Veli
Veli is a Lithuania-incorporated crypto investment platform offering pre-designed passive and smart trading strategies to individual investors via mobile app, financial advisors via web portal, and crypto platforms via API. All custody is handled by regulated partner Bit2Me.
- Company typePrivate
- Founded2021
- HeadquartersVilnius, Lithuania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Veli does
Veli (legal entity: Veli UAB, registered in Lithuania as a Private Limited Liability Company) is a cryptocurrency investment platform founded around 2021, originally as a Serbian startup. The company offers 13 pre-designed crypto investment strategies split into Passive strategies (fixed-rule, market-following indices such as Stable BTC, Stable 4 Coins, Balanced ETH, Balanced Top 5, Moderate Top 10, and Crypto Top 10) and Smart strategies (indicator-driven, timing-optimised variants including Momentum Crossover and Bitcoin & Altcoin Season), all developed and backtested by a Quant PhD team. Veli does not hold custody or execute trades; all custody and execution are performed in cooperation with Bit2Me, a regulated Spanish virtual asset service provider, while Veli transmits anonymised trade instructions to the platform of record.
The platform is distributed through three channels: a consumer mobile application (iOS and Android), a Financial Advisor Portal serving European wealth managers (with advisors managing approximately EUR 10 million in AUM), and a B2B Crypto Strategies API that allows exchanges and platforms to embed Veli's strategy engine with a 5-week integration. Veli monetises through multiple revenue streams — AUM fees (2.00% Passive, 1.50% Smart, charged weekly), performance fees (15% on Smart), 0.30% rebalancing fees, entry fees of up to 5%, transaction and FX/banking fees, B2B revenue share with a setup fee and minimum monthly fee, and EUR 15/month inactivity/custody maintenance fees. The company disclosed that one platform partner generated over EUR 500,000 in 12 months from only 2,000 users via the API product.
The company is small (~10-person fully remote team across Vienna, Belgrade, and Berlin) and holds a Bulgarian FSC virtual currency services license (No. ВВ-251/15.07.2024), operating under MiCA transitional provisions while its own MiCA license application was submitted in August 2025. In June 2026, Veli divested its wealth-management business to Danish MiCA-licensed firm Penning, which will migrate European clients onto the new Penning Wealth platform; Veli UAB continues to exist as a separate legal entity. Capital raised to date includes angel investment from Digital Serbia Initiative (June 2024), ~$314,895 from Katapult (February 2025), and additional participation from Omorika Ventures, Plug and Play, and Startup Lithuania.
Veli firmographics
Firmographics- Name
- Veli
- Legal name
- Veli UAB
- Website
- https://veli.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veli is a Lithuania-incorporated crypto investment platform offering pre-designed passive and smart trading strategies to individual investors via mobile app, financial advisors via web portal, and crypto platforms via API. All custody is handled by regulated partner Bit2Me.
- Ownership category
- akta.pro rank
Veli industry classification
Industry- Product category
- Crypto Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities and Commodity Exchanges (5232)
- SIC
- Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto) (FSADAHAE)
- akta.pro secondary industries
- Robo-Advisors & Model Portfolios (Crypto) (FSADAHAD), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
Keywords
Where Veli is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Veli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AUM Fees: Yearly fee charged on assets under management in weekly proportions. Passive: 2.00% annually, Smart: 1.50% annually.
- Performance Fees: Collected only when investors make profit, applied on the profit amount. Passive: 0%, Smart: 15%.
- Rebalancing Fees: Charged during strategy rebalancing on the amount being traded. 0.30% for both passive and smart strategies.
- Entry Fees: Charged at the moment of purchasing a strategy. Up to 5.00% depending on strategy and financial advisor.
- Single Coin Trading Fees: Buy and sell fee of 1.50% for individual cryptocurrency trading.
- Deposit and Withdrawal Fees: SEPA: 0.10% deposit (min €1.20), 0.20% withdrawal (min €1.20). SWIFT: 0.40% (min €50) for both deposit and withdrawal.
- API/Platform Partnership Revenue Share: Revenue share model for B2B platform partners. Veli earns only when the platform earns. Includes one-time setup fee and minimum monthly fee if activity falls below defined revenue threshold.
- Inactivity and Custody Fees: €15 per month for inactive accounts (not accessed for 6 months) and for accounts in Restricted Status due to incomplete KYC verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Passive Strategies - Conservative approach with fixed market-following rules |
| Subscription | Monthly | Smart Strategies - Active management with market timing optimization |
| Transaction based/ take rate | Pay-as-you-go | Single Coin Trading |
| Transaction based/ take rate | Pay-as-you-go | Banking Deposits and Withdrawals |
| Subscription | Monthly | Account Maintenance Fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Veli product offering
Product offeringCore offering
Veli provides a cryptocurrency investment platform with three go-to-market products: (1) the Veli App, a mobile application for individual investors to access curated Passive and Smart crypto investment strategies; (2) the Financial Advisor Portal, a web platform enabling European advisors to manage client crypto portfolios without in-house crypto expertise; and (3) Strategies via API, a B2B product allowing crypto exchanges and platforms to integrate Veli's full strategy engine (order splitting, rebalancing, fee collection) under a revenue-share model. The platform is powered by a Quant PhD-developed investment strategy engine with custody and execution handled in cooperation with Bit2Me.
Product overview
Veli is a cryptocurrency investment platform offering two primary product lines: (1) the Veli App for individual investors and a Financial Advisor Portal for wealth managers, both enabling access to curated crypto investment strategies; and (2) Strategies via API, a B2B offering allowing platforms to white-label Veli's strategy engine. The platform provides 13 pre-designed investment strategies across two types — Passive (market-following) and Smart (indicator-driven optimization) — spanning Stable BTC, Stable 4 Coins, Balanced ETH, Balanced Top 5, Moderate Top 10, Momentum Crossover, Bitcoin & Altcoin Season, and Crypto Top 10 strategies. Financial advisors manage EUR 10mn in AUM through the platform across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Veli App Mobile application for individual investors to access and invest in curated cryptocurrency investment strategies (Passive and Smart), manage portfolios, deposit funds via SEPA/SWIFT, complete KYC, and track performance. Available on Google Play and Apple App Store.
- Financial Advisor Portal Web-based platform (accessed via advisors.veli.io) for financial advisors to manage client crypto portfolios, access case studies, calculate advisor earnings, and serve clients across Europe without requiring in-house crypto expertise.
- Strategies via API B2B API product enabling crypto exchanges, brokers, and platforms to integrate Veli's cryptocurrency investment strategies. Veli handles strategy execution, order splitting, rebalancing, and fee collection while custody and execution remain with the partner platform. Revenue share model with one-time setup fee and minimum monthly fee. Integration can be completed in as little as 5 weeks.
- Passive Investment Strategies Crypto investment strategies that move up and down with the market following fixed rules without active intervention. Includes Stable BTC (PBTC), Stable 4 Coins (P4C), Balanced ETH (PETH), Balanced Top 5 (PT5), Moderate Top 10 (PT10), and Crypto Top 10 (CT10). Pricing: 2.00% annual AUM fee (charged weekly), 0% performance fee, 0.30% rebalancing fee, up to 5.00% entry fee.
- Smart Investment Strategies Active crypto strategies that use market indicators to optimize timing of market entry and exit. Includes Balanced ETH (SETH), Balanced Top 5 (ST5), Moderate Top 10 (ST10), Moderate Momentum Crossover (SMOM), and Bitcoin & Altcoin Season (SBAS). Developed and backtested by a Quant PhD team. Pricing: 1.50% annual AUM fee (charged weekly), 15% performance fee on profits, 0.30% rebalancing fee, up to 5.00% entry fee.
Quantifiable outcome
- €500k revenue in 12 months from 2000 users on a single platform
- +3 more outcomes
Companies that use Veli
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Veli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
Veli partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PenningcoreDanish MiCA-licensed crypto-asset service provider acquired Veli's wealth management business. Veli's crypto wealth management infrastructure will power the new Penning Wealth platform. Client migration to be completed by end of June 2026. Original Serbian team to maintain visual identity and product design within Penning Wealth.
- DEC InstitutecorePartnership with Switzerland-based Digital Assets & Blockchain Certification Institute to help Financial Advisors and Wealth Managers gain professional-level knowledge and credentials. Includes joint webinar on MiCA, access to CDAA and CBA certification programs, and educational content on edX platform.
- European Institute of Management and Finance (EIMF)coreCollaboration to connect Financial Advisors and Wealth Managers with MiCA compliance education and certifications. Includes joint webinars, workshops on MiCA compliance, access to tailored courses for management and compliance teams.
- BCNL FoundationminorPartnership with Dutch blockchain ecosystem organization to connect Financial Advisors with Dutch crypto scene. Includes participation in Dutch Blockchain Week, joint events, and networking opportunities with industry leaders.
- CAS Blockchain of University of GenevacoreAcademic partnership providing Financial Advisors access to Certificate of Advanced Studies in blockchain and digital assets. Program includes 4 modules covering Web3 fundamentals, dApp development, Ethereum, and DLT project management. Earns 12 ECTS credits and official University of Geneva certification.
- BitDegreeminorWeb3 learning platform partnership providing Financial Advisors access to gamified blockchain, crypto, and AI education. Includes courses on crypto basics, DeFi, blockchain fundamentals, regulation, and practical management know-how.
- DAP CapitalminorAcquisition by Veli of DAP Capital announced in H1 2024 investor update as part of Veli's expansion strategy.
- Slovenian Advisory FirmminorPartnership with a Slovenian advisory firm announced in H1 2024 investor update.
- Bit2Me (Bitcoinforme S.L.)coreRegulated Spanish virtual asset service provider handling all custody and execution services for Veli. Veli transmits orders to Bit2Me for execution. Key infrastructure partner enabling Veli's trading operations under MiCA compliance.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Veli competitors and assessment
Company assessmentDirect peers
- SwissBorg: SwissBorg is a European crypto wealth management app offering curated investment strategies, thematic crypto portfolios, and automated portfolio management. Closely comparable to Veli's consumer-facing Veli App with themed strategies (similar to Veli's 'Bitcoin & Altcoin Season' or 'AI' themed strategies).
- Matrixport: Matrixport is a Singapore-headquartered crypto financial services platform offering structured products, crypto wealth management, lending, and trading. Comparable to Veli in providing diversified crypto investment products including index-style strategies for retail and institutional clients.
- Amber Group: Amber Group is a global crypto financial services platform providing wealth management, trading, lending, and asset management to institutions and retail. Comparable to Veli in offering managed crypto investment strategies and structured products, though at a significantly larger institutional scale.
- Valour: Valour offers crypto exchange-traded products (ETPs) and structured investment products enabling traditional investors to gain crypto exposure. Comparable to Veli as a European-based crypto investment product provider, though Veli is platform/infrastructure vs Valour's product issuance focus.
- Iconic Funds: Iconic Funds is a Luxembourg-based crypto asset manager offering actively managed crypto index and thematic funds (Crypto Top 10, etc.). Highly comparable to Veli's strategy catalog and European regulatory positioning, though Iconic distributes via fund wrappers while Veli distributes via app/portal/API.
- CoinShares: CoinShares is a European crypto asset manager offering regulated digital asset investment products including index strategies, ETP products, and institutional asset management. Directly comparable to Veli in providing crypto investment strategy infrastructure for institutional and professional clients across Europe.
- 21Shares: 21Shares is one of the world's largest crypto ETP issuers offering index-based and thematic crypto investment products. Comparable to Veli in developing and distributing institutional-grade crypto investment strategies and indices, though focused on ETP product structure.
- Bit2Me (Bitcoinforme S.L.): Bit2Me is a regulated Spanish crypto exchange and virtual asset service provider serving as Veli's custody and execution partner. Comparable as a Spanish/European MiCA-aligned crypto platform offering trading, custody, and increasingly investment products; also a strategic infrastructure partner rather than pure competitor.
Broad incumbents
- eToro: eToro is a global multi-asset brokerage offering crypto trading alongside stocks, ETFs, and other instruments. Comparable to Veli as a regulated European platform offering crypto access to retail and advisor clients, though Veli specializes in managed strategies vs eToro's broader trading platform focus.
Emerging players
- Finoa: Finoa is a German-regulated digital asset custody and investment platform serving institutional clients and financial intermediaries. Comparable to Veli in targeting European financial intermediaries with regulated crypto infrastructure, though more focused on custody than investment strategy engine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Veli social profiles
Digital presenceVeli compliance and trust
Trust signalCompliance5 records
Veli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veli leadership team
Management profileNumber of profiles
Profiles5 records
Veli subsidiaries and ownership
Company hierarchySubsidiaries1 record
Veli funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veli
What does Veli do?
Veli provides a cryptocurrency investment platform with three go-to-market products: (1) the Veli App, a mobile application for individual investors to access curated Passive and Smart crypto investment strategies; (2) the Financial Advisor Portal, a web platform enabling European advisors to manage client crypto portfolios without in-house crypto expertise; and (3) Strategies via API, a B2B product allowing crypto exchanges and platforms to integrate Veli's full strategy engine (order splitting, rebalancing, fee collection) under a revenue-share model. The platform is powered by a Quant PhD-developed investment strategy engine with custody and execution handled in cooperation with Bit2Me.
Is Veli a public or private company?
Veli is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veli founded?
Veli was founded in 2021. It employs 1 to 10 people.
Where is Veli based?
Veli is headquartered in Vilnius, Lithuania, in the Europe region.
How does Veli make money?
Eight revenue lines are on record. AUM Fees are the primary driver. The others are performance Fees, rebalancing Fees, entry Fees, single Coin Trading Fees, deposit and Withdrawal Fees, API/Platform Partnership Revenue Share and inactivity and Custody Fees.
Who are Veli's main competitors?
Direct peers on record are SwissBorg, Matrixport, Amber Group, Valour, Iconic Funds, CoinShares, 21Shares and Bit2Me (Bitcoinforme S.L.). eToro is listed as a broad incumbent. Finoa is listed as an emerging player.
Does Veli have an API?
Yes. Veli offers a Crypto Strategies API that allows platforms to integrate investment strategies through API. The service handles buying, selling, rebalancing, and fee collection while custody and execution remain with the platform. All requests sent to the Veli API are fully anonymized — only strategy weights and trade instructions are processed. Veli acts as a technical engine without access to user identities or funds. Pricing operates on a revenue share model with a one-time setup fee and minimum monthly fee. Integration can be completed in approximately 5 weeks. Developer documentation is at veli.io/strategies-via-api.
What industry is Veli in?
Veli's product category is Crypto Investment Platform. Its primary akta.pro industry code is FSADAHAE, Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto), with a secondary code of FSADAHAD, Robo-Advisors & Model Portfolios (Crypto). Its NAICS code is 523940 and its SIC code is 6282.