HelioCampus
HelioCampus is a Bethesda-based SaaS provider of an Institutional Performance Management platform that integrates SIS, CRM, LMS, and external data to deliver analytics, cost intelligence, and assessment management for 150+ US colleges and universities.
- Company typePrivate
- Founded2019
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HelioCampus does
HelioCampus is a Bethesda, Maryland-based enterprise SaaS company that provides an Institutional Performance Management platform to US colleges and universities. The company serves 150+ higher education institutions ranging from large public flagships (e.g., Ohio State, Texas A&M, Auburn, Temple) to private universities and community colleges. The platform is organized into three product pillars: Data Analytics (built on a Modern Data Platform with data lake, ETL, Tableau integration, and modules for Admissions & Enrollment, Student Retention, Course & Program, LMS, and Workforce Insights), Cost Analytics (Labor Cost Analytics and Academic Cost Analytics for staffing and program portfolio decisions), and Assessment Management (Planning & Reporting, Outcomes Assessment, and Accreditation & Program Review, expanded through the September 2021 acquisition of AEFIS and extended with a Comprehensive Learner Record module aligned to IMS Global standards).
Underlying the product suite is a data integration layer that ingests from major SIS (Workday Student, Ellucian Colleague and Banner, Oracle Peoplesoft), CRM (Salesforce, Slate), LMS (Blackboard, Canvas, D2L), and external benchmarking/regulatory (IPEDS, National Student Clearinghouse, Census, BLS, College Scorecard) sources. A conversational AI interface and predictive models layer on top of this data foundation to support enrollment forecasting, yield modeling, retention risk identification, and accreditation documentation. The platform is delivered as a hosted, managed infrastructure with implementation and consultative services bundled into enterprise subscriptions; the company holds ISO 27001:2013, SOC 2 Type 2, SOC 3, and FERPA-aligned operating certifications.
HelioCampus operates an enterprise B2B sales motion targeting presidents, provosts, CFOs, and institutional research and IT leaders, with quote-based pricing accessed through 'Request a Demo' CTAs. The company originated from the University of Maryland Global Campus analytics operation, with CEO Darren Catalano having previously served as VP of Analytics at UMGC. HelioCampus has executed two acquisitions (Academic Benchmarking Consortium in September 2020 and AEFIS in September 2021) to expand benchmarking and assessment capabilities. Revenue figures are not publicly disclosed.
HelioCampus firmographics
Firmographics- Name
- HelioCampus
- Legal name
- HelioCampus, Inc.
- Website
- https://heliocampus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HelioCampus is a Bethesda-based SaaS provider of an Institutional Performance Management platform that integrates SIS, CRM, LMS, and external data to deliver analytics, cost intelligence, and assessment management for 150+ US colleges and universities.
- Ownership category
- akta.pro rank
HelioCampus industry classification
Industry- Product category
- Higher Education Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Student Success, Advising & Case Management (Retention) Platforms (EDAFAMAH)
- akta.pro secondary industry
- Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)
Keywords
Where HelioCampus is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HelioCampus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: HelioCampus provides a hosted and managed infrastructure for data analytics services to colleges and universities. The platform appears to operate on an enterprise subscription model with implementation and consultative services included.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
HelioCampus product offering
Product offeringCore offering
HelioCampus provides an enterprise Institutional Performance Management SaaS platform for US colleges and universities that connects data across enrollment, finance, assessment, and core institutional systems (SIS, CRM, LMS) into a single trusted analytics environment. The platform delivers three integrated suites: Data Analytics (Modern Data Platform with admissions, retention, course, LMS, and workforce insights), Cost Analytics (labor and academic cost analytics), and Assessment Management (planning, outcomes assessment, and accreditation workflows acquired via AEFIS). A conversational AI layer provides predictive insights across the student lifecycle, and the platform is sold on a subscription basis with implementation services.
Product overview
HelioCampus is an EdTech company offering a unified Institutional Performance Management platform for US colleges and universities. The product architecture consists of three integrated pillars: (1) Data Analytics platform built on the Modern Data Platform, which includes modules for Admissions & Enrollment Insights, Student Retention Insights, Course & Program Insights, LMS Insights, and Workforce Insights; (2) Cost Analytics comprising Labor Cost Analytics and Academic Cost Analytics for financial intelligence; and (3) Assessment Management encompassing Planning & Reporting, Outcomes Assessment, and Accreditation & Program Review. The platform connects data across enrollment, finance, assessment, and core institutional systems (SIS, CRM, LMS) into a single trusted environment. AEFIS, acquired in September 2021, expanded the assessment management capabilities to include Comprehensive Learner Record (CLR) for credentialing and micro-credentials. The platform serves 150+ institutions and uses conversational AI to provide predictive analytics across the student lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Analytics Platform Comprehensive analytics platform connecting enrollment, finance, assessment, and core institutional system data into a single trusted environment for strategic decision-making at US colleges and universities.
- Modern Data Platform Enterprise data architecture providing data lake, ETL layer, and unified data governance infrastructure that connects institutional data across enrollment, finance, assessment, and core systems into a single trusted environment.
- Cost Analytics Analytics suite that gives colleges and universities granular visibility into labor and academic program costs to manage workforce spending, benchmark staffing, and evaluate academic portfolio sustainability.
- Labor Cost Analytics Activity-based analytics solution providing a granular, department-level view of workforce spend across positions, enabling finance and HR leaders to align staffing to strategy and benchmark against peer institutions.
- Academic Cost Analytics Analytics tool connecting academic program costs to student demand and faculty workloads, enabling institutions to evaluate program margins, mission alignment, and academic portfolio sustainability.
- Assessment Management Faculty-friendly accreditation and continuous improvement platform acquired through the AEFIS acquisition, providing automated assessment workflows for student learning outcomes, planning and reporting, outcomes assessment, and accreditation and program review.
Quantifiable outcome
- 90% reduction in time spent on report preparation & reconciliation
- +2 more outcomes
Companies that use HelioCampus
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
HelioCampus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature9 records
HelioCampus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AEFIScoreAcquired AEFIS in September 2021 to expand assessment management capabilities. AEFIS is a provider of institutional assessment, accreditation, and education-to-employment initiatives. The acquisition aimed to enhance HelioCampus' capability to support colleges and universities in aligning investments with financial and student learning outcomes. AEFIS became the combined HelioCampus+AEFIS platform for assessment and credentialing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HelioCampus competitors and assessment
Company assessmentDirect peers
- Civitas Learning (Anthology): Civitas Learning, now part of Anthology, is the closest direct competitor — a higher-education analytics platform focused on student success, retention, and predictive modeling. It serves the same institutional buyer (provosts, IR, student-success leaders) with a comparable predictive-analytics value proposition.
- EAB: EAB operates a student-success and advising platform used by hundreds of US colleges and universities. It directly overlaps with HelioCampus's retention and advising-analytics use cases and is integrated into HelioCampus's data layer, making it both a partner and competitor depending on the deal structure.
- Watermark: Watermark provides higher-ed assessment, accreditation, and curriculum management software — overlapping directly with HelioCampus's AEFIS-derived Assessment Management pillar. Both target the provost and institutional-effectiveness buyer with continuous-improvement and outcomes documentation.
- Starfish by Hobsons (Anthology): Starfish is a leading student-success and advising platform integrated with SIS systems — a competitor and partner to HelioCampus's student-retention analytics. It addresses the same at-risk-student identification and case-management workflow at the advisor level.
Broad incumbents
- Ellucian: Ellucian is the dominant SIS vendor (Banner, Colleague, PowerCampus) in US higher ed and is layering analytics on top of its installed base. As the system of record that HelioCampus integrates with, Ellucian is a broad incumbent that could compress HelioCampus's positioning by embedding analytics natively.
- PowerSchool: PowerSchool is a large EdTech platform serving K-12 and higher education with SIS, learning, and analytics products. Its broader portfolio and scale position it as a broad incumbent that competes for institutional analytics and student-success budgets across the same buyer.
- Tableau (Salesforce): Tableau is the BI layer embedded in many higher-ed data strategies and is even used as HelioCampus's visualization layer. It is a broad incumbent that competes by offering flexible, lower-cost analytics on data HelioCampus otherwise wraps with vertical-specific models.
- Microsoft Power BI: Power BI is increasingly the default analytics tool inside universities with Microsoft enterprise agreements. It competes with HelioCampus on data visualization and self-service reporting, often bundled into existing contracts at near-zero marginal cost.
- Anthology: Anthology (formerly Blackboard) is a large higher-ed platform spanning SIS, LMS, CRM, and now analytics (via Civitas). Its end-to-end footprint makes it a broad incumbent that can bundle student-success analytics into existing institutional agreements.
Emerging players
- Othot: Othot is an emerging predictive-analytics platform purpose-built for higher education, focused on enrollment, retention, and student success. It overlaps with HelioCampus's predictive use cases but with a narrower product footprint, making it an emerging competitor in the same niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HelioCampus social profiles
Digital presenceHelioCampus compliance and trust
Trust signalCompliance3 records
HelioCampus financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelioCampus leadership team
Management profileNumber of profiles
Profiles3 records
HelioCampus subsidiaries and ownership
Company hierarchySubsidiaries1 record
HelioCampus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelioCampus M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelioCampus
What does HelioCampus do?
HelioCampus provides an enterprise Institutional Performance Management SaaS platform for US colleges and universities that connects data across enrollment, finance, assessment, and core institutional systems (SIS, CRM, LMS) into a single trusted analytics environment. The platform delivers three integrated suites: Data Analytics (Modern Data Platform with admissions, retention, course, LMS, and workforce insights), Cost Analytics (labor and academic cost analytics), and Assessment Management (planning, outcomes assessment, and accreditation workflows acquired via AEFIS). A conversational AI layer provides predictive insights across the student lifecycle, and the platform is sold on a subscription basis with implementation services.
Is HelioCampus a public or private company?
HelioCampus is a private company. It is classified as venture growth investor backed and is currently operating.
When was HelioCampus founded?
HelioCampus was founded in 2019. It employs 11 to 50 people.
Where is HelioCampus based?
HelioCampus is headquartered in Bethesda, United States, in the North America region.
How does HelioCampus make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are HelioCampus's main competitors?
Direct peers on record are Civitas Learning (Anthology), EAB, Watermark and Starfish by Hobsons (Anthology). Broad incumbents are Ellucian, PowerSchool, Tableau (Salesforce), Microsoft Power BI and Anthology. Othot is listed as an emerging player.
Does HelioCampus have an API?
No public API is recorded for HelioCampus.
What industry is HelioCampus in?
HelioCampus's product category is Higher Education Analytics Software. Its primary akta.pro industry code is EDAFAMAH, Student Success, Advising & Case Management (Retention) Platforms, with a secondary code of EDALAMAC, Learning Management Systems (LMS) & Academic Application Support. Its NAICS code is 54151 and its SIC code is 7373.