What Fager does

Fager (株式会社フェイガー / Faeger Co. Ltd.) is a Tokyo-based agricultural carbon credit developer founded in July 2022 that generates and sells J-Credits and JCM credits derived from rice paddy methane reduction (primarily mid-dry period extension methodology) and biochar carbon sequestration. The company operates a full-purchase model, buying all credits from participating producers regardless of buyer arrangement and reselling to corporate buyers, absorbing inventory risk in exchange for pricing spread. By 2025, Fager had scaled to 1,776 producers across 36,436 hectares in 39 Japanese prefectures, generating 225,735 t-CO2e of credits, with stated targets of 20,000 producers and 1,000,000 t-CO2e by 2029.

The core technology platform combines a proprietary digital MRV (Monitoring, Reporting, Verification) mobile application for producer-side field data collection, integration with JAXA ALOS-2 satellite data for rice paddy water management monitoring, and IoT water level sensor partnerships with Farmo for automated mid-dry period tracking. Supporting R&D includes joint work with NARO on mycorrhizal fungi dry direct-seeding rice cultivation, biochar functional development with Ibiden, and endophyte-based climate adaptation technologies. Fager's distribution strategy leverages exclusive channel partnerships with Japan's three major agricultural machinery manufacturers (Kubota, Iseki, Satake) and smart agriculture providers (NEC, Farmo) to reach farming communities, complemented by direct enterprise sales and regional bank partnerships (Tohoku Bank, Norinchukin Chuo Bank) operating under the Faeger Agri Commons community framework.

Revenue is generated through carbon credit transaction fees (the dominant stream), producer support services including smart agriculture technology introduction, and R&D partnerships with government agencies (METI, MAFF, Tokyo Metropolitan Government). Named corporate buyers span multiple industries including Goldwin (apparel), Seven-Eleven Japan (retail), ENEOS (energy), Tohoku Electric Power (utility), Toyota Motor East Japan (automotive), and Echigoseika (food manufacturing). The company has expanded internationally to Vietnam (wholly-owned subsidiary established July 2024), the Philippines (Yanmar JCM partnership), Thailand (NEC partnership), Indonesia (YADK biochar MOU), and Uganda (NARO partnership with METI subsidy). Total disclosed funding is approximately ¥2.74 billion (~$18M) across three rounds, with the most recent Series A closing at approximately ¥2.4 billion in July 2025.

Name

Fager

Legal name

株式会社フェイガー

Website

https://faeger.company

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Fager is a Tokyo-headquartered agricultural carbon credit developer founded in 2022 that generates and sells J-Credits from rice paddy methane reduction and biochar sequestration, connecting 1,776+ Japanese rice farmers with corporate buyers and expanding into Southeast Asia and Africa.

Ownership category

akta.pro rank

Product category

Agricultural Carbon Credits

SIC

Agricultural Services (700)

akta.pro primary industry

Methane Abatement Projects (Landfill Gas, Manure, Coal Mine Methane, O&G Methane) (EUABABAL)

akta.pro secondary industry

Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH)

Keywords

• Agricultural carbon credits
• Carbon credit generation
• Rice paddy methane reduction
• Biochar carbon sequestration
• Decarbonization consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Agricultural Carbon Credit Generation and Sales: Faeger generates J-Credits and JCM credits by supporting rice farmers in adopting methane-reducing practices (mid-dry period extension, AWD, biochar application). Credits are sold to corporate buyers for carbon offset and ESG reporting. Faeger operates a 'full purchase model' where it buys all credits from producers regardless of buyer arrangement, then sells to corporations, absorbing inventory risk.
2. Agricultural Producer Support Services: Providing agricultural support services including smart agriculture technology introduction, climate adaptation solutions (heat/drought stress management), and agricultural input provision to complement carbon credit generation. Revenue derived from service fees and technology partnership arrangements.
3. R&D Partnerships and Government Projects: Collaborative R&D with government agencies (METI, MAFF, Tokyo Metropolitan Government), public subsidies (e.g., METI Global South subsidy, Tokyo removal credit program), and corporate R&D partners for new methodology development and technology validation.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fager generates agricultural carbon credits (J-Credits and JCM credits) by supporting Japanese rice farmers in adopting methane-reducing practices, primarily mid-season drainage extension (中干し期間延長) and biochar soil application. The company operates a full-purchase model that buys all credits from participating producers and resells them to corporate buyers for carbon offset, ESG reporting, and regional PR/CSR value. Supporting capabilities include a digital MRV mobile app, IoT water level sensors, and JAXA ALOS-2 satellite data integration for automated verification.

Product overview

Faeger operates as an agricultural carbon credit developer offering end-to-end services from credit generation to sales. The core offering includes J-Credit generation through rice paddy methane reduction (mid-season drainage extension) and biochar carbon sequestration methodologies. Supporting services include a digital MRV system with mobile app and water level sensors, and Faeger Agri Commons community platform for producer-corporate co-creation. The company serves agricultural producers seeking to monetize decarbonization efforts and corporations seeking to purchase high-quality agricultural carbon credits.

Differentiator

Problem solved

Functional benefit

Brands

• フェイガー脱炭素農業協会: Association operated by Faeger for promoting decarbonization agriculture through rice paddy practices

Products and services

• Agricultural Origin Carbon Credit Generation and Sales End-to-end carbon credit generation and sales service for agricultural origin credits, including rice paddy methane reduction (mid-season drainage extension) and biochar carbon sequestration. Faeger supports the full lifecycle from producer onboarding and data collection through methodology application, certification, and credit sales to corporate buyers.
• J-Credit Generation Support (Rice Paddy Mid-Season Drainage Extension) Support service for J-Credit generation through the water rice cultivation mid-season drainage extension methodology, providing data collection tools, methodology application support, and sales channel access for agricultural producers across Japan.
• Biochar Agricultural Application Carbon Credit Carbon credit generation service utilizing biochar soil application methodology for long-term carbon storage and removal-type credits under the J-Credit scheme. Developed in collaboration with Ibiden for functional biochar combining carbon sequestration with agricultural productivity enhancement.
• Digital MRV (Monitoring, Reporting, Verification) System Mobile application and water level sensor integration for automated field data collection to support carbon credit verification and reduce producer workload, paired with JAXA ALOS-2 satellite remote sensing for rice paddy water management monitoring.
• Faeger Agri Commons Co-creation community connecting agricultural carbon credit initiatives between producers and corporations, facilitating regional circulation of environmental value through sub-councils such as the Tohoku Carbon Credit Local Circulation Council.

Quantifiable outcome

• 225,735 t-CO2e credits generated in 2025 from 36,436 ha across 1,776 producers
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

28 partnerships are on record, tiered minor and core.

• Yayasan Agathis Dammara Karbon (YADK)minorStrategic or Co-development Partner · 5 June 2026Faeger and Indonesia's YADK signed an MOU for biochar business development in Indonesia. YADK focuses on biochar carbon sequestration and provides training, demo plots, and biochar application workshops for smallholder farmers; Faeger contributes its expertise to jointly advance sustainable agriculture and carbon credit creation.
• ADB (Asian Development Bank)coreStrategic or Co-development Partner · 24 March 2026Faeger participated in ADB's Asia and Pacific Food Systems Forum 2026 in Manila, speaking at two sessions and exhibiting at the Innovation Marketplace. Collaboration with ADB and Japan's MAFF on climate-food-nutrition nexus and sustainable rice farming in Asia-Pacific.
• SATAKE ASIA CO., LTD.coreTechnology or Integration · 24 February 2026Faeger and Satake Asia signed an MOU to promote agricultural carbon credit generation in Southeast Asia. The partnership leverages Satake's rice processing and agricultural machinery expertise alongside Faeger's carbon credit methodology to expand environmental value creation for farmers and rice mill operators.
• Ito En Ltd. (伊藤園) / Shizuoka CO-LABminorStrategic or Co-development Partner · 19 February 2026Faeger participated in Shizuoka Prefecture's CO-LAB Shizuoka program, partnering with Ito En and Akita Seicha to conduct biochar demonstration experiments in tea gardens in Shizuoka Prefecture, exploring regional biomass resource circulation models.
• Ogata Village, Akita Prefecture (秋田県大潟村)coreStrategic or Co-development Partner · 2 February 2026Faeger signed a comprehensive partnership agreement with Ogata Village, Akita Prefecture (one of Japan's largest-scale rice farming areas) to promote J-Credit generation through mid-dry period extension, biochar use, climate adaptation, and agricultural DX using data/satellite technology.
• Ministry of Economy, Trade and Industry (METI) — Global South SubsidycoreStrategic or Co-development Partner · 10 November 2025Faeger's Uganda rice cultivation carbon credit demonstration project was selected for METI's FY2024 supplementary Global South Future-Oriented Co-creation subsidy (small-scale demonstration/FS program), starting October 2025. METI funding supports Faeger's international expansion.
• NARO (Uganda National Agricultural Research Organisation)coreStrategic or Co-development Partner · 21 October 2025Faeger and Uganda's NARO signed an MOU (October 2025) for environmental-friendly rice cultivation R&D, technology transfer, human resource development, and policy recommendations in Uganda. Linked to METI-funded demonstration project for carbon credit generation in Ugandan rice cultivation.
• Fourth North Asia Hokuetsu Financial Group / Bridge NiigataminorChannel Partner/ Reseller/ Distributor · 21 October 2025Bridge Niigata (subsidiary of Fourth North Hokuetsu Financial Group) signed a business matching contract with Faeger (March 2026) to facilitate connections between Faeger and regional companies in Niigata Prefecture for carbon credit utilization.
• Farmo Co. Ltd.coreTechnology or Integration · 17 September 2025Faeger and Farmo signed a business partnership combining Faeger's agricultural carbon credit expertise with Farmo's smart agriculture solutions (water level sensors, automatic water supply systems). The partnership aims to build mechanisms enabling farmers to simultaneously reduce environmental burden and increase profitability.
• Sustainable Food AsiaminorStrategic or Co-development Partner · 8 September 2025Faeger participated alongside Sustainable Food Asia in the ADB-MAFF joint session at the Asia-Pacific Food Systems Forum 2026, presenting Faeger's Japan and Philippines decarbonization agriculture projects as part of the Japan-MAFF and ADB public-private collaboration framework.
• FAO (UN Food and Agriculture Organization)coreStrategic or Co-development Partner · 4 September 2025Faeger CEO Ishizaki spoke at FAO's Inter-regional Digital Agriculture Solutions Forum (IDASF 2025) in Bangkok; Faeger Vietnam Director Yoshida spoke at FAO Asia-Pacific Regional Workshop on Scaling Climate Solutions in Agrifood Systems (Hanoi, October 2025); Faeger participates in FAO initiatives on sustainable agriculture and climate-smart rice systems.
• Yanmar Holdings (Philippines JCM)coreStrategic or Co-development Partner · 3 September 2025Faeger and Yanmar signed a JCM credit purchase agreement for Philippines rice cultivation AWD projects. Yanmar purchases the JCM credits generated, and both companies collaborate on promoting AWD adoption in the Philippines for agricultural productivity and GHG reduction.
• JICA (Japan International Cooperation Agency)coreStrategic or Co-development Partner · 3 September 2025JICA collaborates with Faeger through the Social Innovator Hub (SIH) program in Sendai, where Faeger CSO spoke on climate-smart agriculture; Faeger also participates in JICA-supported international programs connecting Japanese innovators with developing country partners.
• Norinchukin Chuo Bank (农林中央金庫) — Insetting ConsortiumcoreStrategic or Co-development Partner · 3 September 2025Faeger joined Norinchukin Chuo Bank's 'Insetting Consortium,' a framework for food and agriculture companies to invest in and support GHG reduction within their own value chains. Faeger contributes its carbon credit R&D and methodology expertise to advance insetting implementation in Japan.
• Africa Union (AU) Food Systems Envoy — Dr. Ibrahim Assane MayakicoreStrategic or Co-development Partner · 25 August 2025Faeger met with AU Food Systems Envoy Dr. Mayaki at JICA HQ (August 2025) to discuss Faeger's Africa expansion plans. Dr. Mayaki proposed connections to relevant African regional institutions and expressed strong interest in Faeger's carbon credit model for smallholder rice farmers.
• Tokyo Metropolitan Government (TCiN)coreStrategic or Co-development Partner · 24 July 2025Faeger was selected for Tokyo's social challenge-solving startup support program 'Tokyo Co-inNovators (TCiN)' Concept Verification Support track (Phase 3), focusing on environmental sustainability (GX/CE) to advance social implementation through collaboration with enterprises and government.
• NEC CorporationcoreTechnology or Integration · 19 March 2025Faeger and NEC formed a business partnership for Thailand agricultural carbon credit creation. NEC provides agricultural management solutions while Faeger contributes its carbon credit methodology expertise to jointly promote climate-smart agriculture in Thailand.
• JAXA (Japan Aerospace Exploration Agency)coreStrategic or Co-development Partner · 21 February 2025Faeger was selected for JAXA's ALOS-2 satellite data utilization demonstration (FY2024), using satellite data for rice paddy water management monitoring to reduce producer workload and improve carbon credit data quality.
• Kumiai Chemical Industry (クミアイ化学工業)minorStrategic or Co-development Partner · 12 February 2025Faeger and Kumiai Chemical partnered on J-Credit generation using the rice paddy mid-dry period extension methodology, combining Faeger's carbon credit expertise with Kumiai's agricultural chemical distribution network.
• Tohoku Bank (株式会社東北銀行)coreChannel Partner/ Reseller/ Distributor · 22 January 2025Tohoku Bank signed a business partnership with Faeger, serving as the lead coordinator for the 'Tohoku Region Carbon Credit Local Circulation Council' under Faeger Agri Commons. Tohoku Bank introduces Faeger to regional agricultural producers and companies using its strong regional network in the Tohoku area.
• Gunma Prefecture (Agri x NETSUGEN Kyoso)minorStrategic or Co-development Partner · 10 January 2025Faeger was selected for Gunma Prefecture's 'Agri x NETSUGEN Co-Creation' demonstration project (2024), developing simplified field data collection methods for carbon credit generation and drought stress risk mitigation for rice farmers.
• Ibiden CompanycoreTechnology or Integration · 19 December 2024Faeger and Ibiden signed a partnership agreement for the development of functional biochar. The collaboration aims to combine carbon sequestration credit generation with agricultural productivity enhancement, contributing to farmers' income improvement.
• Iseki & Co. Ltd. (井関農機)coreTechnology or Integration · 19 December 2024Faeger partnered with Iseki to integrate carbon credit generation support into Iseki's agricultural machinery distribution network, promoting sustainable rice farming practices among Iseki equipment users.
• Fukushima Prefecture — Namie Town and Hirono Town (Hamadori Reconstruction Living Lab)coreStrategic or Co-development Partner · 9 October 2024Faeger was matched with Namie Town and Hirono Town through the Reconstruction Agency's 'Hamadori Reconstruction Living Lab' program (FY2024). The project aims to build a decarbonization and high-revenue rice cultivation system using J-Credits, targeting post-disaster agricultural recovery in Fukushima coastal areas.
• Ministry of Agriculture, Forestry and Fisheries (MAFF)coreStrategic or Co-development Partner · 8 October 2024Faeger CEO Ishizaki participates in MAFF's 'Agriculture DX Concept Revision Expert Review Committee (5th meeting),' presenting on agricultural carbon credit market development; Faeger regularly collaborates with MAFF on J-Credit methodology, ASEAN Japan agricultural cooperation, and COP representation.
• Hokkaido Prefecture (北海道カーボンファーミング推進協議体)coreStrategic or Co-development Partner · 30 September 2024Faeger participates in Hokkaido's Carbon Farming Promotion Council as a lecturer and technical partner, promoting J-Credit generation through mid-dry period extension and biochar application across Hokkaido's rice farming regions.
• Ishizaka Group (石坂産業)minorStrategic or Co-development Partner · 27 September 2024Faeger and Ishizaka Group co-hosted a GX-themed corporate training program 'Corporate Steps Toward 2050 Decarbonization Society' (September 2024), combining Faeger's carbon credit expertise with Ishizaka's circular economy and zero-waste experience.
• Tokyo Metropolitan Government (Tokyo Removal Credit Program)coreStrategic or Co-development Partner · 12 August 2024Faeger was selected as a startup for Tokyo's Removal Credit Creation Promotion Project (2024), conducting demonstration experiments on biochar agricultural application for carbon sequestration in Tokyo's agricultural lands. Also selected for Tokyo's Program-based Project Carbon Credit Creation Support Program (2025).

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Indigo Ag: US-based agricultural carbon credit originator and marketplace (now Indigo Ag/Indigo Carbon) that pays farmers for regenerative practice adoption and sells verified credits to corporates. Directly comparable to Faeger in operating model (producer-friendly, full-service credit generation and sale), with a much larger scale.
• CarbonFarm Technology: Climate tech startup focused specifically on rice paddy methane reduction using satellite-based MRV. Direct peer to Faeger in the rice-methane credit niche, with similar satellite + IoT MRV architecture; smaller and earlier-stage than Faeger but operating in adjacent Southeast Asian geographies.
• Soil Capital: European agricultural carbon credit program paying farmers for regenerative practices and selling certified credits to corporates. Closely comparable in business model (farmer onboarding, MRV, credit sales), though focused on European row crops rather than rice.
• CIBO Technologies: US-based platform for agricultural carbon and Scope 3 programs combining satellite-based MRV with grower enrollment and corporate credit sales. Comparable technology stack (remote sensing + modeling) and dual producer/corporate customer base.
• Nori (Cloverly): Marketplace for agricultural carbon removal credits (Nori) that was acquired by Cloverly. Operates similar producer-onboarding + credit-issuance + corporate-sales flywheel; comparable end-to-end model though marketplace-led rather than full-service.

Broad incumbents

• Bayer Carbon Program: Global ag-input incumbent that operates a large-scale carbon farming program for its grower customers. Comparable in targeting rice and row-crop farmers for practice-based credits but as part of a much broader crop science and digital farming portfolio.
• Syngenta (Sustainable Solutions): Global ag-input major with regenerative agriculture and carbon programs serving large grower bases. Comparable only at the broad category level; Faeger is more specialized in agricultural carbon origination than Syngenta's broader crop protection focus.
• Yamaha Motor (Sustainable Rice): Japanese industrial conglomerate that has invested in rice paddy methane reduction initiatives in Southeast Asia. Direct threat in the Japanese/Southeast Asian rice-methane niche but operates as part of a much larger non-agricultural business.
• South Pole Group: Large global carbon project developer and credit trader. Comparable in providing carbon project development, verification, and corporate sales services, though South Pole operates across forestry, renewables, and agriculture rather than specializing in agricultural credits.

Emerging players

• Pachama: Forestry/nature-based carbon credit platform with growing agriculture adjacency. Comparable as a tech-enabled nature-based carbon marketplace; less directly comparable than the rice-methane specialists but adjacent in the producer/corporate credit transaction layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FaegerCoLtd
• LinkedInlinkedin.com/company/faeger

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fager