hand Designer Furniture Marketplace. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC.