Tidal League

What Tidal League does

Tidal League is an athlete-driven media company founded in 2018 in Halifax, Canada by CEO Kurt Benson. It produces original podcasts, talk shows, and live digital content spanning NBA, NFL, MLB, WNBA, Olympic, lifestyle, and cultural programming, with professional athletes serving as co-creators, on-air hosts, and strategic investors. The content portfolio includes nine branded shows — notably To The Baha (live NBA talk show, Monday-Thursday), To The Majors (MLB interviews), On My Soul (NFL), The Warehouse (WNBA), Out The Mud (NBA), Run Your Race (NBA), Brown Ballers (South Asian sports), Fast Lane Lifestyle, and What Would Denyque Do? — distributed globally on YouTube, Spotify, and Apple Podcasts, with YouTube portfolio now powered by REVOLT Sports following the March 2026 partnership.

The technology stack is a digital-first content production platform rather than a software product: original shows are produced at the company's studios (Halifax founding base and the new U.S. flagship at The Star in Frisco, Texas, established October 2025) and distributed through consumer-grade channels. Five former NBA/NFL veterans hold strategic equity and host roles (Charlie Villanueva, Theo Pinson, Eric Ebron, Justin Jackson, Devonte' Graham), creating a talent-aligned capital structure unusual for sub-10-person media startups.

Tidal League monetizes through three streams: advertising and sponsorship placements across video and podcast inventory, ad-revenue sharing on YouTube and podcast platforms, and licensing/partnership economics from the REVOLT Sports integration. Consumer content is free; revenue is generated advertiser-side. The company has no disclosed pricing for end users and no consumer subscription product, making advertiser concentration and CPM yield the primary commercial risk factors. Customer segments are two-sided: professional athletes (as supply-side partners and equity holders) and sports fans (as audience), with advertisers and brands as the revenue-paying third segment.

Name

Tidal League

Legal name

Tidal League

Website

https://tidalleague.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tidal League is a privately held athlete-driven media company producing original podcasts, talk shows, and live digital content across NBA, NFL, MLB, WNBA, and Olympic sports, serving sports fans via YouTube, Spotify, and Apple Podcasts with monetization through advertising, sponsorships, and the REVOLT Sports partnership.

Ownership category

akta.pro rank

Product category

Sports Media & Digital Content

NAICS

Record Production and Distribution (51225), Arts, Entertainment, and Recreation (71)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Athlete-driven media
• Sports podcasts
• Live talk shows
• Digital content network
• Sports entertainment

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising & Sponsorship: Monetization through brand partnerships and advertising placements within video and podcast content. Contact form includes 'Advertising/sponsorship inquiries' as an inquiry type.
2. Content Distribution & Monetization: YouTube and podcast platform monetization through ad revenue sharing and premium content distribution
3. Partnership & Licensing: Strategic partnerships such as REVOLT Sports that provide distribution, monetization, and scale through integrated infrastructure

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tidal League is an athlete-driven media company that produces and distributes original podcasts, talk shows, and live streamed digital content bridging sports, culture, and community. Its shows are hosted by current and former professional athletes who serve as co-creators, hosts, and strategic investors, and the content is distributed free to consumers via YouTube, Spotify, and Apple Podcasts.

Product overview

Tidal League is an athlete-driven media company producing original podcasts, talk shows, and live digital content that bridges sports, culture, and community. Founded in 2018, the company operates a portfolio of original shows including: NBA-focused programming (To The Baha live talk show, Run Your Race, Out The Mud); NFL content (On My Soul); WNBA coverage (The Warehouse); MLB interviews (To The Majors); and cross-category content including track and field (Ready Set Go), South Asian sports celebration (Brown Ballers), lifestyle (Fast Lane Lifestyle), and pop culture (What Would Denyque Do?). The company partners with athletes and creators to develop premium storytelling IP across multiple platforms, empowering them to own their narratives and build lasting media legacies. Distribution spans YouTube, Spotify, and Apple Podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• To The Baha Live NBA talk show streamed Monday through Thursday featuring former NBA players as hosts breaking down games, plays, trades, and rumors in real time for sports fans seeking unfiltered NBA coverage.
• To The Majors In-depth interviews with MLB stars hosted by MLB veterans Cody Allen and Kevin Pillar, spotlighting players' journeys from their earliest days in the game to playing at the highest level for baseball fans.
• On My Soul NFL-focused show hosted by Eric Ebron and Jaylen Samuels offering weekly unfiltered takes on everything happening across the league for football fans, combining sharp insight and humor.
• The Warehouse WNBA show hosted by Jewell Loyd (WNBA Champion, All-Star, and Olympic gold medalist) alongside co-host Danny Malakismail, featuring real talk, laughs, and conversations about basketball and broader culture.
• Out The Mud NBA show hosted by Zach Randolph and Tony Allen (Z-Bo and the Grindfather) sharing stories from their unique tenacity through sport, entertainment, and music, featuring guests from the rap game and NBA.
• Run Your Race NBA show hosted by NBA veteran Theo Pinson and friend AJ Richardson featuring unfiltered conversations with NBA players including locker room tales and personal journeys of personal growth.
• Brown Ballers Show celebrating South Asian stories in sports, hosted by Nav and Gautam, profiling athletes, entrepreneurs, and creators who are breaking stereotypes around the Brown community.
• Fast Lane Lifestyle Lifestyle show featuring gold medal sprinter Asafa Powell and model Alyshia Miller Powell exploring what it means to live life in the fast lane, for culture and lifestyle audiences.
• What Would Denyque Do? Pop culture and lifestyle show hosted by international pop/R&B icon Denyque featuring guests from music producers to astrologers in conversations about relationships, dating, sex, and society.

Quantifiable outcome

• 40% week-over-week increase in live concurrent audience growth for flagship show To The Baha
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• REVOLT SportscoreStrategic or Co-development Partner · 30 March 2026Transformative partnership bringing Tidal League's content to REVOLT's powerhouse infrastructure. Includes flagship programming (Out The Mud joining REVOLT lineup), integrated distribution, monetization, and scale through REVOLT's engine. Tidal League's YouTube portfolio now powered by REVOLT's platform for global enterprise scaling.
• Frisco Economic Development Corporation (Frisco EDC)coreStrategic or Co-development Partner · 28 October 2025Supported Tidal League's expansion to The Star in Frisco, Texas. The partnership strengthens Frisco's position as Sports City USA and provides Tidal League with economic incentives and ecosystem support for establishing their flagship U.S. production facility.
• Plug and PlaysupportingStrategic or Co-development Partner · 28 October 2025Innovation platform that helped facilitate Tidal League's location at The Star district in Frisco, connecting the company with the sports and technology ecosystem.
• GameSquaresupportingStrategic or Co-development Partner · 28 October 2025Gaming and entertainment company that collaborated to help Tidal League establish presence at The Star district in Frisco, Texas.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@tidalleague
• Facebookfacebook.com/tidalleague
• LinkedInlinkedin.com/company/tidal-league
• Instagraminstagram.com/tidalleague

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidal League