BidMoni
- Company typePrivate
- Founded2018
- HeadquartersBiloxi, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BidMoni firmographics
Firmographics- Name
- BidMoni
- Legal name
- BidMoni Inc.
- Website
- https://fiduciaryshield.bidmoni.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BidMoni industry classification
Industry- Product category
- Retirement Plan Marketplace Software
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Insurance and Employee Benefit Funds (5251), Pension Funds (525110), Pension Funds (52511)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where BidMoni is headquartered
LocationHeadquarters
- HQ city
- Biloxi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BidMoni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Monthly: Month-to-month subscription model where service begins as soon as the initial payment is processed. The subscription continues without renewal notice until the customer cancels. If canceled within 14 days of initial order, a full refund is provided. Payment is non-refundable if canceled after 14 days, and service continues until the end of that month's billing period.
- Subscription - Annual Prepaid: Annual contract with prepaid billing where the customer is charged the annual rate as one lump sum. The contract renews automatically on the annual renewal date until canceled. Advance notice is provided prior to renewal. Non-refundable if canceled after 14 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-month subscription with flexible cancellation |
| Subscription | Annual | Annual contract with prepaid billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BidMoni product offering
Product offeringCore offering
BidMoni operates Fiduciary Shield, an online retirement plan marketplace platform that helps financial advisors, employers, TPAs, and recordkeepers manage employer-sponsored retirement plans. The platform streamlines documentation of processes for prudence, like-for-like bid comparisons, and continual fee analysis and monitoring with automated reporting. Predictive Plan Design, a tool within the platform, leverages advanced data analytics to help advisors model, compare, and recommend optimal 401(k) plan structures.
Product overview
BidMoni offers a retirement plan marketplace platform under the Fiduciary Shield brand. Fiduciary Shield serves multiple stakeholders in the defined contribution space including Enterprise Level Clients (white-labeling), Advisors (to grow and manage employer sponsored retirement plan business), TPAs (plan administration support), Recordkeepers (receiving proposal requests), Employers (fulfilling fiduciary obligations and reducing ERISA litigation exposure), and Employees (retirement plan fee analysis). The platform provides 401(k) administration, plan design tools, bid comparison features, and automated fee monitoring and reporting. BidMoni also operates several subdomain portals including recordkeepers.bidmoni.com, tpas.bidmoni.com, and fiduciaryshield.bidmoni.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiduciary Shield
Companies that use BidMoni
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
BidMoni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BidMoni partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SimplicityminorSimplicity is expanding a pilot program with BidMoni to help advisors better serve the underserved small business market in the retirement plan space. This partnership is positioned as a 'blue ocean' strategy targeting the significant supply-demand gap as the number of U.S. defined contribution retirement plans is expected to grow from 830,000 in 2025 to over 1 million by 2030, driven primarily by government mandates.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
BidMoni competitors and assessment
Company assessmentBroad incumbents
- Empower Retirement: Empower is a large recordkeeper and retirement-plan services provider offering plan administration, advisor tools, and participant services across the full DC market — a broad incumbent competing in the same ecosystem.
- ADP Retirement Services: ADP provides bundled 401(k) recordkeeping and plan administration services primarily to SMB employers, representing a broad incumbent alternative to BidMoni's advisor-led marketplace.
- Orion Advisor Solutions: Orion offers a wide suite of advisor technology including portfolio accounting, risk, and retirement plan tools — overlapping with BidMoni's advisor-focused retirement plan workflow and bid-comparison capabilities.
- CAPTRUST: CAPTRUST is a large retirement-plan advisory firm serving plan sponsors with fiduciary, investment, and plan-design services — overlapping with BidMoni's advisor and plan sponsor tools at greater scale.
- T. Rowe Price Retirement Plan Services: T. Rowe Price provides recordkeeping, plan-design tools, and advisor support for employer-sponsored DC plans, representing an established incumbent in the same retirement plan services market.
Direct peers
- Pontera: Pontera enables advisors to manage and trade inside held-away employer retirement plans, overlapping with BidMoni's mission of giving advisors better tools to manage employer-sponsored retirement plan business.
- ForUsAll: ForUsAll offers a 401(k) platform with advisory and plan-design tools targeted at small businesses, positioning it as a comparable SMB-focused retirement marketplace and advisor enablement solution.
- Guideline: Guideline provides a 401(k) platform targeted at small and mid-sized businesses, offering plan setup, administration, and integrations — directly overlapping with BidMoni's advisor- and employer-facing retirement plan marketplace.
- Vestwell: Vestwell is a retirement plan recordkeeping and administration platform serving advisors, TPAs, and plan sponsors; its multi-stakeholder model and SMB focus closely mirror Fiduciary Shield's value proposition.
Emerging players
- iCapital: iCapital is a fintech platform connecting advisors and their high-net-worth clients to alternative investments and retirement-plan structured products — adjacent in serving the advisor-led retirement plan workflow.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BidMoni social profiles
Digital presenceBidMoni financial estimates
Financial estimateRevenue estimate
Valuation estimate
BidMoni leadership team
Management profileNumber of profiles
Profiles2 records
BidMoni funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BidMoni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BidMoni
What does BidMoni do?
BidMoni operates Fiduciary Shield, an online retirement plan marketplace platform that helps financial advisors, employers, TPAs, and recordkeepers manage employer-sponsored retirement plans. The platform streamlines documentation of processes for prudence, like-for-like bid comparisons, and continual fee analysis and monitoring with automated reporting. Predictive Plan Design, a tool within the platform, leverages advanced data analytics to help advisors model, compare, and recommend optimal 401(k) plan structures.
Is BidMoni a public or private company?
BidMoni is a private company. It is classified as venture growth investor backed and is currently operating.
When was BidMoni founded?
BidMoni was founded in 2018. It employs 11 to 50 people.
Where is BidMoni based?
BidMoni is headquartered in Biloxi, United States, in the North America region.
How does BidMoni make money?
Two revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Annual Prepaid.
Who are BidMoni's main competitors?
Broad incumbents on record are Empower Retirement, ADP Retirement Services, Orion Advisor Solutions, CAPTRUST and T. Rowe Price Retirement Plan Services. Direct peers are Pontera, ForUsAll, Guideline and Vestwell. iCapital is listed as an emerging player.
Does BidMoni have an API?
No public API is recorded for BidMoni.
What industry is BidMoni in?
BidMoni's product category is Retirement Plan Marketplace Software. Its primary akta.pro industry code is FSAEABAF, Retirement Plan Participant Advice & Managed Accounts, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 52394 and its SIC code is 6282.