Education Perfect
Education Perfect is a New Zealand-based EdTech company providing a cloud-based learning, assessment, and analytics platform with curriculum-aligned content and AI-powered personalization for K-12 schools across Australia, New Zealand, Canada, and the UK/IB/US international school market.
- Company typePrivate
- Founded2007
- HeadquartersDunedin, New Zealand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Education Perfect does
Education Perfect Limited is a New Zealand-based (Dunedin) education technology company founded in 2007 that operates a cloud-based digital learning, assessment, and analytics platform for K-12 schools. The platform delivers curriculum-aligned content across Australian, New Zealand, Canadian (Alberta, Ontario), Cambridge, IB, UK National, and US curricula in subjects including Mathematics, Science, English, more than 20 languages (including Te Reo Māori, Samoan, Arabic, Chinese), Humanities, Health & PE, DigiTech, and EAL. Core platform features include the EP Learning Cycle pedagogical framework, smart lessons with gamified quizzes, automated mastery and completion reporting, and personalized learning pathway recommendations. AI-powered modules — Student Feedback and Activity Creator — are built on Anthropic Claude-3-Sonnet and Claude-3.5-Sonnet models hosted on Amazon Bedrock.
The company generates revenue primarily through annual institutional subscriptions to schools and districts on a per-user basis, supplemented by monthly or annual individual subscriptions for parents/guardians purchasing licenses for their children. Education Perfect employs a hybrid go-to-market combining enterprise field sales targeting school districts (with 'Request a Demo' and 'Speak with us' CTAs) and a self-serve 'Try it free' teacher trial that supports bottom-up adoption. The company operates regional offices in Dunedin (headquarters), Melbourne, and Darlinghurst (Sydney), and claims 1.4 million+ students and 50,000+ teachers globally across ANZ and Canada. Strategic acquisitions include EdPotential (NZ, December 2021, education data analytics) and Essential Assessment (Australia, assessment solutions). The company is privately held and founder-owned, with no disclosed institutional venture capital or private equity investment, and maintains a regulatory posture that includes ISO 27001:2022, GDPR, COPPA, PIPEDA, NZ Privacy Act 2020, Australian Privacy Act, CCPA, the ST4S Safer Technologies for Schools badge, and the CSA AI Trustworthy Pledge.
Education Perfect firmographics
Firmographics- Name
- Education Perfect
- Legal name
- Education Perfect Limited
- Website
- https://educationperfect.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Education Perfect is a New Zealand-based EdTech company providing a cloud-based learning, assessment, and analytics platform with curriculum-aligned content and AI-powered personalization for K-12 schools across Australia, New Zealand, Canada, and the UK/IB/US international school market.
- Ownership category
- akta.pro rank
Education Perfect industry classification
Industry- Product category
- K-12 Educational Software (EdTech Learning Platform)
- NAICS
- Educational Support Services (611710), Educational Services (611), Educational Services (61), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
Keywords
Where Education Perfect is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Education Perfect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- School/Institution Subscriptions: Annual or multi-year subscription licensing to schools and school districts. Pricing based on number of users (teachers and students). Subscription auto-renews unless cancelled with proper notice.
- Individual Consumer Subscriptions: Monthly or annual subscription options available for individual parents/guardians purchasing licenses for their children. Billed via credit card with auto-renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School/Institution Subscription |
| Subscription | Monthly | Individual Consumer Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Education Perfect product offering
Product offeringCore offering
Education Perfect sells a cloud-based, curriculum-aligned digital learning, assessment, and analytics platform for K-12 schools, teachers, and students. The platform delivers curriculum content across Australian, New Zealand, Canadian provincial, IB, Cambridge, Edexcel IGCSE, UK National, and US curricula, with AI-powered student feedback and activity creation, adaptive smart lessons, automated assessment, and personalised learning pathways. It is licensed via annual institutional subscriptions to schools and districts, with a complementary individual consumer subscription option for parents.
Product overview
Education Perfect is a unified online learning platform offering curriculum-aligned content, assessment, and analytics. The platform comprises the core EP platform integrated with AI-powered modules (Student Feedback and Activity Creator), dedicated Assessment and Analytics modules, NAPLAN and Provincial Assessments preparation tools. The 2021 acquisition of EdPotential enhanced EP's data analytics capabilities for ANZ schools. The platform supports multiple curricula (Australian, Canadian, New Zealand, IB, Cambridge, UK) across subjects including Mathematics, Science, English, Languages, Humanities, Health & PE, and DigiTech.
Differentiator
Problem solved
Functional benefit
Brands
- EdPotential: Education data analytics software company providing a platform that helps schools assess and analyze student data to identify learning gaps and strengths - acquired by Education Perfect in 2021
Products and services
- Education Perfect Platform A comprehensive cloud-based online learning, assessment, and analytics platform providing curriculum-aligned content, pedagogical best practices, and differentiated learning tools for K-12 teachers and students across multiple international curricula.
- EdPotential Education data analytics software that helps schools assess and analyze student data to identify learning gaps and strengths, now offered as part of the Education Perfect ecosystem for ANZ schools.
Quantifiable outcome
- 95% of teachers say EP provides the data and insights to improve teaching practice
- +3 more outcomes
Companies that use Education Perfect
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Education Perfect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
Education Perfect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EdPotential LimitedcoreEducation Perfect acquired EdPotential, a New Zealand-based education data analytics software company, in December 2021. The acquisition combined Education Perfect's digital learning tools with EdPotential's data analytics capabilities to improve student outcomes and school decision-making for ANZ schools. EdPotential provides a platform helping schools assess and analyze student data to identify learning gaps and strengths. EdPotential Limited (NZCN 9429042437987) is now an affiliated company.
Scale indicators10 records
Recent moves4 records
Expansion highlights6 records
Education Perfect competitors and assessment
Company assessmentDirect peers
- Edmentum: Edmentum offers K-12 adaptive curriculum, assessment, and learning pathways sold to schools and districts. Same buyer persona and overlapping product surface (curriculum + adaptive learning + analytics), serving similar instructional use cases.
- Newsela: Newsela provides curriculum-aligned content with adaptive reading levels and assessment for K-12. Directly comparable to EP's content library + differentiated instruction + analytics positioning for ELA and humanities.
- IXL Learning: IXL offers curriculum-aligned, adaptive learning and assessment across K-12 math, ELA, science, and social studies with personalized learning pathways. It directly competes with EP across the same buyer (schools/districts) and product category (curriculum + adaptive practice + analytics).
- Mathletics (3P Learning): 3P Learning's Mathletics is one of the most direct competitors in ANZ K-12 math and curriculum-aligned adaptive learning, with school subscription distribution. Same buyer (schools/districts), same region overlap (Australia/NZ), same core use case (adaptive practice + reporting).
- Study.com: Study.com provides curriculum-aligned video lessons, practice, and assessments for K-12 and test prep, sold to schools, teachers, and parents. It overlaps with EP's core offering of curriculum content + assessment across multiple subjects and grade levels.
- Nearpod: Nearpod provides K-12 interactive lessons, formative assessment, and analytics used by teachers and schools. Comparable in the lesson-delivery + assessment + teacher analytics stack, with overlapping buyer (teachers and school administrators).
- Quizlet: Quizlet offers K-12 and higher ed study tools, practice, and assessment with both consumer and school subscription tiers. Comparable consumer-led plus school distribution motion with overlapping core use case of study/practice/learning activities.
Emerging players
- ReadTheory: ReadTheory provides K-12 adaptive reading comprehension with quizzes and analytics to teachers and schools. Comparable in adaptive assessment + teacher analytics for ELA, narrower subject focus but overlapping buyer and use case.
- Khan Academy: Khan Academy provides free K-12 curriculum content, practice, and teacher tools with Khanmigo AI tutor. Comparable content + adaptive learning + teacher tools, but free/non-profit model rather than paid SaaS — sets the floor on pricing and expectations.
Broad incumbents
- Schoology (PowerSchool): Schoology is a full K-12 LMS integrated within PowerSchool's broader student information system suite. Larger incumbent with overlapping assessment, content integration, and analytics, but anchored in LMS rather than pure curriculum content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Education Perfect social profiles
Digital presenceEducation Perfect compliance and trust
Trust signalCompliance5 records
Education Perfect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Education Perfect leadership team
Management profileNumber of profiles
Profiles7 records
Education Perfect subsidiaries and ownership
Company hierarchySubsidiaries3 records
Education Perfect funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Education Perfect M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Education Perfect
What does Education Perfect do?
Education Perfect sells a cloud-based, curriculum-aligned digital learning, assessment, and analytics platform for K-12 schools, teachers, and students. The platform delivers curriculum content across Australian, New Zealand, Canadian provincial, IB, Cambridge, Edexcel IGCSE, UK National, and US curricula, with AI-powered student feedback and activity creation, adaptive smart lessons, automated assessment, and personalised learning pathways. It is licensed via annual institutional subscriptions to schools and districts, with a complementary individual consumer subscription option for parents.
Is Education Perfect a public or private company?
Education Perfect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Education Perfect founded?
Education Perfect was founded in 2007. It employs 101 to 250 people.
Where is Education Perfect based?
Education Perfect is headquartered in Dunedin, New Zealand, in the Oceania region.
How does Education Perfect make money?
Two revenue lines are on record. School/Institution Subscriptions are the primary driver. The others are individual Consumer Subscriptions.
Who are Education Perfect's main competitors?
Direct peers on record are Edmentum, Newsela, IXL Learning, Mathletics (3P Learning), Study.com, Nearpod and Quizlet. Emerging players are ReadTheory and Khan Academy. Schoology (PowerSchool) is listed as a broad incumbent.
Does Education Perfect have an API?
No public API is recorded for Education Perfect.
What industry is Education Perfect in?
Education Perfect's product category is K-12 Educational Software (EdTech Learning Platform). Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.