What Tomorrow does

Tomorrow Ltd. is a London-based, privately held fashion brand incubator and wholesale distribution platform founded in 2011. The company represents and distributes a portfolio of over 40 emerging and contemporary fashion brands across ready-to-wear, denim, footwear, and accessories — including Coperni, Martine Rose, Charles Jeffrey LOVERBOY, Roberto Cavalli, Self-Portrait, Nanushka, Ksubi, Hed Mayner, N°21 and ERNEST W. BAKER — organized under three operating arms: Tomorrow Originals (flagship incubated brands), the broader Tomorrow portfolio, and the GOODS AND SERVICES sales agency (acquired 2019).

The business operates physical showrooms in Milan, Paris, New York, Shanghai, and London, with secondary US showrooms in Los Angeles, Dallas, and Atlanta, timed to align with the international fashion week calendar. It monetizes via wholesale commissions on designer collections, brand incubation fees, and agency sales representation, supported by an editorial content platform and social media presence that drive brand awareness. Following the March 2026 acquisition by Progetto 11 (the holding company of Italian e-commerce firm The Level Group, which generates over €250M in revenue), Tomorrow's wholesale operations are being integrated with a DTC e-commerce stack, replacing founder/CEO Stefano Martinetto (who exited along with other existing shareholders) and ending Three Hills Capital Partners' controlling position.

Name

Tomorrow

Legal name

Tomorrow Ltd.

Website

https://tomorrowltd.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomorrow is a London-based fashion brand incubator and wholesale distributor representing 40+ emerging and contemporary designer brands through physical showrooms in London, Milan, Paris, New York, Shanghai, and secondary US cities, serving luxury retailers and designers globally.

Ownership category

akta.pro rank

Product category

Fashion Wholesale Distribution and Brand Incubation

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

akta.pro secondary industries

Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Fashion brand incubation
• Wholesale distribution
• Showroom sales agency
• Fashion brand representation
• International fashion distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Distribution: Revenue generated from distributing fashion brands through wholesale channels, operating physical showrooms in key fashion markets (Milan, Paris, New York, Shanghai) where buyers view and order collections
2. Brand Incubation Services: Services provided to emerging fashion designers including sales representation, showroom access, editorial content, marketing support, and international distribution
3. GOODS AND SERVICES Agency: Sales, merchandising and distribution agency for fashion brands operating showrooms in New York, Los Angeles, Dallas, Atlanta

Distribution channels4 records

Marketing channels4 records

Core offering

Tomorrow is a London-based fashion brand incubator and wholesale distribution platform that represents, develops, and distributes a portfolio of over 40 emerging and established fashion designers through physical showrooms in major fashion capitals. The company provides emerging brands with sales representation, showroom access during fashion weeks, merchandising, marketing, and international distribution services, monetising via commissions on wholesale orders and brand incubation fees.

Product overview

Tomorrow is a fashion brand incubator and wholesale distribution platform representing a portfolio of over 35 fashion brands across multiple categories including ready-to-wear, accessories, denim, and footwear. The platform operates through its Tomorrow Originals division (Charles Jeffrey LOVERBOY, Coperni, Martine Rose), a broader brand portfolio (Calcaterra, ERNEST W. BAKER, KNT, Hed Mayner, Ksubi, N°21, Roberto Cavalli, OTTOLINGER, OPEN YY, SLVRLAKE, SOSHIOTSUKI, SYSTEM, TEN C, The Garment, Vee Collective, Vibram FiveFingers, and others), and a Goods and Services division offering sales, merchandising, and distribution agency functions. The company operates physical showrooms in Paris, Milan, New York, Shanghai, and London, providing wholesale distribution and brand development services to emerging and established fashion designers.

Differentiator

Problem solved

Functional benefit

Brands

• Tomorrow Originals: Premium brand portfolio including Charles Jeffrey LOVERBOY, Coperni, and Martine Rose.
• GOODS AND SERVICES

Products and services

• Physical Showrooms Physical showroom operations in Paris, Milan, New York, Shanghai, and London where fashion brands present collections to international wholesale buyers during fashion weeks.
• GOODS AND SERVICES Agency Sales, merchandising, and distribution agency for fashion brands in women's and men's RTW and accessories, operating showrooms in New York, Los Angeles, Dallas, and Atlanta. Founded in 2012 and acquired by Tomorrow in 2019.
• Brand Incubation and Sales Representation End-to-end brand incubation services for emerging fashion designers including sales representation, showroom access, editorial content production, marketing support, and international distribution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• KCDminorChannel Partner/ Reseller/ DistributorBrand accelerator partnership with KCD agency supporting brands like Bluemarble with distribution and marketing services.
• Area NYCminorStrategic or Co-development PartnerTomorrow London Limited and Area NYC finalized a global partnership to expand distribution for the Area brand.
• LVMHminorStrategic or Co-development PartnerTomorrow announced global partnership with LVMH Prize Winner Soshiotsuki, supporting the brand's international expansion through Tomorrow's distribution network.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• KCD: Global fashion production, communications, and distribution agency working with luxury and contemporary brands; existing Tomorrow partner on Bluemarble brand acceleration. Provides comparable brand incubation and showroom services for designer labels.
• LuisaViaRoma: Florence-based luxury multi-brand retailer and wholesaler with both physical showroom operations in Florence and a major e-commerce platform. Combines wholesale distribution with DTC similar to Tomorrow's planned integration with The Level Group.
• The Level Group: Italian digital commerce and wholesale distribution platform for premium and contemporary fashion brands, generating €250M+ in 2025 revenue; now Tomorrow's parent company through Progetto 11. Both operate as fashion distribution platforms connecting brands with international wholesale buyers and DTC consumers.
• Slam Jam: Milan-based fashion distribution agency and multi-brand retailer specializing in emerging and avant-garde designers, operating showrooms during Milan Fashion Week. Directly comparable to Tomorrow's incubator-distributor model for niche and contemporary designer brands.
• Antonia: Milan-based luxury multi-brand buyer and showroom operator representing contemporary and emerging designer brands for international wholesale. Comparable as a B2B fashion distribution platform focused on emerging designer curation.
• H. Lorenzo: Los Angeles-based luxury multi-brand boutique and showroom operator representing emerging and avant-garde designers from Europe and Asia. Comparable as a showroom-distributor for niche designer brands targeting the US market.
• 10 Corso Como: Milan-originated multi-brand concept combining retail, wholesale distribution, and editorial content for premium and contemporary fashion. Operates a similar hybrid of physical showroom presence and curated brand portfolio analogous to Tomorrow's distribution-plus-editorial model.

Broad incumbents

• Dover Street Market: Comme des Garçons-owned global multi-brand luxury retailer with locations in London, New York, Tokyo, Paris, and Singapore. Represents a larger established player curating emerging and established designer brands through physical retail showrooms and wholesale relationships.
• Selfridges Group: British luxury department store group operating Selfridges, Brown Thomas, and Holt Renfrew. Larger incumbent buyer and stockist of emerging designer brands, often sourcing through wholesale showrooms like Tomorrow's.
• Bestseller: Danish global fashion conglomerate owning brands like Vero Moda, Jack & Jones, and Only; operates wholesale distribution across 70+ markets. Larger incumbent with overlapping B2B wholesale distribution for fashion brands, though focused on mass-market rather than emerging designers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tomorrowlondon/mycompany
• Instagraminstagram.com/tomorrowlondongroup
• Xx.com/Tomorrowltd
• Facebookfacebook.com/TomorrowLondonLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow