University of Iowa
The University of Iowa is the flagship public research university of Iowa, founded in 1847 and located in Iowa City, serving 31,000+ students across 12+ colleges, an academic medical center (UI Health Care), and Big Ten athletics.
- Company typePrivate
- Founded1847
- HeadquartersIowa City, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What University of Iowa does
The University of Iowa is the flagship public research university of the state of Iowa, founded in 1847 and located in Iowa City, with satellite locations in Des Moines and Lake Okoboji. It serves more than 31,000 students through 12+ colleges including the Tippie College of Business, College of Engineering, Carver College of Medicine, College of Law, College of Pharmacy, and University of Iowa Hospitals and Clinics, alongside administrative units and the academic medical center.
The institution operates a multi-disciplinary research enterprise with documented capabilities in healthcare (personalized transcranial magnetic stimulation for hippocampus targeting, a 384-patient TENS clinical trial across 28 outpatient clinics, FDA-approved epilepsy clinical trials with partner institutions), agricultural and environmental engineering (a GRU neural network for posture classification achieving 89% accuracy on agricultural machinery seat pads), environmental monitoring (the Iowa Water Quality Information System sensor network, the INSIGHT program), and creative writing/arts. Big Ten athletics and large-scale institutional operations are also core operating units.
Revenue is generated across four primary streams: tuition and fees, healthcare services via UI Health Care (including Stead Family Children's Hospital), federal and foundation research grants (NSF, NIH, NINDS, Helmsley, Krause Foundation, Hyundai Hope On Wheels, DOT, FTA), and athletics revenue (Big Ten ticket sales, media rights, and sponsorships). The institution manages a $6 billion retirement plan (TIAA) covering 43,000+ accounts. Governance rests with the Iowa Board of Regents, with funding sourced from state appropriations, tuition, grants, donations, and clinical revenue.
University of Iowa firmographics
Firmographics- Name
- University of Iowa
- Legal name
- The University of Iowa
- Website
- https://uiowa.edu
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The University of Iowa is the flagship public research university of Iowa, founded in 1847 and located in Iowa City, serving 31,000+ students across 12+ colleges, an academic medical center (UI Health Care), and Big Ten athletics.
- Ownership category
- akta.pro rank
University of Iowa industry classification
Industry- Product category
- Public Higher Education and Research
- NAICS
- Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Research Universities with Academic Medical Centers (AMCs) (EDAHAAAC)
- akta.pro secondary industries
- Academic Medical Centers (AMCs) & Teaching Hospitals (HLAFAAAA), Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA), Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where University of Iowa is headquartered
LocationHeadquarters
- HQ city
- Iowa City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
University of Iowa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Tuition and Fees: Revenue from tuition, fees, and related educational services for undergraduate, graduate, and professional students across all academic programs.
- Healthcare Services: Revenue from University of Iowa Health Care, including patient care services through University of Iowa Hospitals and Clinics and Stead Family Children's Hospital.
- Grants and Research Funding: Federal and foundation research grants including NSF, NIH, and private foundation funding for research programs.
- Athletics Revenue: Revenue from Big Ten athletics programs including ticket sales, media rights, and sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-state undergraduate tuition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
University of Iowa product offering
Product offeringCore offering
The University of Iowa is a public research university that delivers undergraduate, graduate, and professional academic programs across more than 200 areas of study, operates a comprehensive academic medical center (UI Health Care) providing patient care through University of Iowa Hospitals and Clinics and Stead Family Children's Hospital, and conducts large-scale research funded by NSF, NIH, and other federal and foundation sources. The university also fields Big Ten intercollegiate athletics and community engagement programs including environmental monitoring and water quality sensor networks serving Iowa and the Midwest.
Product overview
The University of Iowa is a public research university providing educational programs and institutional services. The institution does not offer commercial software products; rather, it provides educational services, student information systems (MyUI, ICON), university administration platforms (billing, human resources, registrar), campus safety services, health care through UI Health Care, and maintains research infrastructure including environmental monitoring sensor networks. These are institutional services rather than commercial product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Bachelor's degree programs across more than 200 areas of study spanning liberal arts and sciences, engineering, business, nursing, education, and other fields. Designed for traditional undergraduate students.
- Graduate and Professional Degree Programs Master's, doctoral, and professional degree programs offered through the Graduate College, College of Law, Carver College of Medicine, College of Pharmacy, Tippie College of Business, and other colleges. Includes research fellowships and specialized professional training.
- UI Health Care Clinical Services Patient care services delivered through University of Iowa Hospitals and Clinics, Stead Family Children's Hospital, the Burn Treatment Center, and affiliated outpatient clinics throughout Iowa, including clinical trials participation.
- Distance and Online Education Online and distance learning programs for students unable to attend on-campus, providing flexible access to University of Iowa academic offerings.
- Iowa Lakeside Lab at Lake Okoboji Regent's Resource Center at Lake Okoboji offering environmental and biological research programs and field-based learning experiences.
- International Writing Program University of Iowa program serving as the most prestigious creative writing program in the United States, hosting international writers and supporting students and community writers.
- Intercollegiate Athletics Programs Big Ten conference intercollegiate athletics programs including men's basketball, women's wrestling, football, and other sports, generating ticketing, media rights, and sponsorship revenue.
- Iowa Water Quality Information System Statewide water quality sensor network monitoring rivers and streams across Iowa, providing data continuity through partnerships with Polk County and other stakeholders after state funding changes.
- INSIGHT Environmental Monitoring Program Environmental monitoring program investigating links between environmental hazards and health issues such as cancer, maternal health, and neurodevelopment.
Quantifiable outcome
- 96% job/graduate school placement rate
- +3 more outcomes
Companies that use University of Iowa
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
University of Iowa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
University of Iowa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- U.S. Geological Survey (USGS)coreIowa State University organized a research workshop with USGS experts to position Iowa's universities as partners in developing a potential hydrogen economy. Companies are drilling exploratory wells and conducting seismic surveys for geologic hydrogen.
- UC DavisminorUniversity of Iowa researchers collaborated with UC Davis on a study analyzing over two million YouTube videos from approximately 540,000 creators on affiliate marketing disclosure practices.
- Multiple Medical Institutions for Clinical TrialminorMotif Neurotech's FDA-approved clinical trial involves eight medical institutions including Baylor College of Medicine, Massachusetts General Brigham, and Emory Healthcare for epilepsy treatment research.
- Iowa Water Quality Information System PartnerscoreCollaboration to prevent disruptions and ensure data continuity for the statewide water quality sensor network monitoring Iowa's rivers and streams.
- Polk County, IowacorePolk County allocated $200,000 to sustain the Iowa Water Quality Information System sensor network after state funding was diverted. The network monitors water quality parameters in rivers and streams.
- Multiple Midwest Universities and Local GovernmentscoreThe $6 million NSF-funded multistate project involves collaboration with universities, local governments, and various experts across four states to help Midwest agricultural communities manage severe weather effects through sensors and data analysis.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
University of Iowa competitors and assessment
Company assessmentDirect peers
- University of Wisconsin-Madison: Big Ten, public research university with an academic medical center and comparable scale in undergraduate, graduate, and professional programs. Closely aligned in mission, athletics footprint, and AMC-driven research enterprise.
- University of Michigan: Flagship Big Ten public research university with a top-ranked academic medical center, large research portfolio, and similar 30,000+ student scale. Comparable in research funding depth and breadth of professional schools.
- University of Illinois Urbana-Champaign: Big Ten public research university with comprehensive graduate and professional schools, strong engineering and life sciences research, and comparable student population size.
- University of Minnesota Twin Cities: Midwest Big Ten public research university with an academic medical center (M Health Fairview) and similar state-funded operating model, providing a directly comparable peer for tuition mix and research funding dynamics.
- Michigan State University: Big Ten public research university with significant research expenditures, large undergraduate enrollment, and an integrated health sciences footprint (MSU Health Care). Comparable in scale and public-research economics.
- Purdue University: Big Ten public research university with strong STEM, engineering, and agricultural research — overlapping with UI's agricultural and engineering disciplines and Midwest service region.
- Indiana University: Big Ten public research university with comprehensive academic medical center (IU Health) and similar multi-college structure, offering comparable benchmarks for tuition mix and Big Ten athletics positioning.
Regional players
- Iowa State University: In-state peer public research university also governed by the Iowa Board of Regents; competes for the same Iowa talent pool and shares overlapping agricultural and engineering research strengths, making it the closest regional comparable.
- University of Missouri: Midwest public research university with an academic medical center and similar land-grant-adjacent research mix; comparable for state-funded research economics and Big Ten/SEC athletic positioning.
- University of Nebraska-Lincoln: Big Ten public research university with overlapping Midwest agricultural and engineering research; directly comparable for state-appropriations-driven research funding and regional enrollment dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
University of Iowa social profiles
Digital presenceUniversity of Iowa financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Iowa leadership team
Management profileNumber of profiles
Profiles17 records
University of Iowa subsidiaries and ownership
Company hierarchySubsidiaries17 records
University of Iowa funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Iowa M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Iowa
What does University of Iowa do?
The University of Iowa is a public research university that delivers undergraduate, graduate, and professional academic programs across more than 200 areas of study, operates a comprehensive academic medical center (UI Health Care) providing patient care through University of Iowa Hospitals and Clinics and Stead Family Children's Hospital, and conducts large-scale research funded by NSF, NIH, and other federal and foundation sources. The university also fields Big Ten intercollegiate athletics and community engagement programs including environmental monitoring and water quality sensor networks serving Iowa and the Midwest.
Is University of Iowa a public or private company?
University of Iowa is a private company. It is classified as state government owned and is currently operating.
When was University of Iowa founded?
University of Iowa was founded in 1847. It employs 5,001 to 10,000 people.
Where is University of Iowa based?
University of Iowa is headquartered in Iowa City, United States, in the North America region.
How does University of Iowa make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are healthcare Services, grants and Research Funding and athletics Revenue.
Who are University of Iowa's main competitors?
Direct peers on record are University of Wisconsin-Madison, University of Michigan, University of Illinois Urbana-Champaign, University of Minnesota Twin Cities, Michigan State University, Purdue University and Indiana University. Regional players are Iowa State University, University of Missouri and University of Nebraska-Lincoln.
Does University of Iowa have an API?
No public API is recorded for University of Iowa.
What industry is University of Iowa in?
University of Iowa's product category is Public Higher Education and Research. Its primary akta.pro industry code is EDAHAAAC, Public Research Universities with Academic Medical Centers (AMCs), with a secondary code of HLAFAAAA, Academic Medical Centers (AMCs) & Teaching Hospitals. Its NAICS code is 61131 and its SIC code is 8200.