What Immersion Neuroscience does

Immersion Neuroscience is a US-based private software company, founded in 2017 and headquartered in Henderson, Nevada, that builds a neuroscience-based Value Measurement platform capable of measuring unconscious emotional responses through psychophysiological and biosensor data analysis and using those signals to forecast what people will remember from an experience and the choices they will subsequently make. The company's product portfolio is anchored by the Value Measurement core platform, extended by Performance Analytics for Live Events (targeting conferences, brand activations, trade shows, themed entertainment, and focus groups), a Neuroscience SDK for Wearables that enables third-party hardware OEMs to embed the measurement capability into their devices, and two consumer-facing mobile apps — SIX (an emotional fitness app launched September 2024 that tracks six key wellbeing moments) and Immersion Mobile (launched November 2024 on Google Play for on-device engagement measurement).

The company operates a hybrid go-to-market: a sales-led enterprise motion targeting event organizers and enterprise marketing/brand teams, with 'Request a Demo' and 'Try it now' CTAs suggesting consultative evaluation cycles; a direct-to-consumer distribution model via Google Play and the iOS App Store for the SIX app; and an OEM/embedded licensing model via the Neuroscience SDK. Revenue is generated through three mechanisms — enterprise SaaS subscriptions (with pay-as-you-go flexibility), SDK/wearable licensing, and consumer mobile app subscriptions — though specific pricing is not publicly disclosed.

Leadership is founder-led, with neuroscientist Dr. Paul Zak as co-founder providing scientific credibility, Scott Brown as CEO, Daniel Kraft as Founder Coach, and Rocky Wolf as SVP of Customer Development. The company has remained lean (11–50 employees) with a single disclosed capital event of $1,000,000 raised in December 2020 and no subsequent funding rounds in the available data, suggesting bootstrap-style operations or near-cash-flow-positive status. No enterprise customer logos, revenue figures, patent filings, or awards were identified in the source data, leaving significant gaps around commercial traction and IP defensibility.

Name

Immersion Neuroscience

Legal name

Immersion Neuroscience Inc.

Website

https://getimmersion.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Immersion Neuroscience is a US-based private software company that uses biosensor and psychophysiological measurement to predict what people will remember and the choices they will make, serving enterprise event/marketing buyers, wearable OEMs, and individual consumers via its Value Measurement platform, SDK, and mobile apps.

Ownership category

akta.pro rank

Product category

Consumer Neuroscience Analytics

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Emotional measurement software
• Consumer neuroscience analytics
• Experience measurement platform
• Psychophysiological measurement tools
• Value measurement technology

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscriptions: Subscription-based access to Value Measurement platform for enterprise customers measuring live experiences, conferences, brand activations, and trade shows. Includes pay-as-you-go options.
2. SDK Licensing: Licensing of neuroscience SDK technology for integration into third-party wearable products and platforms.
3. Mobile Application: Consumer wellbeing app (SIX) providing emotional fitness measurement for individual users.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Immersion Neuroscience provides a neuroscience-based Value Measurement software platform that analyzes unconscious brain and body signals (psychophysiological data) to predict what people will remember from experiences and the choices they will make. The platform is offered as enterprise SaaS for live events, brand activations, and marketing measurement, complemented by an SDK for embedding the technology into third-party wearables and a consumer emotional fitness mobile app (SIX).

Product overview

Immersion Neuroscience offers Value Measurement as its core unified platform, complemented by a Neuroscience SDK for Wearables (enabling developer integration), Performance Analytics for Live Events (for measuring conferences, brand activations, and themed entertainment), and mobile applications including Immersion Mobile and the SIX Emotional Fitness App. The portfolio is anchored by the core Value Measurement technology that measures unconscious brain and body signals to predict consumer behavior and emotional impact.

Differentiator

Problem solved

Functional benefit

Brands

• SIX: An Emotional Fitness App that identifies six key moments for personal wellbeing and daily fulfillment.
• Immersion Mobile

Products and services

• Value Measurement The core SaaS platform that reveals real-time unconscious emotional impact of any experience, forecasting what people will remember and the choices they will make by measuring brain and body signals. Used by enterprise marketing, brand, and experience teams.
• Neuroscience SDK for Wearables Software development kit that enables wearable technology manufacturers and other companies to embed Immersion's Value Measurement capability into their own devices and applications.
• Performance Analytics for Live Events Analytics offering that measures emotional resonance of conferences, brand activations, focus groups, trade shows, themed entertainment, and other live human experiences using real-time unconscious impact data.
• Immersion Mobile Mobile application available on Google Play that enables individual users to measure emotional engagement and value impact through their mobile devices.
• SIX - An Emotional Fitness App Consumer emotional fitness application focused on six key moments that unlock personal wellbeing and fulfillment, helping users discover when those moments occur in their daily lives.

Quantifiable outcome

• Predicts what people will remember from experiences with high accuracy
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Realeyes: Realeyes is a direct competitor offering emotion AI and attention measurement for advertising and media effectiveness, using webcam-based facial coding and predictive models. It targets the same enterprise marketing and brand measurement buyers that Immersion's Value Measurement platform serves.
• Spark Neuro: Spark Neuro provides neuroscience-based ad and entertainment measurement using EEG and biometrics, directly competing with Immersion in the neuromarketing and live-experience analytics space. Both firms sell predictive consumer-insight products to enterprise brand and agency clients.
• Neuro-Insight: Neuro-Insight applies neuroscience (notably SST/N400 EEG responses) to measure emotional engagement and memory for advertising, media, and brand experiences. It is a like-for-like competitor to Immersion's Value Measurement for enterprise brand and media buyers.
• iMotions: iMotions provides a biosensor research platform that integrates EEG, GSR, eye tracking, and facial coding for consumer and academic research. It is highly comparable to Immersion's SDK-and-platform approach for organizations needing multimodal psychophysiological measurement.
• Affectiva (Smart Eye): Affectiva, now part of Smart Eye, offers emotion-recognition AI using facial coding and is used by enterprises for ad testing, audience measurement, and in-cabin monitoring. It competes with Immersion's emotion-detection capabilities in the enterprise marketing analytics space.

Broad incumbents

• Nielsen Consumer Neuroscience: Nielsen operates a Consumer Neuroscience group within its broader media-measurement portfolio, applying biometrics and neuroscience methodologies to ad and content effectiveness for global brand clients. It is an incumbent alternative to Immersion for enterprise buyers who prefer bundled research partners.

Emerging players

• Emotiv: Emotiv builds consumer and prosumer EEG headsets and offers an EEG-based mental wellness and performance platform. It overlaps with Immersion's biometric measurement approach and with the SDK-for-wearables distribution model via its hardware ecosystem.
• LRW Group (Helio): LRW's Helio product line offers AI-driven qualitative and behavioral consumer research tools for enterprise brand teams. It is comparable to Immersion's enterprise market-research offering from a buyer-pain-point perspective, although without the biometric/neuroscience layer.
• HuMAN (formerly CoolTool): HuMAN provides facial coding and biometric emotion analytics for ad and creative testing, integrating webcam and mobile sensors. It serves the same enterprise marketing buyer as Immersion with an alternative biometric methodology.
• Sonde Health: Sonde Health develops a voice-based mental wellness and cognitive biomarker platform, offering an SDK for embedding into consumer and enterprise applications. It is comparable to Immersion on the biometric-mental-wellbeing-product dimension, especially the SIX app area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImmersionNeuro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersion Neuroscience