Caats
Caats is a Paris-based DTC subscription company selling algorithm-personalized cat food (croquettes, pâtées, supplements) across France and five other Western European countries, targeting cat owners seeking tailored nutrition for health conditions, breed-specific needs, and life stages.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Caats does
Caats is a Paris-based direct-to-consumer subscription company that sells personalized cat food, founded in 2019 by nutritionist Professor Patrick Nguyen and veterinarian Dr. Jean-Marc Denoun. Its core offering, the Menu Personnalisé, uses a proprietary algorithm to translate a structured cat profile—covering age, weight, activity level, sterilization status, health conditions, allergies, and preferences—into tailored recipes and gram-precise daily portions. The product line spans premium croquettes (40–42% animal protein content), pâtées, and dietary supplements, all positioned as a "bi-nutrition" approach that combines dry and wet food to support hydration and renal/urinary health.
The business operates on a freemium-to-subscription model: customers create a profile online, receive a 15-day trial kit, and then convert to monthly or bimonthly deliveries at €31–€58 per cat per month. Revenue is entirely DTC via caats.co and an associated mobile account app, served across France, Luxembourg, Belgium, Monaco, Andorra, and Switzerland. The company has built an ecosystem around the core subscription including a loyalty program, a free ration calculator, an educational blog, Caats Lab (R&D), and Fondation Caats (charitable arm), and reports a Trustpilot 5/5 rating and 70,000+ cats served.
Caats is structured as a SAS with €659,816 in registered capital, has raised approximately €9.7M across two Otium Capital-led rounds (January 2023 and June 2024), operates with 1–10 employees, and relies on commodity partnerships (Stripe for payments, OVH for hosting, Google Sign-In for account authentication). No acquisitions, public listing, or institutional sales channels are disclosed.
Caats firmographics
Firmographics- Name
- Caats
- Legal name
- Caats SAS
- Website
- https://caats.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caats is a Paris-based DTC subscription company selling algorithm-personalized cat food (croquettes, pâtées, supplements) across France and five other Western European countries, targeting cat owners seeking tailored nutrition for health conditions, breed-specific needs, and life stages.
- Ownership category
- akta.pro rank
Caats industry classification
Industry- Product category
- Pet food / personalized cat nutrition
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
- akta.pro secondary industries
- Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), DTC Pet Food Delivery (AFAIANAM)
Keywords
Where Caats is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Caats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Subscription Meal Plans: Recurring monthly or bimonthly deliveries of personalized cat food (croquettes and pâtées). Customers subscribe after a trial period and can modify, pause, or cancel their subscription at any time through their customer account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Trial Kit - 15 days of personalized cat food |
| Subscription | Monthly | Kitten Menu - Active, non-sterilized kitten profile |
| Subscription | Monthly | Sterilized Cat with Skin Issues - Salmon recipe |
| Subscription | Monthly | Senior Cat with Renal Issues - Chicken recipe |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Caats product offering
Product offeringCore offering
Caats sells a personalized cat food subscription service built around a proprietary algorithm that generates customized meal recommendations (dry croquettes, wet pâtées, and supplements) with gram-precise portions based on each cat's profile. Customers create a profile online, receive a 2-week trial kit, and then transition to monthly or bimonthly deliveries that can be modified, paused, or canceled at any time. The recipes are formulated by a nutritionist and a veterinarian and are manufactured in France.
Product overview
Caats is a personalized cat food subscription service offering a unified platform combining custom diet recommendations, premium food products, and educational content. The core offering is the Menu Personnalisé, an algorithm-driven personalization engine that analyzes each cat's unique profile to recommend tailored meal plans. This core platform is supported by three main product lines: Croquettes Chat (dry food in various life stage and condition-specific formulations), Pâtées Chat (wet food in multiple protein flavors), and Petits Extras (supplements like salmon oil). Additional value-add services include a free trial kit, a loyalty program, a ration calculator tool, and an educational blog with breed-specific guides. The company also operates Caats Lab (R&D) and the Fondation Caats (charitable initiatives), positioning the subscription service within a broader ecosystem of cat wellness expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Menu Personnalisé Caats (Personalized Menu Subscription) Core personalized meal subscription service that creates customized diet plans for individual cats based on age, weight, activity level, health conditions, and preferences, combining dry croquettes and wet pâtées with gram-precise portions. Delivered on a monthly or bimonthly recurring basis with no long-term engagement, targeting cat owners across France, Luxembourg, Belgium, Monaco, Andorra, and Switzerland.
- Croquettes Chat Caats (Premium Dry Cat Food) Premium grain-free dry cat food formulated with 40-42% animal protein content, made in France. Available in recipes targeted at kittens, active cats, sterilized cats, overweight cats, senior cats, and various breed-specific formulations, sold as part of the personalized menu subscription.
- Pâtées Chat Caats (Premium Wet Cat Food) Premium wet cat food available in salmon, chicken, beef, and tuna flavors, formulated to complement dry food as part of the bi-nutrition approach, providing up to 80% moisture content to support hydration and renal/urinary health.
- Petits Extras Caats (Complementary Supplements) Dietary supplements and complementary products including salmon oil and other nutritional additions designed to support coat health, joints, and overall wellbeing, sold as add-ons to the personalized menu subscription.
- Kit d'Essai Caats (2-Week Trial Kit) 2-week trial offer that allows new customers to test personalized cat food menus before committing to a recurring subscription, with the ability to cancel within 72 hours of the renewal reminder email.
Quantifiable outcome
- 87.8% of surveyed customers report their cat enjoys the food
- +3 more outcomes
Companies that use Caats
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Caats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
Caats partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- OVHminorOVH provides web hosting services for caats.co website, ensuring online platform availability.
- StripeminorStripe is the payment processing partner handling secure credit card transactions on the Caats e-commerce platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Caats competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Caats social profiles
Digital presenceCaats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caats leadership team
Management profileNumber of profiles
Profiles3 records
Caats funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caats
What does Caats do?
Caats sells a personalized cat food subscription service built around a proprietary algorithm that generates customized meal recommendations (dry croquettes, wet pâtées, and supplements) with gram-precise portions based on each cat's profile. Customers create a profile online, receive a 2-week trial kit, and then transition to monthly or bimonthly deliveries that can be modified, paused, or canceled at any time. The recipes are formulated by a nutritionist and a veterinarian and are manufactured in France.
Is Caats a public or private company?
Caats is a private company. It is classified as venture growth investor backed and is currently operating.
When was Caats founded?
Caats was founded in 2019. It employs 1 to 10 people.
Where is Caats based?
Caats is headquartered in Paris, France, in the Europe region.
How does Caats make money?
One revenue line is on record: subscription Meal Plans.
Does Caats have an API?
No public API is recorded for Caats.
What industry is Caats in?
Caats's product category is Pet food / personalized cat nutrition. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat), with a secondary code of CRADAFAB, Wet/Canned & Pouch Food (Dog & Cat). Its NAICS code is 311111 and its SIC code is 2090.